Month: June 2019

04 Jun 2019

Daily Crunch: Everything Apple announced at WWDC

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Here’s everything Apple just announced at the 2019 WWDC Keynote

The keynote was an epic two-and-a-half hours long, but unlike TC’s editorial staff, you don’t have to sit through the whole thing — we’ve got a comprehensive rundown for you right here.

The announcements include a dark mode in iOS 13, an iPad-specific version of iOS and the end of iTunes (which is being split into Apple Music, Apple Podcasts and Apple TV).

2. Apple is now the privacy-as-a-service company

In addition to the announcements mentioned above, Apple also unveiled a unified ID platform, illustrating how the company’s approach to privacy will mesh with its ongoing transformation into a services company.

3. Fitness startup Mirror nears $300M valuation with fresh funding

Mirror, a startup selling $1,495 full-length mirrors that double as interactive home gyms, is closing in on a round of funding expected to reach $36 million.

4. Bird is launching a two-seater electric vehicle to become more than a kick scooter startup

The Bird Cruiser can seat up to two people and, depending on the market, it will either be pedal-assist or just have a peg. This marks Bird’s first move outside of the kick scooter space.

5. Spotify launches its lightweight listening app Stations in the US

The app has been considered an experiment by Spotify — and by some, a Pandora copycat, due to its support for instant music playback at launch.

6. Tinder adds sexual orientation and gender identity to its profiles

The company worked with the LGBTQ advocacy organization GLAAD on changes to its dating app to make it more inclusive.

7. Is your event strategy paying off? How to calculate your event ROI

The standard KPIs rarely provide a meaningful benchmark to determine if an event is successful, or to tell what worked and what didn’t. (Extra Crunch membership required.)

04 Jun 2019

Verified Expert Growth Marketing Agency: Bell Curve

Bell Curve founder Julian Shapiro describes his team as talented growth marketers who have a long tail expertise of various channels and who aren’t afraid to play part-time therapists. As an agency, they’re comfortable grounding founder expectations by explaining “No, virality isn’t a dependable growth strategy,” but “Hey, we can come up with a better strategy together.”

Bell Curve, the agency, also runs Demand Curve, a remote growth marketing training program that teaches students (and marketing professionals) the ins and outs of performance marketing.

For a glimpse of how Bell Curve thinks about growth marketing, check out Julian’s guest posts about how startups can actually get content marketing to work and how founders can hire a great growth marketer.

What makes Bell Curve different:

“Bell Curve runs a growth bootcamp which we took in February. It radically improved our growth rate, gave us access to enough data to experiment with, and as a result we built an engine for growth that we could continue to tune.” Gil Akos, SF, CEO & Co-founder, Astra
“We run a program where we train companies to run ads on every channel. So, what makes Bell Curve unique is that we, by necessity, have a deep understanding of many more channels than the average agency. We have an archive of tactics and approaches that we’ve accumulated for how to do them just as well as the big ad channels.

In effect, companies come to us when they need expertise beyond Facebook, Google and Instagram, which we still bring to the table, but when they also need to figure out how to make Quora ads profitable, how to get Reddit working, how to get YouTube videos working, Snapchat, Pinterest, etc. These are channels people don’t specialize in enough and so we also bring that long tail of expertise.”

On common misconceptions about growth:

“A common mistake people make coming into growth is thinking that growth hacks are a meaningful thing. The ultimate growth hack is having the self-discipline to pursue growth fundamentals properly and completely. So, things like properly A/B testing, identifying your most enticing value propositions and articulating them clearly and concisely, bringing in deep channel expertise for Facebook, Instagram, Google Search, and a couple of other channels. These are the tenants of making digital growth work. Not one-off hacks.”

Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup growth marketing agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already.


Interview with Bell Curve Founder Julian Shapiro

Yvonne Leow: Can you tell me a little bit about how you got into this game of growth?

Julian Shapiro: I actually started by running growth for friends’ companies because they had a hard time finding experienced growth marketers. After a year and a half of doing this, I realized it’d be a more stable source of income if I formed an agency. It’d also allow me to pattern match so I could exchange learnings among clients and have a better net performance.

It all came together very quickly. Once Bell Curve hit about 10 clients, we had enough strategic and customer acquisition overlap that we were able to share tactics, double our volume of A/B testing, and get better results. It also gave us the ability to hire out a full-fledged team so we could start specializing, whereas, as a contractor, I was too much of a generalist. I wasn’t able to go deep on certain channels, like Snapchat or Pinterest ads.

