Year: 2021

GoPro today announced a new flagship action camera for its lineup, the HERO10 Black. The main update for the camera is a brand new processor inside, called the GP2, which enables big improvements to image quality and video captures, including recording at 5.3K revolution at up to 60 frames per second, 4K video capture bumped to a max of 120 FPS, and 2.7K video at 240 FPS which enables awesome slow-mo capabilities.

The new HERO10 Black also offers better still images, with 23.6 megapixel captures, and better performance in low light. That improved low-light capture applies to video, too, with 3D noise reduction applied so that even nighttime scenes have a lot less grain. The improved processing capabilities of the GP2 chip also mean that using the GoPro interface and software on the camera is generally much snappier, too.

Another new feature made possible by the improved processor is the 4.0 version of HyperSmooth, which is GoPro’s tech for offering gimbal-like stabilization via software. HyperSmooth was already impressive, and based on our initial testing (a full review will follow soon), it’s fantastic on this new generation of camera. HERO10 also packs an upgraded horizon levelling system, which locks the horizon even when the camera is tilted up to 45 degrees in either direction.

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The GoPro HERO10 includes a front-facing screen as well as a rear touch screen, with better frame rates on the front selfie screen. The new lens cover has a hydrophobic treatment to improve its ability to get wet and shed water, and it works with the existing Media Mod, Display Mod and Light Mod for GoPro cameras. It works as a webcam out of the box, has fast-charging support, and now offers wired content transfers to your smartphone or device in addition to cloud uploading and wireless transfer.

Also returning is GoPro’s SuperView lens, which offers an even wider angle capture, and which will be available in new 5.3K 30/25/24 FPS capture modes when a firmware update arrives on November 16. That will also delivers support for GoPro’s Max Lens Mods, as well as the following additional capture modes:

• 5K 4:3 24fps
• 4K 4:3 30/25/24fps
• 5.3K 24fps
• 1080 24fps

GoPro’s HERO10 is available now, priced at $399.98 with a bundled one-year GoPro subscription or for existing subscribers, or you’ll pay $499.99 without the recurring sub, which will cost $49.99 annually or $4.99 per month after the trial. There’s a HERO10 Black bundle that includes a Shorty tripod mount, a magnetic swivel clip, an additional battery and a 32GB microSD card for $549 without subscription, or $449 with one. GoPro subscribers can also upgrade to the bundle from their existing camera for a further discounted $399.

The company will continue to offer both the GoPro HERO9 Black and the HERO8 Black alongside the HERO10, at lower price points, as well as its MAX 360 action camera.

Americans spend more than 90% of each day indoors on average. However, approximately 82% of American homeowners are more interested in renovating their outdoor living spaces than they were prior to the pandemic, based on a recent survey, Outer co-founder and CEO Jiake Liu told TechCrunch.

On top of that, about 54% of homeowners have made at least one home improvement in the backyard since the outbreak of COVID-19, while millennials, the largest house-buying group now, are willing to take less square feet inside, or even give up a bedroom, to get a little bit of outdoor space, Liu said.

COVID-19 caused a “flight from density” across the U.S., meaning millions of Americans fled from big cities to suburbs to escape the coronavirus pandemic. This trend has led to more market opportunities in the outdoor entertainment industry.

A Santa Monica-based direct-to-consumers (D2C) outdoor furniture startup company, Outer, announced today its $50 million Series B funding to help more people around the globe to bring their lives back outside. The company was founded by CEO Liu and Chief Design Officer Terry Lin in 2019. 

The Series B round was led by Capital Today’s founder Kathy Xu, with participation from Tribe Capital, C Ventures and Upfront Ventures. Existing investors, including Sequoia Capital China, Mucker Capital, Mantis VC and Reimagined Ventures, also joined in the round.

This fundraising, which comes about eight months after Outer’s $10.5 million Series A round in January, brings its total funding to $65 million.

