Year: 2018

01 May 2018

Attack of the clones

Lego – or LEGO – is expensive and kids – my kids in particular – want a lot of it. Our basement looks like the returns department of a major toy store, covered from corner to corner with toys and, most notably, and endless minefield of little building blocks. And we enjoy building models and imaginative play and my youngest child, Guthrie, loves Star Wars. But all that quality plastic is expensive and the Star Wars kits are the most expensive of all. What are we to do? Add his favorites to holiday gift registries so his grandparents can buy it for him? Spend hundreds of dollars on ships that crash and leave a field of debris and minifigs for miles? Or do we turn to the Internet, that fount of all solace, and find Lepin.

A long time ago in a galaxy far, far away there were Lego knock-offs. The most popular come from a company called Lepin which I first learned about from this surprisingly complete review of the First Order Tie Fighter set. This video, which features a surprisingly thorough look at Lego vs. Lepin, was a family favorite for a while, taking precedence over the Star Wars trailers and Bad Lip Reading my kids usually watched. They were mesmerized by the slow and steady pace of the video and I was mesmerized by the thought that I could save some money on my Lego.

Before you get excited about the morality or legality of these knock offs understand that I well know that Lego deserves every penny they get. After building the Lepin set I began to better understand the care that goes into a good Lego set and the satisfaction of having a product that doesn’t fall apart mid-flight. That said, this was an experiment and it was truly to surprising to see such a complete and blatant copy of Lego’s kit come in a plain brown paper sack. Unlike other knock-offs I’ve seen – swap meet Louis and fake Rolexes, for example – the Lepin kit was a one-to-one copy of the original, albeit with a few major issues.

So I hit Alibaba and bought the Tie Fighter kit, a model that at once pushed all the right nostalgia buttons for me and the excitement buttons for my children and was sufficiently complex and expensive that we didn’t want to order the real model. I would build this Tie Fighter… for science.

The kit cost $48 with $12 shipping and arrived in two weeks. It came in a plain brown padded envelope with an instruction manual and little bags of pieces. The Lepin pieces aren’t organized in any discernible way although some of the larger pieces are stuck together in the same bag while smaller pieces are crammed inside multiple smaller bags. There is no bag order and the manual does not expect you to open any bag first. Basically your best bet is to dump out all the pieces and get building.

The first thing you’ll notice is that the pegs are completely smooth with a few indented where the injection mold went in. These blocks have no Lego branding and are instead disturbingly bare, as if someone had sandblasted away the logos on a real kit. The minifigs are also problematic. The faces and painting aren’t quite as crisp as Lego’s and the accessories – in this case a little hose connecting to the pilot’s helmet – was oddly connected to the helmet itself, a cost-saving measure that looks like it could snap off and get lost fairly easily.

Once you’ve organized your pieces you can begin assembling the kit. This is when you meet another cost-saving measure. The manual shows only the piece you just assembled in color. The rest of the pieces are greyed out. This means you don’t know what the kit is supposed to look like as it’s being built which makes it especially hard to assemble the internals. Further, the entire manual is chock full of steps. While the Lego kit paces you through each step, placing one or two steps on the page, this manual is chock full of them. It’s very easy to get lost.

We built this model in two days. My son was able to build quite a bit of it but I stepped in at the end because I liked the challenge and he got bored. Soon we discovered the fatal flaw in the Lepin system: the models don’t stick together.

My wife’s father used to make injection molded toys. He always speaks reverentially of Lego, repeating to us over and over that the company repeatedly destroys is plastic molds to make new ones, thereby ensuring that each piece is crisp, clean, and straight. The molds, you see, are the most expensive part of the process, costing tens of thousands of dollars to manufacture. To create new molds for something as complex as this is wildly costly but, as far as plastics lore goes, Lego is more than willing to spend that cash.

Lepin isn’t.

