Author: azeeadmin

26 Apr 2021

Founders who don’t properly vet VCs set up both parties for failure

There’s a disconnect between reality and the added value investors are promising entrepreneurs. Three in five founders who were promised added value by their VCs felt duped by their negative experience.

While this feels like a letdown by investors, in reality, it shows fault on both sides. Due diligence isn’t a one-way street, and founders must do their homework to make sure they’re not jumping into deals with VCs who are only paying lip service to their value-add.

Looking into an investor’s past, reputation and connections isn’t about finding the perfect VC, it’s about knowing what shaking certain hands will entail — and either being ready for it or walking away.

Entrepreneurs are increasingly demanding more than a blank check: They want mentorship, product understanding and emotional support, as well as industry connections and expertise. If VCs can’t bring that value, founders now have plenty of other funding routes to choose from, like crowdfunding, angel syndicates, tokenization and SPACs.

To stay competitive, VCs have to at least advertise that they have more than deep pockets. But what if it stops there? Founders have to know exactly what they’re looking for in a VC, which means looking past the front page and vetting their investors.

The ideal investor for modern startups is an operator VC — someone who was a founder or operator at a company before becoming an investor. But even then, ticking boxes isn’t enough to ensure the investor won’t come with their own challenges, like being too hands-on or less strategically minded.

Looking into an investor’s past, reputation and connections isn’t about finding the perfect VC, it’s about knowing what shaking certain hands will entail — and either being ready for it or walking away. There is no single solution to this issue, but here are my recommendations to founders seeking a successful investor relationship in 2021.

Have a guiding framework

No founder-investor relationship can survive misalignment. Because you share responsibility on so many processes, both parties have to be on the same page. So before you even start fundraising, nail down the expectations you need your future investor to meet. What do you need the most? What does your dream investor look like?

26 Apr 2021

Lyft sells self-driving unit to Toyota’s Woven Planet for $550M

Ride-hailing company Lyft has sold off its autonomous vehicle unit to Toyota’s Woven Planet Holdings subsidiary for $550 million, the latest in a string of acquisitions spurred by the cost and lengthy timelines to commercialize the technology that have occurred within the autonomous vehicle industry.

Under the acquisition agreement announced Tuesday, Lyft’s so-called Level 5 division will be folded into Woven Planet Holdings. Lyft will receive $550 million in cash with $200 million paid upfront. The remaining $350 million will be made in payments over five years. About 300 people from Lyft Level 5 will be integrated into Woven Planet. The Level 5 team, which in early 2020 numbered more than 400 people in the U.S., Munich and London, will continue to operate out of its office in Palo Alto, California.

The transaction, which is expected to close in the third quarter of 2021, officially ends Lyft’s nearly four-year effort to develop its own self-driving system.

The transaction will remove a costly annual expense from Lyft’s budget. The ride-hailing company said that by offloading Level 5 it expects to be able to remove $100 million of annualized non-GAAP operating expenses on a net basis. Those savings will be critical for Lyft as it pursues profitability — a point co-founder and president John Zimmer made special note of in the announcement.

“Assuming the transaction closes within the expected timeframe and the COVID recovery continues, we are confident that we can achieve Adjusted EBITDA profitability in the third quarter of this year,” Zimmer said in a statement.

Free from this annual expense, Lyft will dedicate its resources to what the company says it was really was aiming for all along: to become the go-to ride-hailing network and fleet management platform used by any and all commercial robotaxi services. Lyft already has partnerships with AV developers, notably the $4 billion Hyundai-Aptiv joint venture known as Motional as well as  Waymo. The intent is to lock up the rest. As part of the acquisition agreement, Woven Planet signed commercial agreements to use the Lyft platform and fleet data.

Lyft said that the agreement with Woven Planet is not exclusive and it will continue its partnership with Motional and others. Motional and Lyft have been partners for more than three years, a relationship that kicked off with what was supposed to be a weeklong pilot program to offer rides in autonomous vehicles on the Lyft network in Las Vegas during the 2018 CES tech trade show. (The partnership actually predated the joint venture with Hyundai.) That temporary experiment, which has always included a human safety driver, was extended and still exists today. As of February 2020, the program had given more than 100,000 paid self-driving rides in Aptiv’s — now Motional’s — self-driving vehicles, per the Lyft app. Motional announced in December plans to launch fully driverless robotaxi services in major U.S. cities in 2023 using the Lyft ride-hailing network.