04 Jun 2019

Aurora’s head of product is coming to TC Sessions: Mobility

Self-driving car startup Aurora might be as buzzy as they come. The company raised more than $530 million just a few months ago in a round led by Sequoia Capital and with “significant investment” from Amazon and T. Rowe Price Associates. We’ve learned Aurora isn’t shy about using that capital with two acquisitions in the books.

But how, when and where will Aurora’s autonomous vehicle technology end up? Lia Theodosiou-Pisanelli, who leads product development and program management for all of Aurora’s partnerships, will join us on stage at TC Sessions: Mobility to give us the scoop.

Theodosiou-Pisanelli has had an up close view of the autonomous vehicle industry. Prior to joining Aurora this spring, she was director of business development for Lyft’s self-driving technology business Level 5.

Her background in global government relations at Square as well as a U.S. Trade Representative at the White House, gives Theodosiou-Pisanelli’s insight into how policy and regulations are shaped and might eventually affect the autonomous vehicle industry.

TC Sessions: Mobility will be held July 10 in San Jose. The agenda is packed with some of the biggest names and most exciting startups in the transportation industry, including Mobilieye co-founder and CEO Amnon Shashua, Alisyn Malek with May Mobility, Dmitri Dolgov at Waymo, Karl Iagnemma of Aptiv, Seleta Reynolds of the Los Angeles Department of Transportation, and Ford Motor CTO Ken Washington. With Early-Bird ticket sales ending soon, you’ll want to be sure to grab your tickets.

Throughout the day, you can expect to hear from and partake in discussions about the future of transportation, the promise and problems of autonomous vehicles, the potential for bikes and scooters, investing in early-stage startups and more.

Early-Bird tickets are now on sale — save $100 on tickets before prices go up after June 14.

Students, you can grab your tickets for just $45.

04 Jun 2019

Security stays hot as Imperva grabs Distil Networks

Last week 4 security companies changed hands. The shopping spree continued this week with CDN company Imperva, announcing it was buying bot mitigation startup Distil Networks. The companies did not share the acquisition price.

Imperva CTO Kunal Anand says his company had a narrow bot capability, but was looking to bring a more complete solution to the platform and Distil fit the bill nicely.

“When we looked at all of these different variables, and when we looked at the capabilities and the presence that they have in the market, the leadership with analysts, it felt like a no-brainer for us. And once we got to know the team, Rami, and all the folks at Distil, we thought it would be a great pairing to combine these companies,” he explained.

Distil Networks CEO and co-founder Rami Essaid says the paperwork to seal the deal was signed just yesterday and is expected to close in a month. He says he was finding it hard to hold his own as a point solution in a market that increasingly valued a platform of services from a single vendor. Rather than try to build that platform himself, he felt the better move was to become part of an existing platform and Imperva offered him that.

“We were finding it harder and harder to compete as a point solution, outside of being a platform, so we started looking for a platform partner, that we could be a part of to continue our journey, and to continue to do what we do best without having to build an entire platform ourselves,” Essaid told TechCrunch.

The plan is to bring most of Distil’s employees on-board, while the long-term plan is to incorporate the Distil toolset into Imperva’s platform, Essaid says that all of his current customers will have the opportunity to become Imperva customers.

Distil was founded in 2011 and has raised almost $60 million. Imperva was sold last year to private equity firm, Thoma Bravo for $2.1 billion.

04 Jun 2019

Zuora Central lets developers build connected workflows across services

Zuora has been known throughout its 12-year history as a company that helps manage subscription-based businesses. Today, at its Subscribed San Francisco customer conference, it announced that it’s adding a new twist to the platform with a new service called Zuora Central.

The latest offering gives developers a workflow tool to build connections between systems that extend the given service using both Zuora’s service set and any external services that make sense. Tien Tzuo, founder and CEO at Zuora, sees this as a way for his customers to offer a set of integrated services that take advantage of the fact that these individual things are connected to the internet, whether that’s a car, an appliance, a garage door opener or a multi-million dollar medical device.

And this isn’t even necessarily about taking advantage of your smartphone, although it could include that. It’s about extending the device or service to automate a set of related tasks beyond the subscription service itself. “So you create a workflow diagram in Zuora Central, that’s going to convey all of the logic of this,” he said.

