Year: 2018

10 Jul 2018

After Uber buyout, Grab aims to go beyond rides to become Southeast Asia’s one-stop app

Grab is shrugging off the threat that Singapore might undo its acquisition of Uber’s Southeast Asia business after the ride-hailing firm announced a new strategy to become Southeast Asia’s one-stop “super app.”

The Competition and Consumer Commission Singapore (CCCS) last week said it may levy a fine or unwind the Uber-Grab deal but today Singapore-based Grab announced a push to beyond merely offering rides in Southeast Asia, a region of more than 600 million consumers.

Grab will now allow third parties to become a part of its service, which claims over 100 million downloads to date. ‘Grab Platform’ — as the initiative is called — allows partner companies to tap Grab’s scale to reach new customers and utilize other services. The first to sign up is grocery delivery company HappyFresh, which has developed a version of its service that’s integrated into the Grab app. HappyFresh, which has struggled to build a business in Southeast Asia, will enjoy Grab’s distribution and the opportunity to tap into Grab’s fleet and its GrabPay payment service. Grab declined to provide financial details of the partnership.

Grab co-founder Hooi Ling Tan said that Grab has plans to introduce APIs and, in time, make partner sign-up “significantly more self-serving so that even SMEs can leverage so the same assets that some of our larger partners have.”

Aside from related partner services, Grab is also bringing news, games and other content to its app, which is getting a design facelift to reflect the change. In the past, Grab’s app had opened to a ride-booking screen, but now it will load a list of services and content to reflect a more diverse set of options.

There’s actually nothing new there. That approach is very much similar to Go-Jek, Grab’s rival which dominates Indonesia and is expanding across Southeast Asia and first pioneered the concept of on-demand services in Southeast Asia. The Grab refresh also takes cues from China’s Meituan, a super app company that invested in Go-Jek and is going public in Hong Kong, and blockbuster Chinese apps WeChat from Tencent and Alipay.

“All of this is aimed to help our consumer experience become Southeast Asia’s everyday super app,” Tan said at a press event at the Rise conference in Hong Kong.

Grab recently raised $1 billion from Toyota — a deal that represents the largest ride-sharing investment from an automaker — and Tan hinted that the company could be profitable.

“We are already profitable in some of our markets and especially the more mature ones [and] we are in a position to continue investing into growth,” Tan explained. There’s a “strong path to profitability but we’ve made an active decision to continue growing because we know that there’s so much potential there.”

Grab said last month that it is on course to reach $1 billion in revenue for 2018, and Tan added that GMV has jumped by nine-fold over the past 12 months. While Tan declined to discuss profit or loss figures, she did say that Grab has now crossed two billion rides having clocked its first billion back in November 2017.

10 Jul 2018

Twitter’s CFO clarifies that its second-quarter user metrics won’t be affected by fake account purge

After a Washington Post report last week that Twitter’s fake account purge might affect its second-quarter user numbers, Twitter’s chief financial officer said on Monday that the clean-up will not affect its metrics. In a tweet, Ned Segal explained that most of the suspended accounts were less than 30 days old or caught at sign up and therefore never counted.

He added “If we removed 70M accounts from our reported metrics, you would hear directly from us. This article reflects us getting better at improving the health of the service.”

On Friday, the Washington Post reported that Twitter has been suspending more than 1 million accounts a day in recent months, good news for people who have been calling on the platform to get serious about fake accounts that can potentially be used to spread misinformation. According to data reviewed by the newspaper, more than 70 million accounts were suspended in May and June, with that pace continuing in July.

But the Washington Post also cited an anonymous source who said the clean up might “result in a rare decline in the number of monthly users” in the quarter that ended on June 30. Twitter’s stock price fell more than 9% to a low of $42.46 on Monday, but has been climbing back up after Segal’s clarification. The company’s next earnings report is scheduled for July 27.

10 Jul 2018

YouTube is fighting fighting fake news with $25M to promote journalism and more context in search results

YouTube announced new measures today to stem the spread of conspiracy theory videos and fake news on its platform, including inserting context from trustworthy sources into search results about hot topics. In a blog post, YouTube also said it is working with the Google News Initiative, which was launched by its parent company earlier this year to support journalists and publishers.

This includes earmarking $25 million in Google News Initiative funding to create a working group of news organizations and media experts that will advise YouTube on new features. Members already include Vox Media, Brazilian radio station Jovem Pan and India Today, with more to be added in the coming weeks. Part of the funding will also be used for grants that will be awarded to news organizations through an application process to help them train staff and build their video production capabilities. The money will also be used on expanding the YouTube team that works with news publishers.

