Author: azeeadmin

17 Jun 2021

Mobility startups can be equitable, accessible and profitable

Mobility should be a right, but too often it’s a privilege. Can startups provide the technology and the systems necessary to help correct this injustice? Shared micromobility, in particular, offers an opportunity for more equitable and accessible mobility within cities, but only if done intentionally. Building equity and accessibility into the business model is not always top of mind for startups looking to pay back investors and make money, and it’s a time-consuming task. Is it still possible to achieve those goals while remaining profitable?

At our TC Sessions: Mobility 2021 event, I sat down with Revel CEO and co-founder Frank Reig, Remix CEO and co-founder Tiffany Chu, and community organizer, transportation consultant and lawyer Tamika L. Butler to discuss how mobility companies should think about equity, why incorporating it from the get-go will save money in the long run, and how they can partner with cities to expand accessible and sustainable mobility.

What does equity mean?

Shared mobility services have often directly appealed to the young, able-bodied and affluent, especially when they first dropped into cities around the world. Older populations and communities of color have been less likely to either have access to or to use shared mobility services, but that’s beginning to change. As mobility startups consider how to weigh providing equitable service while maintaining a profit, Butler outlined the importance of thinking about those who are most vulnerable.

Who isn’t this helping? And it doesn’t matter if that’s a small amount of people, right? So you might say something like, people with disabilities might be proportionally a smaller number of people, Black people might be proportionally a smaller number of people. But if you make things better for folks with a disability, say, by adding curb cuts into sidewalks, that actually makes things better for a ton of people. And so you may be thinking of it … only helping a small group of people. And I think we really have to shift the way we think about equity. It’s not just numbers, who is this going to help the most, it’s … who is often intentionally neglected or pushed aside because their numbers aren’t big enough? (Timestamp: 19:10)

Build equity into the business model from the start

Many startups are just trying to keep their idea alive and start a business at the beginning. They want to solve an essential problem, like lack of socially distanced mobility options, and prove their unit economics so they don’t come back to their investors empty handed. Some companies might even be of the mindset that building equity and accessibility into their business model isn’t their concern. But delivering on those core values will just be the price of doing business in the future, so it certainly should be their concern, Butler said.

I think for companies, I would say that people like to say it takes too much time or costs too much money to do things equitably. But whether or not you’re retrofitting a house or whether or not you’re retrofitting your company, whenever you retrofit something, it costs more money. And so if you think about equity as something you just build in from the beginning, it will actually save you money and take less time than if you try to do it later because someone tells you to do it or you’ve had some controversy or you all of a sudden feel bad. (Timestamp: 4:50)

Reig chimed in to talk about Revel’s access program, which gives 50% off to riders who are on any form of public assistance.

So the access program, for instance, was something from day one. That wasn’t something we added in a year or two later after venture funding … that was still when we were bootstraped, you know, a company in North Brooklyn with 70 mopeds. From day one, I’ve never used the gig economy, customer service agent mechanic battery swapper, from day one, every single person on the team is a regular employee. And I think that’s just a cultural ethos I’ve always wanted in the company. (Timestamp: 6:04)

Micromobility’s potential to alleviate transit deserts

17 Jun 2021

Canoo to build its first electric vehicle factory in Oklahoma

Canoo, the electric vehicle startup that recently became a publicly traded company through a merger with a SPAC, plans to build a factory in Oklahoma that will employ up to 2,000 workers, newly appointed CEO Tony Aquila said Thursday during the company’s investor day presentation.

The factory will be located on a 400-acre site in the MidAmerica Industrial Park in Pryor, Oklahoma about 45 minutes from Tulsa. The facility, which the company describes as a “mega microfactory” will include a paint, body shop and general assembly plant and is expected to open in 2023. The site is near a number of manufacturing and logistics businesses, Aquila noted.

“It’s a hub that we think is going to grow like crazy,” Aquila said. “In addition to that, it puts you dead center for logistics and movement across North America, so you can get anywhere, same day and back is pretty important.”

Canoo, which has said it will deliver its first EV in the fourth quarter of 2022, also announced it is partnering with Netherlands-based contract manufacturer VDL Nedcar to handle initial production while the factory is being built.

Canoo’s announcement comes nearly a year after Oklahoma lost its bid to convince Tesla to build its next factory in the state. Tesla ultimately picked a site near Austin for the factory, which it has said will produce the Cybertruck, the Tesla Semi and the Model Y and Model 3 for sales to customers on the East Coast.

