Author: azeeadmin

11 Jun 2021

Fresha raises $100M for its beauty and wellness booking platform and marketplace

Beauty and wellness businesses have come roaring back to life with the decline of Covid-19 restrictions, and a startup that’s built a platform that caters to the many needs of small enterprises in the industry today is announcing a big round of funding to grow with them.

Fresha — a multipurpose commerce tool for independent wellness and beauty businesses such as hair, nail and skin salons, yoga instructors and more, based first and foremost around a completely free platform for those businesses to schedule bookings from customers — has picked up $100 million.

Fresha plans to use the funds to expand the list of countries where it operates, to grow the categories of companies that use its services (mental health practitioners is one example; fitness is another), and to build more services complementing what it already provides, helping customers do their work by providing them with more insights and data about what they do already. It will also be making acquisitions to expand its customer base.

General Atlantic is leading this Series C, with Huda Kattan, Michael Zeisser of FMZ Ventures, and Jonathan Green of Lugard Road Capital also participating, along with past investors Partech, Target Global and FJ Labs.

Fresha has raised $132 million to date, and it’s not disclosing its valuation. But as a point of reference, when it closed its Series B (as Shedul; the company rebranded in February 2020), it was valued at $105 million.

Chances are that figure is significantly higher now.

Fresha’s current range of services include a free-to-use platform for booking appointments; free software for managing accounts; a payments service that includes both a physical point of sale and digital interface; and a wider marketplace both to provide goods to the businesses (B2B); and for the businesses to sell goods to customers (B2C).

The London-based company has 50,000 business customers and 150,000 stylists and professionals in 120+ countries (mostly in the U.K., the U.S., Canada, Australia, New Zealand and Europe), with some 250 million appointments booked to date.

And while many businesses did have to curtail how they operated (and in some countries had to stop operating altogether) Fresha found that it was attracting a lot of new business in part because of its “free” model that meant customers didn’t have to pay to maintain a booking platform at a time when they weren’t taking bookings, but could use Fresha to generate revenues in other ways (such as through the sale of goods, vouchers for future services, and more.)

So in a year when you might have thought that a company based around providing services to industries that were hard hit by Covid would have also been hard-hit, in fact Fresha saw a 30x increase in card payment transactions versus the year before, and more than $12 billion worth of booking appointments made on its platform.

In a market that is very crowded with tech companies building platforms to book beauty (and other) services and to manage the business of independent retailers — they include giants like Lightspeed POS, as well as smaller players like Booksy (which also recently raised) and StyleSeat but also players like Square and PayPal, and many others — the core of Fresha’s offering is a booking platform built as a totally free product.

Why free? To attract more users to its other services (such as payments, which do come at a price), and because co-founders William Zeqiri (CEO) and Nick Miller (product chief) — pictured above, respectively left and right — think this the only way to build a business like this in a crowded market.

“We believe that software is a commodity,” said Zeqiri in an interview. “A lot of our competitors are beating each other on price to the bottom. We wanted to consolidate the supply side of the software, gather data about the businesses, how they use what they use.”

That data led, first, to identifying the need for and building out  single all the time and launch its B2B and B2C marketplaces, and the idea is that it will likely lead to more products as it continues to mature, whether its better analytics for its current customers so that they can better price or develop their services accordingly; or entirely new tools for new categories of users.

Meanwhile, the services that it already provides like payments have taken off like a shot, not least because they’ve served a need for any virtual transactions like selling vouchers or items.

Miller noted that while a lot of its customers actually interface with tech with a lot of reluctance — they are the essence of “physical” retailers when you think about it — they also found themselves having to use more digital services simply because of circumstances. “Looking back at what happened, tech adoption accelerated for our customers,” said Miller. He said that current customers usage for the point-of-sale systems and online payments is roughly equal.

Looking ahead, Fresha’s investor list is notable for its strategic mix and might shed some light on how it grows. Kattan, a “beauty influencer” and the founder of Huda Beauty, is investing by way of HB Investments, a strategic venture arm; while Zeisser’s FMZ focuses on “experience economy” investments today, but he himself has a long history working at tech companies building marketplaces, including years with Alibaba as head of its U.S. investment practice. These speak to areas where Fresha is likely interested in expanding its reach — more marketplace activity; and perhaps more social media angles and exposure for its customers at a time when social media really has become a key way for beauty and wellness businesses to market themselves.

“Fresha has emerged as a leader powering the beauty and wellness industry,” said Aaron Goldman, Global Co-head of financial services and MD at General Atlantic, in a statement. “William, Nick and the Fresha team have built a product that is resonating with the market and creating long-term value through the intersection of its payments, software and marketplace offerings. We are thrilled to be partnering with the company and believe Fresha has significant opportunity to further scale its innovative platform.”

“I’ve witnessed first-hand the positive impact Fresha has for beauty entrepreneurs,” added Kattan. “The company is a force for good in the growing community of beauty professionals around the globe, who are increasingly adopting a self-employed approach. By making top business software accessible without any subscription fees, Fresha lets professionals focus on what they do best — offering great experiences for their customers.”

11 Jun 2021

Tiger Global in talks to invest in Classplus at over $250 million valuation

Tiger Global is in talks to lead a $30 million round in Indian edtech startup Classplus, according to sources familiar with the matter.

The new round, which includes both primary investment and secondary transactions, values the five-year-old Indian startup at over $250 million, two sources told TechCrunch.

The new round follows another ~$30 million investment that was led by GSV recently, one of the sources said.

Classplus — which has built a Shopify-like platform for coaching centers to accept fees digitally from students, and deliver classes and study material online — also raised $10.3 million in September last year from Falcon Edge’s AWI, cricketer Sourav Ganguly and existing investors RTP Global and Blume Ventures. That round had valued Classplus at about $73 million, according to research firm Tracxn.

Classplus didn’t respond to a request for comment. Sources requested anonymity as the matter is private.

As tens of millions of students — and their parents — embrace digital learning apps, Classplus is betting that hundreds of thousands of teachers and coaching centers that have gained reputation in their neighborhoods are here to stay.

The startup is serving these hyperlocal tutoring centers that are present in nearly every nook and cranny in India. “Anyone who was born in a middle-class family here has likely attended these tution classes,” said Mukul Rustagi, co-founder and chief executive of Classplus, told TechCrunch last year. “These are typically small and medium setups that are run by teachers themselves. These teachers and coaching centers are very popular in their locality. They rarely do any marketing and students learn about them through word-of-mouth buzz,” he said.

Rustagi described Classplus as “Shopify for coaching centers.” Like Shopify, the service does not serve as a marketplace that offers discoverability to these teachers or coaching centers. Instead, it offers a way for these teachers to leverage its tech platform to engage with customers.

This year, Tiger Global has backed — or in talks to back — about two dozen startups in India.

11 Jun 2021

Elon Musk reveals the Tesla Model S Plaid

Tesla finally held the long-awaited, and once rescheduled, “delivery event” for its ultra-fast Model S Plaid at its factory in Fremont, California. The electric vehicle company will begin with 25 deliveries on Friday evening, expanding to several hundred cars per week and a thousand cars per week in the next quarter, CEO Elon Musk said at the event.

There were no huge surprises with the newest iteration of the Model S, which features a new battery pack design, an improved heat pump, carbon over-wrapped rotors on the motors and a new record for drag coefficient of 0.208, a figure that Musk emphasized as perhaps a poke at up-and-comer Lucid Motors. The Lucid Air, which is slated to go into production later this year, has a drag coefficient of 0.21.

While wielding a sledgehammer as prep for “breaking a few records,” Tesla Model S designer Franz von Holzhausen kicked off the event, introducing Musk himself, who drove a shiny black Model S around the test track, gliding right onto stage to the dulcet sounds of dubstep.

“This is nine years since we delivered the first model S, the first car produced here in Fremont, so almost a decade, and I think we’ve really taken it to a whole new level with Plaid,” said Musk to an audience of adoring fans. “Some of you may know that our product plan is stolen from Spaceballs, we’ve gone Plaid speed. So…why make this really fast car, that’s crazy fast and everything, and I think there is something that’s quite important to the future of sustainable energy, which is that we’ve got to show that an electric car is the best car, hands down. It’s gotta be clear, like, man, sustainable energy cars can be the fastest cars, can be the safest cars, can be the most kick ass cars in every way.”

The four-door electric sedan goes from 0 to 60 in 1.99 seconds, which Musk says breaks the two-second barrier that no production car has ever been able to break. It produces 1,020 horsepower, has a top speed of 200 miles per hour (with the proper tires) and can complete a quarter mile in 9.23 seconds, according to Musk and the company’s website. The battery can travel 390 miles on a single charge, but Musk added the car can go to 412 miles with the dual motor configuration (The Model S Plaid has a tri-motor set up). The improved charging speed gives drivers 187 miles of range in just 15 minutes.

The new Model S also has a new battery pack, but Musk didn’t elaborate past that detail. He spent considerable time describing the carbon-sleeved rotors for the motor, which Musk claims is a first for a production electric motor due to the difficulty of pulling it off. The end result is a motor that goes up to 20,000 RPM.

The new heat pump that powers the Plaid’s HVAC system has 30% better cold weather range and requires 50% less energy for cabin heating and freezing conditions, meaning little degradation in cold weather, said Musk.

elon musk tesla model s plaid

Image Credits: Screenshot/Tesla

The interior of the Model S also has a number of updates, some that have already been revealed, including a yoke steering wheel — which has raised eyebrows and has the attention of the National Highway Traffic Safety Administration — a panoramic main screen and ventilated front seats. The GPU is apparently at the level of a PlayStation 5. (TechCrunch noticed that someone was playing CD Projekt Red’s Cyberpunk 2077 in the vehicle at one point during the event).

The software of the car is designed to learn from the driver’s behavior, adapting to the driver’s needs so that if, say, you tend to back out of your driveway in a certain way, the car geocodes to that location and eventually does that action for you via the autopilot system.

“It’ll just keep minimizing the amount of input that you need to do until the car just read your mind,” said Musk.

The first deliveries of the vehicle, which starts at $129,990, come the same week Musk officially announced plans to cancel production of the Model S Plaid+, what was meant to be a faster version of the Plaid version of the Model S. Tesla stoped taking pre-orders for the vehicle on its website back in May, prompting speculation that the Plaid+ was off the table.

“Model S goes to Plaid speed this week,” Musk tweeted on Sunday. “Plaid+ is canceled. No need, as Plaid speed is just so good.”

Musk described driving it as akin to powering a spaceship in a tweet due to the car’s indescribable “limbic resonance,” whatever that means.

11 Jun 2021

Archer Aviation reveals 2-seater demonstration aircraft, a “stepping stone” toward commercial operations

Archer Aviation unveiled its autonomous electric two-seater aircraft dubbed “Maker” on Thursday, which it will use for testing as it works towards certification of a larger piloted five-seater announced in March 2020.

The aircraft unveiled on Thursday is not what would take to the skies should the company reach commercial operation in 2024. However, Archer’s Head of Certification Eric Wright told TechCrunch that starting with an autonomous vehicle allows the company to move through the testing process more efficiently.

“The [two-seater] Maker aircraft is a stepping stone in the path to certification,” Wright explained. He said it was a “a testbed that really helps us to increase our knowledge and awareness on say, the flight control systems and the electric propulsion and the things that we’re putting into the certified aircraft, and to help the [Federal Aviation Administration] gain confidence in that design as we as we put it through its paces, and of course, they will be involved in in watching that development occur.”

