Year: 2020

22 Apr 2020

SoftBank-backed Oyo cuts salaries, furloughs employees

Oyo is furloughing more employees globally and levying a 25% pay cut across the board through July this year as the Indian budget lodging startup looks to reduce its expenses to deal with the coronavirus pandemic that has slashed its revenue by about 60%.

Rohit Kapoor, chief executive of Oyo, shared the news with employees in a virtual town hall Wednesday. The move comes at a time when Oyo has already furloughed and cut thousands of jobs in recent months globally.

“Today, our company is taking a difficult but necessary step for India, whereby we are asking all OYOprenuers to accept a reduction in their fixed compensation by 25%. This will be effective for April-July 2020 payroll,” said Kapoor, according to a transcript obtained by TechCrunch.

Kapoor insisted that Oyo would continue to provide “limited” benefits to affected employees during this transition and ensured that no additional jobs were being cut. An Oyo spokesperson confirmed the development to TechCrunch, but declined to share how many employees were being furloughed.

Oyo founder and chief executive Ritesh Agarwal said earlier this month that the coronavirus outbreak had severely impacted the firm’s business globally. The company’s occupancy rate and revenues had dropped by “over” 50 to 60% since earlier this year, he said.

Oyo reported a loss of $335 million on $951 million revenue globally for the financial year ending March 31, 2019.

Oyo’s recent performance is the latest setback for Masayoshi Son’s SoftBank, which is seeing several of its star portfolio startups suffer severely during the coronavirus outbreak.

The firm is already engaging with lawsuits with WeWork, which had a meltdown last year. Its other major big bet, Uber, withdrew its 2020 financial guidance last week and said it was writing down $1.9 billion to $2.2 billion on the value of some equity investments it has made.

AI-based lending platform Kabbage has furloughed employees; global communications firm OneWeb has filed for bankruptcy; home buying startup Opendoor said last week it was laying off 600 employees, or 35% of its workforce; e-commerce startup Brandless went bust earlier this year; and real estate brokerage startup Compass also cut jobs.

Earlier this month, SoftBank forecast a $7 billion net loss for the year ending in March, and said it expected its operating loss to balloon to $12.5 billion.

22 Apr 2020

Collaborative meeting notes platform Hugo nabs seed funding from Google, Slack

Workplace productivity software has had an insane year with slick subscription tools popping up seemingly each new day. VCs have been backing the tools en masse, and startups are continuing to find new holes in company workflows that can be patched with a new service.

Hugo is a collaborative note-taking app focused on sharing meeting notes across teams within companies to reduce redundancy and improve information accessibility.

The startup’s founders tell TechCrunch they’ve closed a $6.1 million seed round led by Google’s AI-focused investment fund, Gradient Ventures. Slack Fund, Founder Collective and Entrée Capital also participated in the raise.

Hugo’s software is structured around ensuring that insights from important meetings don’t die in a user’s notepad app or one-off Google Docs files. There are plenty of startups building wiki software, including heavy hitters like Notion, which recently reached a $2 billion valuation. Hugo’s innovation is a platform that integrates more deeply within a user’s calendar, recognizing things like past notes from a meeting with a specific person.

CEO Josh Lowy tells TechCrunch that a big goal of the platform is ensuring that insights from meetings don’t stay siloed inside different teams. “In Hugo, when you have a sales meeting with a customer, Hugo would already know that someone in the pre-sales cycle had met with that same person.”

The end result, Lowy says, is that companies using Hugo end up reducing billable hours and reducing the number of people they need handling a sale or customer-facing task.

Hugo also integrates heavily with existing toolsets, so that users can create actionable items directly from meeting notes, quickly firing off Jira bug reports or Zendesk ticket requests. Other software integrations support products from the company’s latest investors, including Slack and Google’s G Suite.

While a lot of startups in the workplace software space have focused on scaling team-by-team inside organizations, Hugo’s founders think the advantages of their product are best showcased when everyone is using it so they’ve tried to build out pricing to entice small and medium-sized teams to bring everyone onboard.

The platform is free for up to 40 users, charges a flat $399 fee up to 100 users and relies on custom pricing beyond that. While the sales cycle for software companies will undoubtedly be affected by COVID-related crunch, Hugo’s co-founders believe that the way work is changing internally further proves out their platform.

“There’s a stronger need for asynchronous communication,” co-founder Darren Chait told TechCrunch in an interview. “The volume of meetings has increased and what we do has, if anything, gotten more valuable.”

