Author: azeeadmin

24 Aug 2021

Walmart announces GoLocal, a last-mile delivery service for other retailers

Walmart today announced of a new delivery service business called Walmart GoLocal, which allows other merchants, both large and small, to tap into Walmart’s own delivery platform to get orders to their customers. Merchants can choose to the use the service for a variety of delivery types, including scheduled and unscheduled deliveries, including same-day delivery, and they can expand their delivery capacity and coverage as their own customer demand requires.

GoLocal is powered by services Walmart first developed for its own delivery needs. Over the past three years, Walmart has been working to scale its in-house Express Delivery service, which promises delivery in two hours or less. This service now offers 160,000+ products at some 3,000 stores, reaching nearly 70% of the U.S. population, the company says. Now it believes it’s ready to make these same capabilities available to other merchants across the U.S. with GoLocal.

While the new B2B service allows merchants to leverage Walmart’s last-mile network and logistics, it doesn’t necessarily mean that Walmart employees will be delivering the packages — at least at first.

Instead, GoLocal’s last-mile capabilities will be handled by gig workers from Walmart’s Spark Driver program. These same drivers also support Walmart’s same-day grocery delivery. But while the same-day service additionally relies on third-party delivery services — like Roadie, DoorDash and Uber’s Postmates — Walmart tells us that third-party delivery services won’t be involved in GoLocal.

Instead, Walmart plans to expand GoLocal over time to include more associate-powered delivery. Already, Walmart is testing associate delivery in electric vans in Northwest Arkansas, for example. These vans would allow Walmart to power delivery for a wider variety of merchants — like those with larger products that wouldn’t fit into Spark drivers’ personal cars and trucks. Walmart also plans to evolve GoLocal delivery via newer innovations like drones and autonomous vehicles, which Walmart has been testing through its Express Delivery service.

“We’ve worked hard to develop a reliable last mile delivery program for our customers,” said Tom Ward, senior vice president, Last Mile, Walmart U.S., in a statement. “Now, we’re pleased to be able to use these capabilities to serve another set of customers – local merchants. Be it delivering goods from a local bakery to auto supplies from a national retailer, we’ve designed Walmart GoLocal to be customizable for merchants of all sizes and categories so they can focus on doing what they do best, leaving delivery speed and efficiency to us,” he added.

Participating GoLocal merchants don’t have to be of a certain size. Anyone from a mom-and-pop to a national retailer can opt to use the service. They also don’t have to sell on Walmart.com’s marketplace, as this isn’t a fulfillment service where Walmart both houses and delivers third-party inventory — it’s just the last-mile delivery portion. The merchant inventory remains at their own local stores.

While any retailer could use GoLocal, getting started requires technical integrations on the retailers’ part. Walmart provides an API that plugs into their existing commerce platform which will ping GoLocal when customers place orders. This alerts GoLocal to dispatch the driver while Walmart captures delivery experience feedback, it says. If widely adopted, this could also give Walmart access to local delivery data to analyze that could aid in improving its own delivery business or inform decisions about fulfillment center placement — a potential competitive advantage.

Walmart says it already has some merchant partners signed up for GoLocal, including contracts with some national enterprise retailers, but is not yet permitted to disclose those names. It won’t detail the pricing for the service, explaining that as a white-label option with a variety of features, the prices are customized to each retailer’s individual needs.

The service is one of several initiatives Walmart now has underway to generate revenue by serving the needs of other retailers. Recently, Walmart announced it would sell access to its own e-commerce technologies to retail businesses, for example. This is a part of Walmart’s broader strategy that will see it looking to turn a profit based on providing access to technologies and services it once used only for its own operations.

 

 

24 Aug 2021

It’s time for the VC community to stop overlooking the childcare industry

Square. Uber. Zillow. Airbnb. Besides being some of the biggest technology companies, what else do these titans have in common? They all operate in entrenched, highly fragmented, geographically localized and regulated industries. That means they required a lot of upfront venture capital investment to disrupt their respective markets. And the investment has paid off — these are now some of the most valuable companies in the world.