Lyft is making some structural — and accompanying name changes — to reflect this renewed focus. Lyft will take its team of engineers, product managers, data scientists and UX designers that have been working on the consumer experience of hailing and then riding in an autonomous vehicle since 2016 will be headed up by Jody Kelman. This team, now known as Lyft Autonomous, will be folded into the company’s fleet division that manages more than 10,000 vehicles via its rental and express drive programs. Lyft Fleet, which was founded in 2019 and is led by Cal Lankton, is also the group  spearheading the company’s transition to 100% electric vehicles on the network by 2030. The idea is to bring all of these efforts — shared, electric and self-driving — under one roof.

Other strategic shuffling is happening over at Toyota’s Woven Planet. The Level 5 workforce, researchers from Toyota Research Institute and Woven Planet will be combined into one team of about 1,200 employees. The company said the acquisition of Level 5 is a carve-out of Lyft’s self-driving division focusing on accelerating safety of the automated driving technology and does not directly affect Toyota’s relationship with other partnerships such as AV startup Aurora.

Woven Planet Holdings is a new entity that has already made a splash. The holding company, which folded in Toyota Research Institute — Advanced Development Inc. or TRI-AD, also includes an investment arm known as Woven Capital and Woven City, a testing ground for new technologies set in an interconnected smart city prototype. In February, Toyota broke ground at the Higashi-Fuji site in Susono City, Japan, at the base of Mount Fuji.

Earlier this year, Woven Capital kicked off off its new $800 million strategic fund by announcing an investment into autonomous delivery vehicle company Nuro.

 

26 Apr 2021

Dating app S’More bets on celebrity content with S’More TV

Dating startup S’More has launched a new feature called S’More TV, which CEO Adam Cohen-Aslatei said could give users new ways to talk to each other. It also bringing the startup closer to his goal of becoming not just a dating app, but “a lifestyle brand.”

The videos on S’More TV may be familiar to people who follow the company on Instagram, where Cohen-Aslatei has hosted dating-related interviews with celebrities like WWE stars Chelsea Green and Leah Van Dale, models Nichole Holms and Sarah Miller and Mary Fitzgerald of “Selling Sunset.” Now, however, these videos are getting a home in the S’More app itself.

Cohen-Aslatei said this wasn’t the initial plan when he started filming videos for S’More Live, but eventually he and his team decided to do more with their “nearly 50 hours of exclusive celebrity content,” seeing them as “the first organic way to have content not related to a dating profile” in the app. He suggested that this isn’t just giving users another reason to open the app, but also a crucial conversation starter.

After all, anyone who’s had to start a conversation in a dating app will probably remember moments when you’ve struggled to come up with something better than “Hey” or “How’s it going?” — and S’More presents unique challenges on that front, since the app blurs all user photos until you’ve had some real interaction. So Cohen-Aslatei said these videos can spur a more natural conversation, allowing users to “really talk about topics that they care about.”

S'More TV

Image Credits: S’More

The S’More app now includes prompts directing users to watch S’More TV, where anyone can watch and comment on the videos. If you post a particularly scintillating comment, that may help to attract potential matches, and it will give them an easy starting point for the conversation.

In fact, Cohen-Aslatei claimed that since releasing S’More TV in beta testing, the app has seen Day 1 retention (the number of users who open the app one day after installation) increase by 15% to the “mid 60s,” while time in the app has doubled.

He also said S’More Live is quickly approaching its 100th episode, but you won’t see all of those episodes the app right away. Instead, the company will be adding 15 new videos to the S’More app each month.

In addition, S’More has launched a new feature called cover photos. This is basically the one exception to the blurred photos rule (although it sounds like even this photo is subtly warped), allowing users to showcase a single image of their friends, their life or their personality even before they start a conversation.