Hugo’s customers include teams at Netflix, Dropbox, Shopify and Twitter.

22 Apr 2020

Spotify launches its promised fundraising feature for artists

Last month, Spotify announced that as part of its coronavirus relief efforts it would soon add new fundraising features for artists on its platform. Today, the company is following through with the launch of “Artist Fundraising Pick,” a feature that allows artists to fundraise for themselves, their crews, or one of the verified music relief initiatives Spotify has already vetted through the Spotify COVID-19 Music Relief project.

At launch, Spotify is working with a small group of fundraising partners to make the donation process easier, including Cash App, GoFundMe, and PayPal.me.

Cash App is currently Spotify’s preferred method, as it has also established a $1 million relief effort for artists. When Spotify artists choose their “$cashtag” as their Artist Fundraising Pick and secure at least one donation of any size, they’ll receive an additional $100 in their account from Cash App up until a collective total of $1 million has been contributed. This works for artists in the U.S. and U.K., but Spotify users worldwide can donate through Cash App.

To use the new fundraising tools, artists (or Spotify for Artists admin users) will go to their Artist dashboard and click “Get started” on the banner at the top to submit their Fundraising Pick. This is a similar process as to how artists choose which track they want to display on their profile.

Once live, fans can donate to the cause through the artist’s profile. In addition to Cash App, PayPal is broadly available and GoFundMe is available in 19 markets.

If the artist chooses to raise for a music relief organization, they can select from those associated with Spotify’s existing charity project, which launched last month in partnership with MusiCares, PRS Foundation, and Help Musicians. It has now expanded to include a wider range of participating organizations, including several local options, and is continuing to grow.

At launch, a handful of artists already have the new feature live, including Tyrese Pope and Boy Scouts who are fundraising through Cash App; Marshmello who is fundraising for MusiCares; and Benjamin Ingrosso who is fundraising for Musikerforbundet.

Spotify says it moved to quickly launch this feature because it believed it was in a unique position to help artists raise money from a global network of fans. However, it cautions that it’s never built a fundraising feature like this before, and considers this a “first version.” Over time, the feature will likely evolve and update based on artist feedback.

“This is an incredibly difficult time for many Spotify users and people around the world — and there are many worthy causes to support at this time,” the company wrote in an announcement. “With this feature, we simply hope to enable those who have the interest and means to support artists in this time of great need, and to create another opportunity for our COVID-19 Music Relief partners to find the financial support they need to continue working in music and lift our industry,” it said.

22 Apr 2020

Y Combinator graduate H1 closes on $12.9 million for its professional healthcare database

Just months after graduating from Y Combinator, href="https://h1insights.com/"> H1 Insights, the LinkedIn for the healthcare industry has raised $12.9 million in a new round of funding.

“It’s a better way to connect the ecosystem,” says co-founder Ariel Katz. The company already has over 8 million profiles for healthcare professionals in its database and is generating multiple millions of dollars in revenue, according to Katz. The company said it’s seen 350% growth over the last year and already counts 35 pharmaceutical companies among its customers.

By scraping public records and working with healthcare systems, payers, and data brokers H1 has amassed perhaps the most comprehensive profiles of medical professionals and service providers including their expertise, interests, publications, location, speaking engagements, and involvement in clinical trials.

Katz envisions a service that allows doctors to communicate with each other across specialties and a better way for pharmaceutical companies to find physicians that can be relevant to new pharmaceutical trials and treatments.

And the company continues to see growth even with pharmaceutical companies freezing their clinical trials. The outbreak of COVID-19 has forced most companies to halt clinical trials as most patients avoid hospitals for nearly everything but the most vital medical procedures, but H1 Insights offers services for pharmaceutical companies’ medical affairs department, who are still looking for healthcare officials to collaborate with, says Katz.

The company’s $12.9 million Series A round closed in February and was led by Menlo Ventures . Other investors included Baron Davis Enterprises (the eponymous personal investment vehicle for the NBA star), ClearPoint Investment Partners, Cloudera co-founder, Jeff Hammerbacher, Liquid 2 Ventures (the investment fund founded by former NFL superstar Joe Montana), Novartis dRx, and Underscore VC.

H1 signed its term-sheet in February, but wasn’t forced to reprice its round as the pandemic began to spread. With that cash now in hand, the company is poised to go on a massive hiring spree, says Katz.