“We’re super pumped — we think we are the flavor of the month and we are the right place for manufacturing,” Gov. Kevin Stitt said, noting that the state has the lowest electricity costs in the entire country. Those lower rates have helped attract companies like Google, which operates a data center in Pryor.

Canoo’s investor day featured a variety of engineers, designers and executives all of whom focused on certain aspects of the company’s vision. Canoo is focused on products for consumers and commercial customers. All of Canoo’s EVs will share the same skateboard and use different cabins or “top hats” that can be paired on top to create unique vehicles. The company has unveiled several vehicles, including an electric microbus, a pickup and one designed for business-to-business applications.

It was also the first public event with Aquila steering the company that has had a bumpy ride in the past year.

Canoo started as Evelozcity in 2017, founded by former Faraday Future executives Stefan Krause and Ulrich Kranz. The company rebranded as Canoo in spring 2019 and debuted its first vehicle several months later. The unique-looking vehicle and Canoo’s initial plan to offer it only as a subscription helped the company gain the attention of investors and the media. Canoo even landed a partnership with Hyundai to co-develop EVs, but that deal fell apart earlier this year after the company changed its business model and decided to not offer engineering services to other automakers, according to comments made in March by Aquila.

Canoo also lost its cofounders, first Krause, and more recently Kranz. And in May, the company disclosed that is being investigated by the U.S. Securities and Exchange Commission. The investigation is broad and covers the special purpose acquisition company Hennessy Capital Acquisition Corp.’s initial public offering and merger with Canoo, the company’s operations, business model, revenues, revenue strategy, customer agreements, earnings and other related topics, along with the recent departures of certain of the company’s officers, according to a quarterly earnings report posted May 17.

 

17 Jun 2021

Vitosha Venture Partners launches $30M fund to back Bulgarian-related early-stage startups

Vitosha Venture Partners is a brand new venture fund launching out of Bulgaria, and backed by the Bulgarian government. The 26 million euro ($30M) fund aims to invest in approximately 100 companies, starting from low ticket sizes all the way up to a million, in early-stage and growth-stage companies that are based in or related to Bulgaria.

Vitosha will be co-financed by the European Structural and Investment Funds under the Operational Programme for Innovation and Competitiveness 2014-2020, managed by the Fund of Funds in Bulgaria. Beyond standard VC conventions, it will also back companies that matter for the growth, sustainability, and development of the local economy in Bulgaria and the Central European region.

Speaking to me over a call, co-founder Max Gurvits said: “Bulgaria and this whole region of South-eastern Europe is a very early ecosystem. The cool thing that’s happening here and that’s something we’re excited about and proud of is that because Bulgaria started a little earlier in tech than the neighboring countries, it’s still very early, but there are 1000s of people now in startups.”

He added: “I do think that in Bulgaria, something like the emergence of a unicorn-like UIPath might happen in the next two or three years. So we’re slowly but surely catching up.”

“There’s a lot of FoodTech / AgTech here, there there’s a lot of connected hardware manufacturing like electric bicycles. While those companies might not be groundbreaking or world-changing they are actually quite solid fast-growing businesses that have a pretty high probability of exiting for 2x 3x 4x 5x or more.”

Vitosha Accelerate also run an acceleration program.

The team consists of:
Erik Anderson- Managing Partner (ex WiseGuys)
Max Gurvits – Managing partner
Marin Iliev- Managing partner
Maris Prii – Managing Partner
Nikola Stojanow – Managing Partner
Paul Weinberger- Managing partner
Kamen Bankovski – Principal
Stoyan Nedin – Venture Partner

Portfolio – 17 companies up to date
Investments between EUR 150k and EUR 800k
Hobo – https://hobo.bg
Quendoo – https://www.quendoo.com
Econic One – https://econicone.com
Eirene Studio- https://eirenestudio.com
Tokwise- https://www.tokwise.com
Omnio-https://omniotech.net
Petmall- https://petmall.bg
Assen Aero- http://assen.aero
MeatMe Bar- https://www.meatmebar.com/bg
PelletBox- Stealth

Vitosha ACCELERATE startups (tickets up to EUR 50k)
Gridmetrics – https://www.gridmetrics.co
Trace the Taste- Stealth
FidU Trade-https://fidutrade.com
Augment- https://augment.gg
NulaBG-https://nula.bg
Bye Bye Stuttering- https://www.byebyestuttering.com
Ecopolitech- Stealth

The companies that became part of Vitosha’s portfolio in April are:
Tokwise- €150K
Omnio-€200K
Petmall- €800K
Assen Aero- €600K
MeatMe Bar- €400K
PelletBox- €200K
Gridmetrics-€50K
Trace the Taste-€50K
FidU Trade-€75K
Augment-€50K
NulaBG-€50K
Bye Bye Stuttering-€50K
EcoPolytech-€50K

17 Jun 2021

Apple AirTags UX teardown: The trade-off between privacy and user experience

Apple’s location devices — called AirTags — have been out for more than a month now. The initial impressions were good, but as we concluded back in April: “It will be interesting to see these play out once AirTags are out getting lost in the wild.”