YouTube has been blamed for the proliferation of conspiracy theories about historical topics including the moon landing and news events like the 2016 presidential election and Sandy Hook and Parkland, Florida school shootings, with its search and recommendation algorithms cited in particular for pushing problematic videos to more viewers. In March, YouTube CEO Susan Wojcicki promised new features to make YouTube a more reliable source of information during a South by Southwest panel, stating that “this has been a year of fake news and misinformation and we have seen the importance of delivering information to our users accurately.”

Similar to Facebook’s attempts to fight fake news by adding information about publishers and articles to News Feed, YouTube said it is will add context to search results about breaking news topics to help people quickly see if a video is from a trustworthy source. Search results will also include linked previews of news articles, since journalists usually write about breaking news first before producing more labor-intensive videos, and reminders that information about developing events can change quickly.

To combat conspiracy theories, YouTube will start displaying information from third-party sources like Wikipedia and Encyclopedia Britannica next to videos about “well-established historical and scientific topics that have often been subject to misinformation,” including the Oklahoma City bombing and the moon landing.

Other new features include ones that will surface local news in the YouTube app for TV screens across 25 American media markets and the addition of Top News and Breaking News shelves (the row of videos users see at the top of their screens) that will highlight videos from news organizations on YouTube’s homepage. The Top News and Breaking News features are already available in 17 countries, including the U.S., the U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa and Nigeria. YouTube says that number will double in the coming months.

The platform is also supporting MediaWise, a non-profit led by the Poynter Institute to help teens develop media and online awareness, and working with six YouTube Creators popular with young audiences, including John Green, Ingrid Nilsen and Mark Watson “to bring awareness to digital literacy and help educate teens.”

10 Jul 2018

Trump’s Supreme Court nominee opposes net neutrality, supports NSA bulk collection

President Trump’s new Supreme Court nominee will face more scrutiny for his ideological leanings around issues like abortion than his thoughts on tech, but we do know a bit about the latter.

On Monday, Trump nominated Brett Kavanaugh to fill the seat that opened when Justice Anthony Kennedy announced his retirement in late June. A list of Trump’s potential picks circulated previously and Kavanaugh was believed to be a frontrunner. Kavanaugh, who previously clerked for Kennedy, was appointed to the Washington D.C. Circuit Court of Appeals in 2003 by former president George W. Bush and eventually confirmed in 2006.

As future digital privacy cases wend their way toward the Supreme Court, Kavanaugh’s stated views on the NSA’s spying program could prove relevant. In 2015, Kavanaugh sided in favor of the NSA’s warrantless bulk collection of phone metadata, issuing strong support for the controversial practice and categorizing its collection as a “special need” that eclipses personal privacy concerns.

In his own words:

“The Government’s collection of telephony metadata from a third party such as a telecommunications service provider is not considered a search under the Fourth Amendment, at least under the Supreme Court’s decision in Smith v. Maryland, 442 U.S. 735 (1979).

… Even if the bulk collection of telephony metadata constitutes a search, cf. United States v. Jones, 132 S. Ct. 945, 954-57 (2012) (Sotomayor, J., concurring), the Fourth Amendment does not bar all searches and seizures. It bars only unreasonable searches and seizures. And the Government’s metadata collection program readily qualifies as reasonable under the Supreme Court’s case law. The Fourth Amendment allows governmental searches and seizures without individualized suspicion when the Government demonstrates a sufficient “special need” – that is, a need beyond the normal need for law enforcement – that outweighs the intrusion on individual liberty. In short, the Government’s program fits comfortably within the Supreme Court precedents applying the special needs doctrine.”

Kavanaugh is also an opponent of net neutrality. In a 2017 dissent, he argued that rules supporting net neutrality impinges on an internet service provider’s “editorial discretion” and therefore violates its First Amendment rights.

“In short, although the briefs and commentary about the net neutrality issue are voluminous, the legal analysis is straightforward: If the Supreme Court’s major rules doctrine means what it says, then the net neutrality rule is unlawful because Congress has not clearly authorized the FCC to issue this major rule. And if the Supreme Court’s Turner Broadcasting decisions mean what they say, then the net neutrality rule is unlawful because the rule impermissibly infringes on the Internet service providers’ editorial discretion. To state the obvious, the Supreme Court could always refine or reconsider the major rules doctrine or its decisions in the Turner Broadcasting cases. But as a lower court, we do not possess that power. Our job is to apply Supreme Court precedent as it stands. For those two alternative and independent reasons, the FCC’s net neutrality regulation is unlawful and must be vacated.”

