Author: azeeadmin

31 Mar 2021

Monk’s Hill Ventures and Glints on how Southeast Asian startups can cope with the region’s talent crunch

A lot has changed since Monk’s Hill Ventures released its first report on tech compensation in Southeast Asia five years ago, with base salaries and competition for top talent jumping dramatically. But one thing has remained the same since 2016: startup compensation data, including information about base pay, bonuses and stock options, is still hard to find. To get more data for its latest Southeast Asia Tech Talent Compensation report, which covers startup hiring in Singapore, Indonesia and Vietnam, Monk’s Hill Ventures teamed up with Glints, one of its portfolio companies.

Glints is a recruitment platform that claims 4 million users each month and is used by 30,000 organizations. The report analyzed more than 1,000 data points from Glints’ proprietary database, including job advertisements and placements made through 2020, and surveyed 175 employees in both technical and non-technical roles. It also includes interviews with more than 20 founders, including from Bot MD, Carousell, Horangi, the Asianparent and Ninja Van. The full report can be downloaded here.

The report focused on Singapore, Indonesia and Vietnam because they are three of the fastest-growing markets in Southeast Asia. It found that startups are dealing with several major shifts at the same time. There are more Southeast Asian startups maturing into late stage, but at the same time, large American and Chinese tech companies are setting up regional operations, including TikTok, Tencent, Alibaba and Zoom. This means compensation packages are being driven up and startups face a talent crunch, especially in Singapore. Most of the founders interviewed by Monk’s Hill Ventures and Glints said that base salaries have at least doubled since 2016.

Going remote even before the pandemic

But the range of salaries and talent pool varies widely between Southeast Asian countries, and as a result, tech startups can build strong teams with a regionally distributed strategy. For example, this can look like an engineering team in Vietnam, data science team in Singapore and product management team in Indonesia. Vietnam had the highest salary differences between senior and junior roles, for both tech and non-tech talent, compared to Singapore and Indonesia, which the report said means there is “strong potential for upward salary growth within the Vietnamese tech sector.”

Oswald Yeo, co-founder and chief executive officer of Glints, told TechCrunch that many startups were building regionally distributed engineering hubs before COVID-19 because there was simply not enough talent in Singapore. Now even more founders have become open to remote teams because of the pandemic. But having teams in different countries doesn’t just address the talent crunch. It also lays the groundwork for regional expansion.

“Commercially in Southeast Asia, you can’t stay in a single market unless it’s maybe Indonesia,” said Yeo. “If you stay only in Singapore, Malaysia or even Vietnam, you will not be a large enough business and make the impact you want to make. A lot of startups have to venture out, so they end up having commercial teams in each market anyway and then it’s very normal for them to build product and tech teams in those markets.”

Competing for specialized skills

The report found that tech roles, including product, data science and engineering, earn 54% more than non-technical roles, like marketing, operations or finance. But the base salary between product and data science roles over non-technical roles was one to two times higher than for engineering, suggesting that “while engineering skills are becoming more common across the region, specialized product and data science skills remain hard to come by.”

Founders said that vice presidents of engineering in particular are seen as one of a startup’s most critical hires. Singapore-based startups at Series B and upward paid base monthly salaries ranging from $7,500 to $10,000, with equity compensation from 0.3% to 1.2%. In Indonesia, base salaries for engineering VPs ranged from $2,800 to $7,100 depending on the stage of company, and in Vietnam, early stage companies paid on average $1,000 to $5,000. That amount increased to $5,000 to $6,000 after raising Series A funding, and $8,000 to $10,000 for companies at Series B stage and above.

The competition for top tech talent is also reflected in C-level compensation. The report found that chief executive officers tend to hold more equity in their startups, but chief technology officers consistently have higher median base salaries, “suggesting that CEOs are often willing to take a pay cut in favor of their technical counterparts, who are typically highly valued and considered scarce assets to the company.”

Based on combined data from Singapore, Vietnam and Indonesia, CEO’s median salary increased from $2,600 a month at the $0 to $10 million funding stage, to $6,000 a month at $5 million to $10 million in funding. In comparison, at the same funding stages, CTO’s median salary increased from $3,300 to $7,550 respectively. CEO at startups with funding up to $5 million owned between 15% to 100% of their company’s equity, while the average ownership of CTOs at that stage is 19%.