The fresh funding will be used to cement its position in the outdoor living industry as they develop new sustainable materials, build an eco-friendly supply chain and expand their product offering and community, Liu said. Outer is currently hiring a variety of roles to enter global market this year and will announce a strategic international launch in October, Liu told TechCrunch.

“We are working on new, eco-friendly fabrics, plastics and concrete to replace the industry standards that currently pollute our environment,” Liu said. The company’s effort in sustainable materials isn’t stopping at recycled plastics but working towards carbon neutrality, and has set its goal of becoming carbon negative in the future, he explained.

“Since the beginning, the Outer team has insisted on prioritizing sustainability. Terry and his team have pioneered new fabrics and eco-friendly designs to ensure durability doesn’t come at the expense of environmental responsibility. The team is developing sustainable fabrics, plastics and concrete that will become the new industry gold standard,” said Capital Today’s founder Kathy Xu.

Its unique feature is its Neighborhood Showroom program, allowing shoppers to visit the homes of nearby Outer customers to experience Outer products in more than 1,000 locations in 49 states as of today, which has grown from 50 locations in 13 states in 2019. Outer’s direct-to-consumers (D2C) business does not require middlemen like distributors, retailers or brick-and-mortar showrooms.

The global furniture market was approximately $17.8 billion in 2018 and is projected to grow to $26.6 billion 2027, Liu said. The U.S. outdoor living market is estimated at $33.4 billion in 2021, based on a report by Freedonia.

Outer recently launched the Teak Collection, Aluminum Collection and Bug Shield Blankets.

“Outdoor products have long been an afterthought and their poor design has been a serious barrier to time spent outside. Outer’s thoughtful and sustainable products are already changing the way consumers interact with their outdoor spaces,” Xu said, adding that Outer is tackling real consumer problems, from dirty, wet outdoor cushions to pesky mosquito bites, with its solutions.

“Jiake and his team have taken a product-focused approach to establish Outer as a go-to premium furniture brand — driving rapid growth and attractive unit economics,” said Tribe Capital partner Sri Pangulur.

Mynd, a company that aims to make it easier for people to buy and manage single-family rental properties, announced today it has raised $57.3 million in funding from QED Investors.

The financing values the Oakland, California-based company at $807 million, and brings the company’s total raised to $174.9 million since its 2016 inception. Invesco Real Estate led its previous round, a $40 million raise, and committed $5 billion to purchase and rent 20,000 single-family homes through Mynd over the next three years.

Doug Brien and Colin Weil started Mynd with the goal of making real estate investing more accessible. The pair has built a platform for investors to find, finance, purchase and manage single-family rental properties — 100% remotely.

“We don’t outsource to partners. We do that all in-house,” Brien told TechCrunch. “We remove the geographical barriers to real estate investment, making it possible to invest in 25 cities from anywhere in the country — all from the comfort of home through our desktop interface and/or mobile apps.”

Currently, Mynd manages over 9,000 rental units in 25 markets across the country. The startup plans to expand to 15 additional markets over the next three years including, Indianapolis, Indiana and Memphis, Tennessee.

Mynd’s tech product is complemented by “boots on the ground” people in local markets, improving the speed and clarity of communications that the company can provide to Mynd residents, Brien said. 

“Plus it provides total visibility and transparency for our owners around the health of their investments,” he said “Unlike other companies we have our own purpose-built system called OTTO. It’s almost like a ‘Snowflake meets Zendesk’ — but custom-built for real estate investing and property management.”

Image Credits: Mynd

Last year, Mynd added 1,846 homes to the platform. This year, it’s on track to add roughly 8,500 across both retail and institutional — enough to nearly double the total homes managed by Mynd year over year, according to Brien. Invesco is its largest institutional client. On the retail side of its business, it has roughly 4,000 investors using Mynd.

“We believe that investing in the single-family residential asset class is the best path for building long-term, generational wealth,” he told TechCrunch. “Mynd is committed to democratizing real estate — making it accessible to a whole new crop of investors who were previously too intimidated and/or were constrained by geography.”

