Author: azeeadmin

20 Aug 2021

Daily Crunch: Alerzo lands $10.5 million Series A for digitizing Nigeria’s mom-and-pop stores

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Hello and welcome to Daily Crunch for August 20, 2021. The week is finished, but our work to catch up with the torrent of technology, startup and venture capital news is not. Today we have software companies investing in hotels, profitable scooters, at-home rowing machines and TikTok radio? Oh, and apparently Elon is building a robot. It’s a great group of stories! — Alex

The TechCrunch Top 3

  • Microsoft backs OYO: A while back TechCrunch broke the news that Microsoft might back Indian hotel upstart OYO. It was a bit of a wild story, as it didn’t seem to make that much sense. Well, the deal happened. Microsoft has invested $5 million into the company at a $9.6 billion valuation. Notably, that is only a slight discount from the company’s old $10 billion valuation. Next up for OYO is an IPO, we presume.
  • Bird shows improving scooternomics: American scooter company Bird is going public via a SPAC — more here — and we got a look at the company’s most recent financial performance. In short, a shake-up of its operating model has improved its economics, even if the company still has a long way to go to turning a real profit.
  • China shakes up its data privacy rules: For companies, that is, not the state; don’t expect the CCP to start respecting privacy anytime soon. But for companies in the country, a strict new law called the Personal Information Protection Law is coming into effect November 1. Per TechCrunch, the new set of rules will require “app makers to offer users options over how their information is or isn’t used, such as the ability not to be targeted for marketing purposes or to have marketing based on personal characteristics.”

Startups/VC

  • Alerzo raises $10.5M to digitize Nigeria’s economy: Nigeria’s expanding startup scene got another boost today with Alerzo’s latest round. The “B2B e-commerce retail” startup wants to help bring the country’s informal economy online. According to TechCrunch that part of the Nigerian economy is worth some $100 billion.
  • São Paulo-based QuintoAndar puts points on the board for Brazil: What does one do after raising a $300 million round? Well, if you are a Brazilian property technology company, you raise another $120 million. That’s what QuintoAndar just did, at an eye-popping $5.1 billion valuation. The company connects demand and supply in the country’s rental and home markets.
  • For more on Africa’s startup market, head here. And if you want more notes on Brazil, we’ve got you covered.
  • Breef wants to connect brands and agencies: Normally we’d try to make a pun about how we hope that this startup’s life is not, ahem, breef, but we’re more mature than that. Instead, we’ll note that the Greycroft-backed company just raised $3.5 million, and it connects teams at boutique agencies with larger, more long-term contracts with brands than what most freelance platforms offer.
  • Cardiomatics does just what it says on the tin: Yes, Cardiomatics is an electrocardiogram-reading automation company, like you surmised from its name. And it just loaded its accounts with $3.2 million. The company helps “GPs and smaller practices offer ECG analysis to patients without needing to refer them to specialist hospitals,” TechCrunch reports.
  • Rutter is building the Plaid of e-commerce data: API-delivered startups are hot these days. Connecting various services in a particular niche via API is a popular idea as well. And e-commerce is booming. At the intersection of those three trends is Rutter, which just raised $1.5 million and is building a “unified e-commerce API that enables companies to connect with data across any platform.” Very cool.
  • If you need more startup news, we have just what you require on this week’s Equity podcast.

4 common mistakes startups make when setting pay for hybrid workers

In a recent survey, 58% of workers said they plan to quit if they’re not allowed to work remotely.

Startups that don’t offer employees work-from-home flexibility are at a competitive disadvantage, but figuring out how to pay hybrid workers raises a complex set of questions:

  • Should you localize salaries for workers in different areas?
  • How should you pay workers who have the same job when one is WFH and the other is at their desk?
  • Are you being transparent with your staff about how their compensation is set?

