Month: September 2020

25 Sep 2020

European Commission to appeal decision that reversed Apple’s $15B State Aid tax bill in Ireland

It’s not over until it’s over for Apple and its ongoing tax headache in Europe. Today the European Commission announced that it plans to appeal the July 2020 ruling that overturned the original $15 billion fine that it leveled against Apple and Ireland over State Aid and taxes, as it believes the General Court “made a number of errors of law” when it decided to overturn the original August 2016 ruling.

It is, in other words, appealing the appeal.

In a statement, Margrethe Vestager, the competition commissioner, noted that the Commission is making the move because it believes that offering tax breaks to one company and not its rivals “harms fair competition in the European Union in breach of State aid rules.”

The full statement is below.

The announcement means that a tax saga, concerning one of the world’s most profitable and biggest companies, which has been years in the making, is set to continue. It comes at a time when global economies are contracting due to the coronavirus pandemic, which has hit European countries especially hard, and countries and the EU have been scrambling to provide public assistance to individuals and businesses who have been put out of work through furlough schemes and other efforts. In that context, collecting tax revenues and ensuring fair competition take on particularly acute profiles.

The original ruling that struck down the State Aid case was seen as a major blow to Europe’s efforts to recoup taxes from large multinationals that have built highly profitable operations in the region under big tax breaks.

In that ruling, the court determined that “the Commission did not succeed in showing to the requisite legal standard that there was an advantage for the purposes of Article 107(1) TFEU [Treaty of the Functioning of the European Union].”

Apple had started to amass the funding needed to pay the fine in an escrow account after the original ruling in 2016 but hadn’t commenced in doing so.

We have contacted Apple for its response and will update this post as we learn more.

More to come. Refresh for updates. Memo below.

“The Commission has decided to appeal before the European Court of Justice the General Court’s judgment of July 2020 on the Apple State aid case in Ireland, which annulled the Commission’s decision of August 2016 finding that Ireland granted illegal State aid to Apple through selective tax breaks.

The General Court judgment raises important legal issues that are of relevance to the Commission in its application of State aid rules to tax planning cases. The Commission also respectfully considers that in its judgment the General Court has made a number of errors of law. For this reason, the Commission is bringing this matter before the European Court of Justice.

Making sure that all companies, big and small, pay their fair share of tax remains a top priority for the Commission. The General Court has repeatedly confirmed the principle that, while Member States have competence in determining their taxation laws taxation, they must do so in respect of EU law, including State aid rules. If Member States give certain multinational companies tax advantages not available to their rivals, this harms fair competition in the European Union in breach of State aid rules.

We have to continue to use all tools at our disposal to ensure companies pay their fair share of tax. Otherwise, the public purse and citizens are deprived of funds for much needed investments – the need for which is even more acute now to support Europe’s economic recovery. We need to continue our efforts to put in place the right legislation to address loopholes and ensure transparency. So, there’s more work ahead – including to make sure that all businesses, including digital ones, pay their fair share of tax where it is rightfully due.”

 

25 Sep 2020

Cambridge Analytica’s former boss gets 7-year ban on being a business director

The former CEO of Cambridge Analytica, the disgraced data company that worked for the 2016 Trump campaign and shut down in 2018 over a voter manipulation scandal involving masses of Facebook data — has been banned from running limited companies for seven years.

Alexander Nix signed a disqualification undertaking earlier this month which the UK government said yesterday it had accepted. The ban commences on October 5.

“Within the undertaking, Alexander Nix did not dispute that he caused or permitted SCL Elections Ltd or associated companies to market themselves as offering potentially unethical services to prospective clients; demonstrating a lack of commercial probity,” the UK insolvency service wrote in a press release.

Nix was suspended as CEO of Cambridge Analytica at the peak of the Facebook data scandal after footage emerged of him, filmed by undercover reporters, boasting of spreading disinformation and entrapping politicians to meet clients’ needs.

Cambridge Analytica was a subsidiary of the SCL Group, which included the division SCL Elections, while Nix was one of the key people in the group — being a director for SCL Group Ltd, SCL Social Ltd, SCL Analytics Ltd, SCL Commercial Ltd, SCL Elections and Cambridge Analytica (UK) Ltd. All six companies entered into administration in May 2018, going into compulsory liquidation in April 2019.