Kavanaugh, a reliable conservative, also opposes the Consumer Financial Protection Bureau (CFPB) and argued in 2018 that the bureau’s existence is an unconstitutional threat to executive power. In theory, the CFPB advocates for consumer interests in incidents like the Equifax hack, but CFPB supporters argue that the agency has been gutted during the Trump administration at the hands of its acting director, Trump appointee Mick Mulvaney.

Broadly, Kavanaugh looks like a friend to big business and an enemy to digital privacy advocates, though we’ll likely learn more of his record as he moves forward in the sure to be controversial confirmation process.

10 Jul 2018

This is Microsoft’s $399 Surface Go

Microsoft dropped a pretty clear hint about this big news. After all, the latest addition to the Surface line has been over the past couple of months the subject of everything from early rumors to FCC approval to spec sheet leaks. And for the most part, the rumors were spot-on.

This is the Microsoft Surface Go. It represents the low end of the Surface line. The $399 starting price puts it well below the Surface Pro’s $799. More to the point, really, it puts the product firmly within spitting distance of the $329 9.7-inch iPad. Surface has long been an entirely different class, focused on creative professionals, with higher-end specs and peripherals, putting it more in line with the iPad Pro, perhaps.

The Surface Go is meant to be a kind of halfway point between the standard tablet and the convertible. Spec sacrifices were made in order to hit that price point, of course — though for most users the size is probably the most notable. That said, the 10-inch display might actually amount to a benefit, depending on what you’re looking for in a device.

When I met with the company, they pulled it out of a purse to make the big reveal. That depends on, among other things, how big your purse is, of course. For those still holding out hope for something akin to a Surface Phone, however, well, keep holding. The 1.15-pound Go may be the thinnest Surface yet, but a phone it ain’t.

As for the target demo, well, Microsoft clearly believes it’s just about everyone. For those who are already locked in to the ecosystem, there’s something to be said for getting the full suite of apps on a smaller but still relatively premium piece of hardware that includes 4GB/8GB of RAM and 128GB/256GB of storage. There also are some familiar software touches, like Windows Hello facial recognition for log-in.

Like the iPad itself, however, I probably wouldn’t recommend the thing for those looking to do a lot of typing or other office work. There are plenty of cheap Windows laptops that will do the trick. Remember those $189 Chromebook competitors the company announced last year?

The combination of the Go keyboard case and the smaller footprint means it won’t be ideal for typing. And while a Microsoft rep attempted to convince me that it’s possible to actually use it on one’s lap, let’s just say that it’s less than ideal. A plane’s seat-back tray table, on the other hand, is a pretty solid application. And the nine hours of battery life should get you through most flights. Of course, the keyboard case isn’t bundled with the Surface just yet, so that will raise the price another $99. 

One of the more interesting tidbits here: The proprietary Surface port is still here. That flies in the face of some of the early rumors and the larger trend toward USB-C-only charging. USB-C can still be used to charge, but the company tells me they wanted to keep the Surface Connect on board for legacy reasons. A lot of people are on their second or third Surface already, and some are apparently doubling up on devices.

The Surface Go arrives August 6, sporting Windows 10 S — a pretty clear indication that the company is also heavily targeting education here. Again, the price point will likely be a deal killer for public schools, though perhaps those who have the funds for an iPad per student will welcome the competition.

For the rest of us who aren’t interested in the limitations of 10 S, users can upgrade to the standard version of the operating with a “one-time switch.”

10 Jul 2018

Canon and Nikon are reportedly both planning full-frame mirrorless cameras this year

It’s going to be an exciting year for photographers — finally — as both Canon and Nikon are reportedly planning full-frame mirrorless cameras for debut before the end of 2018. It’s good news for consumers, because it means that both companies have been investing heavily in the next phase of digital photography, and that competition in the mirrorless world is about to heat up.

Photography is a difficult space right now because smartphones have been eating up the low-end and increasingly the mid-range market. Point-and-shoots are effectively extinct, and DSLRs are reserved for serious shooters — though those occupying the middle ground, such as Fujifilm with its lively X series and Olympus with its PENs and OM-Ds, have been prospering modestly.