Venture capital alone hasn’t funded some of the largest companies. One of today’s most successful tech entrepreneurs was funded by massive infusions of investment from the federal government — Elon Musk received $4.9 billion in public subsidies for his companies, including SpaceX and Tesla. Moreover, government investment, via tax credits for electric vehicle purchases, made it more affordable for consumers to buy the green transportation they needed.

But one massive industry has not yet benefited from the large amounts of money that both venture capital and government can provide: Childcare. Families in the United States spend $136 billion on infant and child care every year, and the market is only growing. If you include school-age care and education for all children under 18, that number grows to $212 billion. In investor terms, the TAM (total addressable market) is huge.

To put things in perspective, one new company has raised more funding in 2021 than the entire childcare industry.

So where is the investment? Biden’s current compromise on an infrastructure plan does not include many provisions for childcare. Venture investment in this space is nascent and insufficient. In 2020, only $171 million was invested in care and early childhood education. The funding situation has improved in 2021, with $516 million invested in childcare, but it’s still just a tiny fraction of the $288 billion of venture capital invested so far this year.

To put that in perspective, a single new company has raised more funding in 2021 than the entire childcare industry.

Funding emerging childcare technology may require a lot of upfront capital. For starters, the industry is regulated and safety is and should remain a priority. Caring for and educating young children takes training, skill and love — it cannot be done by a computer.

But there are so many facets of the industry that are ripe for innovation. Parents sometimes take weeks to find a childcare provider that meets their needs. In some markets, there is not nearly enough supply (three children for every licensed slot) to meet the demand. Assessing quality, pricing and availability is challenging, and payments and business operations tools for the nation’s 300,000+ daycares are still often pen, paper and Excel spreadsheet affairs.

This industry just needs patient investors with long-term perspectives.

This is a great time to diversify investment portfolios and support relatively recession-proof companies meaningfully expanding access to childcare. COVID has finally started to bring this largely offline industry online. Parents are now willing to go digital for childcare decisions and providers are adopting new online technologies at a record pace. These tailwinds provide the perfect conditions for startups.

Solving this problem is a huge business opportunity that affects so much else. When the millions of parents with young children can’t find care, they can’t work. We saw this over and over again since the start of the pandemic. The average American family can spend up to 25% of their income on early childhood care, while the average care worker makes approximately $12 an hour.

Unlocking innovation here at scale will require public and private investment. Government shapes and enables markets, from the explosion of technology that followed from Kennedy’s investment in the space race to more recent fundamental investments in wind, solar and electric vehicles. NASA catalyzed dozens of new technologies in the 1960s because it had both a generous budget and the flexibility to work with the best private-sector contractors available to solve specific problems.

The revitalization of the childcare sector would benefit from an ambitious and galvanizing “moonshot” goal, like providing universal, free childcare for all Americans.

By collaborating with flexibility and creativity across the public and private sectors, we can achieve a basic shared goal that other democracies have already fulfilled — the accessible provision of high-quality childcare for all members of society.

24 Aug 2021

Substack acqui-hires team behind subscription social app Cocoon

Subscription newsletter platform kingpin Substack shared today that they’ve acqui-hired the team behind Cocoon, a subscription social media app built for close friends.

We covered the Y Combinator-backed startup’s initial $3 million seed raise led by Lerer Hippeau back in November 2019, shortly before the pandemic dramatically reconfigured how people used social media to communicate with the people nearest and dearest to them. Cocoon’s initial pitch was for a social network for your closest friends, something that could level-up the text group chat you may have been stuck using before, though over time Cocoon evolved its platform’s dynamics to allow for more open social circles that users could fine tune at will. With the app, users could share text and photo updates while also using passive data from sources like mobile location data or fitness stats to deliver automatic updates to Slack channel-like feeds for specific groups of their friends.

