Author: azeeadmin

08 Mar 2021

The path forward for essential workers

Gig workers and warehouse workers have become essential in a pandemic-ravaged economy. In California, a law went into effect earlier this year that makes gig workers independent contractors. Meanwhile, Amazon warehouse workers in Alabama are actively seeking to form a union to ensure better protections at the workplace.

At TC Sessions: Justice, I spoke with Gig Workers Collective co-founder and organizer Vanessa Bain, The Congress of Essential Workers founder and former Amazon warehouse worker Christian Smalls and National Council for Occupational Safety and Health Co-Executive Director Jessica E. Martinez about what’s next for gig workers and tech’s contractor workforce, and what battles lie ahead for these essential workers.


On the Amazon union drive

Amazon warehouse workers in Bessemer, Alabama are in the midst of a historic union drive. Smalls, who was fired from his job at an Amazon warehouse in Staten Island last year after speaking out about the lack of personal protective equipment, told me he recently spent a few days in Bessemer.

The building opened up when Coronavirus started. When New York City became the epicenter, that’s when Bessemer facility opened up. So the union got a head start on talking to workers. So that’s a gem for anybody or any union that plans on trying to unionize the building — that you have a facility in your community that’s about to open up, when opening, that’s the best time to connect with workers. That’s what happened last year. And as a result, the workers had seen what happened to the workers that were unprotected and they don’t want that. They want better for themselves. And they rightfully desrve that, especially in Alabama. It’s a right to work state, a state with no state minimum, obviously a red state. So I think it’s a lot of intangibles against them. But these workers now see the window of opportunity for change systemically. (Timestamp: 4:40)

Meanwhile, President Biden recently came out in support of the unionizing efforts in Bessemer.

I would hope that he is a man of his word. He’s a pro-union guy. He ran his campaign off of that, saying he’s a union guy and unions need to be strong, and he supports unions all the way. It was powerful to see that the President, the man, the highest plateau in the country, support the union. (Timestamp: 13:11)

[…] But once again, like Vanessa said, I don’t put all my eggs in that basket either. I just want to hold him accountable. Make sure that, you. know, we see this all the way through to the end. Even if Alabama is not successful, if we were to try again, in other locations, other parts of the country, that we have the support of the highest power in the country, that is the most powerful thing that will resonate with workers. So it’s good to see that it’s happening now. (Timestamp: 14:17)


On the effects of Prop 22

Already, Prop 22 has affected industries outside of tech. In December, supermarket chain Albertsons began replacing delivery drivers with contractors and hundreds of employees in California were swapped for DoorDash workers, Bloomberg reported. Meanwhile, tech companies have spoken about implementing Prop 22-like legislation in other parts of the country. Martinez described how some California residents who voted to pass Prop 22 thought they were supporting workers for better access to rights.

And unfortunately, you have workers who have possibly died. We have a California rideshare driver who died from COVID-19 last month. His independent classification means his family will receive no workers’ compensation. That is a huge impact to workers and the reality of how it impacts day to day life for workers and in the midst of a pandemic. So I share that, because Prop 22 sets the tone, again, for what could happen nationally. (Timestamp: 17:00)

Meanwhile, Bain said she sees the passing of Prop 22 as a failure of “our entire structure of economy.”

And we have really allowed tech to run rampant under this pretense that somehow it’s innovative, and especially within the gig economy. I mean, it’s the opposite of innovative, right? Like it’s feudalism on your phone, right? It’s 1-800 dial listserv. So it’s like, they’re not doing anything new that justifies creating an entirely different classification of labor than existed before, which is what Prop 22 did, right? It literally created this category of marketplace contractor that retains neither the protections of an independent contractor nor an employee. And allowing, you know, companies to write their own laws in this way is a systemic failure. (Timestamp: 18:57)


On the PRO Act

There’s legislation in the U.S. Senate right now that aims to make it easier for workers to organize and form unions in the country. The Protecting the Right to Organize Act seeks to change labor laws in favor of giving workers more power.

Bain spoke about the importance of getting the PRO Act across the line in light of the passing of Prop 22 in California.

These things shouldn’t be at the mercy of who happens to be, you know, held to a position. These are things that should be codified and enshrined really in law. And things that should be consistent and stable protections that people can rely on and count on. (Timestamp: 20:22)

Martinez explained how the PRO Act aligns with the work she’s doing at COSH. The organization recently released a national agenda for worker safety and health, along with some recommendations.

We want stronger safety laws, tougher enforcement, including a mandatory emergency standard to prevent the spread of infectious disease. And again, this is federally so if there is an ETS or an emergency [temporary] standard pass, it applies all over and impacts all kinds of workers, stronger protections against retaliation. (Timestamp: 07:53)

Martinez added:

Employers will funnel resources to try to scare tactics to scare workers from organizing, demanding safer workplaces, job security, and so forth. [The agenda] also includes workers are included in all policy decisions. We believe strongly that workers, more than anyone, understand the job, know the solutions and controls to health and safety issues, and also equity and Inclusion to end the misclassification and better protections for temporary gig workers. Paid sick and family leave for workers also worker centered health protocols, including health for high risk workers and getting access to vaccines. And we want to confront the workplace effects of climate change. Finally, also prevent chemical catastrophes and harmful exposure. […] With that said, this is not working in isolation. It works in collaboration with laws, we’re hoping that will pass, such as the PRO Act, allowing workers to gain bargaining power when organizing, essentially giving them the ability to negotiate with the employer get access to benefits again, such as some job security paid sick leave workers comp and so forth. (Timestamp: 8:23)

You can read the entire transcript here.

08 Mar 2021

Attend TechCrunch’s free virtual Miami meetup on March 11

TechCrunch is hosting a small virtual meetup this Thursday centered around Miami. We hope you can attend. It’s free.

This is our first (virtual) field trip to Miami. Even though we can’t be there physically right now, it’ll sure feel like we are. All lights will be shining on the Magic City. The area is quickly transforming thanks to active investors, interesting companies, a Twitter-proficient mayor and beautifully scenic living.

If you’re interested in what’s happening in Miami in general, seeking out a new, up-and-coming city to live in, looking for cool companies and talented founders to invest in, then you’ll want to register and drop March 11 on your calendar. This is a virtual event, but space is still limited, so register early.

Here’s just some of what you can expect:

  • Networking – It’s what you can always count on us for. Companies are started and deals get done at TechCrunch events (yes, even the virtual ones!).
  • Pitch-off – We’re going to tap into the local tech scene in Miami and bring on some VCs to take a look at  your pitches. They’ll give you feedback live from the stage. Sign up to pitch by filling out this form.
  • Panels – Meet the movers and shakers up close and personal. Hear about their journey, ask them questions and find out what’s special to them about Miami.

All along the way we’ll be asking for your feedback by way of polls, Q&As and surveys. We want to hear from everyone who lives in the birthplace of sunscreen, and we’re looking to you for suggestions on folks who should be getting all of the attention we can throw at them on March 11. Drop suggestions in the comments below.

It’s going to be one to remember, and it’s the perfect setup for when we can safely crash the city in person again!

08 Mar 2021

Equity Monday: More money for fintech, Deliveroo’s IPO, and AI startups

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines.

This is Equity Monday, our weekly kickoff that tracks the latest private market news, talks about the coming week, digs into some recent funding rounds and mulls over a larger theme or narrative from the private markets. You can follow the show on Twitter here and myself here — and make sure to check out our Friday show that featured the Square-Tidal deal, some recent IPOs, and some super-neat rounds.

Much like today’s show, if I am being honest. Here’s the rundown:

A packed kickoff to what promises to be a packed week!

Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday at 6:00 AM PST, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts!

08 Mar 2021

McAfee sells enterprise biz to Symphony Technology Group for $4B

Security firm McAfee announced this morning that will be selling its enterprise business to a consortium led by the private equity firm Symphony Technology Group for $4 billion.

It should pair well with RSA, another enterprise-focused security company the private equity firm purchased last February for $2 billion.

McAfee President and Chief Executive Officer, Peter Leav says that his company has decided to direct the firm’s resources to the consumer side of the business. “This transaction will allow McAfee to singularly focus on our consumer business and to accelerate our strategy to be a leader in personal security for consumers,” he said in a statement.