As you begin building you’ll find that some of the straight pieces curl up. The hinges don’t quite stick together. The big boards don’t quite match. As you build you find yourself wondering if the whole thing will hold and, in the end, it won’t. For example, this model uses four little U clamps that stick out on each side to connect to four bars embedded into the wings. These U clamps sometimes seem to click into place but when they don’t the wings fall off and break, requiring another ten minutes of rebuilding. These are not built for rough play – or any play at all – because even the hatch into which you slide your pilots will fall off if you close the door all the way. The tolerances – those sweet, Danish, Lego tolerances – are gone here, leaving behind something that is best displayed on a shelf.

If you or your kid are fine with having knock-off Lego on a high shelf where no one can get a better look at it then by all means pick up a model or two. But understand you will be disappointed. While this is a near exact clone of the original kit, the little differences add up to a mess. This Tie Fighter is currently next to our hermit crab cage, untouched, while Poe Dameron’s X-Wing is regularly strafing Storm Troopers and the rest of the Lego is being repurposed into bases, houses, and Minecraft adventures. The only toy that isn’t being played with is the Lepin kit.

That says a lot. Sure you can save money, but should you? Lego shouldn’t cost so much and our kids shouldn’t want so much of it but, in the end, aren’t we teaching them the value of tactile play, the power of building out of constituent parts. Further, I won’t begrudge a kid who wants to play with Lego the ability to build their own Tie Fighter if this is all they can afford. But, in the end, Lego wins in a head-to-head, minifig claws down.

Should you buy Lepin? The stalwart brand defender in me says no. However, if you’re looking to save a buck and want to give your kids the joy of building a knock-off – but not the joys of playing with it – then you can probably get away with this little bit of C-3PFaux. May the Force, as they say, be ever in your favor.

[gallery ids="1612773,1612774,1612775,1612776,1612777,1612778,1612780"]
01 May 2018

Google’s pricey Clips ‘smart camera’ gets a $50 discount

There’s nothing altogether unusual about a holiday-related sale, but Google’s decision to drop its Clips camera by $50 through May 13 does leave one wondering if the company’s had some trouble moving the first-generation product.

Announced alongside the new Pixel phones back in October, Clips finally hit the market at the end of February. Google hasn’t discussed sales figures, but it seems likely the product didn’t catch the world on fire. The messaging around the device has been a bit confusing from the consumer perspective, and the $249 price point drew a fair bit of criticism, including our own review.

Google insisted that the price was a steal, given all of the advanced AI, ML and on-board processing that makes the magic happen. But that’s a pretty high barrier of entry for a new product category — especially since everyone basically carriers a phone around on their person at all times, these days.

As I put it in the review, “Clips certainly delivers as a GIF delivery service, but $249 is a steep price to pay for such novelty in an era when we’ve all got a camera within arm’s reach 24 hours a day.”

$199 isn’t exactly cheap, as far as Mother’s Day gifts go, but Google’s no doubt hoping to kickstart sales and interest in the product now that it’s finally nice outside in most of the country. As a “smart camera,” Clips’ own best advertisement are the images and videos that make it to social media — but word of mouth can only take the product so far.

01 May 2018

Google’s pricey Clips ‘smart camera’ gets a $50 discount

There’s nothing altogether unusual about a holiday-related sale, but Google’s decision to drop its Clips camera by $50 through May 13 does leave one wondering if the company’s had some trouble moving the first-generation product.

Announced alongside the new Pixel phones back in October, Clips finally hit the market at the end of February. Google hasn’t discussed sales figures, but it seems likely the product didn’t catch the world on fire. The messaging around the device has been a bit confusing from the consumer perspective, and the $249 price point drew a fair bit of criticism, including our own review.

Google insisted that the price was a steal, given all of the advanced AI, ML and on-board processing that makes the magic happen. But that’s a pretty high barrier of entry for a new product category — especially since everyone basically carriers a phone around on their person at all times, these days.

