Author: azeeadmin

22 Jun 2021

Facebook adds Shops to WhatsApp, among other e-commerce updates

Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner’s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently on the apps’ bottom navigation tabs. But now, you can shop on WhatsApp too, along with other updates.

Today on a Live Audio Room, CEO Mark Zuckerberg announced three e-commerce updates that are coming to Facebook products: Shops on WhatsApp and Marketplace, Shops Ads, and Instagram Visual Search.

“More than 1 billion people use Marketplace each month, so we’re making it easy for businesses to bring their Shops into Marketplace to reach even more people,” Zuckerberg wrote in a Facebook post. When customers view a shop on WhatsApp, they’ll have the option of chatting with a business before buying something.

At its F8 conference earlier this month, Facebook revealed updates to WhatsApp for Business — previously, it could take weeks to set up a business account, but now, businesses can sign up in just a few minutes. Though WhatsApp has more than 2 billion global users, only about 175 million people message with WhatsApp Business accounts daily for things like customer support. Since Facebook has been pushing e-commerce on platforms like Instagram, it makes sense that this initiative will expand to WhatsApp too.

The rollout for Shops in WhatsApp will start soon, and Shops inventory in Marketplace is available now for Shops in the US with on-site checkout.

The next feature, Shops Ads, aims to provide a more individualized shopping experience based on people’s individual shopping habits. Zuckerberg said, “We’re launching the ability for a business to send shoppers to where you’re going to be most likely to make a purchase based on your shopping behavior.” Starting now, AR Dynamic Ads are available in the United States – companies like Huda Beauty and Laura Mercier are using these ads to let customers test lipstick shades with AR before making a purchase. These AR try-on experiences are made available through API integrations with Modiface and Perfect Corp. Early this year, Pinterest collaborated with ModiFace to launch an AR eyeshadow try-on.

Image Credits: Facebook

Over on Instagram, an AI-based Visual Search feature will roll out for testing in the coming months.

“A lot of shopping discovery begins with visual discovery, right, so you see something that you think is awesome. And then, you know, maybe you want to see other products that are like that, or you want to figure out how to get that product,” Zuckerberg explained. “And this is the type of problem that AI can really help out with.”

Using this AI, people will be able to upload their own photos — even ones they haven’t posted on Instagram — to find similar items. Facebook isn’t the first company to use this technology — see Cadeera, Donde Search, or Stye.ai, for instance. But bringing this technology to major platforms might change the way we shop, which seems to be Facebook’s current goal.

22 Jun 2021

Announcing the agenda for Extreme Tech Challenge Global Finals presented by TechCrunch

Here at TechCrunch, we’re big fans of startup competitions. From our Extra Crunch Live Pitch-offs all the way up to the world-famous Disrupt Startup Battlefield, we can’t get enough of ’em. So we’re hooking up with Extreme Tech Challenge (XTC) to present the Extreme Tech Challenge Global Finals, a startup competition focused on powering a more sustainable, equitable, inclusive, and healthy world.

Extreme Tech Challenge is the world’s largest transformative tech startup competition and forum for the leaders of tomorrow to be able to unleash their full potential. Last year, the competition attracted startups from 87 countries, and the 52 finalists raised more than $167M in venture investment since being selected. 

This year, over 3700 startups applied from 92 countries across XTC’s competition tracks: Agtech, Food & Water, Cleantech & Energy, Edtech, Enabling Tech, Fintech, Healthtech, and Mobility & Smart Cities. Check out the 80 Global Finalists that emerged from this competitive pool. The Category winners and the Special Awards winners will make it to the Global Finals stage. 

Join the Extreme Tech Challenge on 7/22 to meet the world’s best purpose-driven startups making the world better through transformative tech. Network with corporations, VCs, & founders. Get your free tickets here!

Today, we’re excited to share the agenda of the event with you.

Powering the Future Through Transformative Tech with Young Sohn (XTC), Bill Tai (XTC) and Beth Bechdol (Deputy Director-General, United Nations Food and Agriculture Organization) 

What are the breakthrough tech innovations transforming industries to build a radically better world? How can business, government, philanthropy, and the startup community come together to create a better tomorrow? Hear from these industry veterans and thought leaders about how technology can not only shape the future, but also where the biggest opportunities lie, including some exciting news about XTC and the United Nation’s Food and Agriculture Organization. 

Going Green with Shilpi Kumar (Urban Us), Jenny Rooke (Genoa Ventures), and Albert Wenger (Union Square Ventures)

Sustainability is the key to our planet’s future and our survival, but it’s also going to be incredibly lucrative and a major piece of our world economy. Hear from these seasoned investors and founders how VCs and startups alike are thinking about greentech and how that will evolve in the coming years.

The Extreme Tech Challenge 2021 Global Finals: Startup Pitches Part 1

The reason we’re all here – the XTC Category and Special Awards Winners get their chance to pitch their transformative tech ideas to a panel of expert judges and hear their feedback. XTC is a global platform that connects exceptional, purpose-driven startups with a network of investors, corporations, and mentors to help them raise capital, launch corporate collaborations, and scale their world-changing startups.

Waste Matters with Leon Farrant (Green Li-ion), Matanya Horowitz (AMP Robotics), and Elizabeth Gilligan (Material Evolution) 

According to the EPA, the U.S. alone produces 292.4 million tons of waste a year. Can technology help this massive – and growing – issue? Leon Farrant (Green Li-ion), Matanya Horowitz (AMP Robotics), and Elizabeth Gilligan (Material Evolution) will discuss their companies’ unique approaches to dealing with the problem.

The Extreme Tech Challenge 2021 Global Finals: Startup Pitches Part 2

The reason we’re all here – the XTC Category and Special Awards Winners get their chance to pitch their transformative tech ideas to a panel of expert judges and hear their feedback, in this second and final round. 

Cutting Out Carbon Emitters with Bioengineering with Aaron Nesser (AlgiKnit), Jennifer Holmgren (LanzaTech) and Patricia Bubner (Orbillion Bio)

Bioengineering may soon provide compelling, low-carbon alternatives in industries where even the best methods produce significant emissions. By utilizing natural and engineered biological processes, we may soon have low-carbon textiles from Algiknit, lab-grown premium meats from Orbillion Bio, and fuels captured from waste emissions via LanzaTech. Leaders from these companies will join our panel to talk about how bioengineering can do its part in the fight against climate change.

Announcement of the Extreme Tech Challenge 2021 Winners

The judging panel will crown the global winner of Extreme Tech Challenge 2021 and also announce the winner of the Female Founder Award.

Networking

Join thousands of investors, corporate executives, startups, and policymakers to network via video chat.

Join the Extreme Tech Challenge on July 22 to meet the world’s best purpose-driven startups making the world better through transformative tech. Network with corporations, VCs, & founders. Get your free tickets here!

22 Jun 2021

How Amazon-owned Zoox designed its self-driving vehicles to prevent crashes and protect if they do

The hubbub surrounding the autonomous vehicle industry often focuses on venture capital rounds, speculation about IPOs and acquisitions. But the industry’s future also hinges on the high-stakes task of proving the technology can operate safer than human drivers do today and gaining the public’s trust. In short: safety matters.

Zoox issued a safety report Tuesday that aims to give new insight into its custom electric autonomous vehicle and describes in greater detail various design details aimed at preventing crashes and protecting if they do.

“As you know, and something everybody keeps talking about, is that part of the rationale for doing AVs is because of safety, safety, safety, but they never get to the next bullet (point) right? What are you going to actually do to prevent those crashes, to save those lives?” Mark Rosekind, the company’s chief safety innovation officer and former head of the National Highway Traffic Safety Administration, told TechCrunch in a recent interview.

Rosekind this latest report says answers those questions.

Zoox is a bit different from its rivals. It isn’t just developing the self-driving software stack. The company is responsible for creating the on-demand ride-sharing app and the vehicle itself. Zoox also plans to own, manage and operate its robotaxi fleet.

Zoox unveiled in December the electric, autonomous robotaxi it built from the ground up — a cube-like vehicle loaded with sensors, no steering wheel and a moonroof that is capable of transporting four people at speeds of up to 75 miles per hour. At the time, Zoox shared a few specs on the four-seat vehicle, including the face-to-face symmetrical seating configuration, similar to what a train traveler might encounter, and the 133 kilowatt-hour battery that the company said allows it to operate for up to 16 continuous hours on a single charge. But not everything was revealed, particularly details about how it would protect occupants in the vehicle as well as the pedestrians, cyclists and other drivers it will be sharing the road with.

To be clear, Zoox is not the only AV company issuing safety reports. Voluntary safety self-assessment reports, or VSSAs, have become fairly common in the industry. These voluntary safety reports, which are included in NHTSA’s Automated Driving Systems VSSA Disclosure Index, are supposed to cover 12 areas, including the vehicle’s design, crash simulation scenarios, benchmarks for testing as well as protective measures for occupants and other road users.

Zoox’s first safety report came out in 2018, which outlined the company’s “prevent and protect” philosophy. This latest one reveals how Zoox plans to meet its safety goals, including specific details on the design of the vehicle. And more safety reports are coming — per a few hints in this latest one — including details about its collision avoidance system and the lighting system the vehicle uses for communicating with other road users.

Zoox has designed and built more than 100 safety innovations into its purposeful vehicle. Rosekind shared details on nine of them that fall into three categories: driving control, no single point of failure and rider protection.

Driving control

Zoox at Coit Tower

Image Credits: Zoox

Zoox’s purpose-built vehicle has independent braking and inactive suspension system, which means that each of the brakes has its own electronic control unit, allowing for more control over traction on the road, weight distribution and an active suspension. All of that translates to shorter stopping distances.

The vehicle also has four-wheel steering, which Rosekind noted doesn’t exist on any car on the road today, and is bidirectional. Four wheel steering allows the vehicle to simultaneously adjust where it is headed and its position within the lane.

“Once our software has determined the path for the vehicle, it’ll stay on that path down to centimeters accuracy — even at speed through a curb, Rosekind explained.

The four-wheel steering combined with the vehicle’s symmetrical design allows for it to travel bidirectionally. The bidirectional capability means no more U-turns or three-point turns, two maneuvers that are more complex, time consuming and can make occupants more vulnerable to oncoming traffic. 

No single point of failure

Rosekind said the company’s design objective was that there would be no single point of failure for its safety critical systems. For instance, the vehicle has two powertrains. The motors, drive systems and batteries work in conjunction with each other. If one component in the system fails, the other one will take over.

The vehicle also has two batteries as well as a safety diagnostics system that monitors all of the hardware, software and firmware. Sensors like lidar and. radar are also placed on the four corners of the vehicle, each one which provides a 270-degree field of view.

The diagnostic system goes beyond monitoring and will mitigate a failure or performance problem that it identifies. For instance, if a sensor has degraded performance from damage or debris, it will activate a cleaning system on the vehicle or turn it from bidirectional to unidirectional, so the sensor in a position where basically doesn’t matter if it is obscured, Rosekind explained. 

“Failsafe operational means it’s going to continue the ride, let you out, and then go take care of whatever the issue is, or pull over to a safe spot,” he said.

Rider protection

Zoox Seatbelt Notification

Image Credits: Zoox

Zoox’s goal is for its vehicle to meet a five-star crash protection for every seat in the vehicle. The vehicles are currently going through crash testing now, Rosekind said, adding that it is “going quite well and almost complete.”

The company also designed a new kind of airbag system that contains five different airbags. Curtain airbags are on each side of the vehicle, a frontal one is divided in two parts to protect the head, neck and chest. There are also rear and side seat airbags.

Within the system is an airbag control unit that can monitor where a collision is coming as well as the velocity and determine which airbags and in what order to deploy. Instead of every airbag deploying at once, they will inflate based on the collision location and the severity of the impact.

Finally, the vehicle has sensors in the seat, the buckle and even the coating on the webbing of the seatbelt to be able to tell if passengers are using the seatbelt. The vehicle will not start until everybody’s buckled up, Rosekind said.

22 Jun 2021

Addressing the cybersecurity skills gap through neurodiversity

Addressing the skills gap and strengthening your own security team means bringing in different minds and perspectives — and that starts with embracing neurodiversity. To even have a chance at closing the cybersecurity skills gap, we need people with a variety of different abilities and thought processes. But did you know that there’s an untapped potential in individuals who are neurodivergent?

Neurodiversity can mean different things to different people. It’s a concept that views the spectrum of neurological differences — like ADHD, autism, dyslexia, Tourette’s and other cognitive and developmental disorders — as natural variations of the human brain. In a nutshell, neurodiversity recognizes that brain differences are just that: differences.

I was always aware of the fact that I had a different operating system. It was like growing up on a Mac OS, but made specifically for Windows OS. It wasn’t until I was diagnosed as autistic that I understood why I am the way that I am. My diagnosis gave me a purpose. It’s a purpose I’ve taken with me into the working world, and it’s helped me realize how vital neurodiverse individuals can and will be to the cybersecurity industry.

To even have a chance at closing the cybersecurity skills gap, we need people with a variety of different abilities and thought processes.

There are many inherent traits in people with autism that are well suited for working in cybersecurity. For example, many people with autism are pattern thinkers and are highly detail-oriented. This allows someone in a threat-hunting position to find those subtle differences between malicious and nonmalicious code and catch the threats that automated tools might miss. We also have the ability to hyperfocus, which allows us to concentrate on problem-solving and stick with complex issues that other people may abandon.

Of course, we all have a different set of skills, interests, strengths and weaknesses. But there are some characteristics that — when given the right support and environment — can translate to cybersecurity positively.

This is especially true when autistic adults are interested in technology and cybersecurity. Their interest can complement their attention to detail, which can make for a successful blue team cyber professional. The number and types of cyber threats are constantly changing. Some are obvious to hunt down, and some are much more subtle. Some malware even has the ability to “live off the land” by using already created applications or executables that live natively on a computer. Knowing this information, and knowing what to look for and where to hone in, allows a neurodivergent person to consistently inspect, investigate and hunt down even the most persistent threats.

Embrace the benefits

Instead of focusing on what makes a neurodivergent person “different,” we should embrace the benefits that different minds and viewpoints bring to the field of cybersecurity. Let’s face it: The world is going to need more cybersecurity professionals. Ensuring diversity in these teams includes embracing neurodiversity. Having a blend of unique talents provided by these detail-oriented, rule-bound, logical and independent-thinking individuals is — and will be — a competitive edge in cybersecurity.

Having a career in cybersecurity typically requires logic, discipline, curiosity and the ability to solve problems and find patterns. This is an industry that offers a wide spectrum of positions and career paths for people who are neurodivergent, particularly for roles in threat analysis, threat intelligence and threat hunting.

Neurodiverse minds are usually great at finding the needle in the haystack, the small red flags and minute details that are critical for hunting down and analyzing potential threats. Other strengths include pattern recognition, thinking outside the box, attention to detail, a keen sense of focus, methodical thinking and integrity.

The more diverse your teams are, the more productive, creative and successful they will be. And not only can neurodiverse talent help strengthen cybersecurity, employing different minds and perspectives can also solve communication problems and create a positive impact for both your team and your company.

According to the Bureau of Labor Statistics, the demand for Information Security Analysts — one of the common career paths for cybersecurity professionals — is expected to grow 31% by 2029, much higher than the average growth rate of 4% for other occupations. While vital jobs in cybersecurity are going unfilled, millions of smart people who’d be ideally suited for the work remain unemployed.

Taking the first step

It’s time to challenge the assumption that qualified talent equals neurotypicality. There are many steps companies can take to ensure inclusivity and promote belonging in the workplace. Let’s start all the way at the beginning and focus on job postings.

Job postings should be black and white in terms of the information they are asking for and the job requirements. Start by making job postings more inclusive and less constrictive in what is being required. Include a contact email address where an applicant can ask for accommodations, and provide a less traditional approach by providing these accommodations.

Traditional interviews can be a challenge for neurodivergent individuals, and this is often the first hurdle to employment. For example, to ease some candidates’ nerves, you could provide a list of questions that will be asked as a guideline. More importantly, don’t judge someone based on their lack of eye contact.

To promote an inclusive and belonging culture of neurodiversity in the workplace, the workplace should be more supportive of different needs. It is vital to ensure employees at all levels have the knowledge and understanding on how to empower a diverse team and create an open and inclusive workplace. This starts with diversity, equity, inclusion and belonging training for all employees. Companies should also consider changing their communication style. Neurodiverse individuals communicate differently and not altering the way you communicate could lead to a disconnect in the workplace.

My advice to other neurodivergent and/or autistic adults looking to break into the cybersecurity field is to continue your learning, connect with cybersecurity professionals for networking purposes and never give up. The more we push for awareness and inclusion in all aspects of all companies — small and large — the more opportunities there will be for success.

22 Jun 2021

Apple is opening a store in downtown LA’s nearly 100-year-old Tower Theatre

This Thursday, Apple will mark the opening of a new store in downtown Los Angeles. The space occupies the newly renovated Tower Theatre, which opened in DTLA’s Broadway Theater District in 1927. Among other milestones, the 900-seat theater was the first in LA to be wired for the talkies, hosting a premier of “The Jazz Singer” that same year. Not for nothing, it was also the first theater in the city with air conditioning.

Apple Tower Theatre is actually the company’s 26th store in greater LA. Obviously, though, moving into a 94-year-old theater takes a fair bit more work than, say, a shopping mall. The store has been in the works for a number of years, owing in part to having to work with the city to restore a space that had been declared a landmark.

Image Credits: Apple

Interestingly, an LA Times article back in 2018 noted that the space, “may also serve as a declaration that Apple intends to compete as a major Hollywood content creator.” In hindsight, fair enough. Apple TV+ launched late the following year.

[gallery ids="2168778,2168774,2168777,2168779,2168782,2168766"]

The theater has actually been largely unoccupied since 1988, which clearly meant even more work had to go into shining up the walls and making the grand old theater presentable for that modern retail vibe — not to mention a seismic upgrade to help make it more earthquake proof.

The company also notes that it took care to maintain some of the space’s more iconic elements.

Image Credits: Apple

“Apple Tower Theatre anchors the corner of Eighth Street and Broadway, where visitors will immediately recognize the fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign,” Apple writes. “After walking through the Broadway doors, guests enter the monumental lobby inspired by Charles Garnier’s Paris Opera House, featuring a grand arched stairway with bronze handrails flanked by marble Corinthian columns.”

The store’s opening also marks the launch of Apple’s new Creative Studios initiative. The LA store and a location in Beijing will be the first to get the program. In its initial form, it will run between eight and 12 weeks, providing a group of mentors from the creative arts.

Image Credits: Apple

“Creativity and access to education are core values for Apple, so we are absolutely thrilled to kick off today at Apple Creative Studios in Los Angeles and Beijing and to bring this meaningful program to several more cities this year,” SVP Deirdre O’Brien said in a press release. “Building on our long history of using stores as a venue to host local artists to educate and inspire, Creative Studios is one more way we’re providing free arts education to those who need it most.”

Last week, Google launched its first retail store in Manhattan’s Chelsea district. The Apple Tower Theatre location opens at 10 a.m. local time on Thursday, June 24. The company says it’s employing nearly 100 to keep the store running.

 

22 Jun 2021

A newly tech-skeptical FTC will reportedly review Amazon’s acquisition of MGM

Amazon’s purchase of MGM must pass the scrutiny of the FTC, newly chaired by prominent Amazon critic Lina Khan, the Wall Street Journal has reported. While the $8.45M merger is not likely to be stopped, it may provide early indicators of how the agency is revising its approach to mega-corporations consolidating multiple industries with acquisitions like this one.

The proposed acquisition was announced last month, and the addition of MGM’s 4,000 films and 17,000 shows to the Amazon library would be a potent shot in the arm for Prime Video, which like the Amazon storefront itself is meant to be its customers’ default go-to for on-demand media.

As rights change hands and companies shift tactics, the landscape of streaming is ever-changing; while Netflix has focused on original content (and Amazon is not far behind) and Disney has its own stable of standbys, others have begun snapping up the disparate collections of shows and movies that make up the streaming industry’s lucrative long tail.

Yet there is a valid question among regulators of whether content companies like MGM should be owned by platforms like Amazon. As an independent producer of films and TV a company can secure its own licensing deals and operate in direct competition with similar businesses. As a subsidiary of Amazon, it would likely be in large part reduced to an in-house production company for the retail and web giant, not competing on the merits of its products but as part of a multi-industry empire.

FTC Chair Lina Khan — appointed just last week — has been among the foremost critics of the latter business model. Her now famous “Amazon’s Antitrust Paradox” paper asserted that Amazon uses dominance in one industry, like AWS in web hosting, to shore up other less successful arms, like its nascent delivery service. If the latter would fail without the support of the former, the argument (roughly) goes, the company is potentially engaging in anti-competitive behavior enabled by market power.

That the market power and the behavior are in different verticals excused it under the antitrust doctrine of the recent era (so long as consumers didn’t see price increases), but Khan aimed to challenge that doctrine with her paper — and now, as one of the most powerful regulators in the country, she has been given the chance to shape it firsthand.

Such large deals are always reviewed by federal authorities, and in this case the FTC is reportedly in charge, probably because it has already taken on the role of antitrust investigation into Amazon in other circumstances. It’s also handling Facebook (which it has tangled with repeatedly over the years), while the agency’s enforcement partners at the Justice Department took charge of looking into Google and Apple. (The FTC declined to comment, saying it does not confirm the existence of investigations.)

In this case it seems unlikely that the Amazon purchase of MGM will be blocked, seeing as there is certainly real competition in the space and MGM has not been able to make its own way — a sale is almost inevitable. But the review will take place nonetheless, and it will likely elucidate how the FTC has changed its approach to this type of merger.

It’s entirely possible that even in a light-touch approval of this deal there will be opportunity to see new doctrine in play; for example, Amazon’s arguably monopolistic position in ostensibly unrelated markets is likely to take a greater role than under previous FTC leadership. It may even set the stage for more comprehensive and aggressive reviews to come, or perhaps even rewinding previously approved mergers, something Chair Khan has said is a distinct possibility.

22 Jun 2021

Max Q — China’s space station gets a staff

This week, China started staffing up its own space station, and Rocket Lab got the nod from NASA to develop small satellites for the purposes of exploring Mars. Meanwhile, space startups continue to raise money and it doesn’t look like the pace of that is going to slow much heading into summer.

China delivers 3 astronauts to its space station

China has launched astronauts to its space station for the first time, delivering three to the station’s core module, where they’ll remain for a mission that lasts until September. This is the first time China has flown a crewed mission since 2012, and it’s also going to set a record for the longest period of time a Chinese astronaut has remained in space continuously.

This will be a big step forward for China’s space program, and a key evolution of its ambitions to establish a continuous presence in low Earth orbit. China is not an International Space Station partner, and no Chinese nationals have ever set foot aboard that station. The European Space Agency had welcomed overtures for them to participate as a member nation in the ISS last decade, but the US refused.

China has sated outright that it will welcome participation in its space station from foreign astronauts, though there hasn’t been any specific agreements put in place for who those might be, or from what countries.

Rocket Lab will build two orbital research spacecraft for a mission to Mars

Image Credits: Rocket Lab

Rocket Lab has landed a contract of a different sort from its usual business, tapped to build small spacecraft that will go to Mars and perform valuable science and exploration missions on behalf of NASA and its partners. These will make use of Rocket Lab’s Photon platform, which is a satellite platform that it originally developed as one of its value-add offerings for its launch customers.

This is unique for Rocket Lab because the spacecraft its developing won’t be launched aboard a Rocket Lab Electron spacecraft, and will instead fly them on a commercial rocket to be selected by NASA in a separate contract process that will happen later.

The goal is to have these fly to the red planet by 2024, and it’ll help support NASA’s deep space exploration ambitions more broadly.

Startups raise $$

Some interesting funding rounds this week, including $5 million for Hydrosat, a company that’s spotting ground temperature from space and providing that to customers for use in industries like agriculture, wildfire and drought risk, water table information and more.

This kind of data has been monitored by weather and environmental monitoring agencies in the past, but Hydrosat aims to collect it at a frequency that hasn’t been possible before.

Meanwhile, another startup whose entire focus is making sure that companies and other users on the ground can make use of Earth observation data also raised a chunk of cash. Skywatch picked up $17.2 million to help expand its platform, which not only provides access to the data for customers, but can actually also provide the customers themselves, a useful feature for brand new satellite companies.

Join us at TC Sessions: Space in December

Last year we held our first dedicated space event, and it went so well that we decided to host it again in 2021. This year, it’s happening mid-December, and it’s once again going to be an entirely virtual conference, so people from all over the world will be able to join — and you can, too.

22 Jun 2021

Why Amazon should pay attention to Shein

Amazon commands a vast, dominating empire in the world of e-commerce. While its marketplace has proved a boon for businesses trying to get off the ground, many of the more successful companies are now looking beyond the e-commerce giant’s fences, spurred by a desire to compete on their own terms.

This trend has mushroomed as online shopping burgeoned over the past five years. Businesses such as mattress maker Casper, men’s personal care brands Harry’s and Dollar Shave Club, footwear and apparel makers Allbirds and Zaful, gadget store Banggood, and power-bank maker Anker are just a few of the multitude of brands that choose to leverage their own web stores, social media presence and supply chains to build their business and identity without having a marketplace like Amazon get in the way.

Every investor and e-commerce exporter we spoke with noted the genius of Shein’s supply chain management.

Shein, an online-only apparel store that sells the latest in fashion at very affordable prices, is a shining example of this trend. It’s a rage among budget-conscious young adults across Europe, Asia and the Americas: The app was downloaded 14 million times in the United States in March, according to Apptopia, and currently dominates the shopping category in app stores in over 50 countries.

Its success is proof of its belief in bringing the latest trends to the masses as quickly as it can. In the past couple of decades, brands like Zara, H&M and Forever 21 earned themselves the “fast fashion” moniker when they turned the tables on global behemoths such as Gap and Calvin Klein by drastically shortening lead times — the time it takes for clothing to reach the store floor from the designer’s desk.

Shein takes this fast fashion mindset one step further: While brands like Zara and H&M take about three to four weeks to bring clothing from the ramp to the store, Shein uses a combination of real-time customer and predictive analytics, hyperaware fashion designers and an extremely quick and agile supply chain based in China to bring the latest fashion trends from Instagram, Facebook, Reddit and TikTok to its online store in just a week or two.

22 Jun 2021

Super Follows and Ticketed Spaces are coming to Twitter

In Twitter’s latest appeal to one-up competitors from Clubhouse to Patreon, the company announced today that it will begin rolling out applications for Super Follows and Ticketed Spaces.

Twitter first teased the Super Follow feature during an Analyst Day event in February. Super Follows allow creators on Twitter to generate monthly revenue by offering paywalled content to followers who subscribe to them for $2.99, $4.99, or $9.99 per month.

Twitter will only take 3% of creators’ revenue after in-app purchase fees – but, on the App Store and Google Play, in-app purchase fees are 30%, which means that creators will take home about two-thirds of what their followers are paying. Once they exceed $50,000 of lifetime earnings on Twitter, the app will take “20% of future earnings after fees.” When combined with the 30% in-app purchase fee, that leaves creators with about half of their followers’ payments. Meanwhile, Patreon only takes between 5% and 12% of a creator’s earnings (it bypasses in-app purchase fees since it’s a web-based platform). While creators who primarily engage with their audience on Twitter might benefit from having a way to monetize without directing followers to another app, the difference in payout here is stark. Creators might not abandon their existing Patreon systems for Super Follows, but at the very least, this could offer a supplemental income stream.

“Our goal is to elevate people driving the conversations on Twitter and help them earn money,” said senior product manager Esther Crawford. “We updated our revenue share cuts after spending more time thinking about how we could support emerging voices on Twitter.”

Image Credits: Twitter

Ticketed Spaces seem more promising though, since Clubhouse, Spotify Greenroom, and other competitors don’t offer similar options yet (Discord is testing ticketed audio events on its Stage Discovery portal, but they aren’t out yet). Through Ticketed Spaces, users can set their ticket price anywhere between $1 and $999. Creators can also limit how many tickets are sold, which might incentivize someone to actually use the $999 ticket price for a one-on-one conversation with a celebrity (still… yikes?). Twitter will remind attendees that the Ticketed Space is happening through push and in-app notifications.

Clubhouse and Instagram have features that let listeners tip speakers or award badges in a live audio space, but the apps don’t yet allow for advance ticket sales. Another way for top creators to make money on these apps is through Creator Funds. Spotify Greenroom and Clubhouse have both announced plans for Creator Funds, but it’s not yet clear how the earning potential will compare with selling access to Ticketed Spaces on Twitter.

This slew of updates to Twitter comes after activist shareholders attempted to oust CEO Jack Dorsey last year. Now, Twitter is rapidly adding new features and acquiring companies like Revue (a newsletter platform), Ueno (a creative agency), and Breaker (a social podcasting platform).

Image Credits: Twitter

Applications to use Super Follows and Ticketed Spaces are only available on mobile (so, no avoiding the in-app purchase fees) and for people in the U.S. Currently, only iOS users can apply for Super Follows, but Ticketed Spaces applications are available on both iOS and Android. Twitter is adding a brand new Monetization button to the sidebar in the app, where users navigate to see if they’re eligible to apply to be part of the test groups for these features. These features will launch more broadly in the coming months.

22 Jun 2021

Teamsters plan aggressive push to unionize Amazon logistics workers

One of the country’s most powerful unions, the International Brotherhood of Teamsters, confirmed today that it plans to make a nationwide push to unionize Amazon warehouse workers and drivers. And it won’t be a gentle one.

The news was first reported by Motherboard, which obtained a video and resolution announcing the effort. As the organization explained, the plan to unionize Amazon’s growing logistics business has been underway for some time, and the failure in Bessemer to do so — after the grassroots effort faced intense opposition from Amazon itself — illustrates why such an endeavor is necessary.

As Teamsters National Director for Amazon Randy Korgan explained in a recent op-ed on Salon that hinted at the effort:

I see that Teamster locals across the country are already stepping up to meet the challenge by engaging members, building large volunteer organizing committees, building strong community-labor alliances and integrating transformative social justice organizing into their work.

As we saw in the closely-watched National Labor Relations Board (NLRB) election at Amazon’s Bessemer, Alabama warehouse, the company is willing to violate the law and spare no expense to keep its workers from forming a union.

Building genuine worker power at Amazon will take shop-floor militancy by Amazon workers and solidarity from warehousing and delivery Teamsters.

The Teamsters’ plan, assuming a passing vote at this week’s 30th quinquennial International Convention, is to create a special Amazon Division that will fund and aid unionizing efforts in the company’s workforces around the country.

While Amazon repeats loudly and at every possible occasion its commitment to safe and well paid jobs, reports continue to come out of workers in horrendous conditions, callous management, and stagnant wages. As to the last, while Amazon has established a $15 minimum wage at the company, others have pointed out that this is far less than many warehouse workers and drivers were making at other jobs — which have now lowered their compensation to follow Amazon’s lead.

The conflict at Bessemer, in which Amazon was accused of union-busting tactics and dirty tricks to sink a traditional union voting process, has prompted the Teamsters to adopt a different approach.

According to Motherboard, the organization is planning “a series of pressure campaigns involving work stoppages, petitions, and other collective action,” in the hopes that Amazon will find unionization and negotiation preferable. I’ve asked the company for comment on the matter and will update if I hear back.

This is one of the union’s highest priority efforts for the next few years, though it did not specify any particular timeline or budget — no doubt because much of that depends on the situation they find on the ground. But Amazon’s hundreds of thousands of workers represent an enormous untapped working group, the unionization of which could realize similarly enormous sums in benefits for them.

The full text of the resolution will be published when it is provided to the local unions for a vote, at which point it will be embedded below in this article.