The company has been some moves in the last year, returning to the public markets after a decade as a private company. In January, the company reportedly laid off a couple of hundred employees and shut down its software development center in Tel Aviv.

Although Symphony did not point directly to the RSA acquisition, the two investments create a large combined legacy security business for the firm, both of which have strong brand recognition, but might have lost some of their edge to more modern competitors in the marketplace.

Looking at McAfee’s latest earning’s report, Q42020, which the company reported on February 24, 2021, the consumer business grew at a much brisker rate than the enterprise side of the house. The former was up 23% YoY, while the latter grew at a far slower 5% rate.

As for the entire year, the company reported $2.9 billion in total FY2020 revenue, up 10% YoY. That broke down to $1.6 billion in consumer net revenue up 20% YoY, and $1.3 billion in enterprise net revenue, an increase of just 1% for the full year.

The company has a complex history, starting life in the 1980s selling firewall software. It eventually went public before being purchased by Intel for $7.7 billion in 2010 and going private again. In 2014, the company changed names to Intel Security before Intel sold a majority stake it to TPG in 2017 for $4.2 billion and changed the name back to McAfee.

The transaction is expected to close by the end of this year subject to regulatory oversight.

08 Mar 2021

PayPal to acquire cryptocurrency custody startup Curv

PayPal has announced that it plans to acquire Curv, a cryptocurrency startup based in Tel Aviv, Israel. Israeli newspaper Calcalist originally reported the move. And PayPal has now made an official announcement.

Curv is a cryptocurrency custody company, which means that it helps you store your crypto assets securely. The company operates a cloud-based service that lets you access your crypto wallets.

Curv also lets you set up sophisticated policies so that the new intern cannot withdraw crypto assets without some sort of approval chain. Similarly, you can create allow lists so that regular transactions can go through more easily.

Behind the scenes, Curv uses multi-parti computation to handle private keys. When you create a wallet, cryptographic secrets are generated on your device and on Curv’s servers. Whenever you’re trying to initiate a transaction, multiple secrets are used to generate a full public and private key.

Secrets are rotated regularly and you can’t do anything with just one secret. If somebody steals an unsecured laptop, a hacker cannot access crypto funds with the information stored on this device alone.

As you can see, Curv isn’t a cryptocurrency wallet for end users. The company offers its services to exchanges, brokers and over-the-counter desks. If you’re running a fund and you plan on buying a large amount of cryptocurrencies, you could also consider using Curv.

Finally, financial institutions that are looking for a solution to store digital assets and diversify their balance sheet could also work with Curv.

PayPal says that the Curv team will join the cryptocurrency group within PayPal. The payment giant has been gradually rolling out cryptocurrency products. It has partnered with Paxos so that users in the U.S. can buy, hold and sell cryptocurrencies from their PayPal account.

In the near future, PayPal also plans to let you buy and sell items using cryptocurrencies. During its most recent earnings release, the company also said that it plans to launch cryptocurrency products in other countries and in Venmo, the consumer fintech super app owned by PayPal.

Terms of the deal are undisclosed and the transaction should close at some point during the first half of 2021. Calcalist reported that PayPal was paying between $200 million and $300 million for the acquisition. A person close to the company says that the transaction was under $200 million. I guess we’ll find out what happened exactly in the next earnings release.

08 Mar 2021

The rise of the tech workers union and what comes next

While not entirely non-existent, the union has been an elusive phenomenon in Silicon Valley. More recently, however, big names like Google and Kickstarter have taken key steps toward forming unions, as have smaller startups like Glitch, which made history this week by signing a collective bargaining agreement – the first team of software engineers to do so. Amazon warehouse workers in Alabama, meanwhile, are currently on the cusp of forming their own historic union. In this panel from TC Sessions: Justice, we discuss how we got here, what comes next and steps tech employees can take.


On Why Now?

As has been the case with management throughout history, tech companies have long fought tooth and nail against labor organizing. Over the course of the last couple of years, however, we may have seen something of a critical mass that could represent the beginnings of a sea change for the industry.