That’s exactly what our resident UX analyst, Peter Ramsey, has been doing for the last month — intentionally losing AirTags to test their user experience at the limits.

This Extra Crunch exclusive is a simplified conversation around this Built for Mars article, which helps bridge the gap between Apple’s mistakes and how you can make meaningful changes to your product’s UX.

For an industry that’s often soured by privacy concerns, Apple has an unusually strong stance on keeping your data private.

AirTag not reachable

There are two primary purposes of an error message:

  1. To notify the user what has gone wrong (and how it affects them).
  2. To help the user resolve the issue.

Most businesses do a decent job at the first one, but it’s rare that a product will proactively obsess over the second.

Typically, Apple is one of the few examples that do — it’s indisputably one of the leaders in intuitive design. Which is why I was surprised to see Apple’s error message when an AirTag is not reachable:

Image Credits: Built for Mars screenshot

There’s a huge amount of ambiguity in the statement “move around to connect,” and it fails to mention that this error could be because the AirTag’s batteries have been removed.

Instead, Apple should make this message clickable, which opens a modal to learn more about this issue.

17 Jun 2021

Wise announces plans to go public via direct listing

Wise, the fintech company formerly known as TransferWise, has announced that it wants to become a public company on the London Stock Exchange. Instead of following the traditional IPO route, Wise plans to go public via a direct listing. This is going to be the biggest direct listing on the London Stock Exchange.

If you’re not familiar with Wise, the company specializes in cross-border money transfers. If you want to send money to someone living in another country, traditional retail banks charge a lot in foreign exchange fees, foreign transaction fees, etc.

Of course, there are some well-known alternative options, such as Western Union and MoneyGram. While those companies provide some convenient on-ramp and off-ramp methods, they’re still more expensive than Wise.

With Wise, users first upload money to their Wise account using a bank transfer or a debit card. They can then send money in another currency to a recipient’s bank account. The company tries to be as transparent and upfront as possible when it comes to fixed and variable fees.

Originally founded in 2011, Wise has grown quite a lot as its revenue grew from $422 million to $586 million in its most recent financial year (from £303 million to £421 million respectively). It represents $57 million (£41 million) in profit before tax — the company says it has been profitable since 2017.

Overall, Wise has 10 million customers who process around $7 billion (£5 billion) in cross-border transactions every month. More recently, the company diversified its revenue by adding new products.

For instance, customers can hold money in 56 currencies in their Wise accounts. They get account numbers in 10 different currencies as well as a debit card. This feature is particularly useful for freelancers who want to accept payments in another country or people moving abroad for a year or two.

The company has also expanded beyond B2C with Wise Business. Those accounts work a bit like regular Wise accounts, but with multiple users and additional features. Wise also powers cross-border transactions in third-party services, such as Monzo and N26.

Opting for a direct listing is an interesting move. A few companies have chosen direct listings in the U.S., such as Spotify, Coinbase and Slack. It means that you’re confident there’ll be enough interests from investors as banks aren’t helping you with your introduction.

It also means that Wise doesn’t need more money as a direct listing doesn’t let you raise additional capital.

Like many tech companies, Wise plans to introduce a dual-class share structure, which means that all of Wise’s existing shareholders will get more votes per share for a while. This is going to be an important listing for the European fintech scene and also for the British tech ecosystem. Now, let’s see how investors feel about Wise.

17 Jun 2021

Gusto makes first acquisition, buying Ardius to expand into R&D tax credits

Free money from the government sounds like winning the lottery, but the reality is that most tech startups and even local retail businesses and restaurants can potentially qualify for tax credits related to research and development in the United States. Those credits, which is what helps tech giants keep their tax rates to near zero, are hard for smaller companies to receive because of extensive documentation requirements and potential audit costs.

So a number of startups have been launched to solve that gap, and now, larger companies are entering the fray as well.

