Author: azeeadmin

21 Sep 2021

Just raises $8M in its effort to beat Root at the car insurance game

Just Insure, a pay-per-mile insurance technology company, has raised $8 million in a funding round. 

CrossCut Ventures, ManchesterStory and Western Technology Investments co-led the investment, which brings its total raised to $15.3 million since its January 2019 inception.

Los Angeles-based Just says it uses telematics “to reward safe drivers and reduce insurer bias” by looking at factors such as how, when and where customers drive, rather than factors such as ZIP code or marital status as most traditional insurers do. Or put more simply, it charges customers only for miles driven and its rates vary based on driving behavior. This way, Just says it’s able to offer lower rates for “safer drivers,” and it claims to save its customers around 40% from their “previous auto insurance company.” For now, it’s only available in Arizona, although the company plans to expand to other markets such as Texas, Nevada, Pennsylvania, Ohio and Georgia.

Image Credits: Just Insure

Of course, Just is not the first company to offer personalized auto insurance. There’s Metromile, which launched its personalized pay-per-mile auto insurance in 2012. And there’s also Root Insurance, an Ohio-based car insurance startup that uses smartphone technology to understand individual driver behavior. Although there are similarities between Root and Just, there are also distinct differences, according to founder and CEO Robert Smithson.

Root charges customers a monthly fee, and when policies are renewed, the rate is subject to change based on driving behavior. Just has a similar model. If its drivers exhibits safe driving behavior, their rates can fall. On the other hand, if they exhibit dangerous behavior, their rates can rise. But unlike Root, Smithson said, Just only charges its “liability only” customers for miles driven. There is no monthly fee. For “full cover” customers, Just also includes a “small daily charge” to reflect the risk that someone could steal their car. For its part, MetroMile charges customers a base rate plus a per mile rate. Neither rate are affected by how a person drives, notes Smithson.

“The [Just] per mile price that a customer gets can change every month. This means we’re able to rapidly reward safe drivers with lower rates, and to increase them for those who drive less well,” Smithson said. “This rapid feedback loop encourages people to make smarter driving decisions. And it means that our customers have fewer accidents, and we do better. ”

In 2020, Root had a direct loss ratio of 82%. Just’s direct loss ratio is 65.8% year to date so far. But of course, it has far fewer customers and is only serving one market. Still, the company says that it has already achieved underwriting profitability in terms of what portion of premium to it pays out in claims.

Also, with so many people shifting to working from home over the last year, Just says it has seen increased demand this year. It issued over 1,000 new policies in the second quarter, up “tenfold” compared to the same period in 2020. The startup said during that same time, its revenue climbed 1,400% compared to the second quarter of 2020

“People are simply driving less as a result of increased work-from-home rates, and this isn’t changing anytime soon,” Smithson said. “Our approach enables us to offer customers rates that are truly reflective of their driving.”

The company likens its user experience to that of a prepaid phone card. Just customers can “load up” their account for $30 for minimum liability-only coverage and $75 for full coverage to start driving. The company’s insurance policy is for 30 days. So as customers drive, their balance declines. Every 30 days, the company changes each customer’s price as it gathers more data about their driving habits.

It’s an approach that Matt Kinley, co-founder and managing partner at ManchesterStory, had never before seen.

“It is more fair, affordable and customized across the board, and unique because the company offers customers rates that are actually reflective of their driving, which rewards safe drivers with lower insurance premiums,” he said.

The company plans to use its new capital in part to do some hiring — it currently has a staff of 35 — and scale its product offering. It is also planning to launch beyond Arizona into neighboring states. In particular, Smithson said the startup is “keen” to launch in Texas.

21 Sep 2021

America’s innovators will solve climate change, not regulators

President Joe Biden has pledged to cut U.S. greenhouse gas emissions in half by 2030. He intends to meet this ambitious target through a wave of new federal spending and government programs.

But our best hope for reducing carbon emissions isn’t new government spending. It’s a technological sea change — one that can only come from the private sector.

In fact, the government is slowing progress against climate change by imposing regulations that prevent emissions-lowering technologies from reaching the market. If our leaders really want to save the planet, they need to get out of the way of entrepreneurs who can actually do so.

One would expect the government to embrace technology with the potential to cut carbon pollution. After all, Biden himself has promised to “spur American technological innovations” as part of his climate agenda.

