Year: 2019

26 Nov 2019

Twitter will free up handles by deleting inactive accounts

Those who’ve attempted to snag their preferred Twitter handle know what a pain the process can be. Users can squat on an account for years, holding onto handles in spite of long stretches of inactivity. As spotted by a BBC reporter, Twitter looks to finally be getting proactive about the situation.

The service confirmed the move in an email to TechCrunch, writing,

As part of our commitment to serve the public conversation, we’re working to clean up inactive accounts to present more accurate, credible information people can trust across Twitter. Part of this effort is encouraging people to actively log-in and use Twitter when they register an account, as stated in our Inactive Accounts Policy. We have begun proactive outreach to many accounts who have not logged into Twitter in over six months to inform them that their accounts may be permanently removed due to prolonged inactivity.

As noted, the service has an inactive account policy in place, though it traditionally hasn’t done much to enforce this. The company encourages users to, at the very least, log in and Tweet ever six months. Now it’s taking the added measure of reaching out to inactive users, prompting them to log in prior to December 11, or risk being deleted.

As for the timeline of opening up those accounts, Twitter’s not saying. And the fine print on the inactive account policy page still notes that the service does not “generally accept requests for usernames that seem inactive,” short of perceived trademark infringement. A spokesperson noted in an email to TechCrunch that the accounts “may” become available, though the process of removing old accounts will likely take a number of months. 

26 Nov 2019

Ford says it has nothing to prove to Tesla in F-150 vs Cybertruck tow battle

It was the challenge heard around the electric vehicle world. And now it seems, the Ford F-150 versus Tesla Cybertruck tow battle that we were all ready for, probably won’t happen.

A quick recap: Tesla CEO Elon Musk poked the figurative Dearborn, Michigan bear in the middle of the company’s Cybertruck unveiling when he played a video of the futuristic electric truck pulling an F-150 in what was pitched as a head-to-head contest.

Many were quick to question whether it was a fair fight, including astrophysicist and author Neil deGrasse Tyson. But what really got Musk’s attention was a tweet from Sundeep Madra, VP of Ford X, the automaker’s venture incubator.

Madra tweeted to Musk challenging the CEO to send Ford a Cybertruck to do an “apples to apples” test. Musk, who is well versed in the Twitter troll, responded with a “bring it on.”

It seems Madra’s tweet wasn’t meant to be a serious challenge, but a “tongue in cheek” troll, according to Ford.

“Sunny’s tweet was tongue in cheek to point out the absurdity of Tesla’s video, nothing more,” a Ford spokesperson said in an email to TechCrunch. “With America’s best-selling truck for 42 years, we’ve always focused on serving our truck customers regardless of what others say or do. We look forward to our all-new F-150 hybrid coming next year and all-electric F-150 in a few years.”

Perhaps, Ford will change its mind. But for now, the tow battle rematch will be left to Tesla.

26 Nov 2019

Google is giving away 3 months of Disney+ to new Chromebook owners

Google is hoping to juice holiday sales of Chromebooks by tacking on a subscription to the hot new streaming service, Disney+. The company on Monday announced it would give Chromebook buyers three, free months of Disney+ with the purchase of new devices.

Specifically, the deal is valid for Chromebooks bought between November 25, 2019 and January 21, 2020, or while supplies last. And the free streaming offer has to be redeemed by January 31, 2020, Google tells us.

Customers will need to redeem the offer by way of the Chromebooks Offers Site, where they’ll receive a promo code. After downloading the Disney+ app from the Play Store on their Chromebook, users will then create an account, accept the Disney+ Subscriber Agreement, then click “Redeem Code” at checkout.

Note that you’re agreeing to an ongoing subscription here — if you only want the three, free months, you’ll need to cancel before the subscription auto-renews.

 

The promotion isn’t just a nice perk for Chromebook owners, however.

Marketing partnerships like this are helping Disney quickly get its new streaming service into customers’ hands. And giveaway deals like this also helps consumers to get over their initial hesitation about adding on yet another subscription to their monthly expenses. For now, it’s free. And Disney, of course, hopes you’ll forget to cancel later on and start paying — or see the value in the subscription after the free period ends.

This isn’t the first big promo for Disney+ following its debut. Disney already partnered with (TechCrunch parent) Verizon on a broader deal, which gave new and existing Verizon Wireless customers on unlimited plans a full year of Disney+ for free.

These partnerships are already paying off.

