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Black Friday approaches! In a year where asking Alexa what day today is feels totally normal, this Black Friday seems like it came out of nowhere.

As we say pretty much every year, a lot of Black Friday deals are… not that good. While there are certainly deals to be found, there’s also a lot of hand-waving going on to help retailers and manufacturers clear out the old models and get that Q4 numbers boost.

It can also be a day where it’s way too easy to buy junk just because it’s got a 40% off tag on it. With that in mind, we’ve tried to limit this list to the stuff we’d recommend even when it’s not on sale. If we see anything else worthwhile over the next day or two, we’ll add it — so feel free to check back in.

This article contains links to affiliate partners where available. When you buy through these links, TechCrunch may earn an affiliate commission.

A few tips to keep in mind today:

• If you see something is on sale and want to check if the “sale” price is really any better than normal, pop it into a price tracker like camelcamelcamel. If the price suddenly increased last week only to be “reduced” by whatever percent this week, you know somethings up.
• Be at least a little wary of TV deals. There are TV deals to be had, for sure — but the most eye-popping deals tend to be surplus panels with a new model number slapped on them. Google the model number; if that specific TV seems to only exist for the sake of Black Friday, think twice.

 

Apple

Once unheard of, Apple deals on Black Friday are now a little easier to find. They tend to go fast though!

• Both Amazon and Walmart are selling AirPods Pro for $170 — a super steep discount from the usual $250. The stock seems to be coming and going fast, so this one might be tough to get.
• The 40mm, GPS version of the latest Apple Watch (Series 6) is down to $379 from $399 on Amazon right now. While that’s only a drop of $20, these things only just hit the shelves back in September.
• Best Buy has some pretty solid deals on the latest (8th gen) iPads, like a 10.2″ 32GB model for $280 (usually $330), or the 128GB model for $360 (usually $430.)

Amazon

With people already flocking to Amazon on Black Friday, the company usually offers some pretty massive discounts on its Amazon-branded devices as a means of seizing the moment and getting more people into their ecosystem. Sure enough:

• Amazon’s Fire HD 10 tablet is down to $80, normally $150
• The super new, super spherical Echo Dot is down to $29, normally $50. The version with the built-in clock display, meanwhile, is down to $39, usually $60.
• The ad-free version of the highest capacity Kindle Paperwhite eBook reader is down to $129 (usually $180), while the absolutely incredible Kindle Oasis is down to $219 from $299.

Google

Google tends to go pretty big with the Black Friday discounts, and this year is no exception. Some examples:

• The Nest Hello doorbell is down to $179, normally $229.
• Nest Hub is down to $50 (normally $90), and its bigger brother the Nest Hub Max (pictured above) is down to $179 (normally $229.)
• The latest generation of the Nest Mini smart speaker is $19, down from $50. The beefier Nest Audio speaker, meanwhile, is down to $85 each (usually $99) with the catch that you’ve got to buy two.
• Stadia Premiere Edition — effectively a starter kit for Google’s gaming-in-the-cloud service Stadia, including both a Stadia controller and a Chromecast Ultra — is down to $70 from $100. The controller alone would normally cost you $70, so if you were already considering giving Stadia a spin it’s sort of like getting a free Chromecast Ultra?

Roku

Roku’s new Streambar — basically a Roku box and a soundbar crammed into one package — is going for $100 today, down from its normal price of $130.

Sonos

If you’re going to expand your Sonos system (which, hey, is sort of the point of having a Sonos system), Black Friday is usually a good day to do it. Alas, this years Sonos sales are a bit limited, but there are still savings to be found. Amazon has the portable Sonos Move down to $299 (normally $399) and the Sonos SUB down to $599 (usually $699), while Sonos itself is also selling its Beam Playbar for $299 (usually $399.)

Hulu

If you don’t mind ads, Hulu is slashing the price of its ad-supported plan from $6 a month to $2 a month for 1 year. Sadly, no deal for the ad-free plan, which is still at its normal $12 a month — but if you were planning on checking out the ad-supported plan anyway, you might as well save a couple bucks.

Calm

Calm, the popular subscription-based meditation/sleep sounds service, is offering up a pair of promos: they’ll cut the price on a one year membership down by 50% (from $70 to $35), or a lifetime membership by 60% ($399 to $159.)

Video Games

You probably won’t be finding any deals on this year’s new Xboxes or Playstations because… well, they already couldn’t keep up with demand. This year’s best deals are going to be on games, services, and in a few cases, accessories.

Hell, the same goes for the Nintendo Switch. Even without a new hardware release this season, Nintendo’s console is flying off the shelves. If you’re looking for big savings on a Switch itself this year, know that the inventory is incredibly low — any retailer offering a Switch deal is really just doing it to get your hopes up and get you on the site. We’re having a hard time finding any in stock even at full price.