“Advances in machine learning and AI are creating new opportunities to leverage data for a positive impact on human health,” said Greg Yap, partner at Menlo Ventures, and a new addition to the H1 board. “H1 is harnessing the power of this data and providing a robust platform for pharma, biotech and life sciences companies to connect with healthcare professionals. Their early traction is promising and shows that it meets a clear need for the industry.”

 

22 Apr 2020

Watch SpaceX launch its next batch of 60 Starlink broadband satellites live

SpaceX is launching another batch of 60 of its broadband internet satellites today – its fourth Starlink launch of 2020, and its seventh launch of a large batch of the satellites in total. This will put its total operational constellation size at 418, extending its lead as the world’s largest private satellite operator.

The launch is set to take place at 3:37 PM EDT (12:37 PM PDT) from Cape Canaveral in Florida, and the live stream above should kick off at around 15 minutes prior to that takeoff time, or at around 3:22 PM EDT (12:22 PM PDT). The launch will also include an attempt to land and recover the Falcon 9 booster used for this mission, using SpaceX’s ‘Of Course I Still Love You’ drone ship stationed in the Atlantic ocean.

The Falcon 9 used in this mission has previously been used, during the first flight of SpaceX’s astronaut spacecraft Crew Dragon to the International Space Station during an uncrewed demonstration mission, as well as during a RADARSAT launch and a previous Starlink launch. It’s not the only part of the launch vehicle that’s being reused, either: The fairing that protects the Starlink satellites was flown before on SpaceX’s AMOS-17 mission.

SpaceX is still actively launching despite the COVID-19 pandemic, and still intends to bring its Starlink broadband service online for its first customers starting later this year, with initial coverage available in the northern U.S. and Canada. Through subsequent launches, it hopes to then expand to “near global coverage” by sometime next year.

This week, the company asked the FCC for permission to move its satellites to a lower operational orbital as part of its efforts to reduce the constellation’s potential to contribute to space debris. This could also help address complaints that SpaceX’s Starlink satellites interfere with ground-based night-sky observation and science, since a lower orbit would mean the spacecraft appear less bright.

22 Apr 2020

Medallia acquires voice-to-text specialist Voci Technologies for $59M

M&A has largely slowed down in the current market, but there remain pockets of activity when the timing and price are right. Today, Medallia — a customer experience platform that scans online reviews, social media, and other sources to provide better insights into what a company is doing right and wrong and what needs to get addressed — announced that it would acquire Voci Technologies, a speech-to-text startup, for $59 million in cash.

Medallia plans to integrate the startup’s AI technology so that voice-based interactions — for example from calls into call centers — can be part of the data crunched by its analytics platform. Despite the rise of social media, messaging channels, and (currently) a shift for people to do a lot more online, voice still accounts for the majority of customer interactions for a business, so this is an important area for Medallia to tackle.

“Voci transcribes 100% of live and recorded calls into text that can be analyzed quickly to determine customer satisfaction, adding a powerful set of signals to the Medallia Experience Cloud,” said Leslie Stretch, president and CEO of Medallia, in a statement. “At the same time, Voci enables call analysis moments after each interaction has completed, optimizing every aspect of call center operations securely. Especially important as virtual and remote contact center operations take shape.”

While there are a lot of speech-to-text offerings in the market today, the key with Voci is that it is able to discern a number of other details in the call, including emotion, gender, sentiment, and voice biometric identity. It’s also able to filter out personal identifiable information to ensure more privacy around using the data for further analytics.

Voci started life as a spinout from Carnegie Mellon University (its three founders were all PhDs from the school), and it had raised a total of about $18 million from investors that included Grotech Ventures, Harbert Growth Parnters, and the university itself. It was last valued at $28 million in March 2018 (during a Series B raise), meaning that today’s acquisition was slightly more than double that value.

The company seems to have been on an upswing with its business. Voci has to date processed some 2 billion minutes of speech, and in January, the company published some momentum numbers that said bookings had grown some 63% in the last quarter, boosted by contact center customers.

In addition to contact centers, the company catered to companies in finance, healthcare, insurance and others areas of business process outsourcing, although it does not disclose names. As with all companies and organizations that have products that cater to offering services remotely, Voci has seen stronger demand for its business in recent weeks, at a time when many have curtailed physical contact due to COVID-19-related movement restrictions.

“Our whole company is delighted to be joining forces with experience management leader Medallia. We are thrilled that Voci’s powerful speech to text capabilities will become part of Medallia Experience Cloud,” said Mike Coney, CEO of Voci, in a statement. “The consolidation of all contact center signals with video, survey and other critical feedback is a game changer for the industry.”