The “potentially unethical” activities that Nix does not dispute the companies offered, per the undertaking, are:

  • bribery stings and honey trap stings designed to uncover corruption
  • voter disengagement campaigns
  • the obtaining of information to discredit political opponents
  • the anonymous spreading of information

Last year the FTC also settled with Nix over the data misuse scandal — with the former Cambridge Analytica boss agreeing to an administrative order restricting how he conducts business in the future. The order also required the deletion/destruction of any personal information collected via the business.

Back in 2018 Nix was also grilled by the UK parliament’s DCMS committee — and in a second hearing he claimed Cambridge Analytica had licensed “millions of data points on American individuals from very large reputable data aggregators and data vendors such as Acxiom, Experian, Infogroup”, arguing the Facebook data had not been its “foundational data-set”.

It’s fair to say there are still many unanswered questions attached to the data misuse scandal. Last month, for example, the UK’s data watchdog — which raided Cambridge Analytica’s UK offices in 2018, seizing evidence, before going on to fine and then settle with Facebook (which did not admit any liability) over the scandal — said it would no longer be publishing a final report on its data analytics investigation.

Asked about the fate of the final report on Cambridge Analytica, an ICO spokesperson told us: “As part of the conclusion to our data analytics investigation we will be writing to the DCMS select committee to answer the outstanding questions from April 2019. We have committed to updating the select committee on our final findings but this will not be in the form of a further report.”

It’s not clear whether the DCMS committee — which has reformed with a different chair vs the one who in 2018 led the charge to dig into the Cambridge Analytica scandal as part of an enquiry into the impact of online disinformation — will publish the ICO’s written answers. Last year its final report called for Facebook’s business to be investigated over data protection and competition concerns.

You can read a TechCrunch interview with Nix here, from 2017 before the Facebook data scandal broke, in which he discusses how his company helped the Trump campaign.

25 Sep 2020

This new Southeast Asian fund has its eye on Chinese cross-border firms

As U.S.-China relations remain tense, Southeast Asia becomes the darling for investors and tech companies from both sides as they seek overseas expansion. Behemoths like Google, Facebook, Alibaba, Tencent and ByteDance have elbowed into the region. Some set up shop, while others formed alliances and took stakes in local startups.

Now five prominent investors originating from the region are ready to claim their slice of the market. Singapore-based Altara Ventures debuted this week with a goal to raise over $100 million for its first fund focused on early-stage tech startups in Southeast Asia, with an eye on those with ties to China.

The financial vehicle was co-founded by Dave Ng, former head of Eight Roads Ventures, the investment arm of Fidelity International, along with four other general partners. They are Koh Boon Hwee, former chairman of DBS Group and Singapore Telecommunications; Tan Chow Boon and Seow Kiat Wang, who, along with Hwee, co-founded Omni Industries (bought by Celestica) and later managed private equity investments together; and Gavin Teo, a former product manager at Xbox and Zynga and a colleague of Ng at B Capital, a fund started by Facebook co-founder Eduardo Saverin.

Altara derives from the English word “altitude” and the Bahasa word “nusantara”, the historical designation for maritime Southeast Asia, a coinage that captures the firm’s ambition to back early-stage startups concurrent with the region’s technological advancement. The firm considers sectors ranging from fintech, consumer, enterprise software, logistics, healthcare through to education.

What happened in the Chinese internet realm has become a source of inspiration for entrepreneurs in its neighboring countries, and ideas flow from China into Southeast Asia in various ways.

“The first is around Chinese founders bringing their expertise from what they have done and gained in China to Southeast Asia as a new market. This could be totally new startups that they cofound with Southeast Asian entrepreneurs, and together they tackle whitespace opportunities here,” Ng explained to TechCrunch.

“We have also seen Chinese entrepreneurs who were first posted to the Southeast Asian region under tech giants such as Alibaba and Lazada, Ant Financials and etc coming out to start up on their own.”

The second type is what particularly interests Altara, for Ng believed the fund can “back and contribute our experience, expertise and network in Southeast Asia to them.”

What’s more, the investor is bullish on the future of the Southeast Asian tech industry as the U.S. and China enter “a phase of bifurcation.”

“We think Southeast Asia will benefit from its position as the connector of East and West. Over the next 10 to 20 years, we will see more talent and capital coming into the region.”

25 Sep 2020

Indonesian cloud kitchen startup Yummy gets $12 million Series B led by SoftBank Ventures Asia

Yummy Corporation, which claims to be the largest cloud kitchen management company in Indonesia, has raised $12 million in Series B funding, led by SoftBank Ventures Asia. Co-founder and chief executive officer Mario Suntanu told TechCrunch that the capital will be used to expand into more major cities and on developing its tech platform, including data analytics.

Other participants in the round included returning investors Intudo Ventures and Sovereign’s Capital, and new backers Vectr Ventures, AppWorks, Quest Ventures, Coca Cola Amatil X and Palm Drive Capital. The Series B brings Yummy Corporation’s total raised so far to $19.5 million.

Launched in June 2019, Yummy Corporation’s network of cloud kitchens, called Yummykitchen, now includes more than 70 HACCP-certified facilities in Jakarta, Bandung and Medan. It partners with more than 50 food and beverage (F&B) companies, including major brands like Ismaya Group and Sour Sally Group.

During COVID-19 movement restrictions, Suntanu said Yummykitchen’s business showed “healthy growth” as people, confined mostly to their homes, ordered food for delivery. Funding will be used to get more partners, especially brands that want to digitize their operations and expand deliveries to cope with the continuing impact of COVID-19.

The number of cloud kitchens in Southeast Asia has grown quickly over the past year, driven by demand for food deliveries that began increasing even before the pandemic. But for F&B brands that rely on deliveries for a good part of their revenue, running their own kitchens and staff can be cost-prohibitive. Sharing cloud kitchens with other businesses can help increase their margins.

Other cloud kitchen startups serving Indonesia include Hangry and Everplate, but these companies and Yummy Corporation are all up against two major players: “super apps” Grab and Gojek, which both operate large networks of cloud kitchens that have the advantage of being integrated with their on-demand delivery services.

Suntanu said Yummy’s main edge compared to other cloud kitchens is that it also offers fully-managed location and kitchen operation services, in addition to kitchen facilities. This means Yummy’s partners, including restaurants and and F&B brands, don’t need to hire their own teams. Instead, food preparation and delivery is handled by Yummy’s workers. The company also provides its clients with a data analytics platform to help them with targeted ad campaigns and making their listings more visible on food delivery apps.

In a statement, Harris Yang, Souteast Asia associate at SoftBank Ventures Asia, said the firm invested in Yummy because “given the company’s strong expertise in the F&B industry and unique value proposition to brands, we believe that Yummy will continue to be the leader in this space. We are excited to support the team and help them scale their business in this emerging sector.”

25 Sep 2020

Google Meet and other Google services go down

Google’s engineers aren’t having a good day today. This afternoon, a number of Google services went offline or are barely reachable. These services include Google Meet, Drive, Docs, Analytics, Classroom and Calendar, for example.

While Google’s own status dashboards don’t show any issues, we’re seeing reports from around the world from people who aren’t able to reach any of these services.

It’s unusual for this number of Google services to go down at once. Usually, it’s only a single service that is affected. This time around, however, it’s clearly a far broader issue.

We’ve reached out to Google and will update this post once we hear more.

Updating…

 

25 Sep 2020

Writer Anand Giridharadas on tech’s billionaires: “Are they even on the same team as us?”

Since the start of the coronavirus pandemic, America’s roughly 640 billionaires have seen their fortunes soar by $845 billion in combined assets or 29% collectively, widening the already yawning gap between the very richest and the rest of U.S.

Many of those billions were made by tech founders, including Mark Zuckerberg, Jeff Bezos, and Elon Musk, whose companies have soared in value and, in tandem, their net worth. In fact, so much has been made so fast and by so few relatively, that it’s easy to wonder if greater equality is now forever out of reach.

To talk about the question, we reached out earlier this week to Ananad Giridharadas, a former New York Times correspondent whose 2018 book, “Winners Take All: The Elite Charade of Changing the World,” became a best-selling novel.

Giridharadas’s message at the time was largely that the generosity of the global elite is somewhat laughable — that many of the same players who say they want to help society are creating its most intractable problems. (Think, for example of Bezos, whose company paid zero in federal tax in 2017 and 2018 and who is now on the cusp of opening a tuition-free preschool called the Bezos Academy for underserved children.)

Given the aggressive escalation over the last six months of the same trends Giridharadas has tracked for years, we wondered how he views the current situation. Our chat has been edited for length and clarity.

TC: You have a weekly newsletter where you make the point that Jeff Bezos could give every one of Amazon’s 876,000 employees a ‘pandemic’ bonus of $105,000 and he would still have as much money as he did in March.

AG: There’s this way in which these crises are not merely things that rich and powerful survive. They’re things that they leverage and exploit, and it starts to raise the question of: are they even on the same team as us? Because when you have discussions about stimulus relief around what kind of policy responses you could have to something like the 2008 financial crisis or the pandemic, there’s initially some discussion and clamor for universal basic income, or substantial monthly checks for people, or even the French approach of nationalizing people salaries… and those things usually die. And they die thanks to corporate lobbyists and advocates of the rich and powerful, and are replaced by forms of relief that are upwardly redistributive that essentially exploit a crisis to transfer wealth and power to the top.

TC: Earlier in the 20th century, there was this perception that industry would contribute to solving a crisis with government. In this economy, we just didn’t see a lot of the major tech companies, or a lot of the companies that were benefiting from this crisis, really sacrificing something to help the U.S. Do you see things that way?

AG: I think that’s right. I’m always wary of idealizing certain periods in the past, and I think there were a lot of problems in that time. But I think there’s no question that it was not as difficult back then, as it is today, to summon some kind of sense of common purpose and even the need to sacrifice values like profit seeking for other values.

I mean, after 9/11, President George W. Bush told us all to go shopping as the way to advance the common good. Donald Trump is now 18 levels of hell further down that path, not even telling us that we need to do anything for each other and [instead describing earlier this week] a pandemic that has killed 200,000 people as being something that doesn’t really affect most people.

So there’s just been a coarsening. And that kind of selfish trajectory of our culture, after 40 years of being told that what we do alone is better than what we do together, that what we do to create wealth is more important than what we do to advance shared goals — that quite dismal, dull message has had its consequences. And when you get a pandemic like this, and you suddenly need to be able to summon people to all socially distance at a minimum or, more ambitiously, pull for the common good or pay higher taxes are things that might even cost them a little bit, it’s very hard to do because the groundwork isn’t there.

TC: You’ve talked quite a bit over the years about “fake change.”

AG: Silicon Valley is the new Rome of our time, meaning a place in the world that ends up deciding how a lot of the rest of the world lives. No matter where you lived on the planet Earth, when the Roman Empire started to rise, it had plans for you one way or another, through your legal system, or your language, or culture, or something else. The Roman Empire was coming for you.

Silicon Valley is that for our time. It’s the new Rome [in] that you can’t live on planet Earth and be unaffected, directly or indirectly, by the decisions made in this relatively small patch of [of the world]. So the question then becomes, what does that new Rome want? And my impression of having reported on that world is that it’s an incredibly homogeneous world of people at the top of this new Rome. It’s white male dominated in a way that even other white male dominated sectors of the American economy are not . . . and it’s a lot of a certain kind of man who often is actually more obtuse about understanding human society and sociological dynamics and human beings than the average person.

Maybe they didn’t spend a lot of time negotiating human dynamics at sleepovers, which is fine. But when you end up with a new Rome and it’s hyper dominated by people of one race and one gender, many of whom are disproportionately socially unintelligent, running the platforms through which most human sociality now occurs — democratic discourse, family community, so on and so forth — we all start to live in a world created by people who, frankly are just quite limited. They are smart at the thing they’re smart at and they’ve become in charge of a lot of how the world works. And there’s simply not up to the task. And we see evidence of that every day.

TC: Are you speaking about empathy?

AG: Empathy is absolutely one of [the factors]. The ability to understand the more amorphous, non technological, non quantifiable things . . . it’s so interesting, because it’s people who are clearly very smart in a certain area but  just honestly do not understand democratic theory. There’s just so much work that’s been done — deep, complicated thinking going back to Plato and Aristotle, but also modern sociological work, including why a safety net and welfare is complicated. And there’s a certain kind of personality type that I have found very dominant in Silicon Valley, where it’s these men who just don’t really have a lens for that.

They’re often geniuses. It’s a certain kind of particular personality type where you care a lot about one thing and you go deep on that one thing, and it’s probably the same personality type that Beethoven had. It’s a great thing, actually. It’s just not great for governing us, and what these people are doing is privately governing us, and they have no humility about the limitations of their worldview

TC: We’re talking largely about social media here. Is it reasonable to expect some kind of government action. Do you think that’s naive? 

AG: It’s absolutely essential that the tech industry be brought into the same kind of sensible regulatory regime. I mean, you have kids, I have kids. If you’ve ever read the side of their car seats or any of the other products in their lives, you understand how much regulation there is for our benefit. . . I often say that the government at its best is like a lawyer for all of us. The government is like ‘Why don’t we check out these car seats for you and create some rules around them and then you can just buy a car seat and not have to wonder whether it’s the kind that protects your child or crumbles?’ That’s what the government does for all kinds of things.

TC: You’ve talked about billionaires who don’t want to pay taxes yet don’t hesitate to make a donation because they have control over where their money is spent and they get their name on a building, and it’s true. Many companies whose founders also consider themselves philanthropists, like Salesforce and Netflix, paid no federal tax in 2018, which amounts to billions of dollars lost. If you had to prioritize between taking antitrust action or closing the tax loopholes, what would you choose?

AG: They’re both important. But I think I would prioritize taxation.

One way to think about it is this pre distribution and redistribution. The monopoly issue in a way is pre distribution, which is how much money you get to make in the first place. If you get to be a monopoly because we don’t enforce antitrust laws, you’re going to end up making pre tax a lot more money than you would otherwise have made if you had to compete in an actual free market.

Once you’ve made that money, the tax question comes up. So both are important, but I think you can’t overestimate the extent to which the tax thing is just totally foundational. If you look at the report that the 400 richest families in America pay a lower effective tax rate than the bottom half of families, it’s appalling.

We live in a complicated world. A lot of different things have been going on, including just in the last few months. But if you have to really summarize the drift and the shift of the last 40 years, it’s been a war on taxation. And it’s been a massive redistribution of wealth from the bottom to the top of American life through taxation. Since the ’80s, the top 1% has gained $21 trillion of wealth, and the bottom half of Americans have lost $900 billion of wealth on average —  and much of that was prosecuted through the tax code.

Awkward! Above, Giridharadas shaking hands with Amazon founder Jeff Bezos at a Wired event in 2018.

25 Sep 2020

The eSIM maker powering Xiaomi’s IoT devices raises $15M

Connectivity is vital to a future managed and shaped by smart hardware, and Chinese startup Showmac Tech is proposing eSIMs as the infrastructure solution for seamless and stable communication between devices and the service providers behind.

Xiaomi accepted the proposition and doled out an investment for the startup’s angel round in 2017. Now Showmac has convinced more investors to be onboard as it banked close to 100 million yuan ($15 million) in a Series A+ round led by Addor Capital with participation from GGV Capital and Hongtai Aplus.

“We believe cellular communication will become a mainstream trend in the era of IoT. WiFi works only when it’s connected to a small number of devices, but when the number increases dramatically it becomes unreliable,” said Lily Liu, founder and chief executive of Showmac, during an interview with TechCrunch.

Unlike a traditional SIM, short for “subscriber identity module,” an eSIM doesn’t need to be on a removable card, doing away the need for the SIM card slot on a device. Rather, it will be welded onto the device’s integrated chip during assembly and is valid for different network operators. To chipmakers, Showmac’s eSIM functions like an application or software development kit (SDK), Liu observed.

The company began as a pilot project supplying eSIMs to Xiaomi’s ecosystem of connected devices and subsequently set up an entity when the solution proved its viability. Its core products today include eSIM cards for IoT devices, eSIM communication module and gateway, and connection management software as a service.

To date, Showmac has powered more than 10 million devices, around 30% of which are affiliated with Xiaomi, which through in-house development and external investments has constructed an empire of IoT partners reliant on its operating system and consumer reach.

The majority of Showmac’s clients are providers of shared goods, those of which “ownership and right to use are separate”, explained Liu, who earned a PhD in economics from China’s prestigious Huazhong University of Science and Technology. Shared bikes and Luckin’s shared coffee mugs are just a few examples.

Showmac is hardly a forerunner in the global eSIM space, but the founder believed few competitors could match it on the level of supply chain resources, thanks to its ties with Xiaomi.

“As an R&D-oriented and relatively young team, we are very fortunate to have experienced large-scale industrial activity that churns out products in the hundreds of thousands and even millions every day. [Xiaomi] has provided us with this precious opportunity,” the founder said.

With a staff of 40-50 employees across Beijing and Shenzhen, the startup is currently focusing on the Chinese market but has plans for overseas expansion in the long run.

“We are not the first to make eSIM in the world, but being in China, the center of the world’s electronics manufacturing, we are in a superior position to get things done,” suggested Liu.

The arrival of 5G is a boon to the startup, the founder believed. “5G will spurn more IoT devices and applications, giving rise to the need for IoT [devices] with cross-carrier and cross-region capabilities,” she said.

Showmac says it will spend its newly raised capital on mass-producing its integrated eSIM modules, research and development, and business development.

24 Sep 2020

Anduril among companies tapped to build the Air Force’s ‘internet of things’ for war

Palmer Luckey’s young defense company has been selected by the Air Force for work on a cutting-edge, multibillion dollar nervous system for war. Luckey announced the news that Anduril was one of the selected vendors for the project, known as the Advanced Battle Management System (ABMS), on his Twitter account Thursday.

Over the last four months, the Air Force named more than 50 different vendors who would work on developing the system, giving each the chance to receive from $1,000 to $950 million over the next five years. Amazon Web Services was also selected in the fresh round vendors, along with 16 other lesser known companies.

The vendor list includes a number of companies that aren’t the usual suspects in Department of Defense work, reflecting the “innovative acquisition strategy” intended to accelerate the timeline for the ambitious system.

As a three-year-old startup founded by the controversial Trump-booster who created Oculus, ushered in the dawn of consumer VR, and was eventually fired from Facebook, Anduril fits the bill.

“The goal of ABMS is to enable the Air Force and Space Force to operate together and as part of a joint team – connecting sensors, decision makers and weapons through a secure data network enabling rapid decision making and all-domain command and control,” according to an Air Force press release.

Assistant Secretary of the Air Force for Acquisition, Technology and Logistics Will Roper previously said that the ABMS competition would bring in “fresh blood,” particularly commercially-focused companies “that know a lot about data, that know a lot about machine learning and [artificial intelligence] and know a lot about analytics.”

Anduril has already picked up a surprising amount of federal work in its short lifespan. In June the Trump administration awarded Anduril with a contract to build a so-called virtual border wall comprised of its drones, sensor towers and AI software system — an opportunity that the company seemed custom-built for from its launch.

The ABMS project will ultimately fit into the Defense Department’s work on a system known as Joint All-Domain Command & Control or JADC2, a kind of meta software platform for warfare that connects all humans, devices, and equipment across the domains of air, land, sea, space and cyber and even the electromagnetic spectrum.

Per Luckey’s tweet, Anduril’s new contract is “for the maturation, demonstration and proliferation of capability across platforms and domains, leveraging open systems design, modern software and algorithm development in order to enable Joint All Domain Command and Control (JADC2).”

“It aims to link every ship, soldier, and jet, so that ground, air, sea, space, and cyber assets can share the exact same data and can be used almost interchangeably to take out targets, even in environments where communication is being heavily jammed or where adversaries have advanced air defenses,” Defense One explained in a piece on the project.

Working with the Department of Defense has been Anduril’s endgame from day one. The company opened that door through key hires, picking up contracts with Customs and Border Protection and the Marine Corps, and building out its small-scale proof of concept: a modular web of hardware and software that could talk to itself and operate autonomously.

Just months after launching in 2017, TechCrunch reported that Anduril was interested in “real-time battlefield awareness for soldiers on the ground and headquarters alike,” which sounds quite a bit like the company’s exploratory new defense work.

 

24 Sep 2020

You can now return Apple’s Solo Loop for a new size, without sending back the Watch

Call it Apple Bandgate, if you must. It’s the latest online dustup, following Apple’s recent Watch Series 6 release. The announcement of the Solo Loop was more or less glossed over during last week’s big event, because, well, watch bands don’t often take center stage at hardware events.

As is often the case, retail availability was quickly followed by purchaser returns. That happens just about any time a new product is released, of course, but things were complicated here for a couple of reasons. For starters, the clasp-free bands come in a variety of different sizes to fit different-sized wrists. That’s further complicated by the fact that trying bands on in-store really isn’t a great option these days.