Disney said it signed up 10 million customers for Disney+ within the first day of its broad international launch. That’s more than other streamers — including CBS All Access + Showtime, ESPN+, HBO NOW, and others — have signed up in their entirety, noted CNBC at the time.

According to new figures from Apptopia, the Disney+ app has been downloaded 15.5 million times since its launch earlier this month — meaning it’s been averaging around 1 million sign-ups per day. The firm estimated it had generated $5 million through in-app purchases, after app store fees.

Google is selling a wide range of Chromebooks on its site ahead of the holidays, starting with sub-$200 basic models, all the way up to its high-end Pixelbook at $999. It’s worth noting that only new Chromebooks qualify for the Disney+ deal — if you’re picking up a refurb or buying used from an online classified ad, you’re out of luck.

Disney+ is $6.99 per month when the promo ends.

26 Nov 2019

Daily Crunch: Google fires employee activists

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Google employee activist says she’s been fired

Employee activist Rebecca Rivers (who was involved in a campaign pressuring Google to end its contract with U.S. Customs and Border Protection) said yesterday that she’d been fired. Google declined to comment but confirmed an internal note published by Bloomberg, which said the company fired a total of four employees for repeatedly violating its data-security policies.

Earlier this month, Google put Rivers and Laurence Berland on leave for allegedly violating company policies. Ahead of an employee rally last week, however, organizers said the “attack” on Rivers and Berland “is an attack on all people who care about transparency and accountability for tech.”

2. Facebook Viewpoints pays users for well-being surveys & tasks

People in the U.S. who are over 18 can now download Viewpoints and participate in a survey to help Facebook can learn to “limit the negative impacts of social media and enhance the benefits.” Other opportunities include completing online chores on behalf of Facebook or trying out new apps or devices ahead of launch so Facebook can refine them.

3. Announcing the complete Disrupt Berlin agenda

Join us December 11 and December 12 as we sit down with CEOs from big-name companies such as UIPath, Samsung and Naspers, as well as leading investors from Atomico, SoftBank and Index.

4. Leavy.co, the app for millennials who want to rent out their room while traveling, discloses $14M funding

The Leavy.co app is described as a “travel community and marketplace” that wants to help millennials travel more for less. At the heart of its offering is a way for travelers (dubbed “Happy Leavers”) to rent out their room or apartment when they are away to help fund their trip.

5. NASA’s second free-flying assistant robot gets to work

NASA activated a free-floating autonomous robot called ‘Bumble’ earlier this year, and now Bumble has a new companion called Honey. Both are Astrobee robots, cube-like “robotic teammates” for ISS astronauts, that are designed to help with experiments, day-to-day activities and more.

6. Argentine fintech Ualá raises $150M led by Tencent and SoftBank

Founder and CEO Pierpaolo Barbieri, a Buenos Aires native and Harvard University graduate, says his ambition was to create a platform that would bring all financial services into one app linked to one card. As it exists now, Ualá is linked to a prepaid, global Mastercard and allows users to transfer money, invest in mutual funds, request loans, pay bills and top-up prepaid services.

7. The herd sours on unprofitable unicorns again

Wasabi CEO David Friend looks at why venture and private equity funds have been chasing unprofitable unicorns, and why they’ve soured on those unicorns lately. (Extra Crunch membership required.)

26 Nov 2019

Gift Guide: 10 suitcase-friendly gifts for frequent flyers

Welcome to TechCrunch’s 2019 Holiday Gift Guide! Need help with gift ideas? We’re here to help! We’ll be rolling out gift guides from now through the end of December, so check back regularly.

Once again, TechCrunch has asked me to put together a list of travel-friendly gadgets, and once again, I find myself between back-to-back international flights. If nothing else, all of the travel for this gig has made me much better at figuring out what to pack and what to leave behind.

There’s a science to traveling. It requires a lot of trial and error to maintain your sanity through 12 hour flights, powering through jet lag and generally making it through in one piece. Common wisdom posits that it’s the journey, not the destination that counts, but when it comes to the rigors of being in the air and on the road half your life, the journey is usually the worst part.

I’ve narrowed the list down to ten, but there was plenty of stuff I could have included. A good spare battery pack is always a must. There are a million good, cheap ones online. I’ve been carrying around an OmniCharge, myself. Ditto for solid wheeled suitcase. You can spend a ton of money on an Away bag, or you can can buy three bags at a fraction of the price.