Mirrorless cameras, which basically do away with the bulky mechanical bits of a single-lens reflex camera but have virtually no drawbacks from their absence, allow for a more compact camera that still seriously outperforms phones.

They seem quite clearly to be a big part of the future of photography, which is why every company has been investing heavily into the technology. Early results weren’t great, and it was clear that Canon and Nikon in particular have had their priorities divided: DSLR sales have been dropping, but flagship full-frame (that is, with sensors the size of 35mm film) DSLRs still represented the best of the camera world, embraced especially by professionals.

But inroads have been made, especially by Sony and Fujifilm, into even that professional space. The Alpha and X-Pro series have shown that mirrorless cameras can perform at least as well as DSLRs, and boy are they easier to carry around.

So, faced with either innovating and cannibalizing their own sales, or allowing competitors to eat their lunch, Canon and Nikon have chosen to do the former… after a couple years of the latter, anyway. We’ve seen the early results from Canon in the form of the mid-range M50, but it seems Nikon has kept theirs under wraps.

Canon Rumors and Nikon Rumors report that the companies both plan to sell full-frame mirrorless cameras by the end of the year — in Nikon’s case maybe even by the end of the month.

Going full-frame means several things:

  • They believe their mirrorless systems are good enough to compete with SLRs at a professional level
  • They believe professionals are ready to make the transition to mirrorless
  • They are ready to do so themselves, cannibalizing and eventually winding down SLR sales

That last point is likely the scariest for them. These are companies that have been making SLR cameras for the better part of a century — it’s not just part of their core competency but key to their identity as camera makers. This is essentially a point of no return for them. Sure, SLRs will stick around for a while longer, but sooner or later the burden of improving and manufacturing them as sales decline and mirrorless systems take over will prove too much.

What about the cameras themselves? There are supposedly two from each company. Nikon’s have lots of rumored details, the most important of which are that there will be one high and one low megapixel model, in-body stabilization (allows for smaller lenses), a new lens mount, and naturally an electronic viewfinder. Less is known (or rumored anyhow) about the Canons, but they will likely share many of these characteristics.

Don’t expect a lower cost to accompany this shift. These cameras will likely cost in the $2,500-$4,000 range, just like the SLRs they’re replacing.

This is also a chance to really go to town on the features and shooting experience; both companies need to make a big impression, not just with the customers they’ve lost to rival systems but to their own loyal shooters. So there may be other major changes, such as to the interface, layout, and so on. Expect lots of digital integration like wireless tethering as well — better than the junk they’ve been foisting on us for the last few years.

Will this reverse the tide of smartphones taking over the photography world? No, but it’s heartening to see these rather inertia-bound companies finally embrace the future. I love SLRs, and I plan to shoot on them forever in one way or another, but as an occasional serious photographer I’ll be glad to give these new systems a try.

I’ve asked both companies about the rumors, but I doubt they’ll comment. On the other hand, if the rumors are true, we won’t have long to wait before they turn into facts.

09 Jul 2018

Facebook was never ephemeral, and now its Stories won’t have to be

Before Snapchat made social media about just today, Facebook made it about forever. The 2011 “Timeline” redesign of the profile and keyword search unlocked your past, encouraging you to curate colorful posts about your life’s top moments. That was actually an inspiration for Snapchat, as its CEO Evan Spiegel wrote in its IPO announcement that “We learned that creativity can be suppressed by the fear of permanence.”

Now Facebook is finding a middle ground by optionally unlocking the history of your Stories that otherwise disappear after 24 hours. Facebook will soon begin testing Stories Highlights, the company confirmed to TechCrunch. Similar to Instagram Stories Highlights, it will let you pick your favorite expired photos and videos, compile them into themed collections with titles and cover images and display them on your profile.

The change further differentiates Facebook Stories from the Snapchat Stories feature it copied. It’s smart for Facebook, because highly compelling content was disintegrating each day, dragging potential ad views to the grave with it. And for its 150 million daily users, it could make the time we spend obsessing over social media Stories a wiser investment. If you’re going to interrupt special moments to capture them with your phone, the best ones should still pay dividends of self-expression and community connection beyond a day later.

Facebook Stories Highlights was first spotted by frequent TechCrunch tipster Jane Manchun Wong, who specializes in generating screenshots of unreleased features out of the APK files of Android apps. TechCrunch inquired about the feature, and a Facebook spokesperson provided this statement: “People have told us they want a way to highlight and save the Stories that matter most to them. We’ll soon start testing highlights on Facebook – a way to choose Stories to stay on your profile, making it easier to express who you are through memories.”