The pandemic underscored the urgency of what the company was building, he said, as people sought more space to live and work. Renting also became more common as more people wanted increased flexibility. 

Mynd plans to use its new capital to continue upgrading its digital platform, which it says is powered by “an extensive proprietary data set.” It also plans to enhance its automated workflow engine, underwriting, mobile applications and omnichannel communications. The startup also plans to keep hiring and expanding into new markets.

Presently, Mynd has 568 employees, up from 366 a year ago today.

QED partner Chuckie Reddy said the Mynd team was “one of the best” his firm had seen in the single-family rental market with a “purpose-built” tech stack designed specifically for such properties.

“They have a customized offering that is superior to anything else on the market today,” he said. 

Generally, QED believes the single-family rental asset class is one of the fastest-growing in the country, “because of how big the housing market is, the need and desire for the product and the tremendous amount of capital formation we have seen since the last financial crisis,” according to Reddy.

“There is a shortage of quality, affordable single-family rental housing, and Mynd has technology to manage this asset class,” he said.

Self Financial, a fintech company that aims to help consumers build credit and savings at the same time, announced today it has raised $50 million in Series E funding.

Altos Ventures led the financing, which also included participation from Meritech Capital and Conductive Ventures and brings the Austin-based startup’s total raised to $127 million since its 2015 inception.

The company, as many fintechs these days, aims to make building credit and savings more accessible, regardless of a person’s financial history. It requires no hard credit check to get started. 

“We’ve been focused on delivering high-quality, low-cost products that help with mainstream credit access,” said Self founder and CEO James Garvey.

Today, Self Financial has 200 employees, up from about 80 at the beginning of this year. The startup, which was initially founded in California but relocated to Austin after participating in the Techstars program in the city, plans to do more hiring with its new capital.

Garvey declined to reveal hard revenue figures, saying only that Self is going to do “nine figures” of revenue this year, about 2x compared to 2020. Self’s active customer base has more than doubled in the past 12 months to about 1 million today. Over time, it has served more than 2 million customers.

The fintech’s flagship product, he said, is basically secured installment loans, or small-dollar loans with a deposit account that has a CD (certificate of deposit) connected to it.

After using that product successfully customers can then get access to Self’s Visa credit card.

Image Credits: Self Financial

Self’s Credit Builder products are issued via its three bank partners. But the company has built its own proprietary core technology platform that Garvey says “powers everything behind the scenes.” The company’s products are available via iOS and Android, as well as through a desktop application.

Beginning this month, Self will allow people who hold an H-1B or L 1 work visa or student visa to open Credit Builder accounts, a move Garvey said “opens the door for more people to participate who are new to the U.S. credit system.”

“We believe everyone should have the opportunity to improve their financial future,” he added.

Part of Self’s longer-term goals include entering the insurance market, as well as the planned launch of another product designed to help give its customers access to credit.

“Credit score is used for a lot of things, and in many states it’s an important factor in determining the cost of auto insurance,” he said. “We’re going to be helping our customers to get access to auto insurance as one of the benefits of a higher credit score.”

The company plans to use its new capital to hire about 50 to 100 people over the next 12 months, Garvey said. Recently it named Kathleen Leonik to serve as its chief compliance officer. She has previously held leadership positions at Juniper Bank, Barclaycard and, most recently, Mercury Financial. She also worked in compliance at First USA, Bank One and Chase.

Altos Ventures Managing Director Anthony Lee described Self as a pioneer in the increasingly crowded space. This week, TomoCredit, which has the similar goal of helping underrepresented consumers build a credit history, announced it has raised $10 million. And last week, Varo Bank — the first  U.S. neobank to be granted a national bank charter — raised a massive $510 million in a Series E funding round at a $2.5 billion valuation.

“James and his team at Self have had a clear mission from day one: to build credit and savings for millions of Americans who are marginalized by the mainstream financial system,” said Lee. “It’s a mission that is going to take decades to realize and we are happy to be there for the journey.”