Unfortunately, some of the most promising green tech breakthroughs face severe headwinds as a result of misguided or antiquated federal policies.

One such technology — profiled in “They Say It Can’t Be Done,” a new documentary on the relationship between innovators and regulations — is an artificial tree developed by Arizona State University physicist and engineer Klaus Lackner. These man-made trees contain a special plastic resin that can absorb carbon dioxide and release it when submerged in water. They’re 1,000 times more effective at taking in carbon dioxide from the air than natural trees. Once captured, this carbon dioxide can then be reclaimed and converted into fuel.

Lackner’s design could be scaled to produce units that each remove a metric ton of carbon dioxide daily. The main stumbling block is the lack of clear regulations surrounding carbon capture technologies — specifically the transport and storage of captured carbon.

Until a uniform federal framework exists, the process of bringing this technology to market will remain impossibly complicated and fraught with risk.

Or consider technologies that could reduce the need for large-scale livestock farming. Raising billions of chickens, pigs and cattle requires vast amounts of water, feed and land. The resulting carbon footprint is massive — about 7.1 gigatons of greenhouse gases a year.

Here too, new technologies could help reduce emissions. Researchers are designing cell-cultured meat — chicken, pork and beef produced in the lab rather than the feedlot. This lab-grown protein is safe, healthy and far less carbon-intensive than traditionally farmed meat.

One startup that makes lab-grown meat, Eat Just, recently obtained approval to sell its cell-cultured chicken in Singapore. But it’s still waiting on the green light from U.S. regulators. According to the firm’s founder, it could be another year — or more — before U.S. approval comes through.

For an industry as capital-intensive as cultured meat production, this sluggish approval process can make it impossible for a startup to launch and get its products to market.

High-tech solutions like these are precisely what’s required to protect our planet from the threat of climate change. While it is impossible to say whether lab-grown meat is the future of sustainable food or if artificial trees are the best solution for sequestering atmospheric carbon, an accessible and level regulatory playing field allows the best innovations to thrive.

Too many Americans believe that when it comes to climate change, only the government is up to the task. The fact is, the main barrier to large-scale adoption of sustainable technologies isn’t a lack of government involvement, but too much — or at least the wrong kind.

In order to make good on his promise to reduce the nation’s carbon footprint, the president and his team will need to recognize how government obstructs the development and deployment of technology that can fulfill that promise.

21 Sep 2021

Uber adjusts third-quarter forecast in light of increased gross bookings

Uber said Tuesday that it could hit one measure of profitability in the third quarter, earlier than expected as the ride-hailing company saw gains in its delivery and mobility businesses. The ride-hailing service told regulators in a filing this morning that it anticipated an increase in gross bookings and stronger adjusted EBITDA in the quarter than it had forecasted for shareholders in its last investor presentation.

The company now anticipates gross bookings for the current quarter to land between $22.8 billion and $23.2 billion, up from an initially-promised $22 billion to $24 billion range. The company’s forecasted adjusted EBITDA, an accommodating method of calculating profit, was also raised to between -$25 million and $25 million in the quarter ending Sept. 30, and improvement from the company’s previous anticipation of a result merely “better than a loss of $100 million.”

“They say that crisis breeds opportunity and that’s certainly been true of Uber during the last 18 months,” CEO Dara Khosrowshahi said in a statement.

Uber is now on track to adjusted EBITDA breakeven in quarter three, CFO Nelson Chai said – an achievement that may seem odd to those unfamiliar with the economics of ride-hailing, which is characterized by perilous unprofitability.

As TechCrunch’s Alex Wilhelm explains for ExtraCrunch, “adjusted EBITDA” is a way of calculating profit before interest, taxes, depreciation and other costs. Consider, for example, that Uber lost $6.77 billion in 2020 (admittedly an improvement from its previous yearly loss of $8.51 billion). But under adjusted EBIDTA accounting, those numbers dropped to losses of $2.73 billion and $2.53 billion, respectively.

Uber did not provide a full picture of its financials for the third quarter in its recent 8-K filing – that will come when the company reports its performance after the conclusion of Q3. However, it looks like the company may reach positive adjusted EBITDA by the fourth quarter, meeting a long-held promise to investors.