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

  • Peloton wants to get into erging: Do you like the Peloton model, but aren’t interested in stationary biking? Don’t worry, the company is building a rowing machine, it appears. We hope that the machine is a bit safer than the Peloton treadmill turned out to be. Frankly the decision makes sense as erging is popular and healthy and good, and it’s not like folks who row are famous for not having money.
  • Sirius wants to be TikTok cool: This is the “How do you do fellow kids?” meme, but IRL. Sirius, the satellite radio company that is well known in the United States, has launched a radio station that plays songs popular on the social platform hosted by well-known TikTokers. Parents, get ready for rather annoying road trips.
  • Spotify wants to retire shares: Spotify is spending another $1 billion buying its own shares back from the public markets. In short, Spotify is wealthy and generates enough cash to power all of its work without dipping into its reserves. So it is spending some of its extra cash buying back its own stock, which has seen its value decline in recent months.
  • Elon Musk dressed a dude in a suit and promised a future robot: When are we going to stop falling for Elon vaporware? Around when those solar roofs launch, I reckon. This time Tesla chatted about a future humanoid robot. And the company dressed up a human in an unconvincing suit to demonstrate what it will look like? Er, sure. Not that we’re opposed to the tech. We aren’t. But what a weird way to announce a future product.

TechCrunch Experts: Growth Marketing

Illustration montage based on education and knowledge in blue

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

We’re reaching out to startup founders to tell us who they turn to when they want the most up-to-date growth marketing practices. Fill out the survey here.

Read one of the testimonials we’ve received below!

Marketer: Fernando Vitti, Nexforce

Recommended by: Raphael Freitas, Intuit

Testimonial: “Fernando is a strategic thinker. He’s a hard-working, data-driven and customer-obsessed individual that really contributed to our company’s growth.”

Community

The cover of "After Cooling On Freon, Global Warming, and the Terrible Cost of Comfort"

Image Credits: Simon and Schuster

Join Danny Crichton on Tuesday August 24, at 3 p.m. PDT/6 p.m. EDT for a Twitter Spaces interview with Eric Dean Wilson, author of, “After Cooling: On Freon, Global Warming, and the Terrible Cost of Comfort.”

20 Aug 2021

Growth roundup: Mail privacy protection and growth marketing beyond the tactics

“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — announced earlier this summer with its iOS 15 update — attempts to eliminate metrics and data associated with email.”

This week in marketing, Sargeant dives into the changes that Apple is making through the new privacy protection in iOS 15 and how these updates affect marketers. Sergeant leaves no stones unturned, covering the impact on consumers and how marketers can prepare for this. Anna Heim, Extra Crunch daily reporter, interviewed some team members at Ascendant, a London-based agency, about the methods they use when working with startups, no matter what stage they’re in.

Ascendant was recommended to us through our Experts Survey. If there’s a growth marketer that you’ve enjoyed working with, we’d love to hear about them. Please fill out our survey.

Marketer: Jack Abramowitz
Recommended by: Frida Leibowitz, Debbie
Testimonial: “Jack is personable, sharp and overall a super helpful guy. He genuinely wanted to help and started adding value before we even formalized our relationship. Whether it’s making useful intros, or getting into the nitty-gritty details of campaign strategies, he rolls up his sleeves and gets right in the trenches together with the team. He’s really treated our project as his own.”

Marketer: Nate Dame, Profound Strategy
Recommended by: Diana Tamblyn, Danaher
Testimonial: “[I] did a fairly extensive search for a content partner. [I] was impressed with their expertise, their references (I spoke to three), and their growth forecasting.”

Marketer: Kyle Lacy
Recommended by: Natalie Beaulieu, Seismic
Testimonial: “Kyle is a marketing master of none, and successfully built a brand that is fun, engaging and lively out of the otherwise dull ‘sales readiness’ and ‘corporate LMS’ industries. When’s the last time a B2B brand had a llama for a mascot and sent golden llamas to its customers? He leads a team of writers, creatives, performance marketers and more as one cohesive team, fueling Lessonly’s growth through to its acquisition by Seismic. Can’t wait to see what he does at Seismic!”

(Extra Crunch) Apple is changing Mail Privacy Protection and email marketers must prepare: Melissa Sargeant wrote a guest column about email privacy changes and what it means for marketers. Sargeant says, “Litmus data collected from over a billion email opens worldwide found Apple Mail held a 48.6% total share across iPhones, Macs and iPads in June 2021. Though down slightly from April (51.1%), the data still suggests Apple’s Mail Privacy Protection will significantly impact email marketers, entire marketing teams and especially consumers.” Sergeant also covers how marketers can prepare for these changes.