26 Apr 2021

Early bird ends Friday. Buy now and save $100 on TC Early Stage 2021: Marketing and Fundraising

Save $100 and learn how to build a stronger startup — that’s what we’re talking about! The crème de la crème of the startup ecosystem will gather on July 8-9 to share their expertise and impart their hard-won wisdom at TC Early Stage 2021: Marketing and Fundraising.

Here’s where the saving money bit comes in. Early-bird pricing is still in play, for just a few more days. Save $100 — but only if you purchase your pass before Friday, April 30 at 11:59 p.m. (PT).

We’re building a veritable hit parade of investors, founders and top subject-matter experts to deliver highly interactive and engaging sessions focused on essential entrepreneurial skills. Learn best practices, avoid pitfalls and walk away with a realistic view of what to expect on the road to building a startup.

Chloe Leaaetoa, the founder of Socicraft, attended Early Stage 2020 and shared this takeaway with us.

You learn from industry leaders and seasoned founders — people who’ve already been there and done that. They were genuine and honest about industry expectations. Plus, they shared first-hand accounts, which made them more relatable.

We’ve already announced that Mike Duboe, Sarah Kunst and Rahul Vohra will join us at TC Early Stage 2021: Marketing and Fundraising, and we’ll be announcing more speakers every week. Keep checking back!

You’re a smart bunch so you’ve no doubt noticed that Early Stage 2021 (the July edition) will include a lot of information on every startup founder’s favorite topic: fundraising. Take a look at just some of the many top-flight financial experts who will be in the house and on the stage. We can’t wait to share the specific topics they’ll discuss. Again, stay tuned!

  • Arvind Purushotham: Managing Director & Global Head Venture Investing, Citi Ventures
  • Rebecca Reeve Henderson: Founder & CEO, Rsquared Communication
  • Benjamin Sun: Co-founder & General Partner, Primary Venture Partners
  • Adina Tecklu: Principal, Khosla Ventures

And don’t forget about the TC Early-Stage Pitch-off that takes place on day two. We’ll start accepting applications soon, and that’s when Team TechCrunch gets busy and chooses 10 early-stage startup founders to throw down in front of a panel of VC judges. Prizes, glory, exposure and fun! Be sure to check out Nalagenetics — winner of the April Early Stage 2021 pitch-off.

TC Early Stage 2021: Marketing and Fundraising takes place July 8-9. Ready to learn everything you can to build a successful startup empire? Ready to save $100 in the process? Then buy your pass before the early-bird deadline shuts off the savings on April 30, at 11:59 p.m. (PT).

Is your company interested in sponsoring or exhibiting at Early Stage 2021 – Marketing & Fundraising? Contact our sponsorship sales team by filling out this form.

26 Apr 2021

Early bird ends Friday. Buy now and save $100 on TC Early Stage 2021: Marketing and Fundraising

Save $100 and learn how to build a stronger startup — that’s what we’re talking about! The crème de la crème of the startup ecosystem will gather on July 8-9 to share their expertise and impart their hard-won wisdom at TC Early Stage 2021: Marketing and Fundraising.

Here’s where the saving money bit comes in. Early-bird pricing is still in play, for just a few more days. Save $100 — but only if you purchase your pass before Friday, April 30 at 11:59 p.m. (PT).

We’re building a veritable hit parade of investors, founders and top subject-matter experts to deliver highly interactive and engaging sessions focused on essential entrepreneurial skills. Learn best practices, avoid pitfalls and walk away with a realistic view of what to expect on the road to building a startup.

Chloe Leaaetoa, the founder of Socicraft, attended Early Stage 2020 and shared this takeaway with us.

You learn from industry leaders and seasoned founders — people who’ve already been there and done that. They were genuine and honest about industry expectations. Plus, they shared first-hand accounts, which made them more relatable.

We’ve already announced that Mike Duboe, Sarah Kunst and Rahul Vohra will join us at TC Early Stage 2021: Marketing and Fundraising, and we’ll be announcing more speakers every week. Keep checking back!