Xbox Deals:

• Microsoft is selling Xbox controllers (which will work with the next-gen Xbox Series consoles!) for $40, down from the usual $60.
• Best Buy is selling 3 months of Xbox Game Pass (Microsoft’s Netflix-style game subscription service) for $23, down from the usual $45.
• Gears 5 is $5 (usually $40) at Best Buy, Doom Eternal is $20 (usually $60) at GameStop, and Microsoft is taking $10 off the newly remastered Tony Hawk’s Pro Skater 1 + 2.

Playstation Deals

• Sony is selling 12 months of Playstation Plus (its service that lets you play multiplayer games online) for $45, down from $60.
• Amazon is selling Last of Us Part II for $30 (normally $60), and GameStop and a number of other retailers have Ghost of Tsushima going for $40 (normally $60). Sony has the oh-so-hard-but-oh-so-addicting Cuphead for $15, down from $20. Most retailers will also have sales on Star Wars Jedi: Fallen Order, Watch Dogs Legion, and Star Wars Squadrons.

Switch Deals:

• Nintendo is selling Luigi’s Mansion, Super Mario Maker 2, Yoshi’s Crafted World, Mario Tennis Aces, and Zelda Link’s Awakening for $40 (normally $60) through Amazon and most other retailers. All of these are fantastic!

Reset yer counters: Facebook has had to ‘fess up to yet another major ad reporting fail.

This one looks like it could be costly for the tech giant to put right — not least because it’s another dent in its reputation for self reporting. (For past Facebook ad metric errors check out our reports from 2016 here, here, here and here.)

AdExchanger reported on the code error last week with Facebook’s free ‘conversion lift’ tool which it said affected several thousand advertisers.

The discovery of the flaw has since led the tech giant to offer some advertisers millions of dollars in credits, per reports this week, to compensate for miscalculating the number of sales derived from ad impressions (which is, in turn, likely to have influenced how much advertisers spent on its digital snake oil).

According to an AdAge report yesterday, which quotes industry sources, the level of compensation Facebook is offering varies depending on the advertiser’s spend — but in some instances the mistake means advertisers are being given coupons worth tens of millions of dollars.

The issue with the tool went unfixed for as long as 12 months, with the problem persisting between August 2019 and August 2020, according to reports.

The Wall Street Journal says Facebook quietly told advertisers this month about the technical problem with its calculation of the efficacy of their ad campaigns, skewing data advertisers use to determine how much to spend on its platform.

One digital agency source told the WSJ the issue particularly affects certain categories such as retail where marketers have this year increased spending on Facebook and similar channels by up to 5% or 10% to try to recover business lost during the early stages of the pandemic.

Another of its industry sources pointed out the issue affects not just media advertisers but the tech giant’s competitors — since the tool could influence where marketers chose to spend budget, so whether they spend on Facebook’s platform or elsewhere.

Last week the tech giant told AdExchanger that the bug was fixed on September 1, saying then that it was “working with impacted advertisers”.

In a subsequent statement a company spokesperson told us: “While making improvements to our measurement products, we found a technical issue that impacted some conversion lift tests. We’ve fixed this and are working with advertisers that have impacted studies.”

Facebook did not respond to a request to confirm whether some impacted advertisers are being offered millions of dollars worth of ad vouchers to rectify its code error.

It did confirm it’s offering one-time credits to advertisers who have been ‘meaningfully’ impacted by the issue with the (non-billable) metric, adding that the impact is on a case by case basis, depending on how the tool was used.

Nor did it confirm how many advertisers had impacted studies as a result of the year long technical glitch — claiming it’s a small number.

While the tech giant can continue to run its own reporting systems for b2b customers free from external oversight for now, regulating the fairness and transparency of powerful Internet platforms which other businesses depend upon for market access and reach is a key aim of a major forthcoming digital services legislative overhaul in the European Union.

Under the Digital Services Act and Digital Markets Act plan, the European Commission has said tech giants will be required to open up their algorithms to public oversight bodies — and will also be subject to binding transparency rules. So the clock may be ticking for Facebook’s self-serving self-reporting.

As people prepare and eat their Thanksgiving meals, or just “work” on relaxing for the day, some consumers are going online to get a jump on holiday shopping deals. Adobe, which is following online sales in real time at 80 of the top 100 retailers in the US, covering some 100 million SKUs, says that initial figures indicate that we are on track to break $6 billion in e-commerce sales for Thanksgiving Day. Overall, it believes consumers will spend $189.1 billion shopping online this year.

To put that figure into some context, the overall holiday sales season represents a 33.1% jump on 2019. And last year Adobe said shoppers spent $4.2 billion online on Thanksgiving: this years’s numbers represent a jump of 42.3%. And leading up to today, each day this week had sales of more than $3 billion.