For British agency Ascendant, growth marketing is much more than a set of tactics: Anna Heim spoke with Ascendant, a British growth agency, about their experience working with startups. Gus Ferguson, co-founder of Ascendant tells us, “We also know that probably one of the biggest barriers to growth is marketers being dependent on developers, which are such a rare resource. We address that by implementing marketing frameworks at a basic level of the business whereby marketers are able to at least control basic marketing operations directly.”

Is there a startup growth marketing expert that you want us to know about? Let us know by filling out our survey.

20 Aug 2021

Social platforms wrestle with what to do about the Taliban

With the hasty U.S. military withdrawal from Afghanistan underway after two decades occupying the country, social media platforms have a complex new set of policy decisions to make.

The Taliban has been social media-savvy for years, but those companies will face new questions as the notoriously brutal, repressive group seeks to present itself as Afghanistan’s legitimate governing body to the rest of the world. Given its ubiquity among political leaders and governments, social media will likely play an even more central role for the Taliban as it seeks to cement control and move toward governing.

Facebook has taken some early precautions to protect its users from potential reprisals as the Taliban seizes power. Through Twitter, Facebook’s Nathaniel Gleicher announced a set of new measures the platform rolled out over the last week. The company added a “one-click” way for people in Afghanistan to instantly lock their accounts, hiding posts on their timeline and preventing anyone they aren’t friends with from downloading or sharing their profile picture.

Facebook also removed the ability for users to view and search anyone’s friends list for people located in Afghanistan. On Instagram, pop-up alerts will provide Afghanistan-based users with information on how to quickly lock down their accounts.

The Taliban has long been banned on Facebook under the company’s rules against dangerous organizations. “The Taliban is sanctioned as a terrorist organization under US law… This means we remove accounts maintained by or on behalf of the Taliban and prohibit praise, support, and representation of them,” a Facebook spokesperson told the BBC.

The Afghan Taliban is actually not designated as a foreign terrorist organization by the U.S. State Department, but the Taliban operating out of Pakistan has held that designation since 2010. While it doesn’t appear on the list of foreign terrorist organizations, the Afghanistan-based Taliban is defined as a terror group according to economic sanctions that the U.S. put in place after 9/11.

While the Taliban is also banned from Facebook-owned WhatsApp, the platform’s end-to-end encryption makes enforcing those rules on WhatsApp more complex. WhatsApp is ubiquitous in Afghanistan and both the Afghan military and the Taliban have relied on the chat app to communicate in recent years. Though Facebook doesn’t allow the Taliban on its platforms, the group turned to WhatsApp to communicate its plans to seize control to the Afghan people and discourage resistance in what was a shockingly swift and frictionless sprint to power. The Taliban even set up WhatsApp number as a sort of help line for Afghans to report violence or crime, but Facebook quickly shut down the account.

Earlier this week, Facebook’s VP of content policy Monika Bickert noted that even if the U.S. does ultimately remove the Taliban from its lists of sanctioned terror groups, the platform would reevaluate and make its own decision. “… We would have to do a policy analysis on whether or not they nevertheless violate our dangerous organizations policy,” Bickert said.

Like Facebook, YouTube maintains that the Taliban is banned from its platform. YouTube’s own decision also appears to align with sanctions and could be subject to change if the U.S. approach to the Taliban shifts.

“YouTube complies with all applicable sanctions and trade compliance laws, including relevant U.S. sanctions,” a YouTube spokesperson told TechCrunch. “As such, if we find an account believed to be owned and operated by the Afghan Taliban, we terminate it. Further, our policies prohibit content that incites violence.”

On Twitter, Taliban spokesperson Zabihullah Mujahid has continued to share regular updates about the group’s activities in Kabul. Another Taliban representative, Qari Yousaf Ahmadi, also freely posts on the platform. Unlike Facebook and YouTube, Twitter doesn’t have a blanket ban on the group but will enforce its policies on a post-by-post basis.

If the Taliban expands its social media footprint, other platforms might be facing the same set of decisions. TikTok did not respond to TechCrunch’s request for comment, but previously told NBC that it considers the Taliban a terrorist organization and does not allow content that promotes the group.

The Taliban doesn’t appear to have a foothold beyond the most mainstream social networks, but it’s not hard to imagine the former insurgency turning to alternative platforms to remake its image as the world looks on.

