Year: 2019

23 Jan 2019

DoorDash poaches Uber Eats engineering boss

One way to gain ground on a competitor is to poach their best executives. We’ve seen it time and time again, from high-level Tesla employees fleeing for Lyft or Apple stealing Google’s AI talent.

DoorDash, a well-funded food delivery unicorn, is familiar with this method of staffing. The company announced this morning that it has poached its second Uber employee in the last year to join its growing business. Ryan Sokol, credited with leading and scaling Uber Eats, Uber’s food delivery arm, from its inception, has joined DoorDash as its vice president of engineering.

The news comes shortly after the San Francisco-based company hired Prabir Adarkar, Uber’s former head of strategic finance, as its chief financial officer. The company also recently hired chief people officer Sarah Wagener from Pandora, where she was VP of human resources.

Reporting to co-founder and chief executive officer Tony Xu, Sokol will lead the product, infrastructure and data science teams within DoorDash’s engineering department.

“Ryan comes to DoorDash at a critical inflection point in our business following a breakout year,” DoorDash wrote in an announcement. “In 2018 we 5xed our geographic footprint from 600 to 3,300 cities and tripled our valuation to more than $4 billion.”

“We doubled the engineering team to 200+ last year, working on a variety of problems from machine learning applications to logistics to personalizing consumer experiences,” they added. “This year, we plan to double our team again and continue on our trajectory as the fastest growing last-mile logistics company in the space.”

Six-year-old DoorDash has raised nearly $1 billion in venture capital funding, most recently at a $4 billion valuation, from SoftBank, Sequoia, Coatue Management, DST Global,  Kleiner Perkins, Khosla Ventures, CRV and several others.

23 Jan 2019

Electric, the startup that automates IT, raises $25 million from GGV

Electric.ai, the NY-based startup that offers chat-based IT support, has announced the close of a $25 million Series B round led by GGV. As part of the deal, partner Jeff Richards will be joining the board.

Founder Ryan Denehy launched Electric in 2016. Previously, he’d run two startups which were sold to USA Today Sports and Groupon respectively, where he realized that all of the simplicity that came with using a service like Zenefits simply didn’t exist in the IT world.

“It was all local service providers, and they all charge way too much money,” said Denehy. “I thought ‘this is so nuts!’ Companies are using more and more technology every day.”

With his second startup, Swarm, he saw even more clearly how big of a problem this was as the company sold a product that required hardware installation at retailers.

“We were building a company on top of local IT providers, and I saw up close and personal how difficult it was and how fragmented the industry was.”

And so, Electric was born.

The premise is relatively simple. Most of IT’s tasks focus on administration, distribution and maintenance of software programs, meaning that the individual IT specialist doesn’t necessarily need to be desk side troubleshooting a hardware issue.

Companies using Electric simply install its software on every corporate laptop, giving the top IT employee or the org’s decision-maker a bird’s eye view of the lay of the land. They can grant and revoke permissions, assign roles, and make sure everyone’s software is up to date. By integrating with the APIs of the top office software programs, like Dropbox and G-Suite, most of the day-to-day tasks of IT can be handled through Electric’s dashboard.

This leaves IT professionals time to focus on actual troubleshooting, hardware installation, etc.

For startups that haven’t yet hired an IT person, Electric connects startups who need help with installation or in-person troubleshooting with local vendors.

Electric says it has automated around 40 percent of IT tasks, with plans to automate 80 percent of IT tasks over 2019.

The company currently has around 300 customers, which rounds out to about 10,000 total users, and serves 10 U.S. markets including New York, San Francisco, Boston, Chicago, Austin, among others.

The new funding brings Electric’s total funding amount to $37.3 million.

23 Jan 2019

Sustainable Ocean Alliance nets $1.5 million donation from Benioffs

Healthy oceans are on the minds of Marc and Lynne Benioff, and they showed it today with a $1.5 million donation to the Sustainable Oceans Alliance, a new non-profit attempting to promote and incubate conservation-focused startups. The money will considerably expand the organization’s upcoming Ocean Solutions accelerator.