These Highlights will appear on a horizontal scroll bar on your profile, and you’ll be able to see how many people viewed them just like with your Stories. They’ll default to being viewable by all your friends, but you can also restrict Highlights to certain people or make them public. The latter could be useful for public figures trying to build an audience, or anyone who thinks their identity is better revealed through their commentary on the world that Stories’ creative tools offer, opposed to some canned selfies and profile pics.

Facebook paved the way for Highlights by launching the Stories Archive in May. This automatically backs up your Stories privately to your profile so you don’t have to keep the saved versions on your phone, wasting storage space. That Archive is the basis for being able to choose dead Stories to show off in your Highlights. Together, they’ll encourage users to shoot silly, off-the-cuff content without that “fear of permanence,” but instead with the opportunity. If you want to spend a half hour decorating a Facebook Story with stickers and drawing and captions and augmented reality, you know it won’t be in vain.

Facebook Stories constantly adds new features, like this Blur effect I spotted today

While many relentlessly criticize Facebook for stealing the Stories from Snapchat, its rapid iteration and innovation on the format means the two companies’ versions are sharply diverging. Snapchat still lacks a Highlights-esque feature despite launching its Archive-style Memories back in July 2016. Instead of enhancing the core Stories product that made the app a teen phenomenon, it’s concentrated on Maps, gaming, Search, professional Discover content, and a disastrously needless redesign.

Facebook’s family of apps seized on the stagnation of Snapchat Stories and its neglect of the international market. It copied whatever was working while developing new features like Instagram’s Superzoom and Focus portrait mode, the ability to reshare public feed posts as quote tweet-style Stories and the addition of licensed music soundtracks. While writing this article, I even discovered a new Facebook Stories option called Blur that lets you shroud a moving subject with a dream-like haze, as demonstrated with my dumb face here.

The relentless drive to add new options and smooth out performance has paid off. Now Instagram has 400 million daily Stories users, WhatsApp has 450 million and Facebook has 150 million, while Snapchat’s whole app has just 191 million. As Instagram CEO Kevin Systrom admitted about Snapchat, “They deserve all the credit.” Still, it hasn’t had a megahit since Stories and AR puppy masks. The company’s zeal for inventing new ways to socialize is admirable, though not always a sound business strategy.

At first, the Stories war was a race, to copy functionality and invade new markets. Instagram and now Facebook making ephemerality optional for their Stories signals a second phase of the war. The core idea of broadcasting content that disappears after a day has become commoditized and institutionalized. Now the winner will be declared not as who invented Stories, but who perfected them.

09 Jul 2018

Indianapolis vice cop says SESTA/FOSTA closure of Backpage has ‘blinded’ investigators

Online sex market Backpage was seized in April following new regulation intended to stem human trafficking, but the results haven’t been entirely positive. This story of Indianapolis cops reverting to pre-web tactics for catching pimps and others in the sex trade shows how the closure has taken away a valuable tool for keeping tabs on the unsavory but ineradicable industry.

Backpage, where prostitutes would list themselves and attract customers, let the whole business take place rather in gig economy fashion rather than out on the street.

As controversial as the sex industry is, it’s not going anywhere, and at the very least most of us can agree that it should at least be conducted as safely as possible. And Backpage did at least provide some level of safety and regularity to it, even if it also contributed to worse issues like sex trafficking.

“We used to look at Backpage as a trap for human traffickers and pimps,” explained undercover vice investigator John Daggy to RTV6. “We would subpoena the ads and it would tell a lot of the story. Now, since it has gone down, we’re getting late reports of them and we don’t have much to go by.”

As evidence, in 2017 Indianapolis cops charged four pimps using Backpage data, and dozens of prostitution cases used it as well. But this year only one pimp has been charged, caught via old-school undercover work: a cop posing as a prospective prostitute.

That may be what the movies present vice investigations as, but the truth is that kind of work is extremely dangerous, not to mention time-consuming and difficult. Having a nice digital trail to follow or cite in court was clearly a godsend.

As critics noted earlier this year, SESTA/FOSTA has good intentions but a seriously flawed execution resulting in numerous unforeseen consequences. This decline in police effectiveness in vice investigations is one of them.