The app was co-founded by Sachin Monga and Alex Cornell, who met in product roles at Facebook.

Unlike plenty of other networking apps, Cocoon didn’t rely on advertising or user data to monetize, instead pushing users to pay for a $4 monthly subscription. Despite the app’s slick design, it didn’t seem to make much of a lasting splash or find its market fit and Substack says they won’t be continuing support for the app, instead choosing to bring the small team aboard. Given some of Substack’s recent initiatives around community building for their network of newsletter writers, it isn’t surprising that they’re seeking out more talent in the space to help evolve the functionality of their platform.

Back in March, the startup detailed it had closed a $65 million Series B at a $650 million valuation, bolstering up on cash as they look to define a space that has gotten more eyeballs on it as of late, with both Twitter and Facebook releasing newsletter products this year.  They’ve been snapping up a few smaller startups over the past few months. Earlier this month, they disclosed that they had bought the debate platform Letter for an undisclosed sum. In Maym, they acqui-hired the team from a community-building consultancy startup called People & Company.

24 Aug 2021

After testing, Instagram launches ads in the Instagram Shop tab globally

Last year, Instagram unveiled Shops as part of Facebook’s larger pivot toward e-commerce. Shops is front-and-almost-center on the app’s bottom navigation bar, even more readily accessible than the button to upload a new photo. Now, after testing in the U.S. earlier this month, Instagram will introduce ads on the Instagram Shop tab globally, rolling them out in all countries where the Instagram Shop tab is available.

This marks Instagram’s latest update in evolving its e-commerce platform. It’s previously implemented shopping in Reels to compete with TikTok, organized exclusive product Drops into their own Shop category and added affiliate features for creators to earn a commission on sales of sponsored products.

Currently, items on Shops appear in a two-column grid of square tiles. Ads will appear as a tile within this structure, but they’ll be marked “Sponsored” in the bottom left corner of the image. When the ad is clicked, it will open the Product Details page, which shows more information about the item, additional images, and other products from the brand. Users can save a product from an ad to their wishlist or send it to a friend — if the ad is inappropriate, they can press and hold its tile to see options to hide or report the ad.

Image Credits: Instagram

Instagram tested Shops ads with U.S. advertisers like Away, Donny Davy, Boo Oh, Clare paint, JNJ Gifts, DEUX and Fenty Beauty. As TechCrunch previously reported, these ads will launch with an auction-based model and only appear on mobile, since Shops isn’t available on desktop. A user’s experience with these ads will depend on how they use Instagram and how many people are shopping in the Instagram tab.

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24 Aug 2021

testRigor scores $4M seed to turn a list of actions into a QA testing script

Imagine typing out of a series of steps in plain English that would reflect a list of actions a human QA tester would undertake to test an app, then turning that list into an automated testing script. That’s exactly what testRigor, a member of the Y Combinator Summer 2021 cohort has done. Today the early stage startup announced a $4.1 million seed round.

Investors include FlashPoint VC, Y Combinator, PTV, Phystech Ventures and several individuals. The company previously raised a $300,000 angel investment and a $700,000 pre-seed investment for a total of $5.1 million raised to this point.

The beauty of testRigor is that you can type out a series of steps like “Click the Start button” or “Click the Stop button” and testRigor turns this into code, automatically runs the script and reports back whether the application has passed or failed.

“So it executes your instructions, and then will give you basically a pass or fail at the end. If it fails, it tells you what the issues were, allowing you to create a JIRA ticket and fix it in place or showing what the steps are to reproduce the issue. […] And this is actually where we bring the most value,” co-founder and CEO Artem Golubev explained.

To make this process even simpler, the company has created a Chrome extension for recording testing steps, and it also will create tests automatically based on analytics that determine how people use the app, testing the most popular features.

They call the latter feature behavioral testing. “We literally deploy our analytics script in production, and then the system will automatically [build a test] based on how your end users are using your application in production,” he said.