What’s going on? The figures are a hopefully encouraging sign that despite some of the economic declines of 2020 caused by the Covid-19 pandemic, retailers will at least be able to make up for some of their losses in the next couple of months, traditionally the most important period for sales.

As we have been reporting over the last several months, overall, 2020 has been a high watermark year for e-commerce, with the bigger trend of more browsing and shopping online — which has been growing for years — getting a notable boost from the Covid-19 pandemic.

The push for more social distancing to slow the spread of the coronavirus has driven many to stay away from crowded places like stores, and it has forced us to stay at home, where we have turned to the internet to get things done.

These trends are not only seeing those already familiar with online shopping spending more. It’s also introducing a new category of shoppers to that platform. Adobe said that so far this week, 9% of all sales have been “generated by net new customers as traditional brick-and-mortar shoppers turn online to complete transactions in light of shop closures and efforts to avoid virus transmission through in-person contact.”

Black Friday, the day after Thanksgiving, has traditionally been marked as the start of holiday shopping, but the growth of e-commerce has given more prominence to Thanksgiving Day, when physical stores are closed and many of us are milling about the house possibly with not much to do. This year seems to be following through on that trend.

“Families have many traditions during the holidays. Travel restrictions, stay-at-home orders and fear of spreading the virus are, however, preventing Americans from enjoying so many of them. Shopping online is one festive habit that can be maintained online and sales figures are showcasing that gifting remains a much beloved tradition this year,” said Taylor Schreiner, Director, Adobe Digital Insights, in a statement.

(That’s not to say that Black Friday won’t be big: Adobe predicts that it will break $10.3 billion in sales online this year.)

Some drilling down into what is selling:

Adobe said that board games and other categories that “bring the focus on family” are seeing a strong surge, with sales up five times over last year.

Similarly — in keeping with how much we are all shopping for groceries online now — grocery sales in the last week were up a whopping 596% compared to October, as people stocked up for the long weekend (whether or not, it seems, it was being spent with family).

Other top items include Hyrule Warriors: Age of Calamity, Just Dance 2021, as well as vTech toys and Rainbow High Dolls.

Amazon’s announcement this week that it would be offering more options for delivery this season speaks to how e-commerce is growing beyond simple home delivery, and how this has become a key part of how retailers are differentiating their businesses from each other. Curbside pickup has grown by 116% over last year this week, and expedited shipping is up 49%. 

Smartphones are going to figure strong once more too. Adobe said $25.5 billion has been spent via smartphones in November to date (up 48% over 2019), accounting for 38.6% of all e-commerce sales.

In the US big retailers continue to dominate how people shop, with the likes of Walmart, Target Amazon and others pulling in more than $1 billion in revenue annually collectively seeing their sales go up 147% since October. Part of the reason: more sophisticated websites, with conversion rates 100% higher than those of smaller businesses. (That leaves a big opening for companies that can build tools to help smaller businesses compete better on this front.)

AstraZeneca’s CEO told Bloomberg that the pharmaceutical company will likely conduct another global trial of the effectiveness of its COVID-19 vaccine trial, following the disclosure that the more effective dosage in the existing Phase 3 clinical trial was actually administered by accident. AstraZeneca and its partner the University of Oxford reported interim results that showed 62% efficacy for a full two-dose regimen, and a 90% efficacy rate for a half-dose followed by a full dose – which the scientists developing the drug later acknowledged was actually just an accidental administration of what was supposed to be two full doses.

To be clear, this shouldn’t dampen anyone’s optimism about the Oxford/AstraZeneca vaccine. The results are still very promising, and an additional trial is being done only to ensure that what was seen as a result of the accidental half-dosage is actually borne out when the vaccine is administered that way intentionally. That said, this could extend the amount of time that it takes for the Oxford vaccine to be approved in the U.S., since this will proceed ahead of a planned U.S. trial that would be required for the FDA to approve it for use domestically.

The Oxford vaccine’s rollout to the rest of the world likely won’t be affected, according to AstraZeneca’s CEO, since the studies that have been conducted, including safety data, are already in place from participants around the world outside of the U.S.

While vaccine candidates from Moderna and Pfizer have also shown very strong efficacy in early Phase 3 data, hopes are riding high on the AstraZeneca version because it relies on a different technology, can be stored and transported at standard refrigerator temperatures rather than frozen, and costs just a fraction per dose compared to the other two leading vaccines in development.

That makes it an incredibly valuable resource for global inoculation programs, including distribution where cost and transportation infrastructures are major concerns.

Meet Bigblue, a French startup that just raised a $3.6 million seed round (€3 million) to build an end-to-end fulfillment solution in Europe. If you sell products on your own website and across multiple marketplaces, you can use Bigblue to handle everything that happens after a transaction.

Bigblue doesn’t try to reinvent the wheel. Instