Author: azeeadmin

25 Nov 2018

Glimpses of China’s parallel tech universe

What can we learn from DETECTIVE CHINATOWN 2? Quite a lot, actually. The 11th biggest box-office hit of the year, it vastly outgrossed the likes of SOLO: A STAR WARS STORY, A STAR IS BORN, and CRAZY RICH ASIANS. You may never have heard of it, though; like OPERATION RED SEA, the 10th biggest hit of the year, it made all of its money in China.

What can a slapstick-meets-Sherlock-Holmes comedy tell us about technology? Quite a lot, if we read its subtext. One striking thing: it’s hard to think of any big recent American movie in which smartphone apps are so woven into the plot. The movie’s characters are brought together, and constantly reference, are brought together by one smartphone app; when imprisoned, our young genius Chinese detective laments, most of all, the loss of his phone; and when its blue-haired woman hacker asks the protagonist, “add me on WeChat?” early on, it seems like a cute throwaway line, but their WeChat conversations are fundamental to the plot as the movie progresses.

It’s also striking that Western tech has become so hegemonic that it actually seems slightly jarring to see characters using a chat app which is not iMessage / FB Messenger / WhatsApp. The Internet proper may be globally pervasive, at the TCP/IP level, but we live in two different online worlds; one of Facebook / Google / Amazon, and one of Tencent / Baidu / Alibaba, with Apple as the only company which seems to be bridge both worlds. This extends to payments, too; I was in China earlier this year, and was struck by in how many places — including McDonald’s! — Visa and Mastercard were useless, and the only viable Western-origin payment method was Apple Pay.

It’s easy and obviously somewhat correct to blame the Great Firewall for this. (Although the West is not without its own firewalls; I’m in Paris as I write this, and my attempt to read some back-home San Francisco news was just met with the “451 Unavailable for Legal Reasons” response pictured above, presumably courtesy of the GDPR.) But Chinese apps, and Chinese hardware, have long since transcended being knockoff copies of Western technology; they do their own things now, and they often do them better.

It’s been a remarkable rise. Back in 2011, while traveling in Ethiopia, I noticed with surprised curiosity that my hotel’s wi-fi was all run by a stack of Chinese hardware and software; seven years later, here in Paris, I keep passing glittering posters twenty feet tall extolling Huawei’s latest smartphone.

As China rises in power, it and America seem to increasingly see one another as a threat. (Again, it’s just a movie, but you can learn a lot about default cultural assumptions from movies, and OPERATION RED SEA, which is basically “BLACK HAWK DOWN meets chest-beating hagiography of the Chinese military,” ends with a cliffhanger standoff between the Chinese and American navies.) And certainly China’s government does horrifying things beyond its infamous censorship, such as interning an estimated million Muslims essentially because they are Muslim.

But from a purely technical point of view, Western online technology has — unexpectedly — become so hegemonic itself that the rampant growth of a whole different stack of apps and services is an interesting development in and of itself. For now, China’s parallel universe exists primarily within China, and doesn’t affect the rest of the world — but that’s already beginning to change, as this WeChat-in-San-Francisco-politics story indicates. As China engages more and more with the West, we’re going to see its tech overlap with ours in curious ways. May you live in interesting times, indeed.

25 Nov 2018

Bitcoin sinks below $4,000 as the crypto market takes another hefty beating

As we hang out with family and friends this holiday season, it’s interesting to look back on the Bitcoin mania that we endured one Thanksgiving ago. Aunts and uncles asking about internet money as you passed the mashed potatoes while trying to explain the concept of decentralization in a way that made it seem like you knew your stuff.

Well, as we near a year since many of the top tokens hit their all-time-highs, we’ve seen the prices come crashing down as more manageable expectations of the crypto market have seemed to prevail. You probably didn’t have quite as many relatives picking your brain this year for crypto investment tips.

Today, we saw another hit to the market. All but 8 of the top 100 cryptocurrency tokens are down for the 24-hour period with most losses averaging around 13 or 14 percent.

Notably, Bitcoin has now fallen beneath the $4,000 threshold, a number it reached in August of last year as its trajectory pointed sharply upward. Ethereum is trading just over $111, while Litecoin has fallen below $30, far cries from their former glory.

The cryptocurrency space is a volatile one but the year-long downward trend has been consistent and unrelenting leaving many to wonder where and when some of these top tokens settle down.

24 Nov 2018

LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook

LinkedIn, the social network for the working world with close to 600 million users, has been called out a number of times for how it is able to suggest uncanny connections to you, when it’s not even clear how or why LinkedIn would know enough to make those suggestions in the first place.

Now, a run-in with a regulator in Europe illuminates how some of LinkedIn’s practices leading up to GDPR implementation in Europe were not only uncanny, but actually violated data protection rules, in LinkedIn’s case concerning some 18 million email addresses.

The details were revealed in a report published Friday by Ireland’s Data Protection Commissioner covering activities in the first six months of this calendar year. In a list of investigations that have been reported concerning Facebook, WhatsApp and the Yahoo data breach, the DPC revealed one investigation that had not been reported before. The DPC had conducted — and concluded — an investigation of Microsoft-owned LinkedIn, originally prompted by a complaint from a user in 2017, over LinkedIn’s practices regarding people who were not members of the social network.

In short: in a bid to get more people to sign up to the service, LinkedIn admitted that it was using people’s email addresses — some 18 million in all — in a way that was not transparent. LinkedIn has since ceased the practice as a result of the investigation.

There were two parts to the supervision, as the DPC describes it:

First, the DPC found that LinkedIn in the US had obtained emails for 18 million people who were not already members of the social network, and then used these in a hashed form for targeted advertisements on the Facebook platform, “with the absence of instruction from the data controller” — that is, LinkedIn Ireland — “as is required.”

Some backstory on this: LinkedIn, Facebook and others in the lead-up to GDPR coming into effect moved data processing that had been going through Ireland to the US.

The claim was that this was to “streamline” operations but critics have said that the moves could help to shield companies a bit more from any GDPR liability over how they use process data for non-EU users.

“The complaint was ultimately amicably resolved,” the DPC said, “with LinkedIn implementing a number of immediate actions to cease the processing of user data for the purposes that gave rise to the complaint.”

Second, the DPC then decided to conduct a further audit after it became “concerned with the wider systemic issues identified” in the initial investigation. There, it found that LinkedIn was also applying its social graph-building algorithms to build networks — to suggest professional networks for users, or “undertaking pre-computation,” as the DPC describes it.

The idea here was build up suggested networks of compatible professional connections to help users overcome the hurdle of having to build networks from scratch — that being one of the hurdles in social networks for some people.

“As a result of the findings of our audit, LinkedIn Corp was instructed by LinkedIn Ireland, as data controller of EU user data, to cease pre-compute processing and to delete all personal data associated with such processing prior to 25 May 2018,” the DPC writes. May 25 was the date that GDPR came into force.

LinkedIn has provided us with the following statement in relation to the whole investigation:

“We appreciate the DPC’s 2017 investigation of a complaint about an advertising campaign and fully cooperated,” said Denis Kelleher, Head of Privacy, EMEA, for LinkedIn. “Unfortunately the strong processes and procedures we have in place were not followed and for that we are sorry. We’ve taken appropriate action, and have improved the way we work to ensure that this will not happen again. During the audit, we also identified one further area where we could improve data privacy for non-members and we have voluntarily changed our practices as a result.”

(The ‘further area’ is the pre-computation.)

There are some takeaways from the incident:

Taking LinkedIn’s words at face value, it would seem that the company is trying to show that it is acting in good faith by going one step further than simply modifying what has been identified by the DPC, changing practices voluntarily before it gets called out.

Then again, LinkedIn would not be the first company to “ask for forgiveness, not permission,” when it comes to pushing the boundaries of what is considered permissible behavior.

If you are wondering why LinkedIn did not get fined in this process — which could be one lever for pushing a company to act right from the start, rather than only change practices after getting called out — that’s because until the implementation of GDPR at the end of May, the regulator had no power to enforce fines.

What we also don’t really know here — the DPC doesn’t really address it — is where LinkedIn obtained those 18 million email addresses, and any other related data, in the first place.

Other cases reviewed in the report, such as the inquiry into Facial Recognition usage by Facebook, and how WhatsApp and Facebook share user data between each other, are still ongoing. Others, such as the investigation Yahoo security breach that affected 500 million users, are now trickling down into the companies modifying their practices.

24 Nov 2018

Logitech is reportedly offering $2.2 billion to bring Plantronics headsets into its hardware empire

Logitech, the manufacturer best known for its computing peripherals like keyboards and web cameras, is in talks to buy Plantronics, a maker of bluetooth-enabled headsets, according to Reuters.