For Silverton Partners’ Managing Director Morgan Flager, who participated in Self’s Series A-D rounds, Garvey’s passion has been key to its repeated investments in the company.

“When you have a founder with a clear and noble vision for solving a critical problem this massive, it is hard to say no as an investor,” he told TechCrunch.

The firm was also drawn to Self’s mission to “lift up” subprime consumers.

“Many of the offers that target subprime consumers are expensive and restrictive,” he said. “Self Financial is unique in that it intends to break this cycle, rather than just profit from it in a different way.”

Performance reviews eat up a lot of a manager’s time and are often the most dreaded part of work. OnLoop aims to bring some joy into the process by enabling information-gathering to happen behind the scenes and be easier for hybrid workforces.

The Singapore-based company designed a mobile-first product that consistently gathers employee feedback and goals so that the company has better insights into how both individuals and teams are doing. The feedback is also captured and converted into auto-generated reviews that lay out all of the content collected for managers to then quickly put together a finished product.

The platform was in private beta since January 2021, and after a successful run with 25 companies, OnLoop raised $2 million from Square Peg Capital and Hustle Fund and a group of angel investors including XA Network, BCG’s Aliza Knox, Uber’s Andrew Macdonald, Ready’s Allen Penn, Google’s Bambos Kaisharis, Ripple’s Brooks Entwistle, Robert Hoyt, Nordstar’s Eddie Lee, Nas Academy’s Alex Dwek and hedge fund managers John Candeto and Keshav Lall.

OnLoop co-founder and CEO Projjal Ghatak spent over three years at Uber and said he saw his fair share of productivity tools, but still struggled to develop his own team as tasks and communication were done differently by each employee.

“This is the one problem that companies consistently complain about — not having the right tool to develop teams,” he added.

As someone who began spending more and more time on his phone, Ghatak wanted his product to be mobile-native and eliminate the need for managers to start from scratch on performance reviews each time. Rather than spend days gathering the information, as the name suggests, OnLoop continuously and automatically captures the data and converts it into a well-written summary.

OnLoop app. Image Credits: OnLoop

Having that continuous loop of information is good for morale, he said. He points to data that shows regular self-reflection and feedback increased productivity by 20%, and a Gallup study where only 14% of employees thought their performance reviews inspired them to improve.

“A lot of company culture is set by the leaders, so as they want to drive this culture in their organizations, we are the tool that drives this,” Ghatak said. “Our job is to help educate the teams on how to do that well. We hear time and time again to make it fun and convenient. Teams don’t realize that if you are helping colleagues understand, showing them a light they didn’t have before, it will drive impact.”

The new funding will be mainly invested into product development and R&D, including expanding product, data and engineering teams. The company will also look at its sales and marketing framework. The company currently has 22 employees.

OnLoop was able to convert some of its early adopters into paying customers and is now focusing on figuring out a scalable way to get the product into the hands of more teams.

Piruze Sabuncu, partner at Square Peg Capital, experienced the pain of performance reviews when she was working in Stripe’s Southeast Asia and Hong Kong region. One of the challenges she faced working with regional teams was that an employee’s direct manager could be located elsewhere, yet work closely with a manager in their respective office.

Square Peg itself uses OnLoop, and Sabuncu said she liked that it is mobile-first and was designed in a way that people didn’t open it up and dread using it.

“Who your manager is, is a big question, but it shouldn’t matter,” she added. “It would still be my duty to be capturing and developing the person even if they were not my direct person. Everyone is talking about remote and hybrid work, and it is not going anywhere — it is here to stay. We believe this is a huge opportunity, a $400 billion market to disrupt, and OnLoop is providing better ways to communicate and give feedback.”

Tile, the maker of Bluetooth-powered lost item finder beacons and, more recently, a staunch Apple critic, announced today it has raised $40 million in non-dilutive debt financing from Capital IP. The funding will be put towards investment in Tile’s finding technologies, ahead of the company’s plan to unveil a new slate of products and features that the company believes will help it to better compete with Apple’s AirTags and further expand its market.