As I put it in the review, “Clips certainly delivers as a GIF delivery service, but $249 is a steep price to pay for such novelty in an era when we’ve all got a camera within arm’s reach 24 hours a day.”

$199 isn’t exactly cheap, as far as Mother’s Day gifts go, but Google’s no doubt hoping to kickstart sales and interest in the product now that it’s finally nice outside in most of the country. As a “smart camera,” Clips’ own best advertisement are the images and videos that make it to social media — but word of mouth can only take the product so far.

01 May 2018

Following Gmail’s makeover, Outlook rolls out new features focused on business users

Microsoft announced a series of new features for Outlook across desktop, mobile and web to take a bit of the focus off of Gmail’s massive redesign. Some of the features highlight Outlook’s usefulness in the workplace – like new meeting room suggestion capabilities and RSVP tracking. But others, particularly on mobile, are more innovative – like Quick Reply which turns email replies into chats – or Office Lens, which enhances attached photos.

Office Lens was already available in a standalone mobile app that does things like straighten out photos of paper documents, whiteboards and business cards. But this sort of image correction technology has made its way to other apps, as well – like Microsoft Pix’s camera app, which now lets you scan business cards to find people on LinkedIn.

In Outlook, Office Lens can automatically trim and enhance a photo of a whiteboard, document or photo, then embed it in your message. The feature is arriving first to Android later this month.

Quick Reply, meanwhile, keeps your message in view, but then adds a new reply box at the bottom of the screen. This makes the reply experience feel more like using a chat app. This is also hitting Android this month, and will come to Mac this summer. It’s already live on iOS.

The mobile version of Outlook will also gain a way to flag key contacts (iOS and Android in June); sync draft folders across desktop and mobile (iOS in May. Already live on Windows, Mac and Android); view Office 365 Groups’ events in Outlook and OneNote (Outlook for iOS in June); block email tracking like those from marketers (Android in May): and new features for enterprise customers to protect sensitive data.

Outlook Mail adds a few tweaks like BCC warnings when you’re the blind copy, proxy support, and the ability to view organization information if you’re connected to Azure Active Directory.

Calendar is getting a number of features, including bill pay reminders, suggested event locations and meeting rooms, meeting RSVP tracking and forwarding, and expanded support for multiple time zones for meetings and appointments (so you can set up your travel start in your current zone, and then set up the arrival with the local time at the destination, e.g.).

[gallery ids="1631475,1631476,1631477,1631478,1631479"]

None of these features, however, are significant upgrades on the scale of the Gmail overhaul, whose focus wasn’t just on business user needs, like Outlook, but on additions that both corporate users and consumers can leverage – like self-destructing messages, snooze buttons, and a handy new sidebar for accessing your calendar, tasks, and notes.

01 May 2018

Following Gmail’s makeover, Outlook rolls out new features focused on business users

Microsoft announced a series of new features for Outlook across desktop, mobile and web to take a bit of the focus off of Gmail’s massive redesign. Some of the features highlight Outlook’s usefulness in the workplace – like new meeting room suggestion capabilities and RSVP tracking. But others, particularly on mobile, are more innovative – like Quick Reply which turns email replies into chats – or Office Lens, which enhances attached photos.

Office Lens was already available in a standalone mobile app that does things like straighten out photos of paper documents, whiteboards and business cards. But this sort of image correction technology has made its way to other apps, as well – like Microsoft Pix’s camera app, which now lets you scan business cards to find people on LinkedIn.

In Outlook, Office Lens can automatically trim and enhance a photo of a whiteboard, document or photo, then embed it in your message. The feature is arriving first to Android later this month.

Quick Reply, meanwhile, keeps your message in view, but then adds a new reply box at the bottom of the screen. This makes the reply experience feel more like using a chat app. This is also hitting Android this month, and will come to Mac this summer. It’s already live on iOS.