While Twitch declined to comment on what it might do if the group were to use the platform, it does have a relevant policy that takes “off-service conduct” into account when banning users. That policy was designed to address reports of abusive behavior and sexual harassment among Twitch streamers.

The new rules also apply to accounts linked to violent extremism, terrorism, or other serious threats, whether those actions take place on or off Twitch. That definition would likely preclude the Taliban from establishing a presence on the platform, even if the U.S. lifts sanctions or changes its terrorist designations in the future.

20 Aug 2021

General Motors issues third recall for Chevrolet Bolt EVs, citing rare battery defects

General Motors is recalling even more Chevrolet Bolt electric vehicles due to possible battery cell defects that could increase the risk of fire. This latest recall, announced by the automaker on Friday, marks the third time GM has issued the consumer notice for the Bolt.

The second recall, which was issued in July, covered 2017 to 2019 Bolt EVs. Now, GM is expanding that recall to include an additional 9,335 2019 model year Bolts, as well as 63,683 2020–2022 Bolt EV and EUV vehicles.

“In rare circumstances, the batteries supplied to GM for these vehicles may have two manufacturing defects – a torn anode tab and folded separator – present in the same battery cell, which increases the risk of fire,” the company said in a news release. It added that it was working with its cell supplier, South Korea’s LG, regarding the issue.

This recall is expected to cost GM an additional $1 billion – that’s on top of the $800 million the company has already estimated for the prior recalls. Costs associated with fixing defective Bolt batteries made up the lion’s share of GM’s $1.3 billion in warranty expenses last quarter, the automaker said in an earnings call earlier this month.

GM is recommending that included Bolt drivers to a 90 percent state of charge limitation and avoid depleting the battery below a 70 mile range. The automaker also suggests parking the vehicle outside right after charging and not leaving the vehicle charging indoors overnight – likely due to the risk of fire. The National Highway Traffic and Safety Administration released its own recommendation to Bolt drivers to park their vehicles away from their homes to reduce fire risk.

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20 Aug 2021

When it comes to diversity in hiring, businesses are their own worst enemy

Over the past year, companies have continued to make ambitious pledges to address bias and systemic racism in the hiring process. But the track record of previous corporate diversity efforts is shaky at best. Is this time going to be different?

The answer will depend on whether companies are able to look inward to understand and dismantle the long-standing practices that too often keep skilled workers locked out of opportunities. That’s because when it comes to equity and inclusion in hiring, businesses are often standing in their own way.

It’s not that hiring managers and corporate executives don’t want to effect change. Rather, over the past year, well-meaning business and HR leaders invested in short-term, one-time solutions — like hosting events or donating to nonprofits. Make no mistake: Those aren’t necessarily bad ideas. But they’re not systemic and they’re not sustainable. It’s like saying where you’re going on vacation without building the roads you need to get there.

Today’s business leaders are using yesterday’s tactics in an attempt to address tomorrow’s problems.

This reliance on tried-and-true solutions is common across nearly every facet of society — hence the popular proverb that military generals “fight the last war, not the next one.” Today’s business leaders are using yesterday’s tactics in an attempt to address tomorrow’s problems. And if companies don’t take a more strategic, data-driven approach to diversity, we’re going to look back a year from now and find that despite the best of intentions, no more progress has been made.

What will it take to make good on our good intentions and put that systemic change into action? Research — and our own experience as corporate leaders — points to a few potential solutions.

First, stop thinking of the college degree as the best proxy for skills. A body of research indicates that the correlation between educational attainment and job performance is weaker than we might think — and that degree requirements systematically disenfranchise Black and Hispanic candidates.

Not only that, but screening based on a bachelor’s degree automatically leaves out 60% of American workers, including the more than 70 million people without four-year degrees who have the skills to succeed in higher-wage jobs (sometimes called STARs, for Skilled Through Alternative Routes).

Companies can take action right away to address this challenge. That could include new strategies that measure skills directly. IBM has long been a pioneer in this space through its commitment to skills-based hiring, which enables the company to make hiring decisions based on what candidates can do, not the pedigrees they’ve earned.

