Month: September 2020

More than seven years after Amazon began its e-commerce operations in India, and two years after its shopping service added support for Hindi, the most popular language in the country, the American giant is embracing more local languages to court hundreds of millions of new users.

Amazon announced on Tuesday its website and apps now support Kannada, Malayalam, Tamil, and Telugu in a move that it said would help it reach an additional 200-300 million users in the country.

Localization is one of the most crucial — and popular — steps for companies to expand their potential reach in India. Netflix added support for Hindi last month, and Amazon’s Alexa started conversing in the Indian language last year. (Amazon’s on-demand video streaming service, Prime Video, also supports Hindi, in addition to Tamil and Telugu.)

The company said the usage of Hindi, which it rolled out on its website and apps in India in 2018, has grown by three times in the past five months, and “hundreds of thousands” of Amazon customers have switched to Hindi shopping experience.

Amazon’s further language push comes months after its chief rival in India, Walmart -owned Flipkart, added support for Tamil, Telugu and Kannada, three languages that are spoken by roughly 200 million people in India.

Like Flipkart, Amazon worked with expert linguists to develop an accurate and comprehensible experience in each of the languages, the American e-commerce firm said.

But simple translation is not enough to make inroads with users in India. YouTube and YouTube Music, for instance, understand when Bollywood fans in India search for music by the name of the movie character or actor who played the part instead of the actual musician or song title — a phenomenon unique among Indian users.

Amazon appears to have incorporated similar learnings into its shopping experience. The company said for translations it preferred using commonly used terms from daily life over perfectly translated words.

Kishore Thota, Director of Customer Experience and Marketing at Amazon India, termed the availability of Amazon India shopping experience in four new languages a “major milestone.”

The move comes weeks ahead of Diwali, the biggest festival in India that sees hundreds of millions of Indians spend lavishly. “We are super excited to do this ahead of the upcoming festive season,” said Thota.

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Over the past four years or so, HMD has carved out a nice little niche for itself with its Nokia-branded handsets. The instant name recognition of a legacy brand was a nice little perch on which to gain some footing in an overcrowded market.

Pricing has long been a key to its appeal, as well, and that’s on display with the arrival of the company’s first 5G-enabled handset. The Nokia 8.5 5G runs $699 and goes up for pre-order today in the U.S. It will also be hitting Amazon in the coming weeks. It’s not cheap by the company’s standards, but it’s definitely among the more competitively priced 5G handsets around.

The phone is also set to make an appearance in the upcoming Bond film. It features four rear-facing cameras, including a 64-megapixel lens and a macro — an uncommon but increasingly popular alternative on the latest batch of smartphones. The screen is a massive 6.81 inches, and the device is — unsurprisingly — powered by Qualcomm’s mid-tier Snapdragon 765G.

Today’s announcement also finds Nokia bringing its fully wireless earbuds stateside. No specific time frame was given for the Power Earbuds, but they’ll be priced at a reasonable $99. There’s stiff competition in the market, these days — especially in the low end of the market — but the buds have been getting a pretty positive reaction for their price point, thanks to a comfortable design and a ridiculous 150 hours of battery courtesy of their massive charging case.

The COVID-19 pandemic impacted the way a number of companies have had to do business. For the event discovery startup, IRL, it meant pivoting into the virtual events space. This April, the startup quickly reacted to government lockdowns and restrictions on in-person gatherings to focus on helping people find their online counterparts and other virtual events, like live-streamed concerts, Zoom parties, esports tournaments, and more. Today, those efforts are paying off as IRL announces $16 million in Series B funding and the expansion of its social calendaring app to colleges.

The new round was led by Goodwater Capital with participation from Founders Fund, Floodgate, and Raine, and comes on top of the $11 million IRL had previously raised, including its $8 million Series A last year.

The coronavirus pandemic, surprisingly, may have made IRL relevant to a wider audience. Before, IRL was mostly useful to those who lived in areas where there were a lot of events to attend, or who could afford to travel. But with the refocusing on “remote life” instead of “real life,” more people could launch the app to find something interesting to do — even if it was only online.