Benioff is due to appear Wednesday evening on a panel at Davos about the “ocean economy,” at which he seems likely to mention the donation. He joins rather a powerhouse lineup to address the issues of environmental dangers threatening wallets as well as whales: Michelle Bachelet (U.N. High Commissioner for Human Rights), Enric Sala (an Explorer-in-Residence at National Geographic), Actress Michelle Yeoh (who also does U.N. work), and indefatigable environmental crusader Al Gore. I certainly wish I could attend.

It’s clear that the Salesforce founder is as concerned about environmental issues as he is about social ones, and as ready to write a check when there’s a compelling reason to do so.

Benioff at Disrupt SF in 2016.

“Our oceans are in grave danger, due to the many consequences of climate change and pollution,” he said in a press release announcing the donation. “These challenges can be solved with investment and innovation. Lynne and I are proud to support Daniela Fernandez and the Sustainable Ocean Alliance’s bold vision to create 100 new startups by 2021 to help heal the ocean.”

The SOA started its accelerator last year with a handful of interesting ocean- and conservation-focused startups: a device to keep fish from getting tangled in nets, wave-harvesting energy tech, materials for oil cleanups, that sort of thing. It’s got another batch planned and the Benioff’s donation will allow it to triple the number of startups included. Several will be going to the “Accelerator at Sea,” an 8-day event aboard a National Geographic ship sailing from Alaska this summer.

Last year the organization also got a sudden cash infusion from a motivated donor: the mysterious Pine, who distributed some $86 million to charity (and nonprofits like SOA) after making a tremendous amount of money on Bitcoin. These are one-off donations, naturally — so of course financial as well as ecological sustainability is on the mind of SOA founder Daniela Fernandez.

“We realize that we cannot simply depend on individual donors or anonymous cryptocurrency gifts. We have had difficulty finding traditional forms of funding for SOA due to the limited amount of funds that are allocated to such a niche sector,” Fernandez, who is at Davos but unfortunately not on the aforementioned panel, told me.

“Instead only having to fundraise, we have had to create new funders by educating them about the importance of protecting the ocean. It is the typical entrepreneurial scenario of building the plane while flying it. However, in our case, we had to build the plane while simultaneously developing the aircraft market.”

As part of that the non-profit now plans to release a yearly “State of Our Ocean” annual report — the first came out today. It’s not so much a scholarly or analytical report like you might have from NOAA or national fisheries or wildlife concerns. Fernandez says this one “takes into account the perspective of young people who are on the ground working to solve the issues at hand. SOA interviewed 3,000 young ocean leaders from around the world who gave their input as to what the ocean priorities should be in 2019 and graded our current world leaders on their efforts to restore the health of the ocean.”

It’s good to ask the un-jaded youngs about things like this, and SOA specifically aims to find and promote young entrepreneurs and activists, so it’s on brand. I’ve read through it and there’s a lot of info about impending disasters, many of which have to do with climate change but plenty are caused by people as well (or rather, caused by people more recently). It’s a bit depressing, but what isn’t?

Hopefully the cash infusion will help scoop up more of those motivated young folks into the program. We’ll probably hear more from the SOA when it finds some more startups to load into the accelerator.

23 Jan 2019

Desktop Metal just raised another $160 million

Desktop Metal announced this morning that it’s raised $160 million. That Series E brings the Burlington, Massachusetts-based metal 3D printing company up to a whopping $438 million. The startup’s tagline reads says the company “is reinventing the way design and manufacturing teams print with metal” — and now it undoubtedly has the money to do so.

Koch Disruptive Industries (yes, that Koch) led the round, joined by GV, Panasonic and Techtronic Industries. The latest round follows $65 million last March, which found Ford investing in the technology,  which has applications for both prototyping and manufacturing. Big names like BMW and Lowe’s have also pumped money into Desktop’s impressive additive manufacturing technology.

The company says will be investing the massive funding back into its technology. “This new funding will fuel the continued development of our metal 3D printing technology and rich product roadmap,” co-founder and CEO Ric Fulop said in a press release tied to the news, “the scaling of operations to meet a growing demand of orders, and the financing of major new research and development initiatives”

Desktop Metal’s technology clearly represents a bright spot in the world of 3D printing/additive manufacturing — at least so far as investors are concerned. Much of that is due to the speed and durability of the printing process, which is helping it move from simple prototyping to real-world product manufacturing.

23 Jan 2019

Blippar finds life after death as former investor buys assets to relaunch AR startup

Blippar seems to have avoided a total collapse following its dramatic descent into administration after it failed to pull together an emergency funding deal.