It could also include following the lead of companies like Capital One, which hires based on aptitude — and provide internal learning and development and on-the-job training opportunities to help new hires learn the skills they need to succeed on the job. The advantages of these approaches are obvious: Hiring based on skills rather than degrees opens up a much wider talent pool, increases value in terms of wages and can lead to more loyal employees and higher retention rates.

Second, recognize that when it comes to how you invest your budget and effort, training is at least as important as recruiting. As the pace of technological change accelerates and the need for digital talent grows, it’s become increasingly clear that talent poaching is an “expensive zero-sum game” that leaves companies scrambling — and paying a premium — for the same small pool of talent.

This challenge is even more acute in the context of diversity and inclusion. If Company X recruits a minority candidate who’s already had a successful career at Company Y, has that really contributed to building a more inclusive workforce in any meaningful way? The net number of workers in the industry is the same — you’re just playing musical chairs with the labor market. That may be appropriate for senior leadership roles, but it will never grow the top of the funnel if the same strategy is applied to entry-level or more junior positions.

The real way to move the needle isn’t simply to commit to hitting diversity numbers for your organization — which all too often incentivizes lateral hiring from competitors — but to provide jobs and career advancement opportunities to those who otherwise are unemployed or underemployed. Investing in training can support these efforts by both expanding the talent pool and giving companies a better return on their investment than traditional recruiting models.

Last but not least, facilitate better communication within the enterprise. No one sets out to build inequitable talent pipelines. But talent-acquisition professionals — like most professionals — have limited time and huge remits. As a result, especially in technology and data-oriented fields, there is a growing disconnect between HR departments that post jobs and the business departments that leverage the talent.

For understandable reasons, HR departments aren’t directly connected to the workflows for specific roles, which often leads to job descriptions that include laundry lists of requirements and look like “buzzword salad.” This ends up turning away the best and the most diverse talent, who often screen themselves out because they don’t meet every single requirement.

Building stronger connections between hiring managers and the rest of the enterprise can help create a clearer understanding of what skills are most important — and keep businesses from screening out qualified candidates before they even get a chance to prove themselves.

Systemic change is never easy. And that’s especially the case in a recovering economy and a tightening labor market, where businesses are under more pressure than ever to fill open roles. But inflection points like this one also create opportunities to think and act differently, rather than falling back on the status quo. From the C-suite to hiring managers and other frontline decision-makers, times of turmoil and transformation may be the best opportunity to translate aspiration into meaningful action.

That’s the challenge that stands before U.S. businesses now: investing in a more systemic approach to equity and inclusion so that we can build a world of work that reflects the values to which we all aspire.

20 Aug 2021

Relativity is pushing back the demo launch of its Terran 1 rocket to early 2022

3D rocket printing company Relativity Space has pushed back the date of the demonstration launch of its lightweight Terran 1 rocket from winter 2021 to early 2022. The company announced the updated schedule on Twitter, while also confirming that the launch will take place out of Cape Canaveral in Florida.

Relativity also said Stage 2 passed its cryo-pressure and hydro-mechanical buckling test. Stage 1 structural testing is to follow.

The news of the delay comes just two months after Relativity said (also on Twitter) that the Terran 1 would launch in winter of this year. The rocket that will perform the orbital demonstration flight will not be carrying any payload, but the company has already scheduled a second launch to take place June ’22. That rocket will carry CubeSats to low Earth oribt as part of NASA’s Venture Class Launch Services Demonstration 2 (VCLS Demo 2) contract.

A company spokesperson told TechCrunch that there is “no one single reason” why the launch date has been pushed back. “Over the past year, Relativity has i.e. refined Terran 1’s architecture, developed a brand new engine and upgraded its material while COVID slowed a few of its processes down,” the spokesperson added. “They updated the demonstration launch to early 2022 so they can better coordinate with partners.”

The launch will mark the world’s first of an entirely 3D printed rocket. Relativity’s tech has garnered quite a lot of interest from investors — so much that it’s valuation vaulted to $4.2 billion after a $650 million funding round this summer. In addition to the Terran 1, the company is also developing a second heavy-lift, fully-reusable rocket it’s calling Terran R. It aims to launch that rocket as early as 2024.