Cash versus equity

Another noteworthy finding is that less than 32% of tech talent surveyed by Monk’s Hill Ventures and Glints are being compensated in equity. Founders said employees, especially junior-to-mid level hires, still prefer cash. But this is changing as founders spend more time educating their teams about the benefits of equity, and some startups are now also offering annual wage supplements, bonuses, restricted stock units or employee stock ownership plans.

Some founders reported that executives who have worked in the American or Singaporean startup ecosystems are keener on equity options, but in general, there needs to be more startup exits in Southeast Asia for candidates to become open to equity.

Before co-founding Monk’s Hill Ventures, Peng Ong was a venture partner at GSR Ventures in China. “In 2010, in that time frame, there were the same issues there. People wanted cash. Fast forward to three years later, when the IPOs started to happen, all that changed. People wanted options,” Ong told TechCrunch. He said that the same shift is gradually starting to happen in Southeast Asia, thanks to Sea Group and Razer’s IPOs.

31 Mar 2021

Monk’s Hill Ventures and Glints on how Southeast Asian startups can cope with the region’s talent crunch

A lot has changed since Monk’s Hill Ventures released its first report on tech compensation in Southeast Asia five years ago, with base salaries and competition for top talent jumping dramatically. But one thing has remained the same since 2016: startup compensation data, including information about base pay, bonuses and stock options, is still hard to find. To get more data for its latest Southeast Asia Tech Talent Compensation report, which covers startup hiring in Singapore, Indonesia and Vietnam, Monk’s Hill Ventures teamed up with Glints, one of its portfolio companies.

Glints is a recruitment platform that claims 4 million users each month and is used by 30,000 organizations. The report analyzed more than 1,000 data points from Glints’ proprietary database, including job advertisements and placements made through 2020, and surveyed 175 employees in both technical and non-technical roles. It also includes interviews with more than 20 founders, including from Bot MD, Carousell, Horangi, the Asianparent and Ninja Van. The full report can be downloaded here.

The report focused on Singapore, Indonesia and Vietnam because they are three of the fastest-growing markets in Southeast Asia. It found that startups are dealing with several major shifts at the same time. There are more Southeast Asian startups maturing into late stage, but at the same time, large American and Chinese tech companies are setting up regional operations, including TikTok, Tencent, Alibaba and Zoom. This means compensation packages are being driven up and startups face a talent crunch, especially in Singapore. Most of the founders interviewed by Monk’s Hill Ventures and Glints said that base salaries have at least doubled since 2016.

Going remote even before the pandemic

But the range of salaries and talent pool varies widely between Southeast Asian countries, and as a result, tech startups can build strong teams with a regionally distributed strategy. For example, this can look like an engineering team in Vietnam, data science team in Singapore and product management team in Indonesia. Vietnam had the highest salary differences between senior and junior roles, for both tech and non-tech talent, compared to Singapore and Indonesia, which the report said means there is “strong potential for upward salary growth within the Vietnamese tech sector.”

Oswald Yeo, co-founder and chief executive officer of Glints, told TechCrunch that many startups were building regionally distributed engineering hubs before COVID-19 because there was simply not enough talent in Singapore. Now even more founders have become open to remote teams because of the pandemic. But having teams in different countries doesn’t just address the talent crunch. It also lays the groundwork for regional expansion.

“Commercially in Southeast Asia, you can’t stay in a single market unless it’s maybe Indonesia,” said Yeo. “If you stay only in Singapore, Malaysia or even Vietnam, you will not be a large enough business and make the impact you want to make. A lot of startups have to venture out, so they end up having commercial teams in each market anyway and then it’s very normal for them to build product and tech teams in those markets.”

Competing for specialized skills

The report found that tech roles, including product, data science and engineering, earn 54% more than non-technical roles, like marketing, operations or finance. But the base salary between product and data science roles over non-technical roles was one to two times higher than for engineering, suggesting that “while engineering skills are becoming more common across the region, specialized product and data science skills remain hard to come by.”

Founders said that vice presidents of engineering in particular are seen as one of a startup’s most critical hires. Singapore-based startups at Series B and upward paid base monthly salaries ranging from $7,500 to $10,000, with equity compensation from 0.3% to 1.2%. In Indonesia, base salaries for engineering VPs ranged from $2,800 to $7,100 depending on the stage of company, and in Vietnam, early stage companies paid on average $1,000 to $5,000. That amount increased to $5,000 to $6,000 after raising Series A funding, and $8,000 to $10,000 for companies at Series B stage and above.

The competition for top tech talent is also reflected in C-level compensation. The report found that chief executive officers tend to hold more equity in their startups, but chief technology officers consistently have higher median base salaries, “suggesting that CEOs are often willing to take a pay cut in favor of their technical counterparts, who are typically highly valued and considered scarce assets to the company.”

Based on combined data from Singapore, Vietnam and Indonesia, CEO’s median salary increased from $2,600 a month at the $0 to $10 million funding stage, to $6,000 a month at $5 million to $10 million in funding. In comparison, at the same funding stages, CTO’s median salary increased from $3,300 to $7,550 respectively. CEO at startups with funding up to $5 million owned between 15% to 100% of their company’s equity, while the average ownership of CTOs at that stage is 19%.

Cash versus equity

Another noteworthy finding is that less than 32% of tech talent surveyed by Monk’s Hill Ventures and Glints are being compensated in equity. Founders said employees, especially junior-to-mid level hires, still prefer cash. But this is changing as founders spend more time educating their teams about the benefits of equity, and some startups are now also offering annual wage supplements, bonuses, restricted stock units or employee stock ownership plans.

Some founders reported that executives who have worked in the American or Singaporean startup ecosystems are keener on equity options, but in general, there needs to be more startup exits in Southeast Asia for candidates to become open to equity.

Before co-founding Monk’s Hill Ventures, Peng Ong was a venture partner at GSR Ventures in China. “In 2010, in that time frame, there were the same issues there. People wanted cash. Fast forward to three years later, when the IPOs started to happen, all that changed. People wanted options,” Ong told TechCrunch. He said that the same shift is gradually starting to happen in Southeast Asia, thanks to Sea Group and Razer’s IPOs.

30 Mar 2021

Amazon partners with Seraphim on AWS accelerator for space startups

Amazon will soon be a big part of the space economy in the form of its Kuiper satellite internet constellation, but here on Earth its ambitions are more commonplace: get an accelerator going. They’ve partnered with space-focused VC outfit Seraphim Capital to create a 4-week program with (among other things) a $100,000 AWS credit for a carrot.

Applications are open now for the AWS Space Accelerator, with the only requirement that you’re aiming for the space sector and plan to use AWS at some point. 10 will be accepted; you have until April 21 to apply.

The program sounds fairly straightforward: a “technical, business, and mentorship” deal where you’ll likely learn how to use AWS properly, get some good tips from the AWS Partner Network and other space-focused experts on tech, regulations, and security, then rub shoulders with some VCs to talk about that round you’re putting together. (No doubt Seraphim’s team gets first dibs, but there doesn’t appear to be any strict equity agreement.)

“Selected startups may receive up to $100,000 in AWS Activate credit,” the announcement says, which does hedge somewhat, but probably legal made them put that in.

There are a good amount of space-focused programs out there, but not nearly enough to cover demand — there are a lot of space startups! And they often face a special challenge of being highly technical, have customers in the public sector, and need rather a lot of cash to get going compared with your average enterprise SaaS.

We’ll understand more about the program once the first cohort is announced, likely not for at least a month or two.

30 Mar 2021

LinkedIn confirms it’s working on a Clubhouse rival, too

Clubhouse’s list of competitors is growing. LinkedIn has now confirmed it’s also testing a social audio experience in its app which would allow creators on its network to connect with their community. Unlike the Clubhouse rivals being built by Facebook and Twitter, LinkedIn believes its audio networking feature will be differentiated because it will be connected with users’ professional identity, not just a social profile. In addition, the company has already built out a platform that serves the creator community, which today has access to tools like Stories, LinkedIn Live video broadcasting, newsletters and more.

And just today, LinkedIn formalized some of its efforts in this area with the launch a new “Creator” mode that lets anyone set their profile as one that can be followed for updates, like Stories and LinkedIn Live videos, for example.

This focus on creators puts LinkedIn on competitive footing in terms of expanding its own Clubhouse rival, compared with other efforts by Facebook, Twitter, Telegram, or Discord — all of which have their own audio-based networking features in various stages development at this time.

Though Twitter’s Clubhouse rival, Twitter Spaces, is already live in beta testing, its full set of creator tools have yet to arrive. In fact, it was only last month that Twitter announced its plans for a larger creator subscription platform via a new “Super Follow” feature, for instance. And it only this year entered the newsletter space via an acquisition. Facebook, meanwhile, has historically offered a number of creator-focused features, but has just recently gotten invested in tools like newsletters.