One of the AR startup’s main investors, Candy Ventures, has acquired the company’s assets in a patent sale and will be keeping the brand alive underneath the leadership of founder Ambarish Mitra and “many of Blippar’s original key engineers.”

Blippar may have blown up in dramatic fashion, burning through over $130 million in funding for its dream of building an augmented reality empire, but it seems the new startup will continue to focus on its old haunts, namely Blippbuilder, its SaaS AR creation platform. The company devoted significant efforts to capturing the consumer markets after achieving some success with their enterprise-focused platform, it’s likely that a reborn Blippar will strip down its efforts.

At one point, the startup had over 300 employees and claimed a $1.5 billion valuation.

Candy Ventures is a UK-based portfolio of companies and investments led by property tycoon Nick Candy. The firm led Blippar’s $37 million Series E  in September and seems to have bought into the company’s broader mission.

“Rish and the team built a great business which had to adapt to the challenges of a constantly-evolving industry. With the right application of its powerful AR technology, there is huge potential for the new company to drive innovation in AR and position itself at the forefront of the industry,” a spokesperson for Candy Ventures wrote in a statement.

23 Jan 2019

Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit

Facebook has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers.

It plans to launch a dedicated scam ad report button in the UK, slated to go live in around three months’ time, as well as set up a specialist, locally-based team to monitor ad reports, keep an eye on scammer trends and generally work on getting celebrity-exploiting scam ads taken down more quickly than its current AI-aided ad review systems have been doing.

The new measures were announced in a joint press conference with UK consumer advice personality, Martin Lewis, who launched a defamation lawsuit against Facebook in April, saying the social network giant had failed to stop scammers using his image on scores of ads that aimed to swindle consumers, thereby damaging his reputation.

Some of the ads had tried to use Lewis’ image to promote crypto scams.

Lewis filed suit after becoming frustrated by the scale of scam ads bearing his image and Facebook’s tepid response to the problem its platform has created — telling the Guardian last year: “What is particularly pernicious about Facebook is that it says the onus is on me, so I have spent time and effort and stress repeatedly to have them taken down.”

He confirmed today that he’s dropped the lawsuit after Facebook agreed to make changes.

“There were over 1,000 on Facebook in a year. And the way that the company acted then wasn’t good enough, so I had to resort to [taking legal action],” he said during the press conference, adding that he had wanted to see “tangible real change to the number of scam ads on the platform”, so was happy to drop the lawsuit because he believes the new report button will do that.

Facebook has also agreed to provide funding to help get a citizens scam advice service up and running in partnership with UK consumer advice charity, Citizens Advice. Lewis said he was delighted with that outcome.

The social network giant, which took in $13.73BN in revenue last quarter, said it will donate cash and Facebook ad credits to the value of £3 million over the next three years to help set up the new scam advice bureau within the charity.

This will be called ‘Citizens Advice scams action project’ (aka Casa), and the pair said it will aim to provide information and support to consumers who are concerned they are being targeted by or have fallen victim to a scam.

Facebook’s support for Casa breaks down into £2.5M in cash over the next two years, and £500,000’s worth of ad credit coupons for ads on its own platform, which it said will be distributed in tranches over the next three years.

There was little detail on exactly how Casa will operate at this nascent stage but given the ad credit donation its work will presumably include running scam awareness ads on Facebook — funded (initially) by Facebook itself. Ergo, part of the company’s donation will be ploughed straight back into its own ad business.

Pressed on whether its approach with an ad report button still puts too much onus on consumers to have to protect themselves from scams being spread on Facebook’s platform, its regional director for Northern Europe, Steve Hatch, claimed it does already take down “huge amounts of these ads” but admitted its ad review systems are “not perfect” — hence the company seeing value in introducing a button for direct user reports of dodgy ads.

For his part Lewis said he had never wanted to have to go to court but said his intention had rather been to draw attention to the problem and pressure Facebook to do more. He said he was therefore pleased it had agreed to do more to tackle scam ads.

“This button is only in the UK. This is not Facebook worldwide. This is unique to the United Kingdom that has not been done anywhere else and it is a direct result of this scam ads campaign. And I’m actually very grateful to Steve and his team here in the UK for pushing this on what is normally a global organization that works in a global way,” he said.