The company has around 100 customers including Netflix and other Fortune 500 companies along with 22 employees, 12 of whom were hired this year. Golubev hopes to have 30 in place by the end of the year. He says that hiring people has been a challenge, and one of the reasons he joined Y Combinator was to get help in that area.

“I’m running around trying to solve this problem of hiring people, and we saw YC being helpful in this area. Our number one largest problem is we can’t hire quickly enough,” he said. He believes that being part of YC has indeed helped in this regard.

In spite of the hiring challenge he’s facing, he believes that you need to hire a diverse workforce and reports that around 40% of his 22 employees are women. He says that he believes a lot of companies are missing out on good people because of their own biases. “What I have seen is that people have such a huge bias, they’re missing out on very talented people who don’t match their kind of imaginary profile,” he said.

Golubev says that he launched pre-COVID as a remote company, and he believed that once he got funding like this round, he would open an office, but now he’s determined to be 100% remote and sees GitLab, a fully remote company, as a model for him as he grows his company.

24 Aug 2021

Sora’s HR automation software raises $14M Series A

HR automation software startup Sora announced this morning that it closed a $14 million Series A round of funding. Two Sigma Ventures led the financing event, putting in $10 million, with prior investors completing the round.

The round comes after Sora raised a $5.3 million seed round in July 2020. First Round and Elad Gil led that investment.

TechCrunch caught up with Sora CEO Laura Del Beccaro to chat about the round. We were curious about why this was the right moment for the company to raise more capital — the startup noted last year that it had around 2.5 years of runway — and what it intends to do with the money.

Regarding the first question, Del Beccaro said that her company raised its seed round to validate its market after finding early traction with its product. The CEO added that her company found better problem validation — product-market fit, essentially — than it had anticipated in the following quarters, and that after a year of scaling “thoughtfully” is now ready to accelerate its growth in both financial and human terms.

Sora reached an inflection point, she said, sometime in the first half of 2020. The early COVID days, in other words. The pandemic was tough on HR teams, Del Beccaro explained: With employees going remote, and a shift to hiring over Zoom, you can imagine why HR teams were having a time and a half during the rapid shakeups of the labor market.

The startup’s growth accelerated toward the end of 2020, the CEO said, leading to 7x customer growth and 8x revenue growth since its seed round.

To better understand why Sora found strong traction during COVID, let’s remind ourselves what the startup’s software actually does. It helps HR operations teams collect and sync data from various systems, create standardized processes for particular tasks, and aids collaboration among the larger people or HR team at a company. To do that, Sora can trigger automated emails from HR, centralize HR ops tasks, and shuttle data to and from disparate software tools used by a larger human resources team.

The result, per Del Beccaro, is a reduction in busywork and rote tasks for HR operations teams, saving time and reducing the chance that a particular task falls through the cracks; because HR operations teams often oversee onboarding, for example, not making mistakes is pretty key.

TechCrunch was curious if Sora might eventually become a hub for employees to interact with HR systems more broadly; if the startup is already doing the work to connect deeply to HR software, why not save employees time by providing them with a single portal? Del Beccaro said that her company was becoming a source of truth for the HR world, but that an explosion of HR tooling in recent years has left some companies leery of adding another employee-facing tool to their collection.

Ask anyone who works for a major company what their Okta or similar dashboard looks like for an explanation of what she means, if it’s not clear.

Sora said that its target customer base is companies with around 100 employees and up, though some smaller customers that see more rapid onboarding and offboarding also make good Sora targets. The startup charges per employee managed, with no limit on processes because Sora wants HR teams to build as many workflows inside of its service as they want. The more integrated a company’s HR operations become in Sora, we reckon, the less likely it is to churn, so the pricing model makes sense.

Off a good year of growth, Sora has 11 employees today, essentially the same size that it was when it raised its seed round. Given its growth since that point, the startup has demonstrated notable operating leverage for a company of its size. Flush with new funds, Sora intends to double its staff in the next year.