You’re a smart bunch so you’ve no doubt noticed that Early Stage 2021 (the July edition) will include a lot of information on every startup founder’s favorite topic: fundraising. Take a look at just some of the many top-flight financial experts who will be in the house and on the stage. We can’t wait to share the specific topics they’ll discuss. Again, stay tuned!

  • Arvind Purushotham: Managing Director & Global Head Venture Investing, Citi Ventures
  • Rebecca Reeve Henderson: Founder & CEO, Rsquared Communication
  • Benjamin Sun: Co-founder & General Partner, Primary Venture Partners
  • Adina Tecklu: Principal, Khosla Ventures

And don’t forget about the TC Early-Stage Pitch-off that takes place on day two. We’ll start accepting applications soon, and that’s when Team TechCrunch gets busy and chooses 10 early-stage startup founders to throw down in front of a panel of VC judges. Prizes, glory, exposure and fun! Be sure to check out Nalagenetics — winner of the April Early Stage 2021 pitch-off.

TC Early Stage 2021: Marketing and Fundraising takes place July 8-9. Ready to learn everything you can to build a successful startup empire? Ready to save $100 in the process? Then buy your pass before the early-bird deadline shuts off the savings on April 30, at 11:59 p.m. (PT).

Is your company interested in sponsoring or exhibiting at Early Stage 2021 – Marketing & Fundraising? Contact our sponsorship sales team by filling out this form.

26 Apr 2021

How Brex more than doubled its valuation in a year

Brex, a fintech company that provides corporate cards and spend-management software to businesses, announced earlier today that it closed a $425 million Series D round of capital at a valuation of around $7.4 billion. The new capital came less than a year after Brex raised $150 million at a $2.9 billion pre-money valuation.

So, how did the company manage to so rapidly boost its valuation and raise its largest round to date? TechCrunch spoke with Brex CEO Henrique Dubugras after his company’s news broke. We dug into the how and why of its new investment and riffed on what going remote-first has done for the company, as well as its ability to attract culture-aligned and more diverse talent.

More customers, more product

Undergirding the company’s financial news today was its announcement of Brex Premium, a software suite that the unicorn intends to charge for. As TechCrunch has written ad nauseam, there has been an interesting rift between corporate spend-management companies regarding whether they charge for the software that they layer around their proffered business plastic. Brex has now crossed this particular Rubicon and joined those that do, at least in some cases.

Brex Premium will run customers $49 per month, which Dubugras described in a call as less expensive than the systems it may replace. For companies looking for integrated bill pay, expense management and the like, it could be a good fit. And the service could bolster Brex’s aggregate revenue run rate with high-margin, recurring software fees that public market investors have long coveted.

On the topic of investors, let’s circle back to Brex’s round. Here’s what we need to know: How quickly has Brex grown in recent months, why did the company choose Tiger as its lead investor (from over $1 billion in demand for the round), and what’s ahead for the company itself?

In order:

Growth

Per Dubugras, from March 2020 to March 2021, Brex grew its revenues and TPV, or total payment volume, by more than 100%. As Brex reached $1 billion in TPV during its first seven months of its existence, again according to its CEO, the company’s aggregate TPV add during that 12-month period was in excess of that figure. Multiples higher, by our reckoning.

That growth explains how Brex was able to double its valuation. It grew quickly. How it did so is worth exploring.

26 Apr 2021

Hear about building AVs under Amazon from Zoox CTO Jessie Levinson at TC Sessions: Mobility 2021

Last year, autonomous driving startup Zoox was acquired by Amazon in a deal worth $1.3 billion. Since then, Zoox has continued to pursue its existing strategy of developing and deploying autonomous passenger vehicles, revealing the design of its long-anticipated robotaxi late in December. From concept to reveal, Zoox spent six years developing its built-for-purpose passenger AV, and the plan is to launch them initially with commercial deployments in Las Vegas and San Francisco following testing. At TC Sessions: Mobility this year on June 9, we’ll have the chance to speak to Zoox co-founder and CTO Jesse Levinson about the company’s progress towards those goals, and what it’s like for Zoox nearly a year on as an Amazon company.