Redwine: It seems like tech workers are reacting to some of the maturity of tech and the expansion of the platforms that we all work on, and also more worker instability in general in the US, especially. I think it’s sort of a response that workers are becoming more formal in their organizing efforts. (Timestamp: 1:08)

Parul Koul (Google):

Koul: A variety of tactics and strategies have been tried, and we’ve been able to analyze the successes and failures of past movements and arrive at a point where we’ve developed enough institutional and organizational knowledge to try something new and – in some ways – more complex. (Timestamp: 3:25)


On Whether The Pandemic Will Spur More Organizing

Covid-19 has radically transformed where – and how – we work. It’s upended many industries and cause millions to lose jobs. Could the pandemic prove to be yet another inflection point for a growing movement.

Koul: In our case, what we saw was companies moving to work from home and then, in certain categories of employees, not really receiving the same benefits […] whether it’s a stipend to buy equipment or even having the benefit from working from home […] We also saw a mass movement and social and political protests against police brutality erupt right in the middle of the pandemic. For me, and many other organizers at Google, it really galvanized us to do something and respond to that in the streets and in our own way. (Timestamp: 6:56)


On How – or if – Unions Can Protect Against Layoffs

For many industries, layoffs have become all but an inevitability during the pandemic. In a number of the aforementioned cases, they’ve continued even in the wake of employee unionizing. Ultimately, how much protection does a union give workers against layoffs?

Reckers: Kickstarter won its union on February 18, 2020. The pandemic hit in mid-March. The company announced that they were going to have pretty massive layoffs in early-April. That was a very difficult time. We looked at the numbers and did see that a number of the people they were proposing to layoff were advocates for the union or union members. That was very hard to stomach. What happens, though – and where the union comes into play – is that the company was not able to just lay people off like that. Especially under the terms that they wanted to impose unilaterally, without any consultation with staff. The difference was that when the company proposed these layoffs, because there was already a union in place, Kickstarter had to negotiate with the group of employees about the terms of that layoff. (Timestamp: 9:10)


On How to Get Started

First steps toward unionization are often difficult in an environment where organizing is frowned upon management. Many early conversations happen after hours and off-the-clock for fear of repercussion. This can be doubly difficult in an environments like white collar workers tech company, where some employees don’t tacitly understand the benefits of organizing.

Reckers: You can best support each other by getting into conversations with your coworkers and understanding what’s been going on with them. The first question I often get from people is how to first start having conversations. I think that’s a challenge, especially since we’re not taught how to do that. But starting a conversation about what their experiences have been like at the organization or company, how long they’ve been there, how has there changed? What did they want to see when they were hired? What sort of workplace were they looking for? And how can we make sure that we have some way of achieving that? (Timestamp: 24:04)


On Whether Expressions of Support From Management Are Always Positive

Management often adopts the narrative that they support unions following hard fought battles. In the wake of support from certain tech executives and political leaders like Joe Biden, the question arises about whether such sentiments can ultimately have negative repercussions for organizing.

Redwine: First and foremost, it’s really important to remember that the things that people in power say do not matter. All of the power that you have doesn’t come from people at the top giving it to you. It comes from linking arms with the people next to you and taking that power and influence for yourself. (Timestamp: 28:27)

You can read the entire transcript here.

08 Mar 2021

Last-mile delivery robotics company Refraction AI raises $4.2M

Ann Arbor-based Refraction AI announced today that it has raised a $4.2 million seed round. The startup, which debuted on the TechCrunch Sessions: Mobility stage back in 2019, was founded by a pair of University of Michigan professors (Matthew Johnson-Roberson — now CTO — and Ram Vasudevan) seeking to solve a number of issues posed by many delivery robots.

With an initial prototype built on a bicycle foundation, the company’s REV-1 robot is designed to operate in bike lanes and roads, rather than the standard sidewalk ‘bot. The different approach allows the robot to travel at higher speeds (topping out at 15 miles per hour) and removes some of the messy pedestrian-dodging issues that come with sidewalk use (while introducing some new ones on that narrow sliver of asphalt shared by cyclists).