The ride-hailing giant further noted that its fourth quarter adjusted EBITDA is projected to land between $0 and $100 million, compared to the previously anticipated, and more generic expectation of merely “adjusted EBITDA profitability.” Uber cautioned that “significant forecasting uncertainty” may cause it to provide an updated forecast.

Still, for Uber the long march to adjusted profitability appears to finally be in sight. All it took was a global pandemic, layoffs, and far-higher prices for the achievement to be managed.

21 Sep 2021

Uber adjusts third-quarter forecast in light of increased gross bookings

Uber said Tuesday that it could hit one measure of profitability in the third quarter, earlier than expected as the ride-hailing company saw gains in its delivery and mobility businesses. The ride-hailing service told regulators in a filing this morning that it anticipated an increase in gross bookings and stronger adjusted EBITDA in the quarter than it had forecasted for shareholders in its last investor presentation.

The company now anticipates gross bookings for the current quarter to land between $22.8 billion and $23.2 billion, up from an initially-promised $22 billion to $24 billion range. The company’s forecasted adjusted EBITDA, an accommodating method of calculating profit, was also raised to between -$25 million and $25 million in the quarter ending Sept. 30, and improvement from the company’s previous anticipation of a result merely “better than a loss of $100 million.”

“They say that crisis breeds opportunity and that’s certainly been true of Uber during the last 18 months,” CEO Dara Khosrowshahi said in a statement.

Uber is now on track to adjusted EBITDA breakeven in quarter three, CFO Nelson Chai said – an achievement that may seem odd to those unfamiliar with the economics of ride-hailing, which is characterized by perilous unprofitability.

As TechCrunch’s Alex Wilhelm explains for ExtraCrunch, “adjusted EBITDA” is a way of calculating profit before interest, taxes, depreciation and other costs. Consider, for example, that Uber lost $6.77 billion in 2020 (admittedly an improvement from its previous yearly loss of $8.51 billion). But under adjusted EBIDTA accounting, those numbers dropped to losses of $2.73 billion and $2.53 billion, respectively.

Uber did not provide a full picture of its financials for the third quarter in its recent 8-K filing – that will come when the company reports its performance after the conclusion of Q3. However, it looks like the company may reach positive adjusted EBITDA by the fourth quarter, meeting a long-held promise to investors.

The ride-hailing giant further noted that its fourth quarter adjusted EBITDA is projected to land between $0 and $100 million, compared to the previously anticipated, and more generic expectation of merely “adjusted EBITDA profitability.” Uber cautioned that “significant forecasting uncertainty” may cause it to provide an updated forecast.

Still, for Uber the long march to adjusted profitability appears to finally be in sight. All it took was a global pandemic, layoffs, and far-higher prices for the achievement to be managed.

21 Sep 2021

Really, this market isn’t good enough?

It’s the first day of Disrupt, so things are a bit busy here at TechCrunch. In honor of that fact, entries from The Exchange concerning NFT volume viz recent marketplace valuations and how an accelerating pace of change helps startups by exposing more market voids will have to wait.

But we do have time this morning for a little incredulity, so let’s indulge.


The Exchange explores startups, markets and money.

Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.


CNBC reported today that Klarna CEO Sebastian Siemiatkowski is not enthused about present-day market conditions, and thus isn’t in a hurry to take his company public.

There’s some merit to the idea; after all, Klarna has shown a strong ability to raise huge sums of capital while private.

Why not just keep at it? In short, because the company has to either go public or sell itself to a larger company at some point. Given that we’ve already seen PayPal and Square cut checks to buy BNPL volume, the list of potential acquirers for Klarna is not as long as you might think. The company, flush with billions in private-market funding, will need to go public. It’s a simple question of when. 

Which makes the following all the more surprising. Via CNBC:

“The volatility in the market right now makes me nervous to IPO to be honest,” Siemiatkowski told CNBC’s Karen Tso at the London Tech Week conference on Monday. “I think it would be nice to IPO when it’s a little bit more sound. And right now it doesn’t feel really sound out there.”

Huh. Color us confused.

The public market for BNPL companies actually feels pretty damn strong at the moment.

Affirm, for example, is a BNPL company publicly listed in the United States. In Q2 2021 (Q4 fiscal 2021 for the company), Affirm reported gross merchandise volume of $2.5 billion, and revenues of $261.8 million. Those figures were up 106% and 71%, respectively. Affirm also posted a net loss of $128.2 million in the quarter, and $430.9 million in red ink during its most recent fiscal year (the 12 months ending June 30, 2021).