20 Aug 2021

Relativity is pushing back the demo launch of its Terran 1 rocket to early 2022

3D rocket printing company Relativity Space has pushed back the date of the demonstration launch of its lightweight Terran 1 rocket from winter 2021 to early 2022. The company announced the updated schedule on Twitter, while also confirming that the launch will take place out of Cape Canaveral in Florida.

Relativity also said Stage 2 passed its cryo-pressure and hydro-mechanical buckling test. Stage 1 structural testing is to follow.

The news of the delay comes just two months after Relativity said (also on Twitter) that the Terran 1 would launch in winter of this year. The rocket that will perform the orbital demonstration flight will not be carrying any payload, but the company has already scheduled a second launch to take place June ’22. That rocket will carry CubeSats to low Earth oribt as part of NASA’s Venture Class Launch Services Demonstration 2 (VCLS Demo 2) contract.

A company spokesperson told TechCrunch that there is “no one single reason” why the launch date has been pushed back. “Over the past year, Relativity has i.e. refined Terran 1’s architecture, developed a brand new engine and upgraded its material while COVID slowed a few of its processes down,” the spokesperson added. “They updated the demonstration launch to early 2022 so they can better coordinate with partners.”

The launch will mark the world’s first of an entirely 3D printed rocket. Relativity’s tech has garnered quite a lot of interest from investors — so much that it’s valuation vaulted to $4.2 billion after a $650 million funding round this summer. In addition to the Terran 1, the company is also developing a second heavy-lift, fully-reusable rocket it’s calling Terran R. It aims to launch that rocket as early as 2024.

20 Aug 2021

Peloton’s Android app hints at long-rumored rowing machine

Conducting an APK teardown of the latest version of the Peloton Android app, 9to5Google found evidence the company is preparing the software to support a rowing machine in the near future. The outlet found various code snippets that mentioned a device codenamed “Caesar” and “Mazu.” The latter is a reference to a Chinese sea goddess. Like the company’s stationary bike, it appears the rowing machine will include a “scenic rides” feature that will showcase waterways from around the globe. And if you want to just row, that will be an option too.

Another set of snippets reference the four positions of a proper rowing technique. “This is the drive position of your stroke,” the app explains. “Sit tall on the rower with your arms straight and your back upright. Your knees should be just above the ankles.” Digging deeper into the updated software, 9to5 also found code suggesting the app will track metrics like your average and max stroke rates.

A rowing machine is something Peloton has been rumored to be working for a while now, with a recent job listing mentioning the device. We’ve reached out to Peloton for confirmation, but we’ll note here what we say with all APK teardowns: the fact there’s code pointing to a new hardware release doesn’t mean a company will follow through on that work or that a launch is imminent.

Editor’s note: This post originally appeared on Engadget.

20 Aug 2021

Extra Crunch roundup: Corp dev handbook, Chicago startups, Brazil’s e-commerce landscape

If you’re a founder who finds yourself in a meeting with a VC, try to remember two things:

  1. You’re the smartest person in the room.
  2. Investors are looking for a reason to say “yes.”

Even so, many entrepreneurs squander this opportunity, often because they direct questions or fail to understand their BATNA (best alternative to a negotiated agreement).

“As the venture landscape becomes more a meritocratic environment where resumes and institutional affiliations matter less, these strategies can make the difference between a successful fundraise and a fruitless meeting,” says Agya Ventures co-founder Kunal Lunawat.

Whether you’re already in the fundraising process or plan to be in the future, be sure to read “A crash course on corporate development” that Venrock VP Todd Graham shared with us this week.

“If you’re going to get acquired, chances are you’re going to spend a lot of time with corporate development teams,” says Graham. “With a hot stock market, mountains of cash and cheap debt floating around, the environment for acquisitions is extremely rich.”


Full Extra Crunch articles are only available to members.
Use discount code ECFriday to save 20% off a one- or two-year subscription.


The cover of "After Cooling On Freon, Global Warming, and the Terrible Cost of Comfort"

On Wednesday, August 24 at 3 p.m. PDT/6 p.m. EDT/11 p.m GMT, Managing Editor Danny Crichton will host a conversation on Twitter Spaces with Eric Dean Wilson, author of “After Cooling: On Freon, Global Warming, and the Terrible Cost of Comfort.”