The mobile version of Outlook will also gain a way to flag key contacts (iOS and Android in June); sync draft folders across desktop and mobile (iOS in May. Already live on Windows, Mac and Android); view Office 365 Groups’ events in Outlook and OneNote (Outlook for iOS in June); block email tracking like those from marketers (Android in May): and new features for enterprise customers to protect sensitive data.

Outlook Mail adds a few tweaks like BCC warnings when you’re the blind copy, proxy support, and the ability to view organization information if you’re connected to Azure Active Directory.

Calendar is getting a number of features, including bill pay reminders, suggested event locations and meeting rooms, meeting RSVP tracking and forwarding, and expanded support for multiple time zones for meetings and appointments (so you can set up your travel start in your current zone, and then set up the arrival with the local time at the destination, e.g.).

[gallery ids="1631475,1631476,1631477,1631478,1631479"]

None of these features, however, are significant upgrades on the scale of the Gmail overhaul, whose focus wasn’t just on business user needs, like Outlook, but on additions that both corporate users and consumers can leverage – like self-destructing messages, snooze buttons, and a handy new sidebar for accessing your calendar, tasks, and notes.

01 May 2018

Regulus Cyber launches with a technology to secure autonomous vehicles

Over the next twenty years the autonomous vehicle market is expected to grow into a $700 billion industry as robots take over nearly every aspect of mobility.

One of the key arguments for this shift away from manually operated machines is that they offer greater safety thanks to less risk of human error. But as these autonomous vehicles proliferate, there needs to be a way to ensure that these systems aren’t exposed to the same kinds of hacking threats that have bedeviled the tech industry since its creation.

It’s the rationale behind Regulus Cyber, a new Israeli security technology developer founded by Yonatan Zunger and Yoav Zangvil — two longtime professionals from Israel’s aerospace and defense industry.

“We’re building a system that is looking at different sensors and the first system is GPS,” Zunger says. Using a proprietary array of off-the-shelf antennas and software developed internally, the system Regulus has designed can determine whether a GPS signal is legitimate or has been spoofed by a hacker (think of it as a way to defend against the kind of hack that the bad guys in “Die Hard 2“).

 

Zunger first had the idea to launch the company three years ago while he was working with drones at the Israeli technology firm, Elbit. At the time, militaries were beginning to develop technologies to combat drone operations and Zunger figured it was only a matter of time before those technologies made their way into the commercial drone market as well.

While the technology works for unmanned aerial vehicles, it also has applications for pretty much any type of autonomous transportation technology.

Backing the company are a clutch of well-known Israeli and American investors including Sierra Ventures, Canaan Partners Israel, Technion, and F2 Capital.

Regulus, which raised $6.3 million in financing before emerging from stealth, said that the money will be used to expand its sales and marketing efforts and to continue to develop its technology.

The company’s first two products are a spoofing protection module that integrates with any autonomous vehicle; and a communication security manager that protects against hacking and misdirection.

“We are very excited to lead this round of financing. Sensors security for autonomous machines will become as important as processors security. Regulus identified the key vulnerabilities and developed the best-in-class solutions,” said Ben Yu, a managing director of Sierra Ventures, in a statement. “Having been working with the company since seed funding, Sierra invested with strong confidence in the team to build Regulus into the category leader.”

01 May 2018

Regulus Cyber launches with a technology to secure autonomous vehicles

Over the next twenty years the autonomous vehicle market is expected to grow into a $700 billion industry as robots take over nearly every aspect of mobility.

One of the key arguments for this shift away from manually operated machines is that they offer greater safety thanks to less risk of human error. But as these autonomous vehicles proliferate, there needs to be a way to ensure that these systems aren’t exposed to the same kinds of hacking threats that have bedeviled the tech industry since its creation.

It’s the rationale behind Regulus Cyber, a new Israeli security technology developer founded by Yonatan Zunger and Yoav Zangvil — two longtime professionals from Israel’s aerospace and defense industry.