Both Maker and the unnamed five-seater aircraft bear similarities in their specs: both have a “tilt-rotor” design, meaning that of the total 12 rotors on the aircraft, the front six can tilt position. This tilting mechanism is what allows the aircraft to ascend vertically like a helicopter and move forward like an airplane.

The two also have six independent battery packs each for safety purposes, as the rest of the batteries should operate even in the case that one fails. It’s these batteries that give the crafts a 60-mile range at 150 miles per hour. While the two-seater design has a 40-foot wingspan and clocks in at around 3,300 pounds, the larger aircraft will likely weigh more, Wright said.

The Palo Alto-based company also said it anticipates Maker will generate only 45 decibels of sound from 2,000 feet. The noise specification is especially important for electric vertical take-off and landing (eVTOL) companies that have air taxi aspirations. Mass adoption will only likely be acceptable – both by the public and by regulators – if the aircraft is sufficiently quiet.

Archer had been slowly trickling information on Maker over the past few months, including releasing a high-quality rendering of the two-seater after the company announced it had landed a $1 billion order with United. The event on Thursday marks the first time the public has been able to see an actual aircraft from the startup that’s valued at $3.8 billion.

When asked why the debut aircraft is autonomous, Wright said it would help the company move more efficiently through the testing and validation process. “By making the vehicle autonomous you can do things quicker without having the pilot in the aircraft actually having to fly it,” Wright said. “So you can look at the response that the aircraft has to the inputs, from an autonomous standpoint, much quicker, much more efficiently.”

While it may be years yet that autonomous air taxis are ferrying people across cities, Archer, like other eVTOL developers, does see autonomy in its long-term blueprint – as operational aircraft, rather than simply facilitating a larger certification process.

“If we’re going to have a really large impact on transportation, I think it’s really difficult to think about doing that in a piloted way really long term,” Archer CEO Brett Adcock told TechCrunch in a separate interview. “I think piloted is for sure the right way to enter the market as relates to getting into the airspace and getting certified and making that happen, basically, right away. And then I think over time, in order to drive up safety for both passengers and the network, it’s really going to be important to move to autonomous airspace. So I think [autonomy] is inevitable to the extent the industry scales really well and gets big.”

The three-year-old startup aims to launch commercial operations in 2024 starting in Los Angeles and Miami. The company’s system simulation team is using a simulation tool called Prime Radiant to determine where to place its vertiports. That team is led by the former head of data science at Uber Elevate, Uber’s air mobility arm that was later sold to Joby Aviation in December 2020.

Adcock also said the company’s had conversations with ride-sharing companies about working together to integrate the first- and last-mile car trips that will inevitably be needed with the air taxi routes.

In advance of the proposed 2024 launch date, Goldstein said the company is working with its partner, the automaker Stellantis, on two facilities: one that would deliver traditional aerospace volumes in the hundreds of aircraft per year, and a future facility that would build an even higher volume.

Archer has similar manufacturing needs as an automaker, Goldstein said, “where we use lightweight carbon fiber for a lot of the parts, we have electric motors, batteries all that like autos do.” 

11 Jun 2021

SoftBank, Uber, Tencent set to reap rewards from Didi IPO

After years of speculation, Didi Chuxing, China’s ride-sharing behemoth, finally unveiled its IPO filing for the U.S., giving a glimpse into its money-losing history.

Didi didn’t disclose the size of its raise. Reuters reported the company could raise around $10 billion at a valuation of close to $100 billion.

Cheng Wei, Didi’s 38-year-old founder owns 7% of the company’s shares and controls 15.4% of its voting power before the IPO, according to the prospectus. Major shareholder SoftBank Vision Fund owns 21.5% of the company, followed by Uber with 12.8% and Tencent at 6.8%.

The nine-year-old company, which famously acquired Uber’s China operations in 2016, is more than a ride-hailing platform now. It has a growing line of businesses like bike-sharing, grocery, intra-city freight, financial services for drivers, electric vehicles and Level 4 robotaxis, which it defines as “the pinnacle of our design for future mobility” for its potential to lower costs and improve safety.