21 Sep 2021

Really, this market isn’t good enough?

It’s the first day of Disrupt, so things are a bit busy here at TechCrunch. In honor of that fact, entries from The Exchange concerning NFT volume viz recent marketplace valuations and how an accelerating pace of change helps startups by exposing more market voids will have to wait.

But we do have time this morning for a little incredulity, so let’s indulge.


The Exchange explores startups, markets and money.

Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.


CNBC reported today that Klarna CEO Sebastian Siemiatkowski is not enthused about present-day market conditions, and thus isn’t in a hurry to take his company public.

There’s some merit to the idea; after all, Klarna has shown a strong ability to raise huge sums of capital while private.

Why not just keep at it? In short, because the company has to either go public or sell itself to a larger company at some point. Given that we’ve already seen PayPal and Square cut checks to buy BNPL volume, the list of potential acquirers for Klarna is not as long as you might think. The company, flush with billions in private-market funding, will need to go public. It’s a simple question of when. 

Which makes the following all the more surprising. Via CNBC:

“The volatility in the market right now makes me nervous to IPO to be honest,” Siemiatkowski told CNBC’s Karen Tso at the London Tech Week conference on Monday. “I think it would be nice to IPO when it’s a little bit more sound. And right now it doesn’t feel really sound out there.”

Huh. Color us confused.

The public market for BNPL companies actually feels pretty damn strong at the moment.

Affirm, for example, is a BNPL company publicly listed in the United States. In Q2 2021 (Q4 fiscal 2021 for the company), Affirm reported gross merchandise volume of $2.5 billion, and revenues of $261.8 million. Those figures were up 106% and 71%, respectively. Affirm also posted a net loss of $128.2 million in the quarter, and $430.9 million in red ink during its most recent fiscal year (the 12 months ending June 30, 2021).

21 Sep 2021

What’s happening today at TechCrunch Disrupt 2021

And we’re off to the races! Welcome to the official start of TechCrunch Disrupt 2021. Over the next three days, we play giddy host to icons, trendsetters and emerging technologies — plus a veritable panoply of innovative startups and the brilliant people behind them.

Settle in and get ready to mine Disrupt for knowledge, trends, inspiration and opportunities to learn, build, scale and achieve your business goals. The issue is, of course, where to begin? Day one alone offers more than 36 sessions.

While we’re sure you can navigate a conference on your own, we’d like to call your attention to just a few of the sessions scheduled for today. Check the Disrupt agenda for exact times — it will automatically reflect whatever time zone you call home.

Late-comers always welcome: Buy your full access Disrupt 2021 pass here. Just looking for a taste of Disrupt – try out just the Expo and breakout sessions for free here.

Where to Cut and Where to Spend in First-Check Fundraising: Every time a founder raises financing, they usually have one goal: growth. But what does that actually mean? And how do you begin divvying up your new capital between your startup’s various goals? In this panel, which includes Harlem Capital’s Henri Pierre-Jacques, Equal Ventures’ Richard Kerby, and BBG Ventures’ Nisha Dua, you will learn how to spend your investment the best way, balancing runway with classic startup rigor.

Pot, Pottery and Beyond: Somehow, we live in world where alcohol is sold in grocery stores and weed is considered a gateway drug. But that is rapidly changing. The legalized cannabis industry is estimated to be worth more than $13 billion in 2021, and major players from big food, pharma, etc. all want a slice of the pie. Hear from actor and comedian Seth Rogen on his well-known passion for pot, and how it led him to start Houseplant. Rogen will also be joined by Houseplant chief commercial officer Haneen Davies and co-founder and CEO Michael Mohr.

Startup Pitch Feedback Sessions: Grab your note-taking method of choice and tune-in as startups exhibiting in Startup Alley pitch to, and receive feedback from, pitch-savvy TechCrunch staff. You’ll benefit from seeing how others present, and you might even pick up valuable advice to enhance your skills.

How to Cultivate a Community for your Company that Actually Lasts: There’s no doubt about it: the word of the year in startupland is “community.” In this panel, Community Fund’s Lolita Taub, Commsor’s Alex Angel, and Seven Seven Six’s Katelin Holloway will extract buzz from reality and help founders understand the growing importance of chief community officers in startup culture and, ultimately, financial success today.