The company is reportedly offering as much as $2.2 billion for Plantronics, according to the Reuters report, in what would be Logitech’s biggest acquisition to date.

Driving the consolidation push is an effort by both companies to cut costs as tariffs on imports from China could eat into their margins or force them to raise prices for consumers against a backdrop of increasing competition from a number of different vendors.

Reuters is reporting that the deal between the two companies could be finalized as early as next week.

We’ve reached out to both Logitech and Plantronics for comment and will update this story when we hear back.

News of the deal sent Plantronics shares up in after hours trading on the New York Stock Exchange.

Both Logitech and Plantronics have been active acquirers in the past year. Most recently, Logitech acquired the Blue Microphone business, which made popular podcasting microphones like the Yeti and Snowball.

 

Meanwhile Santa Cruz, Calif.-based Plantronics had bought Polycom in a $2 billion transaction earlier this year. The company, which started out making headsets for airline pilots and later sold equipment to the National Aeronautics and Space Administration, has struggled with low-cost competitors and new entrants into the headset market (like Apple).

 

 

24 Nov 2018

Upflow turbocharges your invoices

Meet Upflow a French startup that wants to help you deal with your outstanding invoices — the company first started at eFounders. If you’re running a small business, chances are you’re either wasting a ton of time or a ton of money on accounts receivable.

Most companies currently manage invoices using Excel spreadsheets, outdated banking interfaces and unnecessary conversations. Every time somebody signs a deal, they generate an invoice and file it in a spreadsheet somewhere.

Some companies will pay a few days later. But let’s be honest. Too many companies wait 30 days, 40 days or even more before even thinking about paying past due invoices. You end up sending emails, calling your clients and wasting a ton of time just collecting money. You might even feel bad about asking for money even though you already signed a deal.

In France, most companies use bank transfers to pay invoices. But business banking APIs are not there yet. It means that you have to log in to a slow banking website every day to check if somebody paid you. You can then tick a box in an Excel spreadsheet.

If everything I described resonates with you, Upflow wants to manage your invoices for you. It doesn’t replace your bank account, it doesn’t generate invoices for you. It integrates seamlessly with your existing workflow.

After signing up, you can send invoices to your client and cc Upflow in your email thread. Upflow then uses optical character recognition and automatically detects relevant data — the customer name, the amount, the due date, etc.

You can view all your outstanding invoices in Upflow’s interface to see where you stand. The service gives you a list of actionable tasks to get your money. For instance, Upflow tells you if you have overdue payments and tells you to contact your client again.

You can set up different rules depending on your clients. For instance, if you have many small clients, you can automate some of those messages. But if you only work with a handful of clients, you want to make sure that somebody has manually reviewed each message before Upflow sends them.

By default, you write your emails in Upflow so that your other team members can see what happened. You can browse invoices by client to see if somebody has multiple unpaid invoices. Upflow lets you assign actions to a particular team member if they’re more familiar with this specific client.

But all of this is just one part of the product. Upflow also generates banking information with the help of Treezor. This way, you can put your Upflow banking information on your invoices.

When a customer pays you, Upflow automatically matches invoices with incoming payments. This feature alone lets you save a ton of time. The startup transfers money back to your company’s bank account every day.

Upflow co-founder and CEO Alexandre Louisy drew me the following chart when we met. It’s probably easier to understand after reading my explanations:

In other words, Upflow has created a brick that sits between your company’s back office and your customers. Eventually, you could imagine more services built on top of this brick as Upflow is learning many things on your company.

According to Louisy, small and medium companies really need this kind of product — and not necessarily tech companies. Those companies don’t have a lot of money on their bank accounts, don’t have a big staff and need to save as much time as possible.

Now let’s see if it’s easy to sell a software-as-a-service solution to a family business that has been around for decades.

23 Nov 2018

Cards Against Humanity is selling diamonds and TVs for 99% off and totally winning (?) Black Friday

Half of my family (and half of the Internet, it seems) all has eyes and phones locked on the same Black Friday sales page right now — and, likely to the disappointment of the big retailers, it’s not any of theirs.

In the latest in a streak of wild Black Friday stunts, Cards Against Humanity (the wonderfully offensive fill-in-the-blank “party game for horrible people”) is selling a different ridiculous item for 99% off every ten minutes. It could be a life-size cut out of Orlando Bloom for 75 cents… or it could be a 1.5 carat diamond for 32 dollars.

Some of the other things they’ve put on sale this morning:

  • A $20 bill for 20 cents
  • A 85-Inch Sony TV for $35
  • A 5-day Fiji vacation for two for $71.60
  • 600 live ants for 66 cents
  • A 2015 Ford Fiesta for $97.50
  • A Poncho toilet, which is… well, a “poncho you can poop in”, for 9 cents
  • An $800 Applebees Gift Card for $8 which tbh I’m still not 100% certain I’d want.
  • Bill Pullman’s actual flight suit from Independence Day

In many of these cases the items are one-of-a-kind, going to whoever managed to hit the buy button and answer a trivia question (to “prove you’re not a robot”) first.

“But wait!” you say. “How is CAH making money here?”

They’re not. From their FAQ:

Is this real?
Yes. All of these products are actually available for 99% off, and if you purchase something we will actually ship it to you.

But the deals seem too good to be true!
We’ve chosen to make them true. That’s the miracle of Black Friday.

Can the global financial system handle these deals?
Most economic indicators suggest “no.”

Surely you must be losing a lot of money on this promotion.
Oh dear yes. This is a financial catastrophe for our company.

If it was anyone else doing this, no one would believe it — but over the top Black Friday stunts are sort of Cards Against Humanity’s MO. Part protest, part publicity stunt, and part joke, they always manage to highlight the absurdity of Black Friday while making everyone laugh.

Last year they pivoted into a potato chip company, temporarily dropping out of the game biz to instead focus on selling “Prongles”. For Black Friday of 2016, they convinced people to spend $100,000 to dig a hole so that in coming years you might think back and chuckle about that time you spent money digging a hole. In 2015, they made over $70,000 selling nothing — literally, you give them $5 for nothing (and they made it very clear it really was nothing and they weren’t going to surprise you by actually sending something.)

And to prevent anyone from walking away empty handed just because they weren’t first to click the “buy” button on Dan Aykroyd’s Cone Head from the movie “Coneheads” (another actual item they sold this morning), they’ve also got a (gasp) actual product of their own for sale starting today. Called the “Absurd Box”, its a pack of 200 new cards for $20 — which, they note, would otherwise go for $2,000.

23 Nov 2018

New U.S. report says that climate change could cost nearly $500 billion per year by 2090

A new report from the U.S. government on the impacts of climate change on society indicates that unless action is taken, climatological events could cost the country nearly half a trillion dollars annually by 2090.

The National Climate Assessment is a congressionally mandated report on the impacts of climate change and was culled from the work of 300 authors in a dozen federal agencies. The 1,000 page report covers the effect of climate change on agriculture, labor, geography, and health in the United States.

It’s the second volume of a report intended to give federal policymakers information on how global warming will impact the United States. 

It also comes at a time when the current administration is doing everything to refute the mounting evidence coming from inside its own agencies and shirk its national and international commitments to mitigating the effects of global climate change.

In the absence of more significant global mitigation efforts, climate change is projected to impose substantial damages on the U.S. economy, human health, and the environment. Under scenarios with high emissions and limited or no adaptation, annual losses in some sectors are estimated to grow to hundreds of billions of dollars by the end of the century. It is very likely that some physical and ecological impacts will be irreversible for thousands of years, while others will be permanent.

There is hope that the world can still change course and reverse the effects associated with climate change. In fact, the study says that near-term mitigation efforts should begin showing results by the middle of the century. It’ll let scientists know what steps they’re taking are working and what aren’t — ideally.

Many climate change impacts and associated economic damages in the United States can be substantially reduced over the course of the 21st century through global-scale reductions in greenhouse gas emissions, though the magnitude and timing of avoided risks vary by sector and region. The effect of near-term emissions mitigation on reducing risks is expected to become apparent by mid-century and grow substantially thereafter.

But for the scientists that collected the data and assembled the report, the evidence of the human impact of climate change is now incontrovertible.

Observations from around the world show the widespread effects of increasing greenhouse gas concentrations on Earth’s climate. High temperature extremes and heavy precipitation events are increasing. Glaciers and snow cover are shrinking, and sea ice is retreating. Seas are warming, rising, and becoming more acidic, and marine species are moving to new locations toward cooler waters. Flooding is becoming more frequent along the U.S. coastline. Growing seasons are lengthening, and wildfires are increasing.

While the federal government may not be willing to take action to curb the emissions that contribute to global warming, states, led by California, increasingly are developing legislation to mitigate or reduce carbon emissions and to create adaptation strategies for dealing with a warming climate.

Venture capitalists also are beginning to commit significant capital to technologies focused on alternative energy generation, energy storage, emissions reduction, and energy conservation that all fall under the category of sustainable solutions.

Indeed, the public offering for the vegetarian consumer food company, Beyond Meat, shows that there’s a growing market for investments in companies that promote a more sustainable lifestyle.

And early stage accelerator programs like Y Combinator are also getting into the game, calling for startups that are developing technologies to reduce the emissions that are contributing to global warming.

The new report from the government paints a dire picture for the future if nothing is done, but, as the investment and technology community once again mobilizes to develop potential solutions, there’s a chance that things may not be completely hopeless yet.

The critical step will be if the U.S. government will heed the advice of its own scientists, and take steps to encourage greater action to what is increasingly looking like the biggest threat to human welfare.

23 Nov 2018

Daily Crunch: Black Friday’s online sales are projected to hit $5.9B

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. (This one’s a little shorter than usual — it’s a holiday weekend in the United States.) If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here:

1. Black Friday predicted to hit $5.9B in online sales, $645M spent so far

After a record-breaking Thanksgiving with $3.7 billion in digital sales across desktop and mobile devices, it looks like Black Friday will also pull in a bumper year for e-commerce. Adobe — which tracks trillions of transactions across a range of retail sites — says that as of 7am Pacific Time, there has already been $645 million spent online.

Shopify, which provides a real-time sales visualisation for some 600,000 merchants on its platform, notes that the average sales per minute for those merchants is hovering at just over $400,000 per minute.

2. Amazon warehouse workers in Europe stage ‘we are not robots’ protests

They’ve timed the latest protest for Black Friday, one of the busiest annual shopping days online as retailers slash prices and heavily promote deals to try to spark a seasonal buying rush.

3. Be a Thanksgiving security hero with these family-friendly tips

If you’re reading this, chances are you’re: Pretty good at tech stuff, spending time with your family for Thanksgiving and bored because you’re reading this newsletter right now.

4. Silentmode’s PowerMask is a $200 connected relaxation mask

Someone described the PowerMask as a kind of small scale take on a sensory deprivation tank — and sure, why not?

5. BlueCargo optimizes stacks of containers for maximum efficiency

Under current sorting methods, yard cranes end up moving a ton of containers just to reach a container sitting at the bottom of the pile. BlueCargo wants to optimize those movements by helping you store containers at the right spot.

6. Gift Guide: 16 fantastic computer bags

Yep, it’s another TechCrunch gift guide, this one focused on Matt Burns’ favorite subject.

23 Nov 2018

Facebook policy VP, Richard Allan, to face the international ‘fake news’ grilling that Zuckerberg won’t

An unprecedented international grand committee comprised of 22 representatives from seven parliaments will meet in London next week to put questions to Facebook about the online fake news crisis and the social network’s own string of data misuse scandals.

But Facebook founder Mark Zuckerberg won’t be providing any answers. The company has repeatedly refused requests for him to answer parliamentarians’ questions.

Instead it’s sending a veteran EMEA policy guy, Richard Allan, now its London-based VP of policy solutions, to face a roomful of irate MPs.

Allan will give evidence next week to elected members from the parliaments of Argentina, Brazil, Canada, Ireland, Latvia, Singapore, along with members of the UK’s Digital, Culture, Media and Sport (DCMS) parliamentary committee.

At the last call the international initiative had a full eight parliaments behind it but it’s down to seven — with Australia being unable to attend on account of the travel involved in getting to London.

A spokeswoman for the DCMS committee confirmed Facebook declined its last request for Zuckerberg to give evidence, telling TechCrunch: “The Committee offered the opportunity for him to give evidence over video link, which was also refused. Facebook has offered Richard Allan, vice president of policy solutions, which the Committee has accepted.”

“The Committee still believes that Mark Zuckerberg is the appropriate person to answer important questions about data privacy, safety, security and sharing,” she added. “The recent New York Times investigation raises further questions about how recent data breaches were allegedly dealt with within Facebook, and when the senior leadership team became aware of the breaches and the spread of Russian disinformation.”

The DCMS committee has spearheaded the international effort to hold Facebook to account for its role in a string of major data scandals, joining forces with similarly concerned committees across the world, as part of an already wide-ranging enquiry into the democratic impacts of online disinformation that’s been keeping it busy for the best part of this year.