Wilson’s book explores the history of freon, a common refrigerant that was later banned due to its devastating impact on the ozone layer. After their discussion, they’ll take questions from the audience.

Thanks very much for reading Extra Crunch this week! I hope you have an excellent weekend.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

Apple is changing Mail Privacy Protection and email marketers must prepare

Image of a yellow envelope with a red notification dot.

Image Credits: Carol Yepes (opens in a new window) / Getty Images

Apple iPhone, Apple Mail and Apple iPad account for nearly half of all email opens, but the privacy features included with iOS 15 will allow consumers to block marketers from seeing their physical location, IP address and tracking data like invisible pixels.

Email marketers rely heavily on these and other metrics, which means they should prepare now for the changes to come, advises Litmus CMO Melissa Sargeant.

In a detailed post, she shares several action items that will help marketing teams leverage their email analytics so they can “continue delivering personalized experiences consumers crave.”

Let’s make a deal: A crash course on corporate development

Meeting room with a big polished table and arm-chairsOther photos from this business series:

Image Credits: Cimmerian (opens in a new window) / Getty Images

Venrock Vice President Todd Graham has some frank advice for founders at venture-backed startups: “It would be wise to generate a return at some point.”

With that in mind, he authored a primer on corporate development that lays out the three most common categories of acquisitions, tips for dealing with bankers, and explains why striking a partnership with a big company isn’t always the best way forward.

Regardless of the path you choose, “you need to take the meeting,” advises Graham.

“In the worst-case scenario, you’ll get a few new LinkedIn connections and you’re now a known quantity. The best-case scenario will be a second meeting.”

When VCs turned to Zoom, Chicago startups were ready for their close-up

The pandemic failed to slow the momentum of venture capitalists pouring money into startups, but Chicago stands out as an “outlying benefactor of accelerating venture capital activity and the rise of remote investing,” Alex Wilhelm and Anna Heim write for The Exchange.

When the world shut down and it didn’t matter if you were in NYC or SF (because everyone was on Zoom), the Windy City was ready to present itself as the venture champion of the Midwest.

What does Brazil’s new receivables regulation mean for fintechs?

Female hand holding brazilian money (Real/Reais)

Image Credits: Priscila Zambotto (opens in a new window) / Getty Images

The Brazilian Central Bank made a major reform to the way payments are processed that may throw the doors open for e-commerce in South America’s largest market.

Historically, merchants who accepted credit card payments had two options: Receive the full payment distributed over two to 12 installments, or offer a deep discount to receive a smaller sum up front.

But in June 2021, the BCB created new “registration entities” that permit “any interested receivables buyer/acquirer to make an offer for those receivables, forcing buyers to become more competitive in their discount offers,” says Leonardo Lanna, head of payment products at Monkey Exchange.

The new framework benefits consumers and sellers, but for the region’s startups, “it opens the door to a plethora of opportunities and new business models, from payments to credit.”

As its startup market accelerates, Brazil could be in for an IPO bonanza

An inflow of VC dollars, notable acquisitions and rising unicorn counts are all features of the Brazilian tech startup market, Anna Heim and Alex Wilhelm note in The Exchange.

“The IPO market in Brazil is changing,” they write. “TechCrunch noted last year that in the decade leading up to 2020, just two of the 56 IPOs in Brazil were technology companies. More recently, the number of technology companies listed in the country has swelled to at least 16, up from just four in 2019.”

Insider hacks to streamline your SOC 3 certification application

Digital encrypted Lock with data multilayers. Internet Security

Image Credits: Andriy Onufriyenko / Getty Images

“For good reason, security certifications like the SOC 3 really put you through the wringer,” Waydev CEO Alex Cercei writes in a guest column.

Waydev, a Git analytics tool that helps engineering leaders measure team performance automatically, just attained the SOC 3 certification.

“We learned so much from the process, we felt it was right to share our experience with others that might be daunted by the prospect,” Cercei writes.

“So here’s our advice on how teams can smoothly reach an SOC 3 while simultaneously balancing workloads and minimizing disruption to users.”

Dear Sophie: Tips on EB-1A and EB-2 NIW?

lone figure at entrance to maze hedge that has an American flag at the center

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

I’m on an H-1B living and working in the U.S. I want to apply for a green card on my own. I’m concerned about only relying on my current employer and I want to be able to easily change jobs or create a startup. I’ve been looking at the EB-1A and EB-2 NIW.