LinkedIn says its development of an audio-based networking feature came about because its members and creatives have been asking for more ways to communicate on its platform.

“We’re seeing nearly 50% growth in conversations on LinkedIn reflected in stories, video shares, and posts on the platform,” a LinkedIn spokesperson said, when confirming its audio feature’s development. “We’re doing some early tests to create a unique audio experience connected to your professional identity. And, we’re looking at how we can bring audio to other parts of LinkedIn such as events and groups, to give our members even more ways to connect to their community,” they said.

As a result of creators’ interest in this space, the company moved quickly to develop its own Clubhouse-like feature, where there’s a stage showcasing the room’s speakers and a set of listeners below. There are also tools to join and leave the room, react to comments, and request to speak, according to screenshots of the interface first discovered in the LinkedIn Android app by reverse engineer Alessandro Paluzzi.

Note that Paluzzi populated the user interface with his own profile icon, shown in the image he tweeted. That is not part of the LinkedIn mockup. Instead, LinkedIn shared its own conceptual UX mockup of its in-room experiences with TechCrunch, which shows a more fleshed out example of how the feature may look at launch.

Image Credits: LinkedIn

LinkedIn believes that because the audio experience will be connected with users’ professional identities, they’ll feel comfortable speaking, commenting and otherwise engaging with the content, the company told TechCrunch. It will also be able to leverage its existing investment in moderation tools built for other features — like LinkedIn Live — to help to address any concerns over inappropriate or harmful discussions, like those that have already plagued Clubhouse.

“Our priority is to build a trusted community where people feel safe and can be productive,” a spokesperson noted. “Our members come to LinkedIn to have respectful and constructive conversations with real people and we’re focused on ensuring they have a safe environment to do just that,” they said.

Plus, LinkedIn says that audio networking makes for a natural extension of other areas, like Groups and Events — areas for networking that have continued to grow, and particularly during the pandemic.

In 2020, some 21 million people attended an event on LinkedIn, and overall LinkedIn sessions increased by 30% year-over-year. The company’s 740 million global members also last year built community, had conversations, and shared knowledge, with 4.8 billion connections made.

Like many companies which saw a pandemic boost, LinkedIn believes the pandemic only accelerated the natural progression towards online networking, remote work, and virtual events, which were already in place before lockdowns. For example, LinkedIn says that more than 60% of its members were working remotely by the end of 2020, versus 8% before the pandemic. LinkedIn believes the shift will stick, as more than half the world’s workforce is expected to continue working from home at least some of the time, even after the pandemic comes to an end.

That leaves room for new forms of online networking to grow, as well, including audio experiences.

LinkedIn doesn’t yet have an exact timeframe for its launch of the audio networking feature, but says it will begin beta testing soon.

30 Mar 2021

Daily Crunch: Google starts testing its cookie alternative

Google tries out new ad targeting technology, PayPal adds cryptocurrency support and Substack raises additional funding. This is your Daily Crunch for March 30, 2021.

The big story: Google starts testing its cookie alternative

Google announced today that it has begun rolling out a new technology called Federated Learning of Cohorts (FLoC) in a developer trial. FLoC is meant to serve as an alternative to personally identifiable cookies (which are being phased out by Google and other platforms), with Google analyzing your web browsing behavior and grouping you with other people who have similar interests, for ad-targeting purposes.

The trial is starting out in a number of geographies, including the United States — but not in Europe, where there are concerns about compliance with Europe’s GDPR privacy regulations.

The tech giants

YouTube tests hiding dislike counts on videos — The company says it will run a “small experiment” with different designs that hide dislike counts, but not the “dislike” button itself.

Ballot counting for Amazon’s historic union vote starts today — Amazon’s warehouse in Bessemer, Alabama has become ground zero for one of the most import labor efforts in modern American history.

PayPal’s new feature allows US consumers to check out using cryptocurrency — The feature expands on PayPal’s current investments in the cryptocurrency market.

Startups, funding and venture capital

Celebrity video request site Cameo reaches unicorn status with $100M raise — Cameo has been building a good deal of steam in recent years, but it also got a major boost amidst the pandemic.

Substack confirms $65M raise, promises to ‘rapidly’ expand its financial backing of newly independent writers — Substack did not provide material new growth metrics, instead saying that it has “more than half a million people” paying for writers on its network.

NFT art marketplace SuperRare closes $9M Series A — SuperRare launched its art platform in 2018, since then it has differentiated by maintaining a closed early access platform, closely curating the art that’s sold.