The company has been a longtime leader in the lost item finder space, offering consumers small devices they can attach to items — like handbags, luggage, bikes, wallets, keys, and more — which can then be tracked using the Tile smartphone app for iOS or Android. When items go missing, the Tile app leverages Bluetooth to find the items and can make them play a sound. If the items are further afield, Tile taps into its broader finding network consisting of everyone who has the app installed on their phone and other access points. Through this network, Tile is able to automatically and anonymously communicate the lost item’s location back to its owner through their own Tile app.

Image Credits: Tile

Tile has also formed partnerships focused on integrating its finding network into over 40 different third-party devices, including those across audio, travel, wearables, and PC categories. Notable brand partners include HP, Dell, Fitbit, Skullcandy, Away, Xfinity, Plantronics, Sennheiser, Bose, Intel, and others. Tile says it’s seen 200% year-over-year growth on activations of these devices with its service embedded.

To date, Tile has sold over 40 million devices and has over 425,000 paying customers — a metric it’s revealing for the first time. It doesn’t disclose its total number of users, both free and paid combined, however. During the first half of 2021, Tile says revenues increased by over 50%, but didn’t provide hard numbers.

While Tile admits that the Covid-19 pandemic had some impacts on international expansions, as some markets have been slower to rebound, it has still seen strong performance outside the U.S., and considers that a continued focus.

The pandemic, however, hasn’t been Tile’s only speed bump.

When Apple announced its plans to compete with the launch of AirTags, Tile went on record to call it unfair competition. Unlike Tile devices, Apple’s products could tap into the iPhone’s U1 chip to allow for more accurate finding through the use of ultra-wideband technologies available on newer iPhone models. Tile, meanwhile, has plans for its own ultra-wideband powered device, but hadn’t been provided the same access. In other words, Apple gave its own lost item finder early, exclusive access to a feature that would allow it to differentiate itself from the competition. (Apple has since announced it’s making ultra-wideband APIs available to third-party developers, but this access wasn’t available from day one of AirTag’s arrival.)

Image Credits: Tile internal concept art

Tile has been vocal on the matter of Apple’s anti-competitive behavior, having testified in multiple Congressional hearings alongside other Apple critics, like Spotify and Match. As a result of increased regulatory pressure, Apple later opened up its Find My network to third-party devices, in an effort to placate Tile and the other rivals its AirTags would disadvantage.

But Tile doesn’t want to route its customers to Apple’s first-party app — it intends to use its own app in order to compete based on its proprietary features and services. Among other things, this includes Tile’s subscriptions. A base plan is $29.99 per year, offering features like free battery replacement, smart alerts, and location history. A $99.99 per year plan also adds insurance of sorts — it pays up to $1,000 per year for items it can’t find. (AirTag doesn’t do that.)

Despite its many differentiators, Tile faces steep competition from the ultra-wideband capable AirTags, which have the advantage of tapping into Apple’s own finding network of potentially hundreds of millions of iPhone owners.

However, Tile CEO CJ Prober — who joined the company in 2018 — claims AirTag hasn’t impacted the company’s revenue or device sales.

“But that doesn’t take away from the fact that they’re making things harder for us,” he says of Apple. “We’re a growing business. We’re winning the hearts and minds of consumers… and they’re competing unfairly.”

“When you own the platform, you shouldn’t be able to identify a category that you want to enter, disadvantage the incumbents in that category, and then advantage yourself — like they did in our case,” he adds.

Tile is preparing to announce an upcoming product refresh that may allow it to better take on the AirTag. Presumably, this will include the pre-announced ultra-wideband version of Tile, but the company says full details will be shared next week. Tile may also expand its lineup in other ways that will allow it to better compete based on look and feel, size and shape, and functionality.

Tile’s last round of funding was $45 million in growth equity in 2019. Now it’s shifted to debt. In addition to new debt financing, Tile is also refinancing some of its existing debt with this fundraise, it says.

“My philosophy is it’s always good to have a mix of debt and equity. So some amount of debt on the balance sheet is good. And it doesn’t incur dilution to our shareholders,” Prober says. “We felt this was the right mix of capital choice for us.”

The company chose to work with Capital IP, a group it’s had a relationship with over the last three years, and who Tile had considered bringing on as an investor. The group has remained interested in Tile and excited about its trajectory, Prober notes.

“We are excited to partner with the Tile team as they continue to define and lead the finding category through hardware and software-based innovations,” said Capital IP’s Managing Partner Riyad Shahjahan, in a statement. “The impressive revenue growth and fast-climbing subscriber trends underline the value proposition that Tile delivers in a platform-agnostic manner, and were a critical driver in our decision to invest. The Tile team has an ambitious roadmap ahead and we look forward to supporting their entry into new markets and applications to further cement their market leadership,” he added.

Recruiting for technical roles can be challenging. There are often too many roles to fill, too many or too few candidates to interview and not enough time to get it all done and develop relationships with your key stakeholders: Hiring managers and the executive team.

Working with talent acquisition (TA) leaders and technical recruiters can help companies scalably, accurately and fairly assess potential candidates’ technical skills to fill high-value engineering roles. Technology also offers many advantages that help achieve TA objectives. But in my experience, many TA and HR leaders get frustrated when new tools fail to launch or deliver underwhelming results, because they aren’t adequately adopted, trusted or utilized by end users.

All of this leads to technical decision-makers and stakeholders developing a natural skepticism for mechanical or automated hiring tools. If your hiring managers seem doubtful about using tech for hiring, here are three strategies to help them embrace hiring tools.

Expect skepticism, it’s natural

Researchers studying how to make scientific hiring tools more effective have discovered an interesting phenomenon: Human beings are naturally skeptical of tools that outsource our decisions (Highhouse, 2008). Left to our own devices, we are hardwired to trust gut instinct over external data points, especially when developing and nurturing new relationships, including who we work with.

Scientists have offered up a few explanations for this preference of gut over data. Some people consider external, mechanical decision-making aids as less trustworthy because of a lack of familiarity with how they work, or because using them reflects poorly on the decision-maker’s value and worth as a leader or manager.

It could also be because there’s a fear of surrendering control and agency to a tool that doesn’t seem to consider or understand context clues. However, research has shown that people make better choices when using mechanical decision support tools than when either humans or mechanical tools make decisions alone.

Sorcero announced Thursday a $10 million Series A round of funding to continue scaling its medical and technical language intelligence platform.

The latest funding round comes as the company, headquartered in Washington, D.C. and Cambridge, Massachusetts, sees increased demand for its advanced analytics from life sciences and technical companies. Sorcero’s natural language processing platform makes it easier for subject-matter experts to find answers to their questions to aid in better decision making.

CityRock Venture Partners, the growth fund of H/L Ventures, led the round and was joined by new investors Harmonix Fund, Rackhouse, Mighty Capital and Leawood VC, as well as existing investors, Castor Ventures and WorldQuant Ventures. The new investment gives Sorcero a total of $15.7 million in funding since it was founded in 2018.

Prior to starting Sorcero, Dipanwita Das, co-founder and CEO, told TechCrunch she was working in public policy, a place where scientific content is useful, but often a source of confusion and burden. She thought there had to be a more effective way to make better decisions across the healthcare value chain. That’s when she met co-founders Walter Bender and Richard Graves and started the company.

“Everything is in service of subject-matter experts being faster, better and less prone to errors,” Das said. “Advances of deep learning with accuracy add a lot of transparency. We are used by science affairs and regulatory teams whose jobs it is to collect scientific data and effectively communicate it to a variety of stakeholders.”