Chromebooks are worth a look, as well, for battery life alone. I took the Pixelbook Go with me to China earlier this month. They’re also great for security reasons. Oh, and I won’t include it because it’s a terrible gift, but far and away my most important travel companion is a pack of Wet Ones hand wipes. Hand sanitizer is fine, but if you’re not wiping down your phone a couple of times a day while traveling, you’re not doing yourself any favors.

Amazon Kindle Oasis 

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I’ve mostly attempted to avoid repeats from last year, but I couldn’t not include the Oasis. An e-reader is absolutely invaluable for travels. The Oasis is the best on the market and the new version (while largely the same) gets a few tweaks, including an E Ink display with a faster refresh rate and adjustable colors on the front light to reduce blue light. That’s key when attempting to adjust to a new timezone. Also, shoutout to Calibre, a fantastic open-source e-book software I use to convert e-pub files to read on my Kindle.

Anker PowerPort Atom 

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Everyone knows the importance of traveling with a good battery pack. But what of a plug? Anker’s PowerPort Atom is tiny and useful for a MacBook Pro 13 inch or smaller. At 30W, it packs a punch for its tiny size. That’s key for navigating around crowded outlets, not to mention the plugs under your seat on the plane. I’ve been using a Pixelbook charger as a go-to plug, but the weight of the thing means it’s constantly falling out.

Apple iPad Pro

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Obvious choice, I realize, but I’m actually not including the iPad for the obvious reason. The arrival of Sidecar on MacOS Catalina has made the iPad Pro a terrific second screen for the Mac, in addition to all of its usual tablet functionality. I use it all the time for working on the road. Carrying an actual second monitor in a suitcase is an obvious non-starter, so the iPad works well in a pinch.

DJI Osmo Pocket

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I wasn’t prepared for how much I’d love this little gimbal. It’s terrific when tethered to a phone or on its own. Smartphone cameras are really quite good these days, and I imagine most people leave the standalones at home for a trip. The Osmo’s small size makes it perfect for throwing in a backpack, and the things it can do are really quite stunning.

Dreamlight Ease

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Full disclosure: I used to be too embarrassed to wear a sleep mask on a plane. Enough international flights, however, and you’ll start to get over it pretty quickly. The Dreamlight ease is the best and most comfortable i’ve used to date. It’s made of form fitting, stretchable material, combined with “3D facial mapping” tech that comfortable conforms to the face without letting light in underneath. I actually wear it at home sometimes. Also, the side padding makes it much more comfortable to lean your head against the plane window.

LARQ Self Cleaning Water Bottle

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Plastic bottles are bad. This much we know. And SFO recently banned their sale. Bring a water bottle to stay hydrated on the road and maybe cut down on some waste in the process. The $100 price tag is pretty lofty as far as these things go, but as someone who recently found a small forest growing in my metal work bottle, the addition of a self-cleaning element seems worth the cost.

Nintendo Switch Lite/Switch Online

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I’ve been waiting for a Switch Lite ever since the original Switch was unveiled three year back. It’s the perfect size for travel, and the attached Joy-Cons mean you don’t have to worry about them coming loose in your bag. It’s great for flights and lonely hotel stays. The battery life leaves a bit to be desire, but it’s otherwise a fantastic handheld. Pair it with the ridiculously cheap Switch Online, and you’ve got access to a ton of original NES and SNES titles. A Link to the Past, anyone?

Sony Earbuds WF-1000XM3

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I admit I chose these before having a chance to properly test out the similarly priced AirPods Pro. That said, I can still wholly heartedly recommend Sony’s based on terrific sound quality and noise cancelation that’s perfect for the plane. Powerbeats Pro get a hearty recommendation as well, for battery life and comfort. Just don’t forget to bring a wired set for the plane entertainment system.

Timbuk2 Never Check Backpack

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I tested this backpack on a trip to Tokyo around this time last year, and I’m still smitten. It’s easily the best travel backpack I’ve ever owned, courtesy of plenty of pockets and an expandable body. It’s well made, rugged and nice to look at, making for a perfect carry-on companion.

Tripley Compression Packing Cubes

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Okay, okay, not a gadget, I realize, but invaluable nonetheless. When I first started traveling a lot for work, I was wavering between packing cubes and compression bags. One is great for organization and keeping clothes (relatively) unwrinkled. The other is terrific for space. Tripley product is a nice compromise between the two. Just make sure not to get that zipper jammed.

26 Nov 2019

Disney’s cringe-worthy Baby Yoda merch goes on sale

Who could have guessed an adorable, big-eyed baby Star Wars alien would have generated a ton of demand for toys? Apparently not Disney, which today started to sell merchandise based on The Child from new Disney+ show The Mandalorian, commonly known as “Baby Yoda”. The shirts, bags, mugs, and phone cases all feel…forced, like Disney rushed to print them on CafePress.

“The laziest merch ever” one TechCrunch staffer said. “If only there was 40 years of Star Wars Merchandise as a precedent. They would sell ten billion yoda beanie babies” quipped another. The lack of a plush doll, baby clothes, chew-safe rubber toys for tots and dogs, or original artwork indicate Disney was so busy getting its streaming service off the ground that it didn’t realize it already had a mascot. Yoda backpacks have been a hit for decades. Where’s the Yoda baby bjorn chest pack?

Just because the little green bundle of joy isn’t technically ‘Baby Yoda’, since The Mandalorian is set after the real Yoda’s death in Return Of The Jedi, doesn’t mean Disney isn’t exploiting the term for SEO. “He may look like a ‘Baby Yoda,’ but this lovable creature is referred to as ‘The Child'” Disney notes on all the product pages.

The Disney entertainment empire has suffered these failures to predict demand before. Frozen 1 merchandise sold out everywhere as tykes around the world screamed “Let It Go”. And Guardians Of The Galaxy 2’s Baby Groot also saw demand outstrip supply until Disney started sticking the tiny tree on everything. Hopefully it won’t be long until we can get a magnetic The Child shoulder buddy so he can ride around with us like we’re his Bobasitter.

26 Nov 2019

FedEx robot sent packing by NYC

FedEx’s autonomous delivery bot got a cold reception from New York City officials.

After the company’s SameDay Bots — named Roxo — popped up on New York City streets last week, Mayor Bill de Blasio and transportation officials delivered a sharp response: Get out.

FedEx told TechCrunch that the bots were there for a preview party for its Small Business Saturday event and are not testing in New York. Even this promotional event was too much for city officials concerned with congestion and bots taking jobs from humans.

After reports of the bot sightings, the mayor tweeted that FedEx didn’t receive permission to deploy the robots; he also criticized the company for using a bot to perform a task that a New Yorker could do. The New York Department of Transportation has sent FedEx a cease-and-desist order to stop operations the bots,  which TechCrunch has viewed.

The letter informs FedEx that its bots violate several vehicle and traffic laws, including that motor vehicles are prohibited on sidewalks. Vehicles that receive approval to operate on sidewalks must receive a special exemption and be registered. 

FedEx has been experimenting with autonomous delivery bots. Postmates and Amazon also have been testing autonomous delivery robots.

FedEx first unveiled its SameDay Bot in February 2019. The company said at the time it planned to work with AutoZone, Lowe’s, Pizza Hut,  Target, Walgreens and Walmart to figure out how autonomous robots might fit into its delivery business. The idea was for FedEx to provide a way for retailers to accept orders from nearby customers and deliver them by bot directly to customers’ homes or businesses the same day.

FedEx said its initials test would involve deliveries between selected FedEx Office locations. Ultimately, the FedEx bot will complement the FedEx SameDay City service, which operates in 32 markets and 1,900 cities.

The company has tested the bots in Memphis, Tennessee as well as Plano and Frisco, Texas and Manchester, New Hampshire, according to a spokesperson.

The underlying roots of the SameDay Bot is the iBot. The FedEx bot was developed in collaboration with DEKA Development & Research Corp. and its founder Dean Kamen who invented the Segway  and iBot wheelchair.

DEKA built upon the power base of the iBot, an FDA-approved mobility device for the disabled population, to develop FedEx’s product.

The FedEx bot is equipped with sensing technology such as LiDAR and multiple cameras, which when combined with machine learning algorithms should allow the device to detect and avoid obstacles and plot a safe path, all while following the rules of the road (or sidewalk).

26 Nov 2019

Cocoon’s social app for close friends gets VC backing to chase Path’s dream

You may have heard the pitch before, Facebook, Twitter and Instagram aren’t homes for your real friends anymore because they’re too big, too commercial and too influencer-y, the result is that your most important relationships have been relegated to the lowest common denominator tool on your phones: your texting app.