Gusto, which started off with payroll for SMBs and has since expanded into employee on-boarding, insurance, benefits, and other HR offerings, today announced that it is acquiring Ardius, a startup designed to automate tax compliance particularly around R&D tax credits.

The Los Angeles-based company was founded by Joshua Lee in 2018, who previously had worked for more than a decade at accounting firm EY. Terms of the deal were not disclosed, and Ardius will run as an independent business with the entire team transitioning to Gusto.

The strategy here is simple: most R&D credits require payroll documentation, data that is already stored in Gusto’s system of record. Ardius in its current incarnation was designed to tap into a number of payroll data providers and extract that data and turn it into verifiable tax documents. With this tie-up, the companies can simply do that automatically for Gusto’s extensive number of customers.

Joshua Reeves, co-founder and CEO of Gusto, said that the acquisition falls in line with the company’s long-term focus on customers and simplicity. “We want to bring together technology, great service, [and] make government simpler,” he said. “In some ways, a lot of stuff we’re doing — make payroll simpler, make healthcare simpler, make PPP [loans] and tax credits simpler — just make these things work the way they’re intended to work.” The company presumably could have built out such functionality, but he noted that “time to market” was a crucial point in making Ardius the company’s first acquisition.

Tomer London, co-founder and chief product officer, said that “we’ve been looking at this space for a long time because it kind of connects to one of our original product principles of building a product that is opinionated,” he said. In a space as complicated as HR, “we want to be out there and be an advisor, not just a tool. And this is just such a great example of where you can take the payroll data that we already have and in just a few clicks and in a matter of a few days, get access to really important cash flow for a business.” He noted that tax credits is “something that’s been on our roadmap for a long time.”

Gusto works with more than 100 third-party services that integrate on top of its platform. Reeves emphasized that while Ardius is part of Gusto, all companies — even those who might compete directly with the product — will continue to have equal access to the platform’s data. In its release, the company pointed out that Boast.ai, Clarus, Neo.Tax, and TaxTaker are just some of the other tax products that integrate with Gusto today.

Of course, Ardius is just one of a number of competitors that have popped up in the R&D and economic development tax credit space. MainStreet, which I last profiled in 2020 for its seed round, just raised $60 million in funding in March led by SignalFire. Meanwhile, Neo.tax, which I also profiled last year, has raised a total of $5.5 million.

Reeves was sanguine about the attention the space is garnering and the potential competition for Ardius. When it comes to R&D tax credits, “whatever creates more accessibility, we’re a fan of,” he said. “It’s great that there’s more awareness because it’s still under-utilized frankly.” He emphasized that Gusto would be able to offer a more vertically-integrated solution given its data and software than other competitors in the space.

While the pandemic particularly hit SMBs, who often lacked the financial wherewithal of larger companies to survive the crisis, Gusto actually expanded its business as new companies sprouted up. Reeves said the company grew its customer base 50% in its last fiscal year, which ended in April. It “turns out in a health pandemic and in an economic crisis, things like payroll and accessing health care are quite important,” he said. Gusto launched a program to help SMBs collect the government’s stimulus PPP loans.

The company’s main bases of operation are in San Francisco, Denver and New York City, and the company has a growing contingent of remote workers, including the Ardius crew, who will remain based in LA. While Reeves demurred on future acquisitions, Gusto’s focus on expanding to a comprehensive financial wellness platform for both employees and businesses would likely suggest that additional acquisitions may well be in the offing in the future.

17 Jun 2021

5 tips for brands that want to succeed in the new era of influencer marketing

If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike with a social community where the instructors are the influencers.

Peloton is just one example of how social is being integrated into every aspect of the customer experience in an increasingly digital world. Whether it’s considering a new restaurant to check out, a movie to see or a product to buy, most people look at reviews before making a final decision. They want social proof as an indicator of quality and relevance.

Influencers are a natural byproduct of this desire for social validation, and as social permeates the customer journey, creators have become an essential source of validation and trust.

Influencers are a natural byproduct of this desire for social validation, and as social permeates the customer journey, creators have become an essential source of validation and trust. Indeed, social validation is what social platforms are built on, so it’s a significant component of how we derive relevance online — and the deeper integration of social is changing the dynamic between brands and digital creators.

The shifting economy of creator monetization

Brand sponsorships are the holy grail for creators hoping to monetize their online influence. According to an eMarketer report, brand partnerships are still the No. 1 source of revenue for most digital creators.

However, digital creators have a lot more monetization options to choose from, thanks to Patreon, affiliate platforms, paid content platforms and platform revenue sharing, making it easier to earn a living without relying so heavily on brand sponsorships.


