Year: 2018

11 Dec 2018

National Geographic is working with YouTube and DayDream on its latest VR series

National Geographic and YouTube are launching a new series of virtual reality experiences starting today with a virtual exploration of the Okavango Delta in Botswana.

Dubbed one of the “last wild places on earth,” the virtual reality trip through Okavango is the first of three immersive experiences that National Geographic has planned with YouTube .

The four-part series follows a National Geographic Society expedition as it transects the largest wetland in Southern Africa, known as one of the most biodiverse places on earth.

“Embracing immersive content continues our tradition of going further, while connecting our audiences directly with our Explorers and the stories of the world they have to share,” said Jenna Pirog, senior director of Video and Immersive Experiences at National Geographic, in a statement. “We’re looking forward to a long-term partnership with YouTube that will allow us to remain industry stewards for marrying immersive technology with impactful storytelling.”

Each five-minute episode will take viewers through the Botswanan wilderness, which is home to the largest remaining elephant population, along with lions, cheetahs, wild dogs and hundreds of species of birds.

Dr. Steve Boyes, a National Geographic fellow, makes the trip every year with a team of Angolan, Namibian and South African scientists to explore the rivers and estuaries of the ecosystem.

The VR experience is meant to complement a documentary on the Okavango that will air on Nat Geo WILD on Friday.

Available on National Geographic’s YouTube channel, website and its VR app on Google’s Daydream platform, the first episodes are available today, with subsequent experiences released on following Tuesdays. The content, which was made for VR, can also be watched on desktop and mobile.

11 Dec 2018

Lydia introduces credit lines

French startup Lydia announced a partnership with Banque Casino today for small credit lines. Starting tomorrow, Lydia users in France will be able to borrow as much as €1,000 in just a few seconds.

While Lydia started as a peer-to-peer money transferring app, fintech startups always end up offering credit at some point. It’s hard to make money without offering some form of credit.

Banque Casino is a subsidiary of Casino and Crédit Mutuel. As the name suggests, it’s a bank that can issue credit lines. Lydia has developed a seamless integration with Banque Casino so you can instantly get money from Banque Casino.

The credit feature lets you borrow between €100 and €1,000 and reimburse that credit line over three months. If you’re eligible, you’ll instantly see how much you’ll end up paying after three months.

But the most interesting feature is that you can either get your money instantly on your Lydia account for a fee, or you can wait a couple of weeks to wave this fee.

Combining instant credit with instant spending is key to this feature. Lydia lets you instantly spend money on your Lydia account on e-commerce websites that support Lydia, using Lydia’s debit card, or using a virtual card in Apple Pay, Google Pay or Samsung Pay. And if Lydia wants to replace cash, it needs to be as quick as giving a money bill to someone.

Lydia currently has 1.5 million users; 3,500 people open a Lydia account every day. The company recently released two insurance products for your mobile devices, as well.

11 Dec 2018

Google CEO Sundar Pichai thinks Android users know how much their phones are tracking them

Google CEO Sundar Pichai thinks Android users have a good understanding of the volume of data Google collects on them, when they agree to use the Android mobile operating system. The exec, who is testifying today in front of the House Judiciary committee for a hearing entitled: Transparency & Accountability: Examining Google and its Data Collection, Use and Filtering Practices, claimed that users are in control of the information Google has on them.

“For Google services, you have a choice of what information is collected, and we make it transparent,” Pichai said, in response to Chairman of the House Judiciary Committee Rep. Bob Goodlatte (R-VA)’s questioning.

The reality is that most people don’t read user agreements in full, and aren’t fully aware of what data their phones and apps are able to access. Even on Apple’s platform, known to be fairly privacy-forward, apps have been collecting user data – including location – and selling it to third parties, as noted by a recent The New York Times investigation.

Google’s defense on the data collection front is similar to Facebook’s – that is, Pichai responded that Google provides tools that put users in control.

But do they actually use them?

“It’s really important for us that average users are able to understand it,” said Pichai, stating that users do understand the user agreement for Android OS.

“We actually…remind users to do a privacy checkup, and we make it very obvious every month. In fact, in the last 28 days, 160 million users went to their My Account settings, where they can clearly see what information we have – we actually show it back to them. We give clear toggles, by category, where they can decide whether that information is collected, stored, or – more importantly – if they decide to stop using it, we work hard to make it possible for users to take their data with them,” he said.