It’s not clear whether Voci had been trying to raise money in the last few months, or if this was a proactive approach from Medallia. But more generally, M&A has found itself in a particularly key position in the world of tech: startups are finding it more challenging right now to raise money, and one big question has been whether that will lead to more hail-mary-style M&A plays, as one route for promising businesses and technologies to avoid shutting down altogether.

For its part, Medallia, which went public in July 2019 after raising money from the likes of Sequoia, has seen its stock hit like the rest of the market in recent weeks. Its current market cap is at around $2.8 billion, just $400 million more than its last private valuation.

The deal is expected to close in May 2020, Medallia said.

 

22 Apr 2020

New data details the decline in Silicon Valley’s Q1 venture activity

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

Today we’re unpacking some new data concerning what happened to Silicon Valley’s venture capital market in Q1, with a special focus on private financings towards the end of the three-month period. If the deterioration in deal volume we’ll go over today persists into Q2, the United States’ largest startup market could be in for more than a bump as the global pandemic slows economic activity.

We’ve already talked to venture capitalists who invest in fintech, social companies, consumer startups, and other niches to understand the present state of the venture capital market. We’re also looking through data on the global and domestic venture scene, digging into local data on Boston and Utah. Other cities and states will be examined in the coming weeks.

Fluid situations demand lots of attention.

However, up until March of 2020, the venture capital and startup market had one speed (fast) and one goal (growth). The new normal of the COVID-19 era is different, and with the help of some excellent data from Fenwick and West, a legal firm that works with technology companies, let’s dig into how Silicon Valley’s venture scene nosedived as Q1 came to a close.

January, February, Ouch

The venture capital scene in Silicon Valley got off to a hot start in 2020. Fenwick’s collected data indicates that there were 126 financings in the region in January of this year — up more than 100% from the preceding year’s January tally of 60.

22 Apr 2020

Comet AI nabs $4.5M for more efficient machine learning model management

As we get further along in the new way of working, the new normal if you will, finding more efficient ways to do just about everything is becoming paramount for companies looking at buying new software services. To that end, Comet AI announced a $4.5 million investment today as it tries to build a more efficient machine learning platform.

The money came from existing investors Trilogy Equity Partners, Two Sigma Ventures and Founder’s Co-op. Today’s investment comes on top of an earlier $2.3 million seed.

“We provide a self-hosted and cloud-based meta machine learning platform, and we work with data science AI engineering teams to manage their work to try and explain and optimize their experiments and models,” company co-founder and CEO Gideon Mendels told TechCrunch.

In a growing field with lots of competitors, Mendels says his company’s ability to move easily between platforms is a key differentiator.

“We’re essentially infrastructure agnostic, so we work whether you’re training your models on your laptop, your private cluster or on many of the cloud providers. It doesn’t actually matter, and you can switch between them,” he explained.

The company has 10,000 users on its platform across a community product and a more advanced enterprise product that includes customers like Boeing, Google and Uber.

Mendels says Comet has been able to take advantage of the platform’s popularity to build models based on data customers have made publicly available. The first one involves predicting when a model begins to show training fatigue. The Comet model can see when this happening and signal data scientists to shut the model down 30% faster than this kind of fatigue would normally surface.

The company launched in Seattle at TechStars/Alexa in 2017. The community product debuted in 2018.

22 Apr 2020

EU privacy body urges anonymization of location data for COVID-19 tracking

The European Data Protection Board (EDPB) has published guidance for the use of location data and contacts tracing tools intended to mitigate the impact of the COVID-19 pandemic.

Europe’s data protection framework wraps around all such digital interventions, meaning there are legal requirements for EU countries and authorities developing tracing tools or soliciting data for a coronavirus related purpose.

“These guidelines clarify the conditions and principles for the proportionate use of location data and contact tracing tools, for two specific purposes: using location data to support the response to the pandemic by modelling the spread of the virus so as to assess the overall effectiveness of confinement measures; [and] contact tracing, which aims to notify individuals of the fact that they have been in close proximity of someone who is eventually confirmed to be a carrier of the virus, in order to break the contamination chains as early as possible,” the EDPB writes in the document.

The European Commission and the EU parliament have already weighed in with their own recommendations in this area, including a toolbox to help guide contacts tracing app developers. The Commission has also urged Member States to take a common approach to building such apps. And has been leaning on local telcos to provide ‘anonymized and aggregated’ metadata for modelling the spread of the virus across the EU.