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As a result, creators are diversifying their revenue streams, which, for some creators, allows them to be more selective about the brands they work with. What’s more, creators aren’t reliant on just one channel or one form of revenue.

YouTube creators probably have the most diversified revenue, often combining brand sponsorships, subscription models, affiliate deals, tipping/donations, their line of branded products and revenue share. However, it’s important to note that not all monetization options apply to every creator. But with so many options to choose from, making a living as a digital creator is more accessible than ever.

Here are a few of the ways online creators can monetize their content:

Ad revenue sharing: Advertising is the most traditional form of revenue for online creators. With this model, ads are injected into and around the creator’s content, and they make a certain percentage of revenue based on impressions. However, the revenue split can vary based on the platform, and some platforms have a specific threshold creators must hit before they can participate in ad revenue sharing.

Affiliate marketing: Similar to advertising or a brand sponsorship, affiliate marketing is an agreement for a share of revenue based on products sold. This kind of arrangement generally works best when the creator has a blog, website or YouTube account. Affiliate links allow the influencer to proactively choose the products they want to talk about and earn from, rather than having to wait for a brand deal to come their way.

17 Jun 2021

Lordstown Motors reverses claims about “binding orders” for electric pickup truck

Lordstown Motors does not have binding orders from customers for its electric Endurance pickup truck — a reversal from claims made earlier this week by company executives in an effort to restore confidence in the troubled company, according to a regulatory filing released Thursday.

Lordstown Motors interim CEO Angela Strand and President Rich Schmidt made a series of statements Tuesday at an Automotive Press Association event that drove up shares in the company, including that it has enough “binding orders” from customers to fund limited production of its electric pickup truck through May 2022. Those comments came just a day after an executive shakeup that included the resignation of the company’s CEO and CFO.

It appears those “binding orders” were more like agreements to maybe lease or buy, according to a document Lordstown filed with the U.S. Securities and Exchange Commission. The filing has caused shares of Lordstown to fall more than 4%.

The document reads:

To clarify recent remarks by company executives at the Automotive Press Association online media event on June 15, although these vehicle purchase agreements provide us with a significant indicator of demand for the Endurance, these agreements do not represent binding purchase orders or other firm purchase commitments. As previously disclosed in our Form 10-K/A for the year ended December 31, 2020, filed with the Securities and Exchange Commission on June 8, 2021, to date, we have engaged in limited marketing activities and we have no binding purchase orders or commitments from customers.

Lordstown notes in the SEC filing that an important aspect of its sales and marketing strategy involves pursuing relationships with specialty upfitting and fleet management companies. For instance, in March 2021 Lordstown announced an agreement with ARI, a fleet management affiliate of Holman Enterprises. Under the agreement, ARI “would use reasonable efforts to facilitate orders from its leasing clients for the Endurance over a three-year time period on the terms set forth in the agreement.”

Lordstown has also entered into vehicle purchase agreements with additional specialty upfitting and fleet management companies as a component of that strategy, the company explained. This might sound like a binding order, but it’s not,  as the following language in the SEC doc makes more clear.

“These vehicle purchase agreements generally include a projected buyer order schedule over the 3- to 5-year life of the agreement, and may be terminated by either party at will on 30 days’ notice,” the filing from Lordstown reads. “They do not commit the counterparties to purchase vehicles, but we believe that they provide us with a significant indicator of demand for the Endurance.”

The reversal from Lordstown is just the latest in a string of issues at the newly public company. Lordstown Motors is an offshoot of the now former CEO Steve Burns’ other company, Workhorse Group, a battery-electric transportation technology company that is also publicly traded. Workhorse holds a 10% stake in Lordstown Motors. Lordstown Motors went public after merging with special-purpose acquisition company DiamondPeak Holdings Corp., with a market value of $1.6 billion.

In March, Hindenburg Research, the short-seller firm whose report on Nikola Motor led to an SEC investigation and the resignation of its founder, said it had taken a short position on Lordstown Motors, causing shares to plummet 21%. Hindenburg said at the time that its short position was based on a company has “no revenue and no sellable product, which we believe has misled investors on both its demand and production capabilities.”

Hindenburg disputes that the company has booked 100,000 pre-orders for its electric pickup truck, a stat shared by Lordstown Motors in January. The short seller says that “extensive research reveals that the company’s orders appear largely fictitious and used as a prop to raise capital and confer legitimacy.” The firm goes further and alleges that Lordstown founder and CEO Steve Burns paid consultants for every truck pre-order as early as 2016 while he was leading Workhorse.