I’m not sure if I would qualify for an EB-1A, but since I was born in India, I face a much longer wait for an EB-2 NIW.

Any tips on how to proceed?

— Inventive from India

How to establish a health tech startup advisory board

Most startups could use an advisory board, but in health tech, it’s a core requirement.

Founders seeking to innovate in this area have a unique need for mentors who have experience navigating regulations, raising capital and managing R&D, to name just a few areas.

Based on his own experience, Patrick Frank, co-founder and COO of PatientPartner, shared some very specific ideas about who to recruit, where to find them and how to fit them into your cap table.

“You want to leverage these individuals so you are able to focus on the full view of the company to ensure it is something that both the market and investors want at scale,” says Frank.

Crypto world shows signs of being rather bullish

There’s no shortage of tech news to analyze, Alex Wilhelm notes, but this week, he took a fresh look at crypto.

How come?

“Because there are some rather bullish trends that indicate the world of blockchain is maturing and creating a raft of winning players,” he writes.

4 common mistakes startups make when setting pay for hybrid workers

Organization Chart or Organizational Graph for Human Resources

Image Credits: kentoh (opens in a new window) / Getty Images (Image has been modified)

In one recent survey, 58% of workers said they plan to quit if they’re not allowed to work remotely.

Startups that don’t offer employees work-from-home flexibility are at a competitive disadvantage, but figuring out how to pay hybrid workers raises a complex set of questions:

  • Should you localize salaries for workers in different areas?
  • How should you pay workers who have the same job when one is WFH and the other is at their desk?
  • Are you being transparent with your staff about how their compensation is set?
20 Aug 2021

SiriusXM launches ‘TikTok Radio,’ a music channel featuring viral hits hosted by TikTok stars

If viral TikTok songs like Dr. Dog’s “Where’d All the Time Go?” or Bo Burnham’s “Bezos I” weren’t already stuck in your head on loop, now they could be. Today SiriusXM launched a TikTok Radio channel, which features TikTok creators as channel hosts. The station is designed to sound like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said.

SiriusXM, parent company to Pandora, announced this music channel in May, teasing the launch with curated Pandora playlists from influencers like Bella Poarch, whose lipsync video of Millie B’s “Soph Aspin Send [M to the B]” is the most liked video on TikTok.

With its TikTok partnership, SiriusXM is looking to capture a younger audience — on the TikTok app itself, DJ Habibeats (@djhabibeats) and DJ CONST (@erinconstantineofficial) will each go live on TikTok each week while DJing on TikTok Radio. Other creator hosts on TikTok Radio — like Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) — will deliver “The TikTok Radio Trending Ten,” a weekly countdown of songs trending on TikTok. To promote the station during its first week, artists like Ed Sheeran, Lil Nas X, and Normani will appear on air.

Music has such a strong footing in TikTok culture that it regularly influences the Billboard charts — Fleetwood Mac’s “Rumours,” originally released in 1978,” appeared in the top 10 Billboard albums again in 2020 after it was featured in a viral TikTok. Even a Fortnite-themed parody of Estelle’s “American Boy” — originally uploaded in 2018 to YouTube  — had a beautiful moment on TikTok. 

“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences,” said Ole Obermann, TikTok’s Global Head of Music, in a statement. “Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”

Though SiriusXM’s subscriber base continues to expand — it saw a 34% year-over-year growth from last year to now — it still dwarfs in comparison to streaming giants like Spotify, which has 165 million paid users. SiriusXM reported a total of 34.5 million subscribers as of Q2 this year, the most it’s ever had, but even Apple Music and Amazon Music have reported nearly double the subscribers. Pandora has 6.5 million paid subscribers. Over the last few years, SiriusXM and Pandora have struck deals with companies like SoundCloud, Simplecast and Stitcher to become more competitive in both music and podcast streaming. 

Still, other streaming companies have also shown interest in the market of Gen Z-ers on TikTok who want to listen to full versions of the catchy songs they hear in short videos. Apple Music and Spotify both host curated “viral hits” playlists. But a full-time satellite music channel is taking the trend a step further.