Cocoon, a startup from a couple of ex-Facebook employees that went through YC earlier this year, is hoping to create the dedicated software that you use for that most important group chat in your life. The iOS-only app is a bit of a cross between Life360, Slack and Path.

While Life360 is the app for concerned parents, Cocoon wants to be the app for curious long-distance families who want to check on their family and closest friends more easily. The app is structured around a Slack channel-like feed where photo, text and location updates can be pushed alongside threaded replies. Like Life360, you can can also access a dashboard of a group’s users and see where they are located in the world and whether they’re at home or work based on group-designated locations. It’s the app’s focus on close friends that has drawn comparisons to Dave Morin’s oft-loved social networking app Path.

“I am always super open and welcome to comparisons to Path because I loved it and it was totally an awesome app,” co-founder Alex Cornell tells TechCrunch. “When you look at our narratives and what we’re trying to accomplish — the goals of supporting close friends and family — there is a lot of similarity there. But at the core, our solution is actually quite different.”

That core difference, the founders tell me, is that Cocoon isn’t a social network. People are signing up to be in this small group with a few close friends of family members but the groups are closed and users aren’t (currently) logging into multiple groups.

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“The main thing with a network is like that people aren’t necessarily all connected to one another, it’s asymmetrical so my friends aren’t friends with your friends and when I post a photo, you’re seeing comments from people you don’t know,” Cornell adds.

There are some clean parallels to other consumer apps, but the biggest competitor to Cocoon is what goes down in the small groups you have in iMessage or any of your other chat apps. Cocoon wants to be a properly-interfaced social network inside a group chat where everything is for the group’s benefit only. A lot is still in flux just one day after launch and the founders are hoping they can learn more about what people want from the app from its earliest users.

Like Path, the startup has a noble goal but a social app with dramatically lessened network effects certainly seems like it might have some sustainability issues. The app is currently free, but the founders say that they won’t be selling any user data or surfacing ads, hoping to add in a subscription pricing model to sustain the business. “It’s definitely top of mind and something that we want to do sooner rather than later,” CEO Sachin Monga tells us.

The company has a bit of cash to sustain things on their own for a while. Cocoon wrapped a $3 million seed round in May led by Lerer Hippeau with Y Combinator, Susa Ventures, Norwest Venture Partners, Advancit Capital, Foundation Capital, iNovia, Shrug Capital and SV Angel also participating.

26 Nov 2019

Studs aims to modernize the ear piercing experience for Gen Z teens

A startup called Studs wants to reinvent the ear-piercing experience for Generation Z. Today, consumers only have two options to choose from when they want their ears pierced — the traditional “mall piercing” experience that uses piercing guns often wielded by novices, or professional piercing parlors whose wide range of services often means that only a limited selection of jewelry for ears is made available. Studs, instead, aims to combine brick-and-mortar storefronts for needle piercing with an online retail destination where customers can shop for after-care items, single earrings, collections, earscapes, and more.

The company has now opened its first retail store in New York’s Nolita neighborhood as well as its online shopping site, and plans to expand to more physical locations by 2020.

The idea for Studs comes from entrepreneurs Anna Harman and Lisa Bubbers, both of who have backgrounds with in-person service startups. Harman, now Studs CEO, was previously the Chief Customer Officer at Walmart’s personal shopping service Jetblack, as well as Head of Operations at in-home closet organizing startup Fitz. Bubbers, now CMO at Studs, was previously VP of Marketing at interior design startup Homepolish.

Harman believes the market for ear piercing is split between the offline retailers who do the piercings themselves — either at mall shops or tattoo and piercing parlors — and the online retail side of the business, which makes it difficult to develop a relationship with customers.

“Earring retail is an entirely separate entity becoming increasingly dominated by [direct-to-consumer] brands exclusively leveraging Instagram ads to target and engage with consumers. It’s more competitive than ever to capture customers in the multi-billion dollar fashion jewelry industry,” Harman explains. “Without an authentic offline service to build a meaningful customer relationship and capture data for re-engagement, it’s almost impossible to survive in today’s retail climate as an online-only brand,” she says.

Studs, on the other hand, aims to connect the experience of getting pierced to the next intuitive step of purchasing earrings, Harman adds. 

“We give consumers an easy way to navigate their piercing and jewelry options and are the first to combine a brick and mortar retail experience with an e-commerce platform, so customers can seamlessly continue the experience,” she says.