The 160 million users sounds like a large number, but at Google’s scale, where numerous products have over a billion users apiece, it’s not as big as it seems.

In addition, it has become clear that simply “opting out” of Google’s data collection methods is not always enough. For example, earlier this year, it was discovered that Google was continuing to track users’ location even when users had explicitly turned the Location History setting off – a clear indication they did not want their data collected or shared.

More to come….

 

11 Dec 2018

DigitalOcean launches its container service

It’s KubeCon/CloudNativeCon this week, the world’s largest confab for all things cloud-native, containers, Kubernetes and DevOps. Every company that’s doing anything remotely related to those topics is announcing news at the sold-out event. That includes the popular cloud hosting service DigitalOcean, which is announcing the launch of its Kubernetes-as-a-Service offering to all developers today. This is still a limited release, though, with full general availability planned for early 2019.

DigitalOcean’s service first launched into early access in May. In total, about 30,000 developers singed up for early access and the team now feels that it’s ready for a wider rollout.

Like all of the company’s service, the focus here is on simplicity. By default, there’s nothing all that simple about setting up and managing Kubernetes clusters, but DigitalOcean has abstracted away most of this and promises that the service is “production-ready” for “developers of all skill levels.”

The early access release of the service already introduced most of the basics, like node provisioning, handling durable storage, firewall, load balancing and similar tools. This new release adds open APIs for integrations with existing developer tools, support for the latest versions of Kubernetes (with 1.13.1 support coming soon), as well as a new configuration experience that guides developers through the process of provisioning, configuring and deploying new clusters.

“Kubernetes promises to be one of the leading technologies in a developer’s arsenal to gain the scalability, portability and availability needed to build modern apps. Unfortunately, for many it’s extremely complex to manage and deploy,” said DigitalOcean VP of Product Shiven Ramji  in today’s announcement. “With DigitalOcean Kubernetes, we make running containerized apps consumable for any developer, regardless of their skills or resources.”

While DigitalOcean started as a standard hosting company with virtual private servers, the company has recently expanded its portfolio to the point where it now looks more like a nascent cloud computing company with a set of offerings that include virtual machines, a storage service and load balancing tools. Kubernetes container support is a logical next step now that it has those pieces in place. And while the Kubernetes market often focuses on large enterprises, there’s plenty of room to grow for a company like DigitalOcean that focuses on individual developers and smaller companies — and they, too, would like to have an easy way to use and manage containers.

11 Dec 2018

Daimler is buying nearly $23 billion of battery cells to power its electric vehicle offensive

Daimler plans to buy $23 billion worth of battery cells by 2030 as the maker of Mercedes-Benz vehicles and commercial trucks prepares to bring dozens of electric and hybrid vehicles to market.

The German automaker didn’t disclose which companies would supply them with batteries. However, Daimler does have supply deals with LG Chem and SK Innovation as well as China’s CATL.

Daimler’s $22.8 billion budget for lithium-ion batteries is just part of its multi-billion effort to launch 130 electric and hybrid vehicles by 2022 as well as commercial trucks, buses and vans.

The company has been ramping up its electric vehicle offensive for years now, an effort that has included the development of a heavy-duty electric truck, plans to spend $1.2 billion to develop global battery production, and an investment in electric charging company ChargePoint .

The global battery production network for Mercedes-Benz Cars will eventually consist of eight factories on three continents. The first factory in Kamenz, Germany is already in series production and the second factory there will start series production at the beginning of 2019. Two more factories will be built in Germany as well as in Beijing, Bangkok, and Tuscaloosa, Alabama.

More recently, the company unveiled the EQC, an all-electric crossover that kicks off the German automaker’s plans to invest more than $12 billion to produce a line of battery-powered models under its new EQ brand. The company has also tapped a new CEO who has most recently been leading the automaker’s research and development efforts, including its push into electric vehicles.

The global supply of lithium-ion battery cells will come under increasing pressure as electric vehicles move into the mainstream. That expectation is what drove Tesla to build its massive battery production factory, called the Gigafactory, near Reno, Nevada.

“With extensive orders for battery cells until the year 2030, we set another important milestone for the electrification of our future electric vehicles of the EQ product and technology brand, said Wilko Stark, a Mercedes-Benz board member.