“We’re building a system that is looking at different sensors and the first system is GPS,” Zunger says. Using a proprietary array of off-the-shelf antennas and software developed internally, the system Regulus has designed can determine whether a GPS signal is legitimate or has been spoofed by a hacker (think of it as a way to defend against the kind of hack that the bad guys in “Die Hard 2“).

 

Zunger first had the idea to launch the company three years ago while he was working with drones at the Israeli technology firm, Elbit. At the time, militaries were beginning to develop technologies to combat drone operations and Zunger figured it was only a matter of time before those technologies made their way into the commercial drone market as well.

While the technology works for unmanned aerial vehicles, it also has applications for pretty much any type of autonomous transportation technology.

Backing the company are a clutch of well-known Israeli and American investors including Sierra Ventures, Canaan Partners Israel, Technion, and F2 Capital.

Regulus, which raised $6.3 million in financing before emerging from stealth, said that the money will be used to expand its sales and marketing efforts and to continue to develop its technology.

The company’s first two products are a spoofing protection module that integrates with any autonomous vehicle; and a communication security manager that protects against hacking and misdirection.

“We are very excited to lead this round of financing. Sensors security for autonomous machines will become as important as processors security. Regulus identified the key vulnerabilities and developed the best-in-class solutions,” said Ben Yu, a managing director of Sierra Ventures, in a statement. “Having been working with the company since seed funding, Sierra invested with strong confidence in the team to build Regulus into the category leader.”

01 May 2018

Facebook launches commerce “Analytics” app

Facebook wants to prove it can earn businesses money, not just build their social media audience. This morning, just before its big F8 conference, a “Facebook Analytics” app for iOS and Android appeared in the app stores. It touts the ability to “stay on top of your growth, engagement, and conversion efforts on the go. Easily view key metrics and reports, check automated insights, and receive notifications when changes occur.”

As social marketing has matured, companies aren’t content just getting Likes, followers, and reach. They want to sell stuff. Between store fronts on Facebook, marketing bots on Messenger, professional accounts and shopping tags on Instagram, and the new WhatsApp For Business app, Facebook wants to offer tools to keep them loyal.

We’ll likely hear more about the Analytics app later today during the conference, and we’ve reached out for more info. The app complements Facebook’s Pages Manager and Ad Manger. But rather than just those surfaces, the Analytics app helps businesses track their apps, websites, bots, and event source groups.

The Facebook Analytics app lets uses create custom mobile views of their most important metrics like revenue, retention, demographics, and active users. It ties into Facebook’s web Analytics suite to let you view funnels, cohorts, and segments you’ve created there. Some businesses will also see automated insights such as that you’ve experienced a period of higher sales, or that a certain demographic spends more time or money in your app.

If Facebook can boost confidence in the return on investment businesses get from its social network, it could convince them to invest more in ads, content, and managing their presence there. Clients have largely stuck with Facebook through its recent scandals because there’s simply no place with more precise ways to reach customers. But as the app hits saturation in certain markets and user growth plateaus, Facebook must keep finding ways to squeeze more money out of each of them.

01 May 2018

Facebook launches commerce “Analytics” app

Facebook wants to prove it can earn businesses money, not just build their social media audience. This morning, just before its big F8 conference, a “Facebook Analytics” app for iOS and Android appeared in the app stores. It touts the ability to “stay on top of your growth, engagement, and conversion efforts on the go. Easily view key metrics and reports, check automated insights, and receive notifications when changes occur.”

As social marketing has matured, companies aren’t content just getting Likes, followers, and reach. They want to sell stuff. Between store fronts on Facebook, marketing bots on Messenger, professional accounts and shopping tags on Instagram, and the new WhatsApp For Business app, Facebook wants to offer tools to keep them loyal.

We’ll likely hear more about the Analytics app later today during the conference, and we’ve reached out for more info. The app complements Facebook’s Pages Manager and Ad Manger. But rather than just those surfaces, the Analytics app helps businesses track their apps, websites, bots, and event source groups.