Like professional tattoo and piercing parlors, Studs only employs professionals who are trained to pierce with needles, not guns. The cost ranges from $35 for one hole to $50 for two, on any part of the ear. Piercing jewelry is $30 to $180 per earring, while Studs’ fashion jewelry is $14-$175 per earring.

After getting pierced at Studs, customers are then directed to the website for after-care information and resources, as well as a shoppable destination for buying new products. In addition, the site is open to anyone — not just those who already got pierced at Studs’s shop.

In addition to traditional earring options, the websites find “earscapes,” which are personalized combinations of piercings where you mix-and-match different jewelry to create unique looks, often across a larger number of holes going up the ear. Studs also collaborates on collections with indie designers like Susan Alexandria, Yumono, and Man Repeller. At launch, it’s offering an exclusive collection from Anna Sheffield, the founder and designer at NYC jewelry brand, Bing Bang.

Though not limited to anyone of any gender, Studs was designed with the goal of better catering to Gen Z teenagers who are getting pierced for the first time or perhaps adding additional piercings further up the ear.  Studs says its “sweet spot” is anyone ages 14 to 25. However, parents can bring in a child as young as 8 to get pierced.

In other words, it’s a step up from a store like Claire’s, where parents are often turned off by the use of piercing guns wielded by non-professionals. Instead, it offers the safe, more hygienic, and more precise needles that many of today’s first-time-piercers prefer.

The NYC area store is meant to test out this concept, but if all goes well, future locations may involve in-mall shops, kiosks, or even mobile units.

To date, the startup has raised $3 million in funding led by First Round Capital, with participation from Lerer Hippaeu and other angel investors. The company plans to use the funds for its retail locations, enhancing its e-commerce site, and expanding its team.

The Studs Studio, located at 12 Prince St. in NYC, opened alongside the Studs website on November 19.

26 Nov 2019

New Amazon capabilities put machine learning in reach of more developers

Today, Amazon announced a new approach that it says will put machine learning technology in reach of more developers and line of business users. Amazon has been making a flurry of announcements ahead of its re:Invent customer conference next week in Las Vegas.

While the company offers plenty of tools for data scientists to build machine learning models and process, store and visualize data, it wants to put that capability directly in the hands of developers with the help of the popular database query language, SQL.

By taking advantage of tools like Amazon QuickSight, Aurora and Athena in combination with SQL queries, developers can have much more direct access to machine learning models and underlying data without any additional coding, says VP of artificial intelligence at AWS, Matt Wood.

“This announcement is all about is making it easier for developers to add machine learning predictions to their products and their processes by integrating those predictions directly with their databases,” Wood told TechCrunch.

For starters, Wood says developers can take advantage of Aurora, the company’s SQL (and Postgres) compatible database to build a simple SQL query into an application, which will automatically pull the data into the application and run whatever machine learning model the developer associates with it.

The second piece involves Athena, the company’s serverless query service. As with Aurora, developers can write a SQL query — in this case, against any data store — and based on a machine learning model they choose, return a set of data for use in an application.

The final piece is QuickSight, which is Amazon’s data visualization tool. Using one of the other tools to return some set of data, developers can use that data to create visualizations based on it inside whatever application they are creating.

“By making sophisticated ML predictions more easily available through SQL queries and dashboards, the changes we’re announcing today help to make ML more usable and accessible to database developers and business analysts. Now anyone who can write SQL can make — and importantly use — predictions in their applications without any custom code,” Amazon’s Matt Assay wrote in a blog post announcing these new capabilities.

Assay added that this approach is far easier than what developers had to do in the past to achieve this. “There is often a large amount of fiddly, manual work required to take these predictions and make them part of a broader application, process or analytics dashboard,” he wrote.

As an example, Wood offers a lead-scoring model you might use to pick the most likely sales targets to convert. “Today, in order to do lead scoring you have to go off and wire up all these pieces together in order to be able to get the predictions into the application,” he said. With this new capability, you can get there much faster.

“Now, as a developer I can just say that I have this lead scoring model which is deployed in SageMaker, and all I have to do is write literally one SQL statement that I do all day long into Aurora, and I can start getting back that lead scoring information. And then I just display it in my application and away I go,” Wood explained.

As for the machine learning models, these can come pre-built from Amazon, be developed by an in-house data science team or purchased in a machine learning model marketplace on Amazon, says Wood.

Today’s announcements from Amazon are designed to simplify machine learning and data access, and reduce the amount of coding to get from query to answer faster.