[Did you know? Early Bird Ticket Sales End Next Week! Save $100 before prices go up]

In an interview with TechCrunch from last year, Levinson told us that life under Amazon at the AV company has been essentially business as usual since the acquisition — with greatly expanded access to resources, of course, and potentially with even more autonomy than before, he said, since they’re not beholden to a host of outside investors as they pursue their goals.

Of course, the natural assumption when considering Amazon and its interest in autonomous vehicles is package delivery — which is why it’s so interesting that Zoox is, and has always, prioritized movement of people, not parcels, in its AV development roadmap. Zoox’s debut vehicle has been designed entirely with passenger transportation in mind, though the company’s CEO Aicha Evans has acknowledged in the past that it could definitely work on package delivery in partnership with its new corporate owner in the future.

We’ll hear from Levinson if there are any updates to Zoox’s plan or focus, and what Amazon’s ambitions are for autonomous vehicles in the long term. We’ll also talk about the AV industry overall, and the major shifts its undergone in the years that Zoox has been operating, and what that means for growing and attracting talent. Levinson knows the industry and the state of the art in AV technology better than most, so be sure to grab tickets to TC Sessions: Mobility 2021 ASAP and check out our chat on June 9.

Book your early-bird pass today and save $100 before prices increase next week and join today’s leading mobility-startup event.

26 Apr 2021

Cloudflare rallies the troops to fight off another so-called patent troll

Nearly four years ago, we wrote about a battle between Cloudflare, the San Francisco-based internet security and performance company, and Blackbird Technologies, a firm that quickly amassed dozens of patents, then began using them to file dozens of patent infringement lawsuits against companies, including Cloudflare.

The suit was typical in every way, except how Cloudflare responded to it. Unlike many targets of similar lawsuits that opt to settle, Cloudflare fought back, asking very publicly for help in locating prior art that would not only invalidate the broad patent that Blackbird was using to sue Cloudflare, but to invalidate all of Blackbird’s patents. The public answered the call, too and two years and 275 unique submissions later, the case against Cloudflare was dismissed and Blackbird’s operations were diminished.

One might surmise that given the stink that Cloudflare raised, other patent trolls might choose an easier target. Yet last month, Cloudflare was sued yet again, this time by Sable Networks, a “company that doesn’t appear to have operated a real business in nearly ten years — relying on patents that don’t come close to the nature of our business or the services we provide,” as says Doug Kramer, general counsel of CloudFlare.

Unsurprisingly, Cloudflare isn’t going to take this newest action lying down. This morning, after revealing the lawsuit publicly, it invited the engineering community to again “turn the tables” on patent trolls by inviting them to participate in a crowdsourced effort to find evidence of prior art to invalidate the “ancient, 20-year-old patents” that Cloudlflare says that Sable is is “trying to stretch . . . lightyears beyond what they were meant to cover.”

Cloudflare is also offering a $100,000 bounty to be split among entrants who provide the most useful prior-art references that can be used in challenging the validity of all of Sable’s patents, not just those being asserted against Cloudflare.

The idea is to deal a big enough blow to Sable that not only is its case against Cloudflare hobbled but also future cases against other entities.

“We feel fortunate that we didn’t run into one of these cases earlier in our history, where it might have really taken us off our path,” Kramer tells TechCrunch of Cloudflare, which went public in September 2019 and currently boasts a market cap of $26 billion. “Blackbird came along when we had a bit more stability, and we have even more stability now.” Given that position of relative strength, he says, “We want to go about this in a way that will force [Sable] to define their claims and stand on their claims, and we want to do it in a way that leaves something behind for other folks, particularly smaller companies that may come behind us, so we want to put [Sable’s] entire patent portfolio under scrutiny.”

Certainly, Cloudflare is not Sable’s only target. Indeed, a quick search shows that Sable has also sued the cybersecurity business Fortinet, the data platform Splunk, and networking giants Juniper Networks and Cisco Systems, among roughly a dozen other companies. Eight of those cases — including with Juniper and Cisco — have already settled, too. The reality is that most companies see infringement cases by non-practicing entities like Sable as a nuisance to be quickly resolved because they are a distraction and because the expense of fighting is often equal to or even more than the cost of settling.