Zuora Central lets developers connect to both Zuroa services and external services. Diagram: Zuroa

As an example, Tzuo says imagine you are renting a car. You have reserved a Ford Focus, but when you get to the lot, you decide you want the Mustang convertible. You don’t have to pull out your phone. You simply walk up to the car and touch the handle. It understands who you are and begins to make a series of connections.There may be a call to unlock the car, a call to the music system to play your driving playlist on Spotify, a call to your car preferences that can set the seats and mirrors and so forth. All of this is possible because the car itself is connected to the internet.

Zuora workflow in action. Screenshot: Zuora

Under the hood, the workflow tool takes advantage of a number of different technologies to make all of this happen including a custom object model, an events and notifications system and a data query engine. All of these tools combine to let developers build these complex workflows and connect to a number of tasks, greatly enhancing the capabilities of the base Zuora platform.

As Tzuo sees it, it’s not unlike what happened when he was Chief Marketing Officer at Salesforce before starting Zuroa when they launched Force.com and the AppExchange as a way to allow developers to extend the Salesforce product beyond its base capabilities.

Tzuo also sees this platform play as a logical move for any company that aspires to be a billion dollar revenue company. The company has a ways to go in that regard. In its most recent report at the end of May, it reported $64.1 million in revenue for the quarter. Whether this new capability will do for Zuora what extending the platform did for Salesforce remains to be seen, but this is certainly a big step for the company.

04 Jun 2019

NASA research crew embarks on mock mission to Mars moon

Space is hard on humans – it’s just not what we’re used to, because it’s very unlike this Earth most of us generally occupy for most of our lives. That’s why researchers do plenty of experimentation to figure out what it’s like for people to live and work in space, like a new experiment underway as of May 24 in which a crew of four will be isolated in a spacecraft for 45 days living and working together – but without ever leaving the confines of our planet.

In fact, the crew, which consists of Barret Schlegelmilch, Christian Clark, Ana Mosquera, and Julie Mason, won’t even leave the confines of NASA’s Johnson Space Center in Houston. But that’s the point – confined living and working space, for a simulated mission to Phoibos, one of Mars’ two moons. The experiment is what NASA calls a “Human Exploration Research Analog,” which is a contrived acronym that nets you HERA, the greek goddess of family, and basically means a simulated crewed spacecraft mission.

To be clear, the ‘crew’ participating in this experiment aren’t actually astronauts, they’re volunteers who “micic or emulate the type of people that [NASA] select for astronauts,” according to Human Research Program’s Flight Analogs Project Manager Lisa Spence in a statement. And these astronaut analogues will be monitored during the simulated spacecraft mission, with observers specifically looking to check out the impact, both physiological and psychological, or extended confined missions.

This mission is part of a campaign of four that will give researchers a decent cross-sample with the same variables, and this campaign is specifically investigating what happens when a crew has a bit less privacy and space in which to work and live than in other similar experimental mission sets.

All of this is crucial work that needs doing before we go back to the Moon with a crewed mission, which NASA aims to do by 2024. The human component is just as important as the technical aspects, which are also making progress.

04 Jun 2019

Spotify launches its lightweight listening app Stations in the U.S.

Spotify Stations, the streaming service’s lightweight listening app offering easy access to curated playlists, has arrived in the U.S. The app has been considered an experiment by Spotify — and by some others, a Pandora copycat, due to its support for instant music playback at launch.

The Stations app is designed for those who want a more radio-like experience, rather than having to seek out music or customize their own playlists — both of which take time and effort. It could also appeal to those who want a simpler user interface, as Spotify’s flagship app’s look-and-feel isn’t something that everyone likes.

Instead, Stations keeps things minimalist with a scrollable list of playlists and easy tools to customize your own.

In Stations, free users will hear ads, be able to thumbs up and down songs, but can’t skip tracks. Spotify Premium user will get unlimited skips and ad-free listening.

The app features a range of top playlists by genre, decade, activity and more, but over time becomes more personalized to the end user. Users can also personalize their own stations by selecting favorite artists, similar to the customization experience offered today by YouTube Music. A Favorites playlist, based on users’ own interests, is also available.

The Stations app first arrived on the market, initially for Android users in Australia, back in 2018. It just launched on iOS a month ago, but again only in Australia.