Refraction is currently testing a small fleet in its native Ann Arbor. The seed round, led by Pillar VC, will be used for R&D, expanding the company’s reach and recruiting more customers, with a focus on grocery store and restaurant deliveries. Other investors include, eLab Ventures, Osage Venture Partners, Trucks Venture Capital, Alumni Ventures Group, Chad Laurans and Invest Michigan.

Another key differentiator is the use of cameras, versus LIDAR. The decision comes with some technological trade-offs, but benefits include a lower price point and the ability for the company to more quickly scale its fleet. The technology is also not easily districted by weather conditions encountered in the upper midwest, though it has limitations, too. As the company puts it, if you’re not comfortable walking out in it, the robot probably won’t be, either.

“Our platform uses technology that exists today in an innovative way, to get people the things they need, when they need them, where they live,” CEO Luke Schneider said in a release tied to the news. “And we’re doing so in a way that reduces business’ costs, makes roads less congested, and eliminates carbon emissions.”

With this new funding, the company plans to expand operations beyond its native Ann Arbor, though no additional test markets have been announced.

08 Mar 2021

Amazon expands its food delivery service across Bangalore

Amazon said on Monday it has expanded its food delivery service, called Amazon Food, across 62 zip codes in Bangalore, in what is the first public update since entering the new category in India last May.

The American e-commerce group said Amazon Food now reaches key localities in Bangalore such as Whitefield, HSR, Sarjapur, Koramangala, Indiranagar, MG Road, Jayanagar, JP Nagar, Frazer Town, Malleshwaram, Rajajinagar, and Vijayanaga.

At the time of the launch in May last year, Amazon Food was available in just four zip codes in Bangalore.

Even as Amazon Food remains limited to one key market in India, the company is aggressively trying to undercut the competition — heavily funded startups Zomato and Swiggy — in the city.

Food delivery is free to Prime members, while others have to pay a fee of 19 Indian rupees (26 cents) — cheaper than fees levied by Swiggy and Zomato.

The company, which has committed to investing $6.5 billion in its India operations, said it has amassed 2,5000 restaurants and cloud kitchens in Bangalore — also referred as Bengaluru. Amazon Food customers can enjoy “offers” from these restaurants as well as cashbacks from Amazon, the company said.

It, however, did not share why it has been uncharacteristically so slow with the expansion of Amazon Food in the country.

(Well, I mean, there is a global pandemic — but Amazon also makes a number of what its employees say “one-way door” and “two-way door” bets. Two-way door bets are those that the company has not fully committed to and is just attempting to test the waters before making a concrete decision. Think of Amazon Prime as a one-way door bet. So it’s not clear from day 1 how committed Amazon is to any new service.)

“With the expansion of Amazon Food in Bengaluru, we continue in our endeavor to offer unmatched convenience and value while being a part of their everyday lives. Amazon Food brings some of the city’s top restaurants including national outlets and as well as local favorites which are popular and follow strict delivery and safety protocols,” said Sameer Khetarpal, Director of Category Management at Amazon India, in a statement.

Ant Financial-backed Zomato and Prosus Ventures-backed Swiggy have established duopoly in the food delivery market in India, with analysts at Bank of America estimating their combined market share to be over 90%. (Uber exited the Indian food delivery market early last year after selling its local food business to Zomato.)

The expansion of Amazon Food also comes at a time when Zomato, which according to analysts leads the market, is preparing to file for an IPO.

India’s food delivery market is especially tough to crack because of local conditions. Unlike in the developed markets such as the U.S., where the value of each delivery item is about $33, in India, a similar item carries the price tag of $4, according to research firms. Both Zomato and Swiggy have significantly improved their unit economics in the past year.

08 Mar 2021

New clinical trial data from Locus Biosciences shows promise in CRISPR-Cas3 technology

Antibiotic resistance is one of the biggest potential threats to global health today. But Locus Biosciences is hoping that their crPhage technology might provide a new solution.