The initial returns were met with buyer frustration. For starters, many were reporting difficulty getting the correctly sized band, based on online measurements. Also many expressed frustration with a policy that required the entire watch to be sent back to Apple as part of the return process.

Image Credits: Apple

Apple has since clarified and addressed some of the issues. For starters, users can now just replace the band (rather than the entire Watch) either in-store or by mail. That is assuming they have the replacement size. Apparently the company’s been having some trouble keeping some of the styles/sizes in stock. The company has also updated the pricing chart for the bands with additional detail to get a better fit. The process involves printing out the tool, cutting it out and then wrapping it around your wrist. Not exactly the  most high-tech or most ideal method, but it should hopefully work in a pinch.

I will say for my part that I quite like the band. It’s comfortable and it’s got a nice elastic spring that adheres nicely to movement. I’m a fan of the braided version in particular. That said, the company seemed to have triangulated my potential size and gave me a couple of options to try. One of them fits nicely. Not everyone has the ability to do that from home, so you’ll want to get it as close as you can using that tool.

And keep in mind, it’s not simply a comfort thing, either. Some features like the new SpO2 monitor require the right fit, otherwise it can be a bit of a frustrating experience.

24 Sep 2020

Launch Center Pro lets you build custom icons to customize your iOS 14 home screen

Launch Center Pro, an iOS utility that offered widgets and custom icons long before they were allowed on the iPhone’s home screen, is bringing its design tools to iOS 14. The app aims to capitalize on the recent trend toward home screen personalization by offering a set of over 7,000 glyphs and emoji that can be used to create custom icons for use with Apple’s Shortcuts app.

In addition, the app offers over 13 icon background styles with 15 colors each, along with other tools to build a customized experience like glyph styling and badges, for example. In total, it has the capability of producing 13 trillion possible icons using its built-in tools — and even more if you choose to use your own photos when creating your icons.

Image Credits: Contrast/Launch Center Pro

Much of the work to make this possible had already been done last year for iOS 13, says Launch Center Pro’s developer David Barnard. But iPhone home screen customization never really took off until this month, thanks to the launch of iOS 14. With the OS update, developers have finally been able to ship widgets of different sizes alongside their apps to offer a more engaging experience directly on users’ home screens.

While the original intention was focused on bringing informational updates from existing apps to the home screen, a handful of developers leveraged the new capabilities to build specialized widget design tools. These widget-making apps have allowed users to create widgets of many sorts and sizes, using a variety of colors and styles. Widgetsmith, for example, has been topping the App Store charts as users began to customize their home screens.

In addition, a number of users figured out how to use Apple’s Shortcuts to replace the icons associated with their favorite apps in order to create entirely unique, themed home screen experiences. Tutorials popped up on TikTok and the hashtag #iOS14homescreen began trending on Twitter as people shared the end results of their iPhone makeovers.

But one obstacle to redesigning the home screen was that you either needed to find a set of custom icons to use or design your own using an app like PicsArt or Photoshop, for example. And this could be challenging for those who don’t regularly work with creative tools. That’s where Launch Center Pro comes in:

@launchcenterproBuild your own custom icons for iOs 14! More tips to come! ##ios14homescreen ##ios14 ##homescreen♬ original sound – Launch Center Pro

The app offers simple tools that let you build your own icons without needing to be a design expert. Instead, you simply pick the icon shape, the color and the glyph, then optionally add a frame or badge. Apple’s Shortcuts app offers a similar set of tools, but with far fewer options.

The icons you make can then either be used with the Shortcuts app by exporting the icon to your Camera Roll or they can be used inside Launch Center Pro’s classic Today View widgets. These widgets can include not just favorite apps, but specific actions or tasks — like messaging a favorite friend, getting directions or anything else you commonly do on your phone.

Unfortunately, Launch Center Pro hasn’t yet released iOS 14-compatible home screen widgets at this time.

However, the team expects to have those ready later this fall, along with other big updates. In the meantime, the company hopes its icon designer will come in handy in these early days of iOS 14 customizations. They also plan on releasing smaller updates focused on improving the icon design experience in the weeks ahead.

Launch Center Pro is available as a free download on the App Store.