At the time, Spotify wouldn’t comment on its plans to bring the app to other markets — but the expansion seemed like a positive sign that Spotify was getting good feedback from Stations’ users.

Stations is available today in the U.S. on iOS. 

04 Jun 2019

Tinder adds sexual orientation and gender identity to its profiles

Tinder is adding information about sexual orientation and gender identity to its profiles.

The company worked with the LGBTQ advocacy organization GLAAD on changes to its dating app to make it more inclusive.

Users who want to edit or add more information about their sexual orientation can now simply edit their profile. When a Tinder user taps on the “orientation” selection they can choose up to three terms that describe their sexual orientation. Those descriptions can either be private or public, but will likely be used to inform matches on the app.

Tinder has also updated the onboarding experience for new users so that they can include their sexual orientation as soon as they sign up for the dating app.

Tinder is also giving users more control over how they order matches. In the “Discovery Preferences” field Tinderers can choose to see people of the same orientation first.

The company said this is a first step in its efforts to be more inclusive. The company will continue to work with GLAAD to refine its products and is making the new features available in the U.S., U.K., Canada, Ireland, India, Australia and New Zealand throughout June.

 

04 Jun 2019

Ori Living partners with IKEA to bring robotic furniture to customers by 2020

Welcome to the robotic bedroom of the future, coming in 2020 to tiny apartments beginning in Hong Kong and Japan, but expanding around the world.

IKEA is now selling robotic furniture that can convert from a storage and seating unit into a bed and closet and back again.

The new line of furniture, based on the company’s PLATSA storage unit, is called ROGNAN and is designed to use space inside the home more efficiently, especially as housing units become smaller to accommodate the 1.5 million people who move to a city somewhere in the world every week, IKEA said in a statement.

“We have been working with developing small space living solutions for a long time, and we know that some of the biggest challenges in peoples’ homes are storage and finding the place to do all the activities that you’d want to do in your home,” said Seana Strawn, Product developer for new innovations at IKEA of Sweden, in a statement. “This is especially the case in big cities where people have to make compromises in the functions of their homes. We wanted to change that,”

Conversations between Ori Living and IKEA have been underway for the past two years and the launch of the collaboration in Hong Kong in 2020 is only the first step in their collaboration, according to Ori Living chief executive Hasier Larrea.

“People across the US have been living large in a small footprint with Ori’s robotic interiors since we introduced our first commercial product two years ago. At about the same time, we began working with IKEA to bring robotic furniture to the world,” Larrea said in a statement. “We share IKEA’s passion to enable people to make the most of their living spaces, and look forward to helping realize this as we continue to develop living spaces for the next generation.”

Born from research conducted by Larrea and MIT professor Kent Larson at the university’s famous Media Lab, Ori launched in 2015 as a way to reduce the footprint of living spaces in urban environments.

The two men were inspired by the Urban Land Institute’s blockbuster study, “The Macro View on Micro Units,” and collaborated with rockstar designer Yves Béhar, to create bed/storage/workspace units that were designed to meet the needs of folks who are trying to do more in increasingly cramped urban spaces.

The company’s first system consists of a retractable bed that can slide in or out at the push of a button from a wall mounted controller, an app on a smart phone, or by using a skill the company has programmed into Alexa.

With IKEA, Ori Systems has licensed the technology and will leave the manufacturing to IKEA and its incredibly sophisticated supply chain. “With this collaboration there is a license arrangement, which is one of the ways Ori can work with partners due to our technology’s modularity,” Larrea wrote in an email.

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“With ROGNAN, small space living customers will no longer have to compromise their needs, dreams or comfort in order to achieve a multi-functional living environment. With ROGNAN the customer gets eight extra square meters of living space, using robotics to transform the solution from bedroom to walk-in closet, to work space, to living room. An all-in-one solution activated through a simple interface touchpad,” says Seana Strawn.

04 Jun 2019

Facebook fails to stop Europe’s top court weighing in on EU-US data transfers

Facebook has failed in its last ditch attempt to block a referral by Ireland’s High Court of questions over the legality of EU-US data transfer mechanisms to the region’s top court.

Ireland’s Supreme Court unanimously refused its request to appeal the decision Friday, via Reuters.

Irish law does not include a provision to appeal against referrals to the CJEU but Facebook sought to both stay and appeal the decision anyway.