Based in North Carolina’s Research Triangle, the startup recently announced promising phase 1b clinical trial results for their use of CRISPR-Cas3-enhanced bacteriophages as a treatment for urinary tract infections caused by escherichia coli. Led in part by former Patheon executive and current Locus CEO Paul Garofolo, the startup launched in 2015 with the goal of using a less popular application of CRISPR technology to address growing antimicrobial resistance.

CRISPR-Cas3 technology has notably different mechanisms from its more well-known CRISPR-Cas9 counterpart. Where the Cas9 enzyme has the ability to cleanly cut through a piece of DNA like a pair of scissors, Garofolo describes Cas3 more like a Pac-Man, shredding the DNA as it moves along a strand.

“You wouldn’t be able to use it for most of the editing platforms people were after,” he said, noting that meant there wouldn’t be as much competition around Cas3. “So I knew it would be protected for some time, and that we could keep it quiet.”

Garofolo and his team wanted to use CRISPR-Cas3 not to edit harmful bacteria found in the body, but to destroy it. To do this, they took the DNA-shredding mechanism of Cas3 and used it to enhance bacteriophages—viruses that can attack and kill different species of bacteria. Together, co-founder and Chief Scientific Officer Dave Ousterout—who has a Ph.D. in biomedical engineering from Duke—thinks this technology offers an extremely direct and targeted way of killing bacteria.

“We armed the phages with this Cas3 system that attacks E. coli, and that sort of dual mechanism of action is what comes together, essentially, as a really potent way to remove just E. coli,” he said in an interview.

That specificity is something that antibiotics lack. Rather than targeting only harmful bacteria in the body, antibiotics typically wipe out all bacteria they come across. “Every time we take antibiotics, we’re not thinking about all the other parts of us that are impacted by the bacteria that do good things,” said Garofolo. But the precision of Locus Biosciences’ crPhage technology means that only the targeted bacteria would be wiped out, leaving those necessary to the body’s normal function intact.

Beyond offering this more specific approach to treatment of pathogens, or any bacteria-based disease, Garofolo and his team also suspect that their approach will also be extremely safe. Though deadly to bacteria, bacteriophages are typically harmless to humans. The safety of CRISPR in humans is well-established, too.

“That’s our secret sauce,” said Garofolo. “We can build drugs that are more powerful than the antibiotics they’re trying to replace, and they use phage, which is probably one of the world’s safest ways to deliver something into the human body.”

While this new technology could certainly help treat pathogens and infectious diseases, Garofolo hopes that indications in immunology, oncology, and neurology might benefit from it too. “We’re starting to figure out that some bacteria might promote cancer, or inflammation in your gut,” he said. If researchers can identify the bacteria at the root cause of those conditions, Garofolo and Ousterout think the crPhage technology might prove to be an effective treatment.

“If we’re right about that, it’s not just about infections or antimicrobial resistance, but helping people overcome cancer or delay the onset of dementia,” Garofolo said. “It’s changing the way we think about how bacteria really help us live.”


Early Stage is the premier ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, product market fit, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included for audience questions and discussion.

08 Mar 2021

Egypt’s customer engagement platform for F&B brands in MENA, Koinz, raises $4.8M seed

As the restaurant industry across different cities was massively hit by the pandemic-induced lockdowns last year, food aggregator platforms helped by driving online customers to them.

Koinz is one such startup in Egypt. Its value for food and beverages brands before, during and after the lockdowns has bagged the startup a $4.8 million seed round.

Founded in 2018 by Hussein Momtaz, Ahmed Said, and Abdullah Al Khalidi, Koinz set out to solve two major problems in Egypt’s food aggregation industry.

The offline and online food and restaurant experience in the country are totally separate. Most food aggregators who deal with delivery tend to focus on the online customer, and there’s no sophisticated experience for the offline customer.

Next, the unit economics of the food aggregation industry is quite challenging. According to Momtaz, the startup’s CEO, the food aggregation industry usually takes about 25%-30% average commission from F&B players for business to start to make sense.

“This is not because they want to squeeze money from the hands of restaurants or brands,” Momtaz said to TechCrunch. “But the cost of acquiring customers and retaining them for the food aggregator itself is very high; that’s why they need very high commissions from the brands or restaurants.”