“I get the reasoning behind it, and the ethics behind it,” Daggy said. “However, it has blinded us.”

You should read the rest of the story, as it has context from others and is part of a series on the sex trade in the city.

09 Jul 2018

Retail startup Bulletin is giving brands new tools to manage their in-store presence

If you visited a Bulletin store, or bought products off its website, COO Ali Kriegsman said you might “pigeonhole” the company as a “feminist apparel brand” — a place to buy T-shirts and accessories with fun, provocative political slogans.

And yes, that is part of what draws consumers. But Kriegsman and her co-founder Alana Branston have also laid out their broader vision for a more flexible, WeWork-style approach to brick-and-mortar retail, one where brands essentially rent out shelf space in Bulletin stores.

So brands that may have only sold online can experiment with physical sales, while shoppers can purchase from a curated, constantly refreshed selection of brands and products.

“We’re building this more feminine retail company, but we are also part real estate company, and now, we are also part technology company,” Kriegsman said.

Bulletin Omni

The “now” that she’s referring to is the launch of Bulletin Omni, a software platform that allows brands to apply to sell with Bulletin, manage their inventory and track their sales.

Bulletin has actually been working on something like this since I first talked to the team last year, but according to Maggie Braine, the company’s director of product and brand experience, Omni only just reached the point where the company is ready to roll it out to all of the 150 brands it works with. She said that without it, the company has mostly relied on “emails, phone calls, and a very, very large Google Doc” to manage the process.

Braine gave me a quick walk-through of Omni, showing me how a brand could, with just a few clicks, add a new product to its offerings in a given store, confirm once that product has actually arrived and then see how each product is selling in each store.

That’s “unheard of” in traditional retail, she said, where “there’s very little transparency” once goods are purchased by retailers. With Omni, Braine said the goal is to give brands the same kinds of data around physical purchases that they have access to when they promote and sell their products through online channels.

She also said the team plans to introduce ways for in-store staff to offer feedback to the brands — like whether a product isn’t selling because it’s too expensive.

Bulletin Omni

Kriegsman said that if the software does well enough, she could imagine Bulletin becoming “a retail software destination,” where other companies buy the software to manage non-Bulletin stores.

Either way, she predicted that Omni will allow Bulletin itself to expand more quickly. The company currently has three New York City stores — one in SoHo, one in Williamsburg and a recently opened location near Union Square — with plans to open in additional cities later this year.

09 Jul 2018

Overwatch ‘Pink Mercy’ sale raises $12M for breast cancer research

It can be hard sometimes to grok the scale of the gaming community, but the occasional charity event not only demonstrates the hugeness of the industry but also its diversity and willingness to shell out for a good cause. Today Blizzard announced that an Overwatch charity campaign raised an impressive $12.7 million for breast cancer research in just two weeks.

Overwatch is an extremely popular team-based shooter game that has made an impression not just with its solid gameplay, but its striking and inclusive character design. This sensitivity to the ever-widening demographics of gaming led them to conceive of this charity campaign back in May.

Players could for a limited time purchase a special “skin,” or 3D model, for the character Mercy — she’s the most powerful healer in the lineup, so the choice makes sense, even though the statuesque blonde isn’t exactly their most interesting character work. (A Pink Genji would probably look cool, but it would probably just make more people play him — a regrettable outcome.)

Special skins are highly sought-after, and while many can be obtained through in-game loot boxes, they can also be purchased. In this case, the price was set at $15, rather high for a skin but clearly that didn’t deter players, who shelled out by the thousands for both it and related t-shirts.

I asked for a breakdown, but a little napkin math gives a basic idea of the volume. The press release announcing the $12.7 million number says “thousands” of t-shirts were sold at $30 apiece; usually if it’s 10,000 or more they say so, so we’ll just use 10K as our estimate. That makes $300K from shirts, so the remaining $12.4 million means somewhere north of 820,000 people paid for the Pink Mercy skin.

Think about that! In two weeks more than three quarters of a million people paid $15 each for a virtual item. Pretty great. It’s all going to the Breast Cancer Research Foundation, by the way. They got a big novelty check:

And this is by no means the only big gaming charity event. Games Done Quick regularly raises millions, and Penny Arcade’s Child’s Play got so big that it had to be spun off as its own thing. It just recently announced a round of grants funding pediatric hospital equipment and staff, by the way.

This event went well enough that we can probably expect more in the future for other causes — I’ve asked Blizzard for any details on that front and will update if I hear back.