In fitting with its new focus, IRL redesigned its app earlier this year to create a new homescreen experience where users could discover events they could attend remotely. This design continues to be tweaked, and now features a colorful “discover” tab in the app where you can tap into various event categories, like gaming, music, tv, wellness, sports, podcasts, lifestyle, and more, including those sourced from partners like TikTok, Meetup, Twitch, Spotify, SoundCloud, HBO, Ticketmaster, Eventbrite, and others.

There are also dedicated sections for events you’re following and a curated Top Picks. The IRL in-app calendar, meanwhile, lets you easily see what’s happening today and in the weeks and months ahead.

Since its refocusing on virtual events, IRL has brought people together for online happenings like Burning Man’s Multiverse and TikTok Live’s The Weekend Experience, for example.

According to TikTok, IRL had helped it gauge early interest in its The Weekend Experience event, with some 52,000 IRL RSVPs and 1.1 million followers on its IRL profile.

Image Credits: IRL screenshot via TechCrunch

“IRL has been an amazing platform for us to engage with more of our audience and meet new potential users,” said Jenny Zhu, Head of Integrated Marketing U.S. at TikTok. She also added that TikTok sees “major traffic coming from IRL” and is “excited to continue our partnership.”

In terms of growth, IRL claims its users are now tracking over 1 million hours per spent daily in “Time Together” — a metric that tabulates the number of hours users are spending together at the events they RSVP’d to, virtual or otherwise. In addition, IRL says it has seen 10x growth in daily active users and a total of 300 million “Time Together” hours since last June. It also claims 5.5 million MAUs.

While IRL doesn’t share its download figures, app store intelligence firm Sensor Tower estimates the app has seen a total of 7.7 million installs across iOS and Android.

With the additional capital, IRL is expanding with the launch of a college network.

Its goal is to improve upon the Facebook experience for the younger, student demographic by helping college users find, share, and attend academic and social events, both physical and virtual. However, just this month Facebook launched its own college network, Facebook Campus, which allows students to privately network and track student events on the Facebook platform, outside of their main Facebook profile.

IRL says it’s starting its college network with 100 colleges and universities across the North America, including Harvard, Columbia and NYU. Facebook Campus, meanwhile, launched with 30 schools.

“IRL is the only social platform that helps users find the best ways to spend their time and actually encourages them to get off the platform,” said IRL founder and CEO Abraham Shafi, Founder, about the launch of the new network. “Colleges and universities, in particular, need a way to build and foster a sense of community, whether their students are away from campus remote learning or on campus practicing hybrid learning,” he explained.

For IRL’s investor, Chi-Hua Chien, a Managing Partner at Goodwater Capital, the potential in IRL is its focus on real connections and community-building.

“We believe IRL will grow to become one of the major social networks powering communities on the Internet and in the real world,” Chien said. “IRL delivers on the promise to make social media less isolating, by helping drive authentic connection between friends and family around events they care about,” he added.

Sleep is tough to come by even when there isn’t a pandemic raging. Even when it doesn’t feel like the world is coming apart at the seams every damn day. Bose’s original Sleepbuds pre-date the current desperate moment of “coronasomnia” (not my turn of phrase, mind) by a couple of years, but the timing of the Sleepbuds II could hardly be better.

The new version follows the same principle as its predecessor: comfortable buds that you can wear to sleep. And once again, they rely on Bose’s proprietary content. That was one of my bigger issues with the original buds, and that seems to still be the case here. Bose continues to update its content, but you can’t listen to your own calming music on these $250 headphones.

Image Credits: Bose

Per Bose, “They aren’t active noise cancelling headphones or in-ear headphones with an added feature, and they don’t stream music or let you take and make calls — because every last detail was optimized for one thing — better sleep, all night, every night.” That understandably may be a dealbreaker for some — particularly at that price point. That said, there are a number of other sleep-focused earbuds that do let you customize content if you’re like me and enjoy falling asleep to weird ambient albums.