The Facebook Analytics app lets uses create custom mobile views of their most important metrics like revenue, retention, demographics, and active users. It ties into Facebook’s web Analytics suite to let you view funnels, cohorts, and segments you’ve created there. Some businesses will also see automated insights such as that you’ve experienced a period of higher sales, or that a certain demographic spends more time or money in your app.

If Facebook can boost confidence in the return on investment businesses get from its social network, it could convince them to invest more in ads, content, and managing their presence there. Clients have largely stuck with Facebook through its recent scandals because there’s simply no place with more precise ways to reach customers. But as the app hits saturation in certain markets and user growth plateaus, Facebook must keep finding ways to squeeze more money out of each of them.

01 May 2018

UK parliament’s call for Zuckerberg to testify goes next level

The UK parliament has issued an impressive ultimatum to Facebook in a last-ditch attempt to get Mark Zuckerberg to take its questions: Come and give evidence voluntarily or next time you fly to the UK you’ll get a formal summons to appear.

“Following reports that he will be giving evidence to the European Parliament in May, we would like Mr Zuckerberg to come to London during his European trip. We would like the session here to place by 24 May,” the committee writes in its latest letter to the company, signed by its chair, Conservative MP Damian Collins.

“It is worth noting that, while Mr Zuckerberg does not normally come under the jurisdiction of the UK Parliament, he will do so the next time he enters the country,” he adds. “We hope that he will respond positively to our request, but if not the Committee will resolve to issue a formal summons for him to appear when he is next in the UK.”

Facebook has repeatedly ignored the DCMS committee‘s requests that its CEO and founder appear before it — preferring to send various minions to answer questions related to its enquiry into online disinformation and the role of social media in politics and democracy.

The most recent Zuckerberg alternative to appear before it was also the most senior: Facebook’s CTO, Mike Schroepfer, who claimed he had personally volunteered to make the trip to London to give evidence.

However for all Schroepfer’s sweating toil to try to stand in for the company’s chief exec, his answers failed to impress UK parliamentarians. And immediately following the hearing the committee issued a press release repeating their call for Zuckerberg to testify, noting that Schroepfer had failed to provide adequate answers to as many of 40 of its questions.

Schroepfer did sit through around five hours of grilling on a wide range of topics with the Cambridge Analytica data misuse scandal front and center — the story having morphed into a major global scandal for the company after fresh revelations were published by the Guardian in March (although the newspaper actually published its first story about Facebook data misuse by the company all the way back in December 2015) — though in last week’s hearing Schroepfer frequently fell back on claiming he didn’t know the answer and would have to “follow up”.

Yet the committee has been asking Facebook for straight answers for months. So you can see why it’s really mad now.

We reached out to Facebook to ask whether its CEO will now agree to personally testify in front of the committee by May 24, per its request, but the company declined to provide a public statement on the issue.

A company spokesperson did say it would be following up with the committee to answer any outstanding questions it had after Schroepfer’s session.

It’s fair to say Facebook has handled this issue exceptionally badly — leaving Collins to express public frustration about the lack of co-operation when, for example, he had asked it for help and information related to the UK’s Brexit referendum — turning what could have been a fairly easy to manage process into a major media circus-cum-PR nightmare.

Last week Schroepfer was on the sharp end of lots of awkward questions from visibly outraged committee members, with Collins pointing to what he dubbed a “pattern of behavior” by Facebook that he said suggested an “unwillingness to engage, and a desire to hold onto information and not disclose it”.

Committee members also interrogated Schroepfer about why another Facebook employee who appeared before it in February had not disclosed an existing agreement between Facebook and Cambridge Analytica .

“I remain to be convinced that your company has integrity,” he was told bluntly at one point during the hearing.

If Zuckerberg does agree to testify he’ll be in for an even bumpier ride. And, well, if he doesn’t it looks pretty clear the Facebook CEO won’t be making any personal trips to the UK for a while.