And especially busy since the Cambridge Analytica story blew up into a major global scandal this April, although Facebook’s 2018 run of bad news hasn’t stopped there…

The evidence session with Allan is scheduled to take place at 11.30am (GMT) on November 27 in Westminster. (It will also be streamed live on the UK’s parliament.tv website.)

Afterwards a press conference has been scheduled — during which DCMS says a representative from each of the seven parliaments will sign a set of ‘International Principles for the Law Governing the Internet’.

It bills this as “a declaration on future action from the parliaments involved” — suggesting the intent is to generate international momentum and consensus for regulating social media.

The DCMS’ preliminary report on the fake news crisis, which it put out this summer, called for urgent action from government on a number of fronts — including floating the idea of a levy on social media to defence democracy.

However UK ministers failed to leap into action, merely putting out a tepid ‘wait and see’ response. Marshalling international action appears to be DCMS’ alternative action plan.

At next week’s press conference, grand committee members will take questions following Allan’s evidence — so expect swift condemnation of any fresh equivocation, misdirection or question-dodging from Facebook (which has already been accused by DCMS members of a pattern of evasive behavior).

Last week’s NYT report also characterized the company’s strategy since 2016, vis-a-vis the fake news crisis, as ‘delay, deny, deflect’.

The grand committee will hear from other witnesses too, including the UK’s information commissioner Elizabeth Denham who was before the DCMS committee recently to report on a wide-ranging ecosystem investigation it instigated in the wake of the Cambridge Analytica scandal.

She told it then that Facebooks needs to take “much greater responsibility” for how its platform is being used, and warning that unless the company overhauls its privacy-hostile business model it risk burning user trust for good.

Also giving evidence next week: Deputy information commissioner Steve Wood; the former Prime Minister of St Kitts and Nevis, Rt Hon Dr Denzil L Douglas (on account of Cambridge Analytica/SCL Elections having done work in the region); and the co-founder of PersonalData.IO, Paul-Olivier Dehaye.

Dehaye has also given evidence to the committee before — detailing his experience of making Subject Access Requests to Facebook — and trying and failing to obtain all the data it holds on him.

23 Nov 2018

BlueCargo optimizes stacks of containers for maximum efficiency

Meet BlueCargo, a logistics startup focused on seaport terminals. The company was part of Y Combinator’s latest batch and recently raised a $3 million funding round from 1984 Ventures, Green Bay Ventures, Sound Ventures, Kima Ventures and others.

If you picture a terminal, chances are you see huge piles of containers. But current sorting methods are not efficient at all. Yard cranes end up moving a ton of containers just to reach a container sitting at the bottom of the pile.

BlueCargo wants to optimize those movements by helping you store containers at the right spot. The first container that is going to leave the terminal is going to be at the top of the pile.

“Terminals spend a lot of time making unproductive or undesired movements,” co-founder and CEO Alexandra Griffon told me. “And yet, terminals only generate revenue every time they unload or load a container.”

Right now, ERP-like solutions only manage containers according to a handful of business rules that don’t take into account the timeline of a container. Empty containers are all stored in one area, containers with dangerous goods are in another area, etc.

The startup leverages as much data as possible on each container — where it’s coming from, the type of container, if it’s full or empty, the cargo ship that carried it, the time of the year and more.

Every time BlueCargo works with a new terminal, the startup collects past data and processes it to create a model. The team can then predict how BlueCargo can optimize the terminal.

“At Saint-Nazaire, we could save 22 percent on container shifting,” Griffon told me.

The company will test its solution in Saint-Nazaire in December. It integrates directly with existing ERP solutions. Cranes already scan container identification numbers. BlueCargo could then instantly push relevant information to crane operators so that they know where to put down a container.

Saint-Nazaire is a relatively small port compared to the biggest European ports. But the company is already talking with terminals in Long Beach, one of the largest container ports in the U.S.

BlueCargo also knows that it needs to tread carefully — many companies already promised magical IT solutions in the past. But it hasn’t changed much in seaports.

That’s why the startup wants to be as seamless as possible. It only charges fees based on shifting savings — 30 percent of what it would have cost you with the old model. And it doesn’t want to alter workflows for people working at terminals — it’s like an invisible crane that helps you work faster.

There are six dominant players managing terminals around the world. If BlueCargo can convince those companies to work with the startup, it would represent a good business opportunity.