The content library is still a bit limited, but expanding. There are 35 free tracks, including,

When that’s caused by noise, 14 noise-masking tracks mirror the frequencies of night-time disruptions, hiding them under soothing layers of audio. When it’s caused by how you feel, new relaxation options are now available: 15 Naturescapes help calm racing thoughts with walks down a Country Road, Shore Line, Boardwalk, and beyond; 10 Tranquilities help lower stress and tension with tones to Lift, Drift, Dream, and more.

The buds themselves are lighter than before, and the noise canceling has been improved. There are also new, proprietary ear tips for added comfort. All welcome additions, no doubt. The battery should give you 10 hours of playback on a charge — more than enough for most nights. The new charging case provides an extra 30 hours — that will be nice for when we travel again. There’s also a tiny bit of storage for up to 10 sound files on the bud.

The Sleepbuds II go up for preorder today and will start shipping in early October.

HubSpot, the Boston firm that made its name by helping to define the in-bound marketing concept, sees a pandemic landscape that’s changing the way companies sell, forcing more inside sales. Today, the company announced the HubSpot Sales Hub Enterprise at Inbound, their annual conference being held virtually this year.

While the company has been offering a CRM tool for five years now, where they feel they have addressed ease of use issues for sales people, the new tool is about bringing a new end-to-end approach addressing the needs of sales people, as well as management and system admins, says Lou Orfanos, GM and VP of Sales Hub at HubSpot.

“So, this is about [providing customers with a more powerful set of tools] and also just making sure that you can run your sales process end to end in our platform. We feel really good about being able to offer that out of the box natively and being able to do everything you need to do [in one tool], which is I think pretty unique given the state of the market and having to [cobble] a bunch of things together yourself,” Orfanos explained.

While the previous product was aimed more at smaller businesses, CMO Yamini Rangan, who previously worked at Dropbox, Workday and SAP, says this product is aimed more at mid-market companies with more complex sales workflows.

“What we find is that the customer experience for a 500 person company or for a 1000 person company is quite different and their expectations are quite different than a 10 person small business. What the Sales Hub Enterprise specifically brings is the ease of use, as well as the powerful features […] to a larger mid-market organization,” Rangan said.

HubSpot specifically sees larger companies in this space like Adobe, Salesforce and SAP acquiring different pieces of the stack, and then incorporating them into a solution, or customers pulling together different pieces of the stack themselves. The company believes that by building a single integrated solution themselves, it’s going to be naturally easier to use.

“We also find that that’s the size of the company where the tech stack, the sales stack and the marketing stack gets super complex, and they’re spending a lot of time trying to integrate a lot of different point solutions and what we find is having all of this — marketing, CMS, sales underlined by a CRM platform — that gives them visibility that they need to run their entire go to market operations,” she said.

While the lower end of the market where HubSpot is aiming for probably won’t interest larger competitors, especially Salesforce, as they move up in that market to larger companies, they expect to compete with those companies. Rangan says that she believes by providing this new offering, they are giving customers options they didn’t have before.

But she also sees this as a way into companies as they grow, and if HubSpot can catch them earlier in their evolution, they can grow with them and become their vendor of choice, rather than the usual suspects.

“What we find is that companies will start as 100 person company and grow to become a 500 or a 1000 person company, and as they grow up on HubSpot we become their growth suite and we become the core platform of record for them to continue to grow,” she said.

Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support and analytics to make sense of it all. Like before, though, the company’s main goal is to make all these features easy to use for small business users.

Image Credits: Mailchimp

Today, Mailchimp, which has never taken outside funding, is taking the next step in its own transformation with the launch of a set of AI-based tools that give small businesses easy access to the same kind of capabilities that their larger competitors now use. That includes personalized product recommendations for shoppers and forecasting tools for behavioral targeting to see which users are most likely to buy something, for example. But there’s now also a new AI-backed tool to help business owners design their own visual asset (based in part on its acquisition of Sawa), as well as a tool to help them write better email subject lines.

There’s also a new tool that helps businesses choose the next best action. It looks at all of the data the service aggregates and gives users actionable recommendations for how to improve their email campaign performance.

Image Credits: Mailchimp

“The journey to get here started about four years ago,” Mailchimp’s founding CEO Ben Chestnut told me. “We were riding high. Email was doing amazing for us. And things look so good. And I had a choice, I felt I could sell the business and make a lot of money. I had some offers. Or I could just coast, honestly. I could just be a hero in email and keep it simple and just keep raking in the money. Or I could take on another really tough challenge, which would be act two of  MailChimp. And I honestly didn’t know what that would be. To be honest with you, that was four years ago, it could have been anything really.”

But after talking to the team, including John Foreman, the head of data analytics at the time and now Mailchimp’s CPO, Chestnut put the company on this new path to go after the marketing automation space. In part, he told me, he did so because he noted that the email space was getting increasingly crowded. “You know how that ends. I mean, you can’t stay there forever with this many competitors. So I knew that we had to up our game,” he said.

And that meant going well beyond email and building numerous new products.

Image Credits: Mailchimp

“It was a huge transformation for us,” Chestnut acknowledged. “We had to get good at building for other customer segments at the time, like e-commerce customers and others. And that was new for us, too. It’s all kinds of new disciplines for us. To inflict that kind of change on your employees is very, very rough. I just can’t help but look back with gratitude that my employees were willing to go on this journey with me. And they actually had faith in me and this release — this fall release — is really the culmination of everything we’ve been working on for four years to me.”

One thing that helped was that Mailchimp already had e-commerce customers — and as Chestnut noted, they were pushing the system to its limit. Only a few years ago, the culture at Mailchimp looked at them as somewhat annoying, though, Chestnut admitted, because they were quite demanding. They didn’t even make the company a lot of money either. At the time, non-profits were Mailchimp’s best customers, but they weren’t pushing the technology to its limits.

Despite this transformation, Mailchimp hasn’t made a lot of acquisitions to accelerate this process. Chestnut argues that a lot of what it is doing — say adding direct mail — is something that was more or less and extension of what it was already good at. But it did make some small AI and ML acquisitions to bring the right expertise in-house, as well as two e-commerce acquisitions, including Lemonstand. Most recently, Mailchimp acquired Courier, a British magazine, newsletter and podcast, marking its first move into the print business.

With this new set of products and services, Mailchimp is now aiming to give small businesses access to the same capabilities the larger e-commerce players have long had, but without the complexity.

To build tools based on machine learning, one needs data — and that’s something Mailchimp already had.

“We’ve been doing marketing for decades,” Mailchimp CPO Foreman said. “And we have millions of small businesses on the platform. And so not only do we build all these tools ourselves, which allows us to integrate them from a visual design perspective — they’re not necessarily acquisitions — but we have this common data set from years and years of doing marketing across millions of businesses, billions of customers we’re talking to, and so we thought, how can we use intelligence — artificial intelligence, machine learning, etc. — to also sand down how all of these tools connect.”

Chestnut says he isn’t likely to put the company on a similar transformation anytime soon. “I really believe you can only take on one major transformation per decade,” he said. “And so you better pick the right one and you better invest it. We’re all in on this all-in-one marketing platform that’s e-commerce enabled. That is unique enough. And now what I’m trying to get my company to do is go deep.”

Microsoft today announced the launch of Azure Communication Services, a new set of features in its cloud that enable developers to add voice and video calling, chat, text messages to their apps, as well as old-school telephony.

The company describes the new set of services as the ” first fully managed communication platform offering from a major cloud provider” and that seems right, given that Google and AWS offer some of these features, including the AWS notification service, for example, but not as part of a cohesive communication service. Indeed, it seems Azure Communication Service is more of a competitor to the core features of Twilio or up-and-coming MessageBird.

Over the course of the last few years, Microsoft has built up a lot of experience in this area, in large parts things to the success of its Teams service. Unsurprisingly, that’s something Microsoft is also playing up in its announcement.

“Azure Communication Services is built natively on top a global, reliable cloud — Azure. Businesses can confidently build and deploy on the same low latency global communication network used by Microsoft Teams to support 5B+ meeting minutes daily,” writes Scott Van Vliet, Corporate Vice President for Intelligent Communication at the company.

Microsoft also stresses that it offers a set of additional smart services that developers can tap into to build out their communication services, including its translation tools, for example. The company also notes that its services are encrypted to meet HIPPA and GDPR standards.