The guideline document from the EDPB — a body made up of representatives from the EU’s national data protection agencies which helps coordinate the application of pan-EU data protection law — brings additional expert steerage for those developing digital interventions as part of a public health response to the coronavirus pandemic.

“The EDPB generally considers that data and technology used to help fight COVID-19 should be used to empower, rather than to control, stigmatise, or repress individuals,” it writes. “Furthermore, while data and technology can be important tools, they have intrinsic limitations and can merely leverage the effectiveness of other public health measures. The general principles of effectiveness, necessity, and proportionality must guide any measure adopted by Member States or EU institutions that involve processing of personal data to fight COVID-19.”

Among the body’s specific recommendations are that where location data is being considered for modelling the spread of the coronavirus or assessing the effectiveness of national lockdown measures then anonymizing the data is preferable — with the EDPB emphasizing that proper anonymization is not easy.

Given the inherent complexity it also recommends transparency around the anonymization methodology used. (tl;dr: there’s no security in obscurity, nor indeed accountability.)

“Many options for effective anonymisation exist, but with a caveat. Data cannot be anonymised on their own, meaning that only datasets as a whole may or may not be made anonymous,” it notes.

“A single data pattern tracing the location of an individual over a significant period of time cannot be fully anonymised. This assessment may still hold true if the precision of the recorded geographical coordinates is not sufficiently lowered, or if details of the track are removed and even if only the location of places where the data subject stays for substantial amounts of time are retained. This also holds for location data that is poorly aggregated.

“To achieve anonymisation, location data must be carefully processed in order to meet the reasonability test. In this sense, such a processing includes considering location datasets as a whole, as well as processing data from a reasonably large set of individuals using available robust anonymisation techniques, provided that they are adequately and effectively implemented.”

On contact tracing apps — aka digital tools that are designed to map proximity between individuals, as a proxy for infection risk — the EDPB urges that use of such apps be voluntary.

“The systematic and large scale monitoring of location and/or contacts between natural persons is a grave intrusion into their privacy,” it warns. “It can only be legitimised by relying on a voluntary adoption by the users for each of the respective purposes. This would imply, in particular, that individuals who decide not to or cannot use such applications should not suffer from any disadvantage at all.”

The importance of accountability is also front and center, with the EDPB saying the controller of such apps must be clearly defined.

“The EDPB considers that the national health authorities could be the controllers for such application; other controllers may also be envisaged. In any cases, if the deployment of contact tracing apps involves different actors their roles and responsibilities must be clearly established from the outset and be explained to the users.”

Purpose limitation is another highlighted component. Apps need to have purposes that are “specific enough to exclude further processing for purposes unrelated to the management of the COVID- 19 health crisis (e.g., commercial or law enforcement purposes)”, it says.

So, in other words, no function creep — and no EU citizen mass surveillance via a pandemic backdoor.

The EDPB also writes that “careful consideration should be given to the principle of data minimisation and data protection by design and by default” — noting specifically that contact tracing apps “do not require tracking the location of individual users”.

Instead “proximity data should be used” for the contacts tracing purpose.

“Contact tracing applications can function without direct identification of individuals,” it further emphasizes, adding that “appropriate measures should be put in place to prevent re-identification”.

The guidance aligns with the coronavirus contacts tracing model devised jointly by Apple and Google — which have said they will be offering a cross-platform API for COVID-19 contacts tracing based on ephemeral proximity IDs shared via Bluetooth.

At one point the EDPB guidance appears to be leaning towards favoring such decentralized approaches to contacts tracing apps, with the body writing that “the collected information should reside on the terminal equipment of the user and only the relevant information should be collected when absolutely necessary”.

Although later on the in guidance it discussed centralized models that involve proximity data being uploaded to a server in the cloud, writing that: “Implementations for contact tracing can follow a centralized or a decentralized approach. Both should be considered viable options, provided that adequate security measures are in place, each being accompanied by a set of advantages and disadvantages.”

In Europe there is currently a big fight between different camps over whether contacts tracing apps should use a centralized or decentralized model for storing and processing proximity data — with a contacts tracing app standardization effort known as PEPP-PT that’s backed by Germany’s Fraunhofer Institute for Telecommunications and some EU governments wanting to support centralized protocols for COVID-19 contacts tracking, while a separate coalition of European academics wants only decentralized approaches on privacy grounds, and has developed a protocol called DP-3T.