11 Dec 2018

Huawei, Google, and the tiring politics of tech

The defining question of the 21st century is pretty simple: who owns what? Who owns the telecommunications infrastructure that powers our mobile devices? Who owns the OS that powers those devices? Who owns our data?

Today, we see these intersecting arcs with two prominent tech leaders mired in legal and political processes.

TechCrunch is experimenting with new content forms. This is a rough draft of something new – provide your feedback directly to the author (Danny at danny@techcrunch.com) if you like or hate something here.

In Canada, we have day three(!) of the bail hearing for Huawei head of finance Meng Wanzhou (孟晚舟), who was arrested at the request of the U.S. a little more than a week ago. And on Capitol Hill today, Sundar Pichai, the CEO of Google, is testifying in front of the House Judiciary Committee, starting a few minutes ago at 10am.

These may be pedestrian proceedings, but they are riven with deep debates over the meaning of ownership. Meng was arrested for supposedly selling equipment to Iran through intermediaries in violation of U.S. sanctions. Huawei is a Chinese company, but uses American intellectual property in its products. Thus, America claims worldwide jurisdiction over the company, since it owns the patents beneath Huawei’s products.

Meanwhile, Pichai is testifying over a number of concerns, including data privacy (i.e. data ownership) and Project Dragonfly, the company’s attempt to re-enter China. He also has to contend with another data breach bug discovered yesterday in Google+. Is Google an American “owned” company (as Pichai will attempt to paint it today), or is it a global company owned by shareholders with obligations to enter China?

These aren’t simple questions, which is why the broader question of ownership will be so important for this century. Despite the win-win attitude of free traders, the reality is that much of technology ownership is monopolistic owing to barriers to entry – there are only a handful of telco equipment manufacturers, public clouds, mobile OSes and search engines out there. Whoever owns that property is going to get rich at the expense of others.

That’s why the US/China trade conflict is an irreconcilable tug-of-war.

For China, a developing country by most metrics even if it has glittering cities like Shanghai, owning that technological wealth is crucial for it to reach the zenith of its growth. It cannot become rich without becoming a technology power, a manufacturing power, and a consumer market capital all at once. And it views with deep suspicion American blocks on wealth transfers. Isn’t this just a way to keep the country down, to replay the century of humiliation all over again?

For the U.S., China’s constant conniving to pilfer American intellectual property undermines U.S. economic hegemony. China does want to steal plans for airplanes, and semiconductors, and other high-tech goods. Of course, it eventually wants to have the human capital and know-how to build these themselves, but first it has to catch up. America, fundamentally, doesn’t want it to catch-up.

As more and more wealth derives from technology, technology = politics becomes the bedrock law.

That’s frankly tiring for someone who just loves great products and wants to see massive technological progress for everyone regardless of nationality. But political symbolism is increasingly a language that Silicon Valley and the tech industry writ large have to understand.

Why Oath keeps Tumblring (now with a price tag)

Last week, I wrote a bit of a screed on why TechCrunch’s parent company, Oath, is struggling so badly:

Oath has a problem:* it needs to grow for Wall Street to be happy and for Verizon not to neuter it, but it has an incredible penchant for making product decisions that basically tell users to fuck off. Oath’s year over year revenues last quarter were down 6.9%, driven by extreme competition from digital ad leaders Google and Facebook.

Now, we know the costs of those product decisions, as well as the greater challenges in the digital advertising market. Verizon announced today that it will write down the value of Oath by $4.6 billion. That will change Oath’s goodwill value from $4.8 billion to $0.2 billion in the fourth quarter. Yikes.

This was a necessary accounting valuation change, and one that recognizes the challenges that Oath faces. As the filing said:

Verizon’s Media business, branded Oath, has experienced increased competitive and market pressures throughout 2018 that have resulted in lower than expected revenues and earnings. These pressures are expected to continue and have resulted in a loss of market positioning to our competitors in the digital advertising business. Oath has also achieved lower than expected benefits from the integration of the Yahoo Inc. and AOL Inc. businesses.

The upside is that Oath still has many, many millions of users every month. It just needs to figure out what to do with all of those eyeballs to build a sustainable business.

Can the West build anything?

Photo by VictorHuang via Getty Images

Seriously, from the Financial Times:

The capital should have been celebrating the opening of the east-west London railway, the biggest construction project in Europe, this week. But Crossrail announced in August that it would not begin operation until autumn 2019 at the earliest.