Why did Sora pick Two Sigma to lead its round? Per the CEO, it is a newer firm, which means that her startup won’t be competing with dozens of other portfolio companies. But more importantly, Del Beccaro spoke highly of the partner at the firm who led the Series A, Frances Schwiep, telling TechCrunch that she immediately understood what Sora wanted to do.

TechCrunch spoke briefly with Schwiep about her investment. The venture capitalist said that she had been looking at the HR tech world for some time. And having seen at her prior gig how much work in the robotic process automation space went into employee onboarding and offboarding, Sora fit where she saw HR tech heading. She also cited a few macro trends that are favorable for the startup, including declining average employee tenure — the more headcount turnover, the more HR work there is to either do by hand or automate — and a move to more remote work.

When we last checked in with Sora, we noted the no-code elements of its service, designed to let HR operations teams set workflows that they might want to automate. This time around, such a setup felt more like table stakes than something to call out in particular. Technology moves quickly.

The next time we talk to Sora, we’ll expect harder revenue figures given that it is no longer a seed-stage startup. For now, let’s see how far it can get with $14 million.

24 Aug 2021

Trym adds crop steering to its cannabis seed-to-sale platform

Crop steering turns growing carrots or cannabis from an art into a science. Indoor growers have long turned to this practice to improve yields, which involves precisely controlling and manipulating three variables: light, climate, and irrigation. If tweaked properly, growers can force taller plants, larger flowers, and quicker grow times.

Today Trym is announcing its adding crop steering analytics to its seed-to-sale software product. With the addition of this new function, Trym offers cultivators a complete package that tracks a cannabis plant from seed to harvest while maintaining regulatory compliance with Metrc. And it does so while providing detailed data on its growth through crop steering.

Trym’s crop steering function utilizes third-party hardware. Devices from Growlink and Trolmaster offer APIs, which feed Trym the data on the plant’s environmental conditions. Other crop steering products traditionally require growers to use dedicated hardware with their platfoms.

“In addition to the market attention that crop steering has gained recently, there’s a gap in the industry for software providing both crop steering capabilities paired with comprehensive operational and compliance management tools,” says Karen Mayberry, CMO and co-founder of Trym. “Cultivators have attempted to use software provided by sensor companies to analyze data needed for crop steering, but with limited success due to the lacking functionality of these tools.”

Trym’s product is designed to give commercial cannabis growers deep insights into their operations. The platform aims to replace the multiple apps, and spreadsheet tracking cultivators often use. The company was founded in 2018 and raised a $3.1 million seed round in 2020.

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24 Aug 2021

TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada

TikTok is moving into e-commerce. The company announced this morning an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K., and Canada in the weeks to come.

The social video platform first announced its plans to partner with Shopify last October, with the introduction of new tools that allowed Shopify merchants to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard, as well as new integrations within the TikTok For Business Ads Manager.

The expanded deal being detailed today takes things a step further. Soon, Shopify merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile.

Kylie Jenner is among the early adopters of the new service, and will use the feature with her Kylie Cosmetics brand, which will be available to shop directly on TikTok. The pilot is also underway with other Shopify merchants in the U.S. and U.K., and will roll out to merchants in Canada in the weeks ahead. Merchants can request to join the pilot through Shopify’s own TikTok channel, the company notes.

Another aspect of the new partnership involves bringing product links to Shopify merchants which can be used to tag products in their TikTok videos. This way, TikTok users will be able to click the tagged product to be directed towards the merchant’s storefront for checkout.

Image Credits: Shopify x TikTok

“Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key,” said Harley Finkelstein, President of Shopify, in a statement. “By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner,” he added.

Shopify also said there’s growing demand among merchants for working with TikTok, noting installs across Shopify’s social commerce channels increased by 76% from February 2020 to February 2021.