Two months later, Lordstown reported in its first-quarter earnings that production volumes of the Endurance would likely be half — from around 2,200 vehicles to just 1,000 — due to a lack of funding.

 

17 Jun 2021

China launches 3 astronauts to its new space station core module

Three Chinese astronauts have docked at China’s space station core module, named Tianhe, for the first time.

The three astronauts flew to space as part of the Shenzhou 12 mission, China’s first crewed mission since 2012. They will call the core module of the Tiangong space station home until September, making it the longest crewed space mission in China’s history.

The three men, Commander Nie Haisheng, Liu Boming and Tang Hongbo, arrived to their final destination just over seven hours after taking off from Jiuquan Satellite Launch Center in northwest China. Nie had been to low Earth orbit twice before: once on the Shenzhou 6 mission in 2005 and again aboard the Shenzhou 10 eight years later. Boming has also been to space, once in 2008.

The men will be busy during their tenure in orbit. Their mission marks the third of a series of eleven planned launches through 2022, all aimed at getting China’s first space station up and running. The goal of the Shenzhou 12 is to bring the core module into service, test its systems and ensure it is ready for subsequent stages of station assembly. Of the eight remaining launches, three more are expected to be crewed.

Building its own space station is a logical step for China, a country that has not been shy about its space ambitions in the recent years. It especially makes sense considering that China is barred from boarding the International Space Station after Congress passed a law in 2011. However, that does not mean that China’s space station will always be for its own exclusive use, country officials said during a news conference Wednesday.

Ji Qiming, an assistant director with the Shenzhou program, said that China “welcome[s] co-operation in this regard in general,” the BBC reported. “It is believed that, in the near future, after the completion of the Chinese space station, we will see Chinese and foreign astronauts fly and work together,” he said.

As part of its burgeoning space program, the Chinese rover Zhurong touched down on Mars last month, making China the only country besides the United States to land a robot on the planet.

17 Jun 2021

Amazon’s Appstore lowers its cut of developer revenue for small businesses, adds AWS credits

Amazon is following in the footsteps of app store giants, Apple and Google, with this week’s introduction of its Amazon Appstore Small Business Accelerator Program. The new program will reduce the commissions Amazon takes on app developer revenues for qualifying smaller businesses. Previously, Amazon’s Appstore took a 30% cut of revenue, including that from in-app purchases. Now, it will take only 20% from developers who earned up to $1 million in the prior calendar year. The program will additionally offer AWS credits.

This program’s structure is similar to Apple’s App Store Small Business Program, announced in late 2020, which reduced Apple’s cut to 15% for developers who earn up to a $1 million threshold, after which they’re moved to the higher 30% standard rate. This rate then continues as they enter the following year. Google, more recently, took a slightly different course, by lowering the commissions to 15% on the first $1 million of developer revenue earned through the Play billing system each year.

Amazon’s cut remains larger at 20%, but that’s because it’s offering developers a different type of perk: AWS credits.

The company says developers with less than $1 million in Appstore revenue in a calendar year will receive 10% of their revenue as promotional credit for AWS services. This includes infrastructure technologies like compute, storage, and databases–to emerging technologies, such as machine learning and artificial intelligence, data lakes and analytics, and Internet of Things, notes Amazon. This brings total program benefits up to an equivalent of 90 percent of revenue, Amazon says.

If the developer’s revenue exceeds $1 million during the current year, they’ll revert to the standard royalty rate and no longer receive the AWS credits for the rest of the year.

And if the developer’s revenue in a future year drops below $1 million, they’ll become eligible for the Small Business program again in the next calendar year.

“By helping small businesses get started with AWS through credits, we are making it easier for them to build and grow their app businesses,” noted Amazon Appstore Director, Palanidaran Chidambaram, in an announcement. “AWS gives developers easy access to a broad range of technologies so they can innovate faster and build nearly anything they can imagine,” he added.

The changes to app store commission structures come at a time when tech giants are seeing increasing regulatory pressure over the nature of their businesses, which larger app publishers, including Basecamp, Spotify, Epic Games and others have argued are anticompetitive. Epic is also suing Apple over its app store fees, in a potentially precedent-setting case. In response, Apple and Google lowered fees for smaller businesses as a gesture of goodwill — and one that wouldn’t significantly impact their own app store platform revenues.

Amazon says the new program will launch in Q4 2021, and more details about how to participate will be provided at that time.