Didi set up an autonomous driving subsidiary that banked $500 million from SoftBank in May last year. The unit now operates a team of over 500 members and a fleet of over 100 autonomous vehicles.

For the twelve months ended March, Didi served 493 million annual active users and saw 41 million transactions on a daily basis.

Didi had been operating in the red from 2018 to 2020, when it finished the year with a $1.6 billion net loss, but managed to turn the tide in the first quarter of 2021 by racking up a net profit of $837 million, which it recognized was primarily due to the investment income from the deconsolidation of Chengxin, its cash-burning grocery group buying initiative, and an equity investment disposal.

Revenue from the quarter also more than doubled year-over-year to $6.6 billion. China accounts for over 90% of Didi’s revenues as of late. The company has tried to expand its presence in a dozen overseas countries like Brazil, where it bought local ride-hailing business 99 Taxis.

Of its mobility revenues in China, more than 97% came from ride-hailing between 2018 and 2020. Taxi hailing, chauffeur and carpooling, a lucrative business that was revamped following two deadly accidents, made up a trifling share.

Didi plans to spend 30% of its IPO proceeds on shared mobility, electric vehicles, autonomous driving and other technologies. 30% will go towards its international expansion and another 20% will be used for new product development.

10 Jun 2021

Nvidia acquires hi-def mapping startup DeepMap to bolster AV technology

Chipmaker Nvidia is acquiring DeepMap, the high-definition mapping startup announced. The company said its mapping IP will help Nvidia’s autonomous vehicle technology sector, Nvidia Drive.

“The acquisition is an endorsement of DeepMap’s unique vision, technology and people,” said Ali Kani, vice president and general manager of Automotive at Nvidia, in a statement. “DeepMap is expected to extend our mapping products, help us scale worldwide map operations and expand our full self-driving expertise.”

One of the biggest challenges to achieving full autonomy in a passenger vehicle is achieving proper localization and updated mapping information that reflects current road conditions. By integrating DeepMap’s tech, Nvidia’s autonomous stack should have greater precision, giving the vehicle enhanced abilities to locate itself on the road.

“Joining forces with Nvidia will allow our technology to scale more quickly and benefit more people sooner. We look forward to continuing our journey as part of the Nvidia team,” said James Wu, co-founder and CEO of DeepMap, in a statement.

DeepMap — founded by former employees of Google, Apple and Baidu James Wu and Mark Wheeler — can use Nvidia Drive’s software-defined platform to scale its maps across AV fleets quickly and without using too much data storage via over-the-air updates. Nvidia will also invest into new capabilities for DeepMap as part of the partnership.

Nvidia is expected to finalize the acquisition in Q3 2021.

10 Jun 2021

Nvidia acquires hi-def mapping startup DeepMap to bolster AV technology

Chipmaker Nvidia is acquiring DeepMap, the high-definition mapping startup announced. The company said its mapping IP will help Nvidia’s autonomous vehicle technology sector, Nvidia Drive.

“The acquisition is an endorsement of DeepMap’s unique vision, technology and people,” said Ali Kani, vice president and general manager of Automotive at Nvidia, in a statement. “DeepMap is expected to extend our mapping products, help us scale worldwide map operations and expand our full self-driving expertise.”

One of the biggest challenges to achieving full autonomy in a passenger vehicle is achieving proper localization and updated mapping information that reflects current road conditions. By integrating DeepMap’s tech, Nvidia’s autonomous stack should have greater precision, giving the vehicle enhanced abilities to locate itself on the road.

“Joining forces with Nvidia will allow our technology to scale more quickly and benefit more people sooner. We look forward to continuing our journey as part of the Nvidia team,” said James Wu, co-founder and CEO of DeepMap, in a statement.

DeepMap — founded by former employees of Google, Apple and Baidu James Wu and Mark Wheeler — can use Nvidia Drive’s software-defined platform to scale its maps across AV fleets quickly and without using too much data storage via over-the-air updates. Nvidia will also invest into new capabilities for DeepMap as part of the partnership.

Nvidia is expected to finalize the acquisition in Q3 2021.

10 Jun 2021

Apple announces its 2021 Apple Design Award winners

Apple incorporated the announcement of this year’s Apple Design Award winners into its virtual Worldwide Developer Conference (WWDC) online event, instead of waiting until the event had wrapped, like last year. Ahead of WWDC, Apple previewed the finalists, whose apps and games showcased a combination of technical achievement, design and ingenuity. This evening, Apple announced the winners across six new award categories.

In each category, Apple selected one app and one game as the winner.

In the Inclusivity category, winners supported people from a diversity of backgrounds, abilities and languages.

This year, winners included U.S.-based Aconite’s highly accessible game, HoloVista, where users can adjust various options for motion control, text sizes, text contrast, sound, and visual effect intensity. In the game, users explore using the iPhone’s camera to find hidden objects, solve puzzles and more. (Our coverage)

Image Credits: Aconite

Another winner, Voice Dream Reader, is a text-to-speech app that support more than two dozen languages and offers adaptive features and a high level of customizable settings.

Image Credits: Voice Dream LLC

In the Delight and Fun, category, winners offer memorable and engaging experiences enhanced by Apple technologies. Belgium’s Pok Pok Playroom, a kid entertainment app that spun out of Snowman (Alto’s Adventure series), won for its thoughtful design and use of subtle haptics, sound effects and interactions. (Our coverage)

Image Credits: Pok Pok

Another winner included U.K.s’ Little Orpheus, a platformer that combines storytelling, surprises, and fun and offers a console-like experience in a casual game.

Image Credits: The Chinese Room

The Interaction category winners showcase apps that offer intuitive interfaces and effortless controls, Apple says.

The U.S.-based snarky weather app CARROT Weather won for its humorous forecasts, unique visuals, and entertaining experience, which is also available as Apple Watch faces and widgets.

Image Credits: Brian Mueller, Grailr LLC

Canada’s Bird Alone game combines gestures, haptics, parallax, and dynamic sound effects in clever ways to brings its world to life.

Image Credits: George Batchelor

A Social Impact category doled out awards to Denmark’s Be My Eyes, which enables people who are blind and low vision to identify objects by pairing them with volunteers from around the world using their camera. Today, it supports over 300K users who are assisted by over 4.5M volunteers. (Our coverage)

Image Credits: S/I Be My Eyes

U.K.’s ustwo games won in this category for Alba, a game that teaches about respecting the environment as players save wildlife, repair a bridge, clean up trash and more. The game also plants a tree for every download.

Image Credits: ustwo games

The Visuals and Graphics winners feature “stunning imagery, skillfully drawn interfaces, and high-quality animations,” Apple says.

Belarus-based Loóna offers sleepscape sessions which combine relaxing activities and atmospheric sounds with storytelling to help people wind down at night. The app was recently awarded Google’s “best app” of 2020.

Image Credits: Loóna Inc

China’s Genshin Impact won for pushing the visual frontier on gaming, as motion blur, shadow quality, and frame rate can be reconfigured on the fly. The game had previously made Apple’s Best of 2020 list and was Google’s best game of 2020.

Image Credits: miHoYo Limited

Innovation winners included India’s NaadSadhana, an all-in-one, studio-quality music app that helps artists perform and publish. The app uses A.I. and Core ML to listen and provide feedback on the accuracy of notes, and generates a backing track to match.

Image Credits: Sandeep Ranade

Riot Games’ League of Legends: Wild Rift (U.S.) won for taking a complex PC classic and delivering a full mobile experience that includes touchscreen controls, an auto-targeting system for newcomers, and a mobile-exclusive camera setting.

Image Credits: Riot Games

The winners this year will receive a prize package that includes hardware and the award itself.