There’s plenty more startup goodness awaiting you, and don’t worry about any schedule conflicts — your pass includes access to video-on-demand. Go forth, explore, connect and collaborate. In other words, make TechCrunch Disrupt your own!

21 Sep 2021

Tumblr’s subscription product Post+ enters open beta after much scrutiny from users

Tumblr is entering open beta for its subscription product Post+, meaning that all U.S. users can now try out the monetization feature. The product launched in closed beta in July, allowing users hand-picked by Tumblr to place some of their content behind a monthly paywall. This marked the first time that Tumblr allowed bloggers to monetize their content directly on the platform, but the feature was met with backlash from users who worried about how the feature would change the site’s culture.

Now, Tumblr has responded to user feedback by removing the blue Post+ badge that appeared next to the names of users who enabled the feature. Tumblr differentiates itself from other sites by not revealing users’ follower and following counts, so users were concerned that this distinction, which looked like a Twitter verification badge, contradicted that key aspect of Tumblr culture. Tumblr is also adding a $1.99/month price point in open beta — before, subscriber-only content could be priced at $3.99, $5.99, and $9.99. Tumblr will only take 5% of creator profits — comparatively, Patreon takes between 5% and 12% depending on the tier. Payments will be processed through Stripe.

Still, Tumblr users were dismayed by the way Post+ was rolled out. Many bloggers were concerned that in the closed beta, Post+ users didn’t have the ability to block paying subscribers without first contacting support — this could potentially expose users to harassment without the tools to manage it. Tumblr corrected that mistake in the open beta, so now, users can block subscribers themselves. Creators can also put existing content behind the Post+ paywall.

Some users upset with the Post+ rollout staged a protest, which — with over 98,000 notes — is the first thing that shows up when you search “post plus” on Tumblr. Many people on Tumblr have amassed followings by posting iterative fan content, like fanfiction. Tumblr cited fanfiction as an example of the kind of content that creators can put behind a paywall, but users remain concerned that they will be subject to legal action if they were to do so. Archive of Our Own, a major fanfiction site, prohibits its users from linking to sites like Patreon or Ko-Fi, since some intellectual property rights holders can be litigious about the monetization of fanfiction. While it’s considered fair use to make fan content, profiting from it can be considered a violation of copyright.

When Tumblr banned pornographic content in 2018, monthly page views decreased by 29% — to date, the blogging platform hasn’t regained that traffic. After being sold to Automattic in 2019, Tumblr has committed to capturing the attention of Gen Z audiences, who the platform says make up about 48% of its users. Tumblr says it’s catering Post+ to serve Gen Z audiences, but the results of the open beta will begin to reveal whether or not this is what users on the platform want.

21 Sep 2021

Tumblr’s subscription product Post+ enters open beta after much scrutiny from users

Tumblr is entering open beta for its subscription product Post+, meaning that all U.S. users can now try out the monetization feature. The product launched in closed beta in July, allowing users hand-picked by Tumblr to place some of their content behind a monthly paywall. This marked the first time that Tumblr allowed bloggers to monetize their content directly on the platform, but the feature was met with backlash from users who worried about how the feature would change the site’s culture.

Now, Tumblr has responded to user feedback by removing the blue Post+ badge that appeared next to the names of users who enabled the feature. Tumblr differentiates itself from other sites by not revealing users’ follower and following counts, so users were concerned that this distinction, which looked like a Twitter verification badge, contradicted that key aspect of Tumblr culture. Tumblr is also adding a $1.99/month price point in open beta — before, subscriber-only content could be priced at $3.99, $5.99, and $9.99. Tumblr will only take 5% of creator profits — comparatively, Patreon takes between 5% and 12% depending on the tier. Payments will be processed through Stripe.

Still, Tumblr users were dismayed by the way Post+ was rolled out. Many bloggers were concerned that in the closed beta, Post+ users didn’t have the ability to block paying subscribers without first contacting support — this could potentially expose users to harassment without the tools to manage it. Tumblr corrected that mistake in the open beta, so now, users can block subscribers themselves. Creators can also put existing content behind the Post+ paywall.