Advice and analysis from Extra Crunch

The Tonal EC-1 — Remember our deep dives into the history, businesses and growth of Patreon, Niantic, Roblox, Kobalt and Unity? We’re bringing the format back with an in-depth, multi-part look at fitness startup Tonal.

Is Substack really worth $650M? — More thoughts on Substack’s finances.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Everything else

A trove of imported console games vanish from Chinese online stores — A handful of grey market videogame console vendors on Taobao stopped selling and shipping this week.

Applications for Startup Battlefield at TC Disrupt 2021 are now open — TechCrunch is on the hunt for game-changing and ground-breaking startups from around the globe to feature in Startup Battlefield during TechCrunch Disrupt 2021 this fall.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

30 Mar 2021

Apple Maps adds COVID-19 travel guidance for over 300 airports worldwide

Apple has updated its native Maps app with more helpful information designed to assist with travel while mitigating the spread of COVID-19. Apple Maps on iPhone, iPad and Mac will now show COVID-19 health measure information for airports when searched via the app, either through a link to the airport’s own COVID-19 advisory page, or directly on the in-app location card itself.

The new information is made available through a partnership with the Airports Council International, and provides details on COVID-19 safety guidelines in effect at over 300 airports worldwide. The type of information provided includes requirements around COVID-19 testing, mask usage, screening procedures and any quarantine measures in effect, and generally hopes to help make the process of travelling while the global pandemic continues, and as vaccination programs and other counter-efforts are set to prompt a global travel recovery.

Earlier this month, Apple also added COVID-19 vaccination locations within the U.S. to Apple Maps, which can be found when searching either via text, with Siri, or using the ‘Find nearby’ location-based feature. Last year, the company added testing sites in various locations around the world, and added COVID-19 information modules to cards for other types of businesses.

30 Mar 2021

Apple Maps adds COVID-19 travel guidance for over 300 airports worldwide

Apple has updated its native Maps app with more helpful information designed to assist with travel while mitigating the spread of COVID-19. Apple Maps on iPhone, iPad and Mac will now show COVID-19 health measure information for airports when searched via the app, either through a link to the airport’s own COVID-19 advisory page, or directly on the in-app location card itself.

The new information is made available through a partnership with the Airports Council International, and provides details on COVID-19 safety guidelines in effect at over 300 airports worldwide. The type of information provided includes requirements around COVID-19 testing, mask usage, screening procedures and any quarantine measures in effect, and generally hopes to help make the process of travelling while the global pandemic continues, and as vaccination programs and other counter-efforts are set to prompt a global travel recovery.

Earlier this month, Apple also added COVID-19 vaccination locations within the U.S. to Apple Maps, which can be found when searching either via text, with Siri, or using the ‘Find nearby’ location-based feature. Last year, the company added testing sites in various locations around the world, and added COVID-19 information modules to cards for other types of businesses.

30 Mar 2021

Free Extra Crunch membership included with TC Early Stage tickets

TechCrunch Early Stage is coming up this week, and all attendees can get 3 months of free access to Extra Crunch as a part of a ticket purchase. Extra Crunch is our members-only community focused on founders and startup teams, and it features over 100 exclusive articles per month. 

Head here to buy your ticket to TC Early Stage

Extra Crunch unlocks access to our weekly investor surveys, private market analysis, and in-depth interviews with experts on fundraising, growth, monetization and other core startup topics. Get feedback on your pitch deck through Extra Crunch Live, and stay informed with our members-only Extra Crunch newsletter. Other benefits include an improved TechCrunch.com experience and savings on software services from AWS, Crunchbase, and more.

Learn more about Extra Crunch benefits here, and buy your TC Early Stage tickets here

What is TC Early Stage? 

TC Early Stage is a two-day virtual event where early-stage founders can take part in highly interactive group sessions with top investors and ecosystem experts. This includes everything from fundraising and operations to product lifecycle and recruiting.

The event will take place April 1-2, and we’d love to have you join. View the event agenda here, and purchase tickets here

Once you buy your TC Early Stage pass, you will be emailed a link and unique code to claim the free trial of Extra Crunch.

Already bought your TC Early Stage ticket?

Existing pass holders will be emailed with information on how to claim the free 3 months of Extra Crunch membership. All new ticket purchases will receive information over email immediately after the purchase is complete.

Already an Extra Crunch member?

We’re happy to extend a free 3 months of access to existing users. Please contact extracrunch@techcrunch.com, and mention that you are existing Extra Crunch members who bought a ticket to TC Early Stage. 

What if I buy a ticket to both Early Stage 1 and 2?

You get 6 months of free access. 

30 Mar 2021

Free Extra Crunch membership included with TC Early Stage tickets

TechCrunch Early Stage is coming up this week, and all attendees can get 3 months of free access to Extra Crunch as a part of a ticket purchase. Extra Crunch is our members-only community focused on founders and startup teams, and it features over 100 exclusive articles per month. 

Head here to buy your ticket to TC Early Stage

Extra Crunch unlocks access to our weekly investor surveys, private market analysis, and in-depth interviews with experts on fundraising, growth, monetization and other core startup topics. Get feedback on your pitch deck through Extra Crunch Live, and stay informed with our members-only Extra Crunch newsletter. Other benefits include an improved TechCrunch.com experience and savings on software services from AWS, Crunchbase, and more.

Learn more about Extra Crunch benefits here, and buy your TC Early Stage tickets here

What is TC Early Stage? 

TC Early Stage is a two-day virtual event where early-stage founders can take part in highly interactive group sessions with top investors and ecosystem experts. This includes everything from fundraising and operations to product lifecycle and recruiting.

The event will take place April 1-2, and we’d love to have you join. View the event agenda here, and purchase tickets here

Once you buy your TC Early Stage pass, you will be emailed a link and unique code to claim the free trial of Extra Crunch.

Already bought your TC Early Stage ticket?

Existing pass holders will be emailed with information on how to claim the free 3 months of Extra Crunch membership. All new ticket purchases will receive information over email immediately after the purchase is complete.

Already an Extra Crunch member?

We’re happy to extend a free 3 months of access to existing users. Please contact extracrunch@techcrunch.com, and mention that you are existing Extra Crunch members who bought a ticket to TC Early Stage. 

What if I buy a ticket to both Early Stage 1 and 2?

You get 6 months of free access. 

30 Mar 2021

Amazon acquires Indian retail startup Perpule

Amazon has acquired a startup in India that is helping offline stores go online, the e-commerce group’s latest attempt to make inroads in the world’s second most populous nation where brick and mortar continue to drive more than 95% of sales.

The American e-commerce group said on Tuesday evening that it has acquired Perpule, a four-year-old startup. A regulatory filing showed Amazon Technologies paid $14.7 million to acquire the Indian startup in an all-cash deal. The company is expected to spend an additional $5 million or so to compensate Perpule’s employees.

Perpule, which had raised $6.36 million (per insight platform Tracxn), offers a mobile payments device (point of sale machine) to offline retailers to help them accept digital payments and also establish presence on various mini app stores including those run by Paytm, PhonePe, and Google Pay in India.

“Perpule has built an innovative cloud-based POS offering that enables offline stores in India to better manage their inventory, checkout process, and overall customer experience,” an Amazon spokesperson said in a statement.

“We are excited to have the Perpule team join us to focus on providing growth opportunities for businesses of all sizes in India while raising the bar of the shopping experience for Indian customers.”

Founded in late 2016, the Indian startup’s first product was focused on helping customers avoid queues at super chains such as Shoppers Stop, Spar Hypermarket, Big Bazaar, and More. But the product, said Abhinav Pathak in a recent interview, wasn’t scaling, which is when Perpule pivoted.

The Bangalore-based startup — which counts Prime Venture Partners, Kalaari Capital, and Raghunandan G (founder of neobank Zolve) among its investors — has further expanded in recent years, launching products like StoreSE, which enables a business to support group ordering.

Last year, it also expanded geographically; bringing its offerings to Southeast Asian markets including Indonesia, Malaysia, Thailand, Singapore, and Vietnam.

Amazon has aggressively engaged with physical stores in India in recent years, using their vast presence in the nation to expand its delivery network and warehouses and even just relying on their inventory to drive sales.

The company’s push into physical retail comes as Flipkart, and Reliance Jio Platforms (backed by Facebook and Google), which last year raised over $20 billion, also race to capture this market. The acquisition of Perpule comes less than a week after Google backed DotPe, a startup that offers several similar products.

These neighborhood stores offer all kinds of items, are family-run and pay low wages and little to no rent. Because they are ubiquitous — there are more than 30 million neighborhood stores in India, according to industry estimates — no retail giant can offer a faster delivery. And on top of that, their economics are often better than most of their digital counterparts.