The total addressable market for language intelligence is big — Das estimated it to be $42 billion just for the life sciences sector. Due to the demand, the co-founders have seen the company grow at 324% year over year since 2020, she added.

Raising a Series A enables the company to serve more customers across the life sciences sector. The company will invest in talent in both engineering and on the commercial side. It will also put some funds into Sorcero’s go-to-market strategy to go after other use cases.

In the next 12 to 18 months, a big focus for the company will be scaling into product market fit in the medical affairs and regulatory space and closing new partnerships.

Oliver Libby, partner at CityRock Venture Partners, said Sorcero’s platform “provides the rails for AI solutions for companies” that have traditionally found issues with AI technologies as they try to integrate data sets that are already in existence in order to run analysis effectively on top of that.

Rather than have to build custom technology and connectors, Sorcero is “revolutionizing it, reducing time and increasing accuracy,” and if AI is to have a future, it needs a universal translator that plugs into everything, he said.

“One of the hallmarks in the response to COVID was how quickly the scientific community had to do revolutionary things,” Libby added. “The time to vaccine was almost a miracle of modern science. One of the first things they did was track medical resources and turn them into a hook for pharmaceutical companies. There couldn’t have been a better use case for Sorcero than COVID.”

When Salesforce announced it was buying German RPA vendor Servicetrace last month, it seemed that it might match up well with Mulesoft, the company the CRM giant bought in 2018 for $6.5 billion. Mulesoft, among other things, helps customers build APIs to legacy systems, while Servicetrace provides a way to add automation to legacy systems. Sure enough, the company announced today, that it’s planning a new Mulesoft-Servicetrace tool called Mulesoft RPA.

The Servicetrace deal closed on September 2nd and the company isn’t wasting any time putting it to work wherever it makes sense across the organization — and the Mulesoft integration is a primary use case. John Kucera, SVP of product management at Salesforce where he leads product automation, says that Mulesoft has API management and integration tooling already, but RPA will add another dimension to those existing capabilities.

“We found that many of our customers also need to automate and integrate with disconnected systems, with PDFs, with spreadsheets, but also these legacy systems that don’t have events or API’s. And so we wanted to make sure that we can meet our customers where they are, and that we could have this end-to-end, solution to automate these capabilities,” Kucera told me.

The company will be packaging ServiceTrace as a part of Mulesoft, while blending it with other parts of the Salesforce family of integration tools, as well as other parts of the platform. The Mulesoft RPA tool will live under the Einstein Automate umbrella, but Mulesoft will also sell it as a stand-alone service, so customers can take advantage of it, even if they aren’t using other parts of the Mulesoft platform or even the broader Salesforce platform. Einstein is the name of Salesforce’s artificial intelligence capabilities. Although RPA isn’t really AI, it can become integrated into an AI-fueled workflow like this.

The Mulesoft acquisition always seemed to be about giving Salesforce, a fully cloud company at its core, a way to access on-prem, legacy enterprise systems, allowing customers to reach data wherever it lives. Adding RPA to the mix takes that a step further, enabling companies to build connections to these systems inside their more modern Einstein Automate workflow tooling to systems that previously wouldn’t have been accessible to the Einstein Automate system.

This is often the case for many large companies, which typically use a mix of newer and often very old systems. Giving them a way to link the two and bring automation across the company could prove quite useful if it truly works as described.

The company is announcing all of these capabilities at the Dreamforce, its annual customer conference taking place next week. As with many announcements at the conference, this one is designed to let customers know what’s coming, rather than something that’s available now (or at least soon). Salesforce RPA is not expected to be ready for general availability until some time in the first half of next year.

Concreit, a company that wants to open real estate investing to a broader group of people, announced today that it has closed $6 million in a seed funding round led by Matrix Partners. 

Hyphen Capital also participated in the round, in addition to individual investors such as Betterment founder and CEO Jon Stein; Andy Liu, partner at Unlock Venture Partners; and investor and advisor Ben Elowitz. Concreit raised the capital at a $22.5 million post-money valuation.