Some users upset with the Post+ rollout staged a protest, which — with over 98,000 notes — is the first thing that shows up when you search “post plus” on Tumblr. Many people on Tumblr have amassed followings by posting iterative fan content, like fanfiction. Tumblr cited fanfiction as an example of the kind of content that creators can put behind a paywall, but users remain concerned that they will be subject to legal action if they were to do so. Archive of Our Own, a major fanfiction site, prohibits its users from linking to sites like Patreon or Ko-Fi, since some intellectual property rights holders can be litigious about the monetization of fanfiction. While it’s considered fair use to make fan content, profiting from it can be considered a violation of copyright.

When Tumblr banned pornographic content in 2018, monthly page views decreased by 29% — to date, the blogging platform hasn’t regained that traffic. After being sold to Automattic in 2019, Tumblr has committed to capturing the attention of Gen Z audiences, who the platform says make up about 48% of its users. Tumblr says it’s catering Post+ to serve Gen Z audiences, but the results of the open beta will begin to reveal whether or not this is what users on the platform want.

21 Sep 2021

Niio announces $15M Series A following strategic partnership with Samsung Displays

Niio, a Tel Aviv-based digital art platform that offers access to digital art, from contemporary artists and galleries to NFTs, announced today it has closed $15 million Series A funding in the wake of a strategic partnership with Samsung Displays last week.

The round was co-led by L Catterton, which is a joint venture company between LVMH and Catterton, Entrée Capital and Pico Venture Partners. Additional investors also joined, including Saga VC, as well as leading artists, art collectors, museums, gallerists and trustees at institutions such as MOMA and Guggenheim as well as Shalom McKenzie, who recently acquired a CryptoPunk NFT at Sotheby’s. Prior to the Series A round, Niio had raised $8 million, initially from strategic angels, followed by a seed round from institutions in 2017.

Niio will use its capital to grow its artist community and scale its app-enabled subscription and purchase platform, which is blockchainbased and will include a trading-enabled marketplace for NFTs and other digital art assets.

“Digital art has become an accepted, mainstream medium with the market accelerating largely due to the explosive growth of NFTs,” said Niio CEO and co-founder Rob Anders. “The transformation people are experiencing is the most significant and consequential moment for culture in decades, making new kinds of art accessible and experienced on screens in ways like never before,” Anders added.

Niio’s technology enables users to stream digital artwork on any digital screen or canvas anywhere, bridging the gap between art and creating a platform similar to what music and entertainment streaming services have done for albums and movies.

Niio, founded by Rob Anders and Oren Moshe in 2014, combines an accessible streaming subscription service alongside the ability for people to purchase editioned NFT artwork directly from artists, galleries and content owners, through its public marketplace or via private transactions, Anders told TechCrunch.

Niio is launching its subscription service at the end of 2021 followed by its NFT marketplace — which makes Niio, backed by a global community of art professionals, the most comprehensive end-to-end solution for the digital art medium and ensuring that premium digital art is easily accessible by anyone on any screen, Anders continued.

By providing Niio’s tools to a global community of 6,000 galleries, institutions and artists from renowned to emerging, Niio’s platform and blockchain enables artists to require, distribute, manage and monetize and preserve their work.

Niio will be free for all artists, forever, to respect and support the creative community and artists’ ability for publishing, managing and protecting their life’s work.

“We have realized our vision for a platform that first and foremost empowers artists and enables their work to be experienced digitally and available globally. We are gratified by the trust that more than 6,000 artists have placed in us — as we enable them to publish, manage protect and monetize their life’s work,” Niio co-founder Oren Moshe said.

Approximately 10,000 global business customers have been using the Niio platform for the past two to three years, Anders said. Clients range from art professionals, including galleries, museums, studios and art schools, to luxury brands, hotel chains and real estate developers, who subscribe and display curated art streams from the 15,000 premium works available on the platform, to millions of people across public spaces and places in over 30 countries, Anders said.

“There are over 1 billion Smart TVs in the market and our partner Samsung has 30-40% of the market contributing to our ability to offer a ‘last mile’ proposition,” Anders said.

The digital art market is projected to be approximately $50 – $100 billion by 2025, according to Anders.

“The digital art has long been on our radar at L Catterton. We are very bullish on its future, and our ongoing evaluation of the sector brought us to Niio,” said Michael Farello, managing partner at L Catterton’s Growth Fund. “We are convinced that their platform approach including both subscription and an NFT offering combined with the reputation they have built in the critical artist community and the validation from their partnership with Samsung – will make them a market leader.”