“The current health crisis should not be used as an opportunity to establish disproportionate data retention mandates,” the EDPB warns. “Storage limitation should consider the true needs and the medical relevance (this may include epidemiology-motivated considerations like the incubation period, etc.) and personal data should be kept only for the duration of the COVID-19 crisis. Afterwards, as a general rule, all personal data should be erased or anonymised.”

The body also recommends algorithms used in contacts tracing apps be audited and regularly reviewed by outside experts.

Again, a key criticism of the PEPP-PT initiative has been around lack of transparency — including its failure to publish code for external review. (Though it has said it will be publishing code.)

“In order to ensure their fairness, accountability and, more broadly, their compliance with the law, algorithms must be auditable and should be regularly reviewed by independent experts. The application’s source code should be made publicly available for the widest possible scrutiny,” the EDPB writes.

Another notable piece of the guidance is for a data protection impact assessment not only to be carried out but that it be published — which marks a further push for accountability via transparency in such an unprecedented moment.

“The EDPB considers that a data protection impact assessment (DPIA) must be carried out before implementing such tool as the processing is considered likely high risk (health data anticipated large-scale adoption, systematic monitoring, use of new technological solution). The EDPB strongly recommends the publication of DPIAs,” it writes.

Typically DPAs leave it up to data controllers to decide whether to publish a DPIA or not — in this case the strong push from the central authority is that these documents are made public where COVID-19 contacts tracing apps are concerned.

Having highlighted the pros and cons of centralized vs decentralized approaches to contacts tracing, the EDPB goes on to recommend that the conceptual phase of app development “should always include thorough consideration of both concepts carefully weighing up the respective effects on data protection/privacy and the possible impacts on individuals rights”.

“Any server involved in the contact tracing system must only collect the contact history or the pseudonymous identifiers of a user diagnosed as infected as the result of a proper assessment made by health authorities and of a voluntary action of the user. Alternately, the server must keep a list of pseudonymous identifiers of infected users or their contact history only for the time to inform potentially infected users of their exposure, and should not try to identify potentially infected users.”

“Putting in place a global contact tracing methodology including both applications and manual tracing may require additional information to be processed in some cases. In this context, this additional information should remain on the user terminal and only be processed when strictly necessary and with his prior and specific consent,” it adds.

You can read the full document here.

22 Apr 2020

TapClicks expands its marketing platform by acquiring AdStage

Digital marketing company TapClicks announced this morning that it’s broadening its platform with the acquisition of AdStage.

AdStage first launched back in 2013 as a cross-network advertising startup, eventually expanding by automating ad campaigns and consolidating marketing data.

TapClicks founder and CEO Babak Hedayti told me that his goal is to build a “single, unified platform” for marketing. The company says it already sells interconnected products for analytics, intelligence, reporting, workflow and order management, with many of those capabilities coming from acquisitions — in 2019 alone, TapClicks announced that it was buying Megalytic, iSpionage and StatX.

By acquiring AdStage, Hedayti said TapClicks can deepen its intelligence capabilities, giving marketers a better understanding of how their campaigns are performing across different channels.

The companies said TapClicks made offers for the entire AdStage team to join, with the majority of the team accepting. AdStage co-founders Sahil Jain and Jason Wu are taking roles at TapClicks as general manager for marketing intelligence and vice president of engineering for marketing intelligence, respectively.

AdStage previously raised more than $15 million in funding from investors including Verizon Ventures, Freestyle Capital, 500Startups, Digital Garage and HubSpot. (Verizon owns TechCrunch.)

Jain said that before the COVID-19 pandemic, he was considering different paths for the AdStage’s future. That might have meant raising more funding, but he realized that “consolidation is happening” across the industry, and that by joining a company that was “very financially sound, we could leverage those resources to build the stuff that we’ve always wanted to build … the cool stuff that truly help marketers not just see what they’re spending on and the cross-channel makeup, but where to spend the next dollar.”

He also praised the way TapClicks handled the acquisition — Jain said that as the world changed around them, Hedayti and the other executives “never wavered from the deal, they never changed the terms.”

Looking ahead, Hedayti argued that despite the broader downturn in ad and marketing spending, there are still opportunities. For one thing, he suggested that large enterprises are going to be less interested in making a big investment in building their own marketing tools.

“When they need a technology partner for martech, they’re calling us,” he said.