The companies also lose oftentimes. Though in 2017, the Supreme Court ruled unanimously that patent holders suing corporations can’t seek out a a friendly court — their venue of choice was long the Eastern District of Texas, where 2,500 cases were brought in  2015 alone, 95% of them initiated by non-practicing entities like Sable — business remains brisk in Texas, where legal teams bring in a lot of money and often successfully cast major corporations to local jurors as villainous.

A report in the Houston Chronicle last year noted that  businesses and individuals filed 747 patent complaints in Texas during the first six months of 2020 — double the number from a year earlier and twice as many as any other state. To underscore the point, it noted that while patent infringement lawsuits jumped 16 percent nationwide in the first six months of last year, the number of new disputes in Texas soared 96%.

Some of those cases landed in the Eastern District of Texas (and mostly in Marshall, Texas, which boasts a population of 23,000). Some landed in the Southern District, which covers Houston and, according to that same Houston Chronicle report, experienced a 43% jump in new patent violation cases last year.

But Waco, the Western District of Texas, has become the new center for patent infringement cases. That’s largely because the district encompasses Austin, where many tech companies have offices, and notably, a key piece of that 2017 Supreme Court ruling limited filings to venues where the defendants have actual operations.

So-called patent trolls have also found a friend, seemingly, in U.S. District Judge Alan Albright, a former trial attorney who was nominated to become a federal judge in Waco in 2018 by former President Donald Trump. In the two years following his confirmation by the Senate, Albright has come to preside over the most popular court in the country to litigate intellectual property disputes, with a very high percentage of plaintiffs winning their cases.

It’s no wonder that outfits like Sable continue on their path. Scoring early settlement agreements can add up to big business. (Their continued success is also why litigation finance funds continue to spring into existence.)

Kramer is acutely aware of the upward battle ahead. It’s why Cloudflare is reaching out to the public again. “I don’t mean to sound self-serving, but we have a very intense group of engineers and people in this space who read [our] blog regularly,” Kramer says of the detailed post he published this morning relating to the case. “I also think this really strikes a nerve with some people because they are so bothered by” the practice of patent infringement suits.

Kramer says it’s impossible to overstate the impact of these far-flung engineers in Cloudflare’s fight against Blackbird, “It wasn’t just people who thought, ‘Oh, it’s a chance to make some money and I’m gonna go do this.’ There wasn’t a lot of junk in [what they submitted]. Instead, we had people saying, ‘Hey, listen, I worked on this back in the ’90s when I was over at this company, and it’s crazy that they’re trying to say they invented this,’ and they would send us articles that they had written.

“We certainly had people doing research at libraries and stuff like that,” adds Kramer, “but we also had people who had worked in the industry and said, ‘I worked on this three years before they ever got that patent; there’s no way they should be able to create this [trouble] based something that I did.'”

Cloudflare is hoping again that a lot of its followers will get energized, but “also the exact right people, who are motivated by this and and who are very, very knowledgeable in this space,” says Kramer.

“We’re hoping to get the gang back together.”

26 Apr 2021

Netflix won seven Oscars last night

After everything was wrapped up at a very weird Oscars ceremony, original films released by Netflix had won seven statuettes.

The streaming service’s awards include for two for “Mank” (production design and cinematography), two for “Ma Rainey’s Black Bottom” (hair/makeup and costume), documentary feature (“My Octopus Teacher”), animated short (“If Anything Happens I Love You”) and live action short (“Two Distant Strangers”).

Meanwhile, Amazon’s “Sound of Metal” won the awards for sound and editing, while Facebook’s Oculus, EA and Respawn won their first Oscar for “Colette,” which won in the documentary short category.

This comes after a pandemic year in which theaters closing or operating at reduced capacity, forcing the Academy of Motion Picture Arts and Sciences to delay the ceremony and change its awards eligibility rules. It also essentially erased the distinction between theatrical and streaming films — for example, Searchlight Pictures released Best Picture-winner “Nomadland” in theaters and on Hulu at the same time.

Netflix received 36 nominations total, making it the most-nominated studio, with “Mank” the most-nominated film. And seven wins is a big improvement on the two it won last year.