Albeit, to be clear, Facebook is not accepting legal liability for scam ads. And there’s no suggestion that any existing victims of the scam ads which bore Lewis’ image are going to be in line for any direct compensation from Facebook for their losses.

Asked directly about the compensation point, Hatch sidestepped the question, saying Facebook is focusing on what more it can do to stop scammers from defrauding people in the first place.

Also pressed on why it had taken a lawsuit by a celebrity consumer champion to get it to do more, he said: “This is an area we’ve focused on for a very, very long time. But what [Lewis] has really pushed us towards is this specific focus about the use of public images and celebrity.”

While the new measures are UK only for now, Hatch suggested Facebook might look to expand the approach elsewhere if it proves successful.

“We’ve started in the UK,” he said in response to another question. “Like any system if we find it works — and we sincerely hope that it does, we think we’ve got the right amount of focus, we think we’ve got the right amount of investment behind it — it’s very imaginable that we would take this out to other markets. But what we want to make sure is we’re getting this right.”

He also said it would be important for Facebook to find the right partner to work with in other markets, as it’s doing with Citizens Advice in the UK.

While Lewis sounded happy to end his publicity focused legal battle against Facebook, having won some tangible concessions from the company, he warned that unchecked scam ads persist on other platforms, and said he is “not ruling out another lawsuit if things don’t improve”– namechecking Google and Yahoo as two of the other platforms now in his sights.

“Over the last few weeks I have again been plagued by scam adverts. A few of them have been on Facebook and when we’ve told Facebook they’ve taken them down very quickly. I can’t expect more. I accept that the technology isn’t perfect. What I want is proactive response, good team set up and them being taken down quickly. But that’s not the case with Google,” he said, adding that the problem is even more difficult to combat where Google is concerned given it’s more difficult to know where the ads are being served, as they can be served across even more touchpoints.

“I believe they’re not even giving us a direct contact at the moment,” he added, discussing Google’s response to complaints his team has filed about scam ads bearing his image. “We’re just having to go through the normal reporting channels, that everything goes through, even though I’m a major target of scam ads. By the nature of what I do, by both being on television and the subjects that I talk about — and being relatively trusted on that subject — means that my click through rate, apparently, for scam ads is really good!”

We reached out to Google and Yahoo for a response to Lewis’ comments. (Disclosure: TechCrunch’s parent, Verizon Media Group/Oath, is also the parent company of Yahoo.)

A Google spokesperson told us:

Because we want the ads people see on Google to be useful and relevant, we take immediate action to prevent fake and inappropriate ads. We have a tool where anyone can report these ads and these complaints are reviewed manually by our team. In 2017, we removed 3.2 billion bad ads and we’re constantly updating our policies as we see new threats emerge.”

“The big problem that we face is that [online advertising] is a Wild West,” Lewis continued, saying the problems he’s faced extend to “many other online advertising tools”.

“This is an absolute Wild West with people sitting all over the world, and with very little regulation, no criminal enforcement — because frankly the Met Police are not going to go to whatever these country these people are in and arrest them, and that’s the problem with online advertising. Hence why I’ve targeted the platform to say the only thing we can do… is deny them the oxygen of publicity and deny them access to the individuals.”

“I want online advertisers to see this as a warning shot across their bows,” he also said, calling on Google and the online advertising industry as a whole “to start to take responsibility”, adding: “Real people are seeing their livelihood taken away, their life savings taken away. People are losing money that they need to live on by irresponsible advertising protocols. It’s about time other firms stood up, took responsibility, improved their reporting protocols and started to give money to Citizens Advice scam action.

“Scam adverts make people distrust advertising. So this isn’t just an issue for the people who put the adverts out there but any company who does advertising in the UK legitimately, trying to get their message across, this is diluting what you are doing. So the advertising industry as a whole — not just the platforms — need to try and make sure this stops. Otherwise you’ll get close to the point where someone like me says never trust an advert online.”

The issue of direct compensation for consumers scammed via online platforms is a matter for policy makers and regulators to work on, he added.

23 Jan 2019

Lumigo scores $8M seed to help manage serverless operations

Lumigo, an Israeli startup, announced a healthy $8 million seed round today, as it emerged from stealth to help companies monitor serverless architecture. Investors included Pitango Venture Capital, Grove Ventures and Meron Capital.