This is where Koinz comes in. The company developed a mobile app for takeout and delivery orders that manages offline customer experiences while delivering an engagement platform to manage loyalty programs, customer feedback and analytics about the online and offline customer base.

Abdullah Al Khalidi (CRO), Hussein Momtaz (CEO), and Ahmed Said (CTO)

Online food experience for Koinz customers is like a treasure hunt, and Momtaz claims the company’s business model has cracked the industry’s unit economics. This, alongside providing brands with insights, differentiates the platform from other aggregators and makes its customer acquisition cost and retention cost 60% less than most of them.

Here’s how the platform works. When customers visit a brand using for the first time, they collect their phone numbers and store them in the application. The customers, on the other hand, get points for making orders via text message. After various restaurant visits and making orders, they accumulate enough points. They’ll need to download the Koinz mobile application to redeem them, thereby converting these offline customers to online ones.

Furthermore, these offline customers can now discover new places to eat, read and leave reviews, and order delivery or takeout.

“None of the small or big brands in the region had something like this before. The offline customer is like a ghost. He walks into the brands, takes his orders, and leaves without the brands knowing anything about him. Koinz is changing that,” the CEO remarked.

Building its platform this way, Koinz tries to be different from other online aggregators that erode restaurant owners’ profit margins while delivering limited customer access and interaction. How? By collecting real-time data and leveraging a digital rewarding system designed to drive customers to deepen their relationship with restaurants.

Image Credits: Koinz

Brands can configure their gifts lists and determine what customers can redeem their points for. For instance, customers in an Egyptian restaurant called Buffalo Burger can exchange 68 points for a Diablo Fries Medium; or wait till they get to 160 points to get a Mozzarella Sticks Medium; or 236 points for a Double Diggler.

Similarly, every brand has its own configuration. A customer cannot get points in Buffalo Burger and redeem them at Burger King. Koinz charges subscriptions to the brands for its engagement and feedback platform and collects commission whenever an order is made via its platform, which varies across its markets.

Because of its original business model, Koinz had to iterate several times. Before using phone numbers to collect customers’ information, the company used QR codes and NFC tags. Momtaz says this was highly ineffective, and the move to phone numbers helped skyrocket its growth and value.

The six-man team back in 2018 is now 80, and the platform, which is basically powering the growth of restaurants in the Middle East, claims to have had up to 4 million consumers earn points on its platform. These consumers have redeemed almost 300,000 rewards, while almost 800,000 customers have left reviews.

Since launching in Egypt, Koinz has expanded to Saudi Arabia and the UAE. Like Egypt, these markets have similar dynamics and demographics. They have also witnessed one of the highest rates of new or increased users in online deliveries — restaurant products and groceries — during the pandemic.

Besides, consumers in the Middle East are outpacing the global appetite in food delivery, with 64% ordering in at least once a week compared to 40% made by global consumers. And with the fast-food industry in MENA was estimated at nearly $31 billion in 2020 and is expected to reach nearly $60 billion by 2025, there’s so much room for Koinz to grow in the region. Momtaz says the company is also considering a move to Sub-Saharan Africa in the nearest future despite them having distinct demographics.

Entrepreneur and investor Justin Mateen led this seed round. Since leaving Tinder in 2014, Mateen has been an active investor in early-stage companies. Koinz is his first investment in the MENA region. According to him, Koinz’s ability to allow food and beverages brands to understand their customers’ needs and simultaneously increase their profit margins was one of the reasons he invested in the Egyptian-based startup.

“The company’s unique business model will continue to scale as the food delivery space evolves. Hussein’s drive and excitement for what the team is building are what convinced me to lead a round in the Middle East for the first time,” Mateen added.

African-focused VC 4DX Ventures and strategic angel investors from Egypt, Turkey and Saudi Arabia participated as well.

Peter Orth, co-founder and managing director of the firm, said of the investment that with restaurants in the region suffering under the traditional aggregator model, especially during the pandemic, Koinz has quickly become a win-win for both consumers and restaurant owners across the Middle East.

As the three-year-old company plans to use the capital to hire more talent and fuel its expansion across the Middle East, Matten and Orth will join its board of directors.