TikTok has been steadily developing its e-commerce features over the years, with tests that included the 2019 launch of the Hashtag Challenge Plus, which added a shoppable component to a hashtag, directing video viewers to shop a website from within TikTok. Last year, brands like Levi’s leveraged TikTok’s “Shop Now” buttons that allowed consumers to make purchases through links posted on TikTok. And, in addition to last fall’s initial unveiling of the Shopify partnership, Walmart began using TikTok for live-streamed shopping events.

Earlier this year, Bloomberg had reported TikTok was preparing a larger expansion into e-commerce in the U.S. in 2021, which included the ability for users to share links to products, a commission program, and live-streamed shopping, all in an effort to challenge Facebook. It later noted that tests of in-app shopping had begun with some brands in Europe.

TikTok’s larger goal with shoppable content could ultimately be to challenge Facebook and Instagram, which has also been investing in online shopping in recent years with things like Facebook and Instagram Shops, a dedicated Shop tab in Instagram, shopping in Reels, and more.

 

24 Aug 2021

Why global investors are flocking to back Latin American startups

The Latin America startup ecosystem is having a great year, with mega-rounds being announced at breakneck speed and new unicorns minted almost monthly. This is mostly due to the clearly maturing startup scene in the region, with proven successes such as Nubank, Cornershop, Gympass and Loggi helping to bolster LatAm’s credibility.

Interestingly, many of the region’s rounds are led by or saw participation from investors based elsewhere. Firms such as SoftBank, Tiger Global Management, Tencent, Accel, Ribbit Capital and QED Investors are pouring money into LatAm. Some are even seeing more opportunity than in the U.S. — Latin America, they believe, has historically been ripe for disruption, especially in the fintech and proptech sectors, due to the significant underbanked and unbanked population in the region and the relatively unstructured real estate industry.

Last month, my colleagues Anna Heim and Alex Wilhelm found that structural factors such as strong digital penetration and quick e-commerce growth are among the key reasons Latin America is breaking venture capital records this year. One Mexico-based VC even declared that the story was about “talent, not capital.”

Local VCs are raving about the human capital in the region, but for some global investors, the appeal of Latin America extends beyond the talent to the general populace. Shu Nyatta, a managing partner at SoftBank who co-leads its $5 billion Latin America Fund, pointed out a dynamic that might seem obvious but is rarely articulated: Technology in LatAm is often more about inclusion rather than disruption.

“The vast majority of the population is underserved in almost every category of consumption. Similarly, most businesses are underserved by modern software solutions,” Nyatta explained. “There’s so much to build for so many people and businesses. In San Francisco, the venture ecosystem makes life a little better for individuals and businesses who are already living in the future. In LatAm, tech entrepreneurs are building the future for everyone else.”

Accel Partner Ethan Choi says the region’s consumer markets are growing rapidly thanks to a fast-growing middle class and “technology permeating through every aspect of consumers’ lives.” This has spurred demand for digital offerings, which has led to more startups, and consequently, investor interest.

Brazil and Mexico riding the gravy train

One look at the dollars pouring into LatAm this year is enough to convince anyone of the skyrocketing interest.

Latin America saw a total of $6.2 billion in incoming venture capital in the first half of 2021, more than double the $2.6 billion in the same period last year, and even beating the $4.1 billion invested across all of 2020, according to preliminary data from LAVCA (the Association for Private Capital Investment in Latin America — LAVCA used a different methodology than CB Insights, in case you’re wondering).

24 Aug 2021

Automotive startup Upstream raises $62M Series C to scale cloud-based security

Back in 2015, researchers Charlie Miller and Chris Valasek remotely hacked into a Jeep Cherokee driven by a Wired reporter, Andy Greenberg, in an attempt to warn the auto industry of potential pitfalls in their software and inspire legislation around automotive cybersecurity. It did that and more. Fiat Chrysler, which owns Jeep, ended up recalling 1.4 million vehicles and paying $105 million in fines to the National Highway Traffic and Safety Administration.