The company was started by a couple of ex-Checkpoint execs, Erez Berkner and Aviad Mor. They decided to head out on their own to solve a problem they were seeing around monitoring, as developers moved to serverless environments.

Serverless computing lets developers code applications without worrying about the underlying infrastructure. That’s because services like AWS Lambda, Azure Functions and Google Cloud Functions provide the exact amount of infrastructure resources required to run the application at any given moment. It is incredibly convenient for developers trying to move more quickly, but it poses challenges for the operations team trying to manage and monitor the application.

To help solve this, the company uses a visual map to show operations exactly what’s happening  inside the application. The map enables operations teams to see and understand every request and get to the root cause of a problem. It can trace the path not only from the serverles infrastructure, but also to adjacent services like database and storage.

For starters, the company is working with AWS, but plans to add support for other cloud platforms down the road. Moving forward, the founders’ vision is more than just serverless. They  plan to expand to monitor containers and API services like Twilio and Stripe.

For now, it’s still early days, but the company has eight employees and a dozen customers using the product. The money should allow them to hire more engineers and begin building out the product further.

23 Jan 2019

Adobe acquires Allegorithmic, makers of the Substance texture tools

Adobe today announced that it has acquired Allegorithmic, the French company behind the Substance tools for creating textures that are widely used by AAA game creators, as well as visual effects artists, animators and designers. Over time, Adobe will bring many of Allegorithmic’s technologies to its various Creative Cloud tools, many of which already offer complementary tools. Beyond those integrations, though, what this acquisition is really about is the fact that 3D design and creating 3D content is becoming increasingly important for the creatives who use Adobe’s tools. With Adobe Dimensions and, more recently, Project Aero for creating AR experiences, the company has started focusing on 3D, and this acquisition will bring both talent and technology to the company.

It’s worth noting that Adobe previously invested in Allegorithmic and that Dimensions already features integration with Substance, so today’s announcement has clearly been in the works for a while.

As Adobe’s chief product officer Scott Belsky told me, it’s worth remembering that many of Adobe’s most important products today were acquisitions, including Photoshop back in 1995. “Adobe is a company that has always embraced new DNA and has grown through these critical acquisitions,” he said, and noted that Adobe always looks to these acquisitions to see how it can change through them — not how it can change the company it acquires. “For Creative Cloud, this is one of these acquisitions,” he added.

He also noted that while Substance has been around for more than 15 years, there’s a lot of tailwind in the industry now that it’s often easier to render and image than set up a photo or video shoot and then edit and retouch those images. Adobe, of course, wants to catch as much of that tailwind as possible.

Adobe’s Stefano Corazza, who is the company’s head of AR, also noted that the Allegorithmic team was among the first to focus on physics-based rendering and that tools like Substance will become increasingly important as creatives try to build realistic AR experiences that need to be as photorealistic as possible — and to do that, you need to be able to create materials that are able to reflect light properly, for example. He also stressed that new technologies like Nvidia’s RTX raytracing hardware will keep pushing the boundaries on photo realism.

The current Substance product line will remain intact, by the way. Adobe obviously knows that it is acquiring a set of tools that have been used for creating games like Assassin’s Creed, Forza and Call of Duty, but also movies like Blade Runner 2049. Those use cases aren’t going away. But while Adobe obviously has a long history in the movie industry, this is also a move that takes it deeper into the world of game development. Don’t expect to see Adobe launch a competitor to Unity or other game development tools, though. What Belsky seems to be more interested in — besides the existing use cases — is to enable a wider range of people to make objects in games, for example. He noted there’s already a flourishing number of games that allow players to use their own objects and textures, for example, and Adobe wants to offer tools for them, too.

The two companies did not disclose the price of the acquisition.

23 Jan 2019

Anchorage emerges with $17M from A16z for ‘omnimetric’ crypto security

I’m not allowed to tell you exactly how Anchorage keeps rich institutions from being robbed of their cryptocurrency, but the off-the-record demo was damn impressive. Judging by the $17 million Series A this security startup raised last year led by Andreessen Horowitz and joined by Khosla Ventures, Max Levchin, Elad Gil, Mark McCombe of Blackrock, and AngelList’s Naval Ravikant, I’m not the only one who thinks so. In fact crypto funds like Andreessen’s a16zcrypto, Paradigm, and Electric Capital are already using it.