It was denied the stay but granted leave to appeal last year — only for the Supreme Court to extinguish its hope of preventing Europe’s top judges from weighing in on privacy concerns attached to key data transfer mechanisms which are used by thousands of companies to authorize flows of EU citizens’ personal data to the US.

The case originates in a complaint against Facebook’s use of another data transfer mechanism, Standard Contractual Clauses (SCCs), by lawyer and EU privacy campaigner, Max Schrems .

He famously brought down the prior EU-US data transfer arrangement, Safe Harbor — after successfully challenging its legality in the wake of NSA whistleblower Edward Snowden’s 2013 disclosures about US government mass surveillance programs. (Hence this follow-on challenge being referred to as ‘Schrems II‘.)

“Facebook likely again invested millions to stop this case from progressing. It is good to see that the Supreme Court has not followed Facebook’s arguments that were in total denial of all existing findings so far,” said Schrems in a statement responding to the Supreme Court’s rejection of Facebook’s appeal. “We are now looking forward to the hearing at the Court of Justice in Luxembourg next month.”

Also commenting in a statement, a Facebook spokesperson said: “We are grateful for the consideration of the Irish Court and look ahead to the Court of Justice of the European Union to now decide on these complex questions. Standard Contract Clauses provide important safeguards to ensure that Europeans’ data are protected once transferred overseas. SCCs have been designed and endorsed by the European Commission and are used by thousands of companies across Europe to do business.”

Schrems’ complaint to the Irish data protection regulator led, rather unusually, to the watchdog to itself refer privacy concerns to the courts — which then widened the complaint, asking for the CJEU’s opinion on a range of fine-grained points around whether EU citizens’ rights are being adequately protected by both Privacy Shield and SCCs.

It’s shaping up as to be a replay of the close CJEU scrutiny that skewered Safe Harbor — a definitive strike down that instantly left thousands of companies scrambling to put in place alternative legal arrangements to avoid illegally processing EU citizens’ data.

At the time of writing there are 4,756 organizations signed up to the replacement Privacy Shield framework.

The European data protection landscape has also evolved since 2015 — with the General Data Protection Regulation (GDPR) ramping up the size of potential fines for privacy violations.

SCCs were one of the alternative mechanisms the European Commission suggested companies use in the interim between Safe Harbor’s demise in fall 2015, and Privacy Shield getting up and running, in mid 2016, although they too are now facing legal questions, per the Schrems II case.

During renegotiations and since, the European Commission has always maintained that the Privacy Shield framework — which bakes in an annual review, and makes provision for an ombudsperson to handle any EU citizens’ complaints about how US companies handle their data — is more robust than its predecessor mechanism, claiming too that it is confident it will survive legal testing.

That confidence will soon be tested at Europe’s highest legal level.

Meanwhile both Privacy Shield and SCCs are not short of critics — including from within the EU’s institutions, with both the parliament and an influential body representing national data protection watchdogs expressing ongoing concerns

The Trump administration’s entrenchment of privacy hostile surveillance laws targeting non-US citizens has not helped Privacy Shield’s cause.

The US under Trump has also been tardy to fulfil key posts the Commission has said are required for full functioning of privacy shield — leading even it to apply a compliance deadline earlier this year.

To a degree, all that is just fiddling round the edges, though, vs the core contention at the heart of the complaints driving challenges to Privacy Shield and SCCs — i.e. that there is a fundamental incompatibility between US law that prioritizes national security and EU law which privileges personal privacy — which Europe’s top judges will soon be weighing in on again.

It’s already been more than a year since Ireland’s High Court referred eleven questions to the CJEU. And while the court can take years to deliberate it’s worth noting that it did not do so with the original Schrems challenge. In that case judges took only a little over a year to return their landmark verdict to strike down Safe Harbor, demonstrating they are willing to move quickly to defend EU privacy rights against the threat of mass surveillance.

Now, with Facebook’s last ditch attempt to de-rail the CJEU referral kicked into touch, it’s quite possible they will could move just as quickly towards a verdict on Schrems II. Certainly if they feel EU citizens’ fundamental rights are being infringed.

Privacy Shield is also facing a legal challenge brought by French digital rights groups — who similarly argue that it breaches fundamental EU rights. That complaint will be heard by the General Court of the EU on July 1 and 2.