Going into the evening, “Nomadland” was seen as the front runner for Best Picture, but Netflix executives still had reason to be surprised and disappointed: In a nearly unprecedented move, Best Picture wasn’t the final award of the night — instead, it was Best Actor, which was widely expected to go to the late Chadwick Boseman for his performance in “Ma Rainey.” So when Anthony Hopkins (who wasn’t in attendance) won for “The Father,” it made for a pretty deflating end to the evening.

26 Apr 2021

Airbus taps Luminar to test how lidar could be used to make flying safer and autonomous

Luminar Technologies is expanding its lidar business beyond automotive and into aviation through a partnership with Airbus. The collaboration with the French aerospace giant, which was announced Monday morning, marks the latest in a string of partnership announcements between Luminar and companies like Daimler, Volvo and Mobileye. Until now, these have exclusively focused on applying its light detection and ranging radar to automated vehicles on the ground — not in the skies.

The partnership won’t bring lidar into commercial aircraft. Unlike Luminar’s deal with Daimler, Mobileye and Volvo this is not a production contract. Instead, the partnership is with Airbus’ UpNext subsidiary, which is focused on developing and eventually applying new technological breakthroughs to aviation. The effort will be folded into Airbus Flightlab, an ecosystem that offers access to flight test platforms across Airbus’ business lines, including commercial aircraft, helicopters, defense and space. Luminar and Airbus will develop and test how lidar can be used to enhance sensing, perception and system-level capabilities to ultimately enable safe, autonomous flight, the companies said.

“We’re able to directly re-apply what we’ve accomplished for the automotive industry into aviation, an established nearly $1 trillion industry,” Luminar founder and CEO Austin Russell said in a statement Monday. “We believe that automation and safety enhancements will transform how we move across all modes of transport as we take our technology from roads to the skies. We look forward to accelerating our shared vision to define the future of flying.”

Lidar, which measures distance using laser light to generate a highly accurate 3D map of the world, is considered by most in the autonomous vehicle industry critical to commercial deployment. Automakers have also begun to view lidar as an important sensor to be used to expand the capabilities and safety of advanced driver assistance systems in new cars, trucks and SUVs available to consumers.

Airbus is interested in how Luminar’s lidar and perception stack can be used to automatically detect obstacles, a key step toward autonomous operation of aircraft such as urban air mobility vehicles. The companies said the sensor also has the potential to “substantially improve the safety of existing aircraft applications.”

Increasing helicopter safety is one of Airbus’ missions. The company said Monday it will introduce a number of new features to its helicopter Flightlab through a project code-named Vertex. These technologies, which include lidar and other sensors coupled with software for obstacle detection, fly-by-wire for enhanced auto-pilot and a touchscreen and head-worn display for inflight monitoring and control, aim to reduce helicopter pilot workload and increase safety. Airbus said that when combined, the system will be able to manage navigation and route preparation, automatic take-off and landing, as well as following a predefined flight path. The incremental integration of these technologies onto the helicopter Flightlab has begun ahead of a complete demonstration in 2023. Airbus said its Urban Air Mobility project will also benefit from this technology as a step toward autonomous flight.

Luminar, which burst onto the autonomous vehicle scene in April 2017 after operating for years in secrecy, became a publicly traded company in late 2020. The company announced in February that it would work with Volvo Cars to develop and eventually sell to other automakers an automated driving system for highways. The partnership, which is between Luminar and Volvo’s self-driving software subsidiary Zenseact, builds upon an existing relationship with Volvo. The two companies are combining their tech to create what Luminar founder and CEO Austin Russell described as a “holistic autonomous vehicle stack” made for production vehicles. Volvo will be the first customer. Russell and Zenseact CEO Ödgärd Andersson said at the time that they plan to also offer this system to other automakers.

Last year, ahead of its public debut, Luminar also locked in a supplier deal to furnish Intel subsidiary Mobileye with lidar for its fleet of autonomous vehicles. Under that contract, Luminar’s lidar will be part of Mobileye’s first-generation fleet of driverless vehicles, which are being piloted in Dubai, Tel Aviv, Paris, China and Daegu City, South Korea.