The Seattle-based startup also today launched its app, which it claims allows “anyone” to invest in the global private real estate market for as little as $1. 

It’s a lofty claim. But first let’s start with some background.

Concreit is not the first time that co-founders Sean Hsieh and Jordan Levy have worked together. The pair previously founded and bootstrapped VoIP communications platform Flowroute before selling it to West Corp. in 2018. Upon the sale of that company, Hsieh and Levy set out to build a company that, in their words, “could help everyday people become more financially secure.”

Hsieh, a second-generation immigrant, worked in his family’s restaurant where they shared the dream of achieving financial freedom through real estate. Similarly, Levy says he grew up watching his parents build a small construction business from scratch. He was intrigued by the idea of passive income through single-family rental homes but became disillusioned with the overhead, risk and hassle of managing one’s own single-family rental investments. 

So the duo worked together to design a mobile-first offering that could enable small investors to benefit from real estate “without the burden of making repairs at 2 a.m. on a Saturday.” Enter Concreit. 

Today, most investors can open a Concreit account and make their first investment in just minutes on their mobile device, the company claims. The company’s free mobile app allows consumers to invest as little as $1 into a fund managed by a team of investment professionals. Withdrawals can be requested at any time through the app and sent upon approval.

The platform facilitates weekly earned payouts, automated investments and on-demand withdrawals while compounding earned payouts weekly.

After selling Flowroute, Hsieh says he “saw the opportunity to earn a great APR through private real estate investing while gaining less correlation with traditional public stocks or bonds markets,” Hsieh said. “But they were only for the already wealthy or required multiyear commitments of capital. Concreit gives everyone access to a real estate portfolio and the ability to have access to withdrawals when they need them.”

Put simply, the startup wants to make it easy for anyone — not just the wealthy — to invest in real estate.

Concreit, Hsieh said, offers “regular people” the ability to access real estate strategies typically used by large hedge funds and private equity. 

“We’re seeing a surge of retail demand for alternatives and other ways to invest outside of the public markets and the crypto space for those that value diversification,” Hsieh told TechCrunch. “Most other competitors are focused on marketing and selling securities, but we knew in order to be an innovator in this space we had to produce a truly unique experience for our investors.”

Concreit’s platform is designed to be a more connected investment experience.

“We knew early on that digital natives deserved a whole new real estate investing experience and that it had to be 100x better than just taking traditional real estate investment opportunities and offering them digitally,” Hsieh said. 

So on the platform side, Concreit has built a cloud-based proprietary securities accounting engine that allows the company to process fractional calculations and pull in a lot of mutual fund practices, applying them toward the “more labor-intensive” private equity markets, with a focus on real estate.

“We’ve taken a lot of the cloud-architectural work that we’ve pioneered in the telecommunications space and applied it towards a back-office accounting solution that gives us a competitive edge around what we offer to our investors,” Hsieh said. “This affords the ability to run accounting at a higher frequency, which is how we are able to run weekly dividends, process fractional redemptions and ultimately a more real-time experience for our users.”

Concreit’s first private REIT fund, focused on passive income, consists of lower-risk fixed-income private market residential and commercial real estate first-lien mortgages. The fund, which the company says has an annualized return of 5.47%, is managed by a team of industry professionals. The startup has added over 18,000 customers to its platform since it was qualified by the SEC (slightly over a year ago), and doubled its user base in the month of August.

“Our current users can invest with any dollar amount, no lock-ups, weekly payouts, and an experience that’s as easy & familiar as a savings account,” Hsieh said.

Matrix’s Dana Stalder, who joined Concreit’s board as part of the financing,  believes Concreit has leveled the playing field for real estate investing by making it more accessible. 

“What Concreit has built is incredibly hard to do from both a technology and regulatory standpoint,” he told TechCrunch. “Alternative asset classes, in particular, have been notoriously closed off to the average consumer, leaving high yield returns exclusively to wealthy investors. “