Aside from a massive hit to Jeep’s brand image, Yoav Levy, co-founder and CEO of automotive cybersecurity company Upstream, reckons this stunt cost the automaker over $1 billion in losses from recalls. On Tuesday, Israel-based Upstream announced a Series C funding raise of $62 million that it will use to bolster its automotive cloud-based security to ensure remote hacks like this don’t happen.

“From the automaker’s cloud, we monitor all the data that is being sent toward the vehicle before the vehicle is actually getting it, and if we’re doing a good job, we can actually block these messages before they get to the car,” Levy told TechCrunch. “We analyze connected car data and telematics data that is being uploaded from the vehicles, analyzing data from mobile phone applications or over-the-air updates and we’re looking for anomalies in the data.”

Aside from scaling its security operations further, Upstream also intends to use the fresh funds to expand its offerings in data analytics, insurance telematics, predictive analytics and business intelligence, the company said. Levy said Upstream often finds anomalies in the data it analyzes that are unrelated to cybersecurity and thinks this is a chance to build out additional applications targeted at OEMs to provide further insights.

That said, Upstream might do just fine by focusing exclusively on automotive cybersecurity, a market that is projected to increase from $1.9 billion in 2020 to $4 billion in 2025. Reinforcement mandates are partially responsible for this growth. The World Forum for Harmonization of Vehicle Regulations (WP 29) has issued cyber vehicle regulation compliance that requires manufacturers selling cars in Europe, Japan and Korea to monitor their vehicles 24/7 with a vehicle security operations center (VSOC). A VSOC is a control room of sorts full of analysts monitoring the infrastructure, cloud, data and firewalls at all times. Although the U.S. doesn’t have any cybersecurity mandates in place for the automotive industry, automakers still increasingly want to produce their product and brand image, lest they fall prey to the same fate as Chrysler-Fiat.

Image Credits: Upstream. The company offers automakers a dashboard with cloud-based analytics.

Alongside its cloud-based analytics tools and dashboard, VSOC is also a service that Upstream offers. The company currently has close to four million connected vehicles from six different OEMs on its platform across the United States, Europe and Japan, said Levy. He expects that number to continue to grow as more connected vehicles hit the streets.

“Cars are getting more connected each year and OEMs are doubling the amount of data they collect every year,” said Levy. “It’s not only the car and the cloud, but also vehicle-to-vehicle infrastructure, much more sophisticated modules and computers inside the car that are doing edge computing, ADAS systems, computer vision, level two autonomous and soon level three. So with the complexity of connectivity, it’s inevitable that there’s going to be software bugs that could be exploited by hackers who will take control of and inject their own code.”

While the idea of having someone hijack your car remotely and start blaring music as it crashes you into a wall is scary, Levy says most hackers aren’t after violence, or even your car. They want your data. This is especially salient with fleets, and it often manifests in ransomware attacks.

“Think of it like it’s Christmas Eve and you’re a last-mile delivery company, and suddenly you cannot unlock your doors or start your engines,” said Levy. “This is not good for business.”

Levy says this is where cloud-based security comes in handy as well. Rather than seeing into one car at a time, you get a bird’s eye view of the fleet and all of the connected devices, as well as any data incoming from the internet that could be malicious.

Upstream’s path to market is mainly focused on convincing car manufacturers that this technology is necessary, but Levy says fleets are the next big opportunity for the company within the next year or so.

With this latest round, the company has raised a total of $105 million since its founding in 2017. The Series C was led by Mitsui Sumitomo Insurance and was joined by new investors I.D.I. Insurance, 57 Stars’ NextGen Mobility Fund and La Maison Partners. Existing investors Glilot Capital, Salesforce venture, Volvo Group  Venture Capital, Nationwide, Delek US and others also participated in the round.

Levy said some of its historic investors are also customers. Upstream is privately funded by Alliance Ventures (Renault, Nissan, Mitsubishi), Volvo Group Venture Capital, Hyundai, Nationwide Insurance, Salesforce Ventures, MSI, CRV, Glilot Capital Partners and Maniv Mobility.