“This year’s Apple Design Award winners have redefined what we’ve come to expect from a great app experience, and we congratulate them on a well-deserved win,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations, in a statement. “The work of these developers embodies the essential role apps and games play in our everyday lives, and serve as perfect examples of our six new award categories.”

read more about Apple's WWDC 2021 on TechCrunch

10 Jun 2021

Apple confirms hiring of Ulrich Kranz, former CEO of EV company Canoo

Apple has hired the former co-founder and CEO of electric vehicle company Canoo to help with the development of the Apple Car, Bloomberg first reported, citing unnamed sources. Apple has confirmed to TechCrunch it has hired Kranz, but did not provide further details into his job responsibilities or title.

Kranz resigned his position at Canoo in April after steering the company toward public listing and a new leadership team, and he is reported to have been scooped up by Apple within weeks. The news comes a couple of months after Apple CEO Tim Cook dropped hints that the mysterious Apple Car would include autonomous vehicle technology as a key feature. Hiring an executive with decades of experience at the cutting edge of the auto industry is a clear sign that Apple is moving ahead with its vehicle manufacturing plans.

Apple is keeping a tight lip on its plans for its vehicle. According to a Reuters report from December, Apple intends to produce an electric passenger vehicle with “breakthrough battery technology” and automated vehicle technology by 2024. Other than that, no one knows what the car will look like or who, if anyone, will be the manufacturer, although it’s not outlandish to imagine Apple creating both the hardware and software.

10 Jun 2021

After 30 years, ‘Crossing the Chasm’ is due for a refresh

When I was at Open Market in the 1990s, our CEO gave out the recently published book “Crossing the Chasm” to the executive team and told us to read it to gain insight into why we had hit a speed bump in our scaling. We had gone from zero to $60 million in revenue in four years, went public at a billion-dollar market cap, and then stalled.

We found ourselves stuck in what author Geoffrey Moore called “the chasm,” a difficult transition from visionary early adopters who are willing to put up with an incomplete product and mainstream customers who demand a more complete product. This framework for marketing technology products has been one of the canonical foundational concepts to product-market fit for the three decades since it was first published in 1991.

Why is it that in recent years, wild-eyed optimistic VCs and entrepreneurs keep undershooting market size across the tech and innovation sector?

I have been reflecting on why it is that we venture capitalists and founders keep making the same mistake over and over again — a mistake that has become even more glaring in recent years. Despite our exuberant optimism, we keep getting the potential market size wrong. Market sizes have proven to be much, much larger than any of us had ever dreamed. The reason? Today, everyone aspires to be an early adopter. Peter Drucker’s mantra — innovate or die — has finally come to pass.

A glaring example in our investment portfolio is database software company MongoDB. Looking back at our Series A investment memo for this disruptive open-source, NoSQL database startup, I was struck that we boldly predicted the company had the opportunity to disrupt a subsegment of the industry and successfully take a piece of a market that could grow as large as $8 billion in annual revenue in future years.

Today, we realize that the company’s product appeals to the vast majority of the market, one that is forecast to be $68 billion in 2020 and approximately $106 billion in 2024. The company is projected to hit a $1 billion revenue run rate next year and, with that expanded market, likely has continued room to grow for many years to come.

Another example is Veeva, a vertical software company initially focused on the pharmaceutical industry. When we met the company for their Series A round, they showed us the classic hockey stick slide, claiming they would reach $50 million in revenue in five years.

We got over our concerns about market size when we and the founders concluded they could at least achieve a few hundred million in revenue on the backs of pharma and then expand to other vertical industries from there. Boy, were we wrong! The company filed their S-1 after that fifth year showing $130 million in revenue, and today the company is projected to hit $2 billion in revenue run rate next year, all while still remaining focused on just the pharma industry.

Veeva was a pioneer in “vertical SaaS” — software platforms that serve niche industries — which in recent years has become a popular category. Another vertical SaaS example is Squire, a company my partner Jesse Middleton angel invested in as part of a pre-seed round before he joined Flybridge.