They’re trusting in the guys who engineered Square’s first encrypted card reader and Docker’s security protocols. “It’s less about us choosing this space and more about this space choosing us. If you look our backgrounds and you look at the problem, it’s like the universe handed us on the aisle platter the venn diagram of our skillset” co-founder Diogo Monica tells me.

Today, Anchorage is coming out of stealth and launching its cryptocurrency custody service to the public. Anchorage holds and safeguards crypto assets for institutions like hedge funds and venture firms, and only allows transactions verified by an array of biometrics, behavioral analysis, and human reviewers. And since it doesn’t use “buried in the backyard” cold storage, asset holders can actually earn rewards and advantages for participating in coin-holder votes without fear of getting their currency stolen.

The result is a crypto custody service that could finally lure big-time commercial banks, endowments, pensions, mutual funds, and hedgies into the blockchain world. Whether they seek short-term gains off of crypto volatility or want to HODL long-term while participating in coin governance, Anchorage promises to protect them.

Anchorage’s story starts eight years ago when Monica and his co-founder Nathan McCauley met after joining Square the same week. Monica had been getting a PhD in distributed systems while McCauley designed anti-reverse engineering tech to keep the US military data from being extracted from abandoned tanks or jets. After four years of building systems that would eventually move over $80 billion per year in credit card transactions, they packaged themselves as a “pre-product acquihire” Monica tells me, and they were snapped up by Docker.

As their reputation grew from work and conference keynotes, cryptocurrency funds started reaching out for help with custody of their private keys. One had lost a passphrase and the $1 million in currency it was protecting. The pair realized there were no true standards in crypto custody, so they got to work building Anchorage.

“You look at the status quo and it was and still is cold storage. It’s the same technology used by pirates in the 1700s” Monica explains. “You bury your crypto in a treasure chest and then you make a treasure map of where those gold coins are” except with USB keys, security deposit boxes, and checklists of where they are. “We started calling it Pirate Custody.”

 

23 Jan 2019

YouTube TV is officially becoming available nationwide

Just ahead of this year’s Super Bowl, Google’s live TV streaming service YouTube TV is rolling out nationwide, the company announced this morning. The service has been steadily expanding since its April 2017 debut, and became broadly available a little less than a year ago when it then reached the top 100 U.S. markets, or 85 percent of the country. Today, YouTube TV will begin its expansion in an additional 95 markets, covering over 98 percent of U.S. households.

The remaining markets will follow shortly after, YouTube says.

The company’s strategy was not to launch with a limited service nationwide, just so it could claim wide availability. Instead, it focused on making deals with the local affiliate stations ahead of each market’s launch. This allowed subscribers to access to at least three of the top four major broadcasters (CBS, ABC, NBC, and FOX), including their local news and sports.

This had been something of a competitive advantage for YouTube TV as some rival service didn’t include local stations, or only in select markets. With a few exceptions, that wasn’t the case for YouTube TV, however.

Along with the start of its nationwide availability, YouTube TV also said that it’s now providing complete local coverage – meaning feeds from the four largest broadcasters – in over 90 percent of the markets where its service is available.

Despite a $5 per month price hike last March, YouTube TV has been growing quickly. At the beginning of the year, it had a reported 300,000+ subscribers, and by July it had scaled to nearly 800,000, reports claimed. It’s reasonable to think the service has since grown to at least a million subscribers if not more by now, but YouTube TV won’t share its numbers.

However, even at the million-subscriber mark the service would trail Hulu with Live TV, which reached this milestone in September. DirecTV Now and Sling TV, meanwhile, are much larger – 2.3 million and 1.8 million, also as of last fall.

On paper, YouTube TV has a compelling offering, with some 60+ TV networks for $40 per month, unlimited DVR, and support for 6 accounts per household. The company has scored some notable promotional partnerships to raise awareness, as well, including one with the MLB for the World Series and another with the NBA.

But it has stumbled at times, as many of these streamers do – once even going down during the World Cup for an extended period of time. That can make people nervous about relying on live TV services like this for major sporting events, where it’s critical to not miss a single play. With nationwide availability, YouTube TV will have to prove itself as capable when the Super Bowl airs or risk further damage to its brand.