Like similar services, developer access the various capabilities through a set of new APIs and SDKs.

As for the core services, the capabilities here are pretty much what you’d expect. There’s voice and video calling (and the ability to shift between them). There’s support for chat and starting in October, users will also be able to send text messages. Microsoft says developers will be able to send these to users anywhere, with Microsoft positioning it as a global service.

Provisioning phone numbers, too, is part of the services and developers will be able to provision those for in-bound and out-bound calls, port existing numbers, request new ones and — most importantly for contact-center users — integrated them with existing on-premises equipment and carrier networks.

“Our goal is to meet businesses where they are and provide solutions to help them be resilient and move their business forward in today’s market,” writes Van Vliet. “We see rich communication experiences – enabled by voice, video, chat, and SMS – continuing to be an integral part in how businesses connect with their customers across devices and platforms.”

Microsoft Azure offers developers access to more data center regions than its competitors, but it was late to the game of offering different availability zones in those regions for high-availability use cases. After a few high-profile issues a couple of years ago, it accelerated its roadmap for building availability zones. Currently, 12 of Microsoft’s regions feature availability zones and as the company announced at its Ignite conference, both the Canada Central and Australia region will feature availability zones now.

In addition, the company today promised that it would launch availability zones in each country it operates data centers in within the next 24 months.

The idea of an availability zone is to offer users access to data centers that in the same geographic region but are physically separate and each feature their own power, networking and connectivity infrastructure. That way, in case one of those data centers goes offline for whatever reason, there is still another one in the same area that can take over.

In its early days, Microsoft Azure took a slightly different approach and focus on regions without availability zones, arguing that geographic expansion was more important than offering zones. Google took a somewhat similar approach, but it now offers three availability zones for virtually all of its regions (and four in Iowa). The general idea here was that developers could always choose multiple regions for high-availability applications, but that still introduces additional latencies, for example.

Microsoft today launched a major update to its Arc multi-cloud service that allows Azure customers to run and manage workloads across clouds — including those of Microsoft’s competitors — and their on on-premises data centers. First announced at Microsoft Ignite in 2019, Arc was always meant to not just help users manage their servers but to also allow them to run data services like Azure SQL and Azure Database for PostgreSQL close to where their data sits.

Today, the company is making good on this promise with the preview launch of Azure Arc enabled data services with support for, as expected, Azure SQL and Azure Database for PostgreSQL.

In addition, Microsoft is making the core feature of Arc, Arc enabled servers, generally available. These are the tools at the core of the service that allow enterprises can use the standard Azure Portal to manage and monitor their Windows and Linux servers across their multi-cloud and edge environments.

Image Credits: Microsoft

“We’ve always known that enterprises are looking to unlock the agility of the cloud — they love the app model, they love the business model — while balancing a need to maintain certain applications and workloads on premises,” Rohan Kumar, Microsoft’s corporate VP for Azure Data said. “A lot of customers actually have a multi-cloud strategy. In some cases, they need to keep the data specifically for regulatory compliance. And in many cases, they want to maximize their existing investments. They’ve spent a lot of CapEx.”

As Kumar stressed, Microsoft wants to meet customers where they are, without forcing them to adopt a container architecture, for example, or replace their specialized engineered appliances to use Arc.

“Hybrid is really [about] providing that flexible choice to our customers, meeting them where they are, and not prescribing a solution,” he said.

He admitted that this approach makes engineering the solution more difficult, but the team decided that the baseline should be a container endpoint and nothing more. And for the most part, Microsoft packaged up the tools its own engineers were already using to run Azure services on the company’s own infrastructure to manage these services in a multi-cloud environment.

“In hindsight, it was a little challenging at the beginning, because, you can imagine, when we initially built them, we didn’t imagine that we’ll be packaging them like this. But it’s a very modern design point,” Kumar said. But the result is that supporting customers is now relatively easy because it’s so similar to what the team does in Azure, too.

Kumar noted that one of the selling points for the Azure Data Services is also that the version of Azure SQL is essentially evergreen, allowing them to stop worrying about SQL Server licensing and end-of-life support questions.