Even that now seemed “wildly optimistic”, one person close to the project said, given the problems with signals, trains and stations leading to “growing panic” among TfL executives. A number of people close to the project now say it may not be ready until late next year.

Crossrail is one of the most important subway projects in the world, designed to dramatically increase capacity in London’s Underground on the east-west axis. But it is just one of a series of major setbacks in infrastructure costs in the West. Meanwhile in California from Connor Harris at City Journal:

Ten years later, supporters have ample cause to reconsider. CAHSR’s costs have severely escalated: the California High-Speed Rail Authority (CHSRA) now estimates that the train’s core segment alone, from San Francisco to Los Angeles, will cost from $77 billion to $98 billion. Promises that private investors would cover most of the costs have fallen through. Forecasts for the project’s completion date and travel times have also slipped. The fastest trains in the CHSRA’s current business plan have a running time of over three hours, and the first segment of the line—San Jose to Bakersfield, almost 200 miles short of completion—won’t open until 2029.

I want high-speed rail, and I want new subways. I just don’t want new subways that cost billions of dollars per mile, and I don’t want high-speed rail at $100 billion.

The inability of Western countries to build infrastructure within any period of time and within any sort of budget is just mesmerizing. What we are left with is raising the speed limits on subways in New York City from 15 MPH to something a bit more reasonable.

I have talked previously about the need for more startups in this space:

California is home to two very different innovation worlds. For the readers of TechCrunch, there is the familiar excitement of the startup world, with startups working on longevity and age extension, rockets to Mars, and cars that drive themselves. Hundreds of thousands of entrepreneurs, engineers, and product managers are building these futures every day, often on shoestring budgets all in the hope of seeing their solution come to fruition.

Then, there is the “innovation” world of California’s infrastructure. Let’s take the most prominent example, which is the bullet train connecting southern to northern California. The train, first approved in a bond authorized by voters in 2008, is expected to have its first passengers in 2025 — three years after the original target of 2022.

That’s roughly 17 years start to finish, or older than the ages of Facebook (14 years) and the iPhone (10 years) are right now. Given that environmental reviews aren’t even slated to come in until 2020, it seems hard to believe that the route will maintain its current schedule.

Startups, we need your innovation in this space desperately. It’s a trillion dollar market ready for anything that might make these projects move faster, and cost less.

Quick Bites

My quick bites turned into full bites above.

What’s next

I am still obsessing about next-gen semiconductors. If you have thoughts there, give me a ring: danny@techcrunch.com.

Thoughts on Articles

The Increasingly United States – I read this book this weekend. Probably best to just read the reviews for most readers, although if you like modern political science research, this has about all the techniques you can do in American studies these days.

The core thesis is that the notion that “all politics is local” is completely bunk on two dimensions. Voters increasingly vote for candidates at every level of government using the same litmus tests, and they also get their information about politics exclusively from national sources. That basically means city councilors are debating immigration policy (which they have zero control over) rather than trash policy. It also explains the rising polarization in Congress — with less local issues to debate, there are just no opportunities afforded to build coalitions.

The book charts the pathways through which this nationalization takes place, and they will be intimately familiar to most readers (campaign finance changes, national media markets, nationalized policy planning, etc).

The thesis though raises a number of questions. First, how will local issues (zoning, trash pickup, etc.) get the attention they need to make our cities livable and thriving? Second, how can we fund local media so that voters have differentiated visibility into what is happening in their own backyard? These questions aren’t easy to answer, but we must if we want our federal-style system to function the way the founders intended.

The Death of Democracy in Hong Kong by Jeffrey Wasserstrom. A short and emotional look back at the failure of Hong Kong’s Umbrella Movement in 2014 and its ramifications.

Lean In’s Sheryl Sandberg Problem by Nellie Bowles. What does an organization do when the reputation of its founder and major icon turns sour? Lean In is trying to find out. Good if a bit lengthy, but I’m starting to get tired of the constant anti-Sandberg coverage.

Reading docket

What I’m reading (or at least, trying to read)

11 Dec 2018

Verizon to take a charge of up to $6.7B due to Oath and redundancies

Verizon, the telecoms giant that is the parent of Oath (and therefore owns TechCrunch), has been through the re-organizational ringer in recent quarters and today it announced the full financial effect of that process. According to an SEC filing, the company will take charges of up to $6.7 billion as a result of a voluntary redundancy program (up to $2.1 billion pre-tax) and market pressures for its Oath business, which is primarily made up of the merger of AOL and Yahoo, two companies it has acquired in recent years (up to $4.6 billion pre-tax).

On the other hand, a reorganization of legal entities in with its wireless business will give it a tax benefit of $2.1 billion.

Coming clean appears to be good business it seems. The company’s share price is up by one percent in trading at the moment.

On the cost side, the company specifically said that its voluntary separation program, which will ultimately impact 10,400 employees by June 2019 (but will see the first tranche leave this month), will lead to a severance charge of between $1.8 billion and $2.1 billion ($1.3 billion to $1.6 billion after-tax) in Q4 2018.

Oath, meanwhile, “has experienced increased competitive and market pressures throughout 2018 that have resulted in lower than expected revenues and earnings. These pressures are expected to continue and have resulted in a loss of market positioning to our competitors in the digital advertising business.”

Oath said it plans to write down $4.6 billion ($4.5 billion after-tax) in Q4 2018. This essentially is wiping out the benefits of the merger. Verizon said that the goodwill balance of the Oath reporting unit was approximately $4.8 billion prior to the incurrence of this impairment charge.

Problems include lower than expected benefits from the integration of the Yahoo Inc. and AOL Inc. businesses, the company said, although there have been plenty of other issues, such as the fact that Yahoo suffered a mega data breach affecting 500 million users, which has tarnished the company’s image; and the fact that audiences shifting to mobile apps and non-Oath properties will have made the media / advertising play of combining these two businesses too little, too late. (On top of all this,  longtime AOL and Oath CEO Tim Armstrong, who led the charge on the Yahoo acquisition, also departed the company. The media business is now led by K. Guru Gowrappan.)

Verizon explained that under new Verizon CEO Hans Vestberg, who took over the role in August of this year, Oath finished a five-year strategic planning review of Oath’s business prospects, and this is why the write-down came to be.

“Consistent with our accounting policy, we applied a combination of a market approach and a discounted cash flow method reflecting current assumptions and inputs, including our revised projections, discount rate and expected growth rates, which resulted in the fair value of the Oath reporting unit being less than its carrying amount.”

There have been various reports questioning what place media content will have for Verizon longer-term, although for now strategic alternatives or sales do not appear to be something Verizon is discussing publicly. It’s a fair question, considering that Vestberg himself is a telecoms veteran who has doubled down on next-generation networking, and specifically 5G, as an engine for growth. It’s not clear how and if his predecessor’s strategy to focus on content and media will fit into that.

11 Dec 2018

Watch Google CEO Sundar Pichai testify in Congress — on bias, China and more

Google CEO Sundar Pichai has managed to avoid the public political grillings that have come for tech leaders at Facebook and Twitter this year. But not today.

Today he will be in front of the House Judiciary committee for a hearing entitled: Transparency & Accountability: Examining Google and its Data Collection, Use and Filtering Practices.

The hearing kicks off at 10:00 ET — and will be streamed live via our YouTube channel (with the feed also embedded above in this post).

Announcing the hearing last month, committee chairman Bob Goodlatte said it would “examine potential bias and the need for greater transparency regarding the filtering practices of tech giant Google”.

Republicans have been pressuring the Silicon Valley giant over what they claim is ‘liberal bias’ embedded at the algorithmic level.

This summer President Trump publicly lashed out at Google, expressing displeasure about news search results for his name in a series of tweets in which he claimed: “Google & others are suppressing voices of Conservatives and hiding information and news that is good.”

Google rejected the allegation, responding then that: “Search is not used to set a political agenda and we don’t bias our results toward any political ideology.”

In his prepared remarks ahead of the hearing, Pichai reiterates this point.

“I lead this company without political bias and work to ensure that our products continue to operate that way. To do otherwise would go against our core principles and our business interests,” he writes. “We are a company that provides platforms for diverse perspectives and opinions—and we have no shortage of them among our own employees.”

He also seeks to paint a picture of Google as a proudly patriotic “American company” — playing up its role as a creator of local jobs and a bolster for the wider US economy, likely in the hopes of defusing some of the expected criticism from conservatives on the committee.

However his statement makes no mention of a separate controversy that’s been dogging Google this year — after news leaked this summer that it had developed a censored version of its search service for a potential relaunch in China.

The committee looks certain to question Google closely on its intentions vis-a-vis China.

In statements ahead of the hearing last month, House majority leader, Kevin McCarthy, flagged up reports he said suggested Google is “compromising its core principles by complying with repressive censorship mandates from China”.

Trust in general is a key theme, with lawmakers expressing frustration at both the opacity of Google’s blackbox algorithms, which ultimately shape content hierarchies on its platforms, and the difficulty they’ve had in getting facetime with its CEO to voice questions and concerns.

At a Senate Intelligence committee hearing three months ago, which was attended by Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg, senators did not hide their anger that Pichai had turned down their invitation — openly ripping into company leaders for not bothering to show up. (Google offered to send its chief legal officer instead.)

“For months, House Republicans have called for greater transparency and openness from Google. Company CEO Sundar Pichai met with House Republicans in September to answer some of our questions. Mr. Pichai’s scheduled appearance in front of the House Judiciary Committee is another important step to restoring public trust in Google and all the companies that shape the Internet,” McCarthy wrote last month.

Other recent news that could inform additional questions for Pichai from the committee include the revelation of yet another massive security breach at Google+; and a New York Times investigation of how mobile apps are location tracking users — with far more Android apps found to contain location-sharing code than iOS apps.

11 Dec 2018

Dell votes to buy back VMware tracking stock and will likely go public

Dell just announced that it has agreed to buy back the VMware tracking stock from the EMC acquisition. The company confirmed the buy-back price of $23.9 billion. With today’s move, the company will likely go public.

Sixty-one percent of shareholders voted in favor of the deal. It’s unclear how Wall Street will deal with the $50 billion debt load the company is carrying as a result of that $67 billion EMC acquisition from two years ago if the company does go public.

Part of the EMC deal was a payout to shareholders based on VMware tracking stock. VMware was a key part of the deal in that it was one of the more valuable pieces in the EMC federation of companies. It still runs as a separate company with separate stock listing.

With today’s vote, Ray Wang, founder and principal analyst at Constellation Research says that the company is looking to move to more traditional institutional investors. “Dell is attempting to rid his short term activist shareholders for more mid- to long-term institutional types as he goes public again,” Wang explained.

This story is developing.

 

11 Dec 2018

AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

Pitching app developers with a new way to convert app browsers into actual customers, AppOnboard has raised $15 million in a new round of funding, the company said.

Based in Los Angeles, AppOnboard sees itself as one of a new breed of LA startup that’s steeping itself in the local ecosystem and trying to be one of the cornerstone’s for a new technology hub in the southern California region.

Company co-founder Jonathan Zweig has already had one hit as a Los Angeles-based entrepreneur. Zweig was one of the architects behind the success of AdColony, a startup which sold to Opera Software in 2014 for $350 million. It was an early success for the regional ecosystem and proved to be one of the most valuable exits (from a capital efficiency standpoint) for the year.

Now Zweig is back again… this time pitching app developers a tool that can help convert browsers into buyers for new applications in app stores around the world. As consumers sour on the free-to-use model (since that model depends on selling user information in order for “free” apps to make money), giving users a way to try before they buy makes sense.

Zweig claims that conversion rates have increased significantly for the companies that pay a fee for his company’s service. Play Store shoppers who engage with an app store demo before installing have higher retention and are more likely to become paying customers than those who install directly without playing or using a demo version, the company said.

That certainly aligns with the thinking of Paul Heydon, an investor at Breakaway Growth, which led the new round for AppOnboard. “The entire app store paradigm is about to change dramatically, and AppOnboard is perfectly positioned for this disruption,” said Heydon in a statement. “With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google .”

Zweig says that the service is the first from a third party to be directly integrated into a platform like Google’s Play store.

“Google has been a great partner for us,” Zweig says. And the company is in talks with other platforms, like the Apple Store, he said.

Now, with the additional cash in hand, Zweig says AppOnboard is ready to make some international expansion moves. The company already has offices in London and in cities across the U.S., but Zweig thinks there’s more room to grow.

“Our vision continues to be that every app and game will be instant and available for users to experience without a download. We look forward to continuing to work with global developers, Google, and partners to make this a reality for all mobile app users,” said Bryan Buskas, the chief operating officer of AppOnboard. As part of its new pitch, the company is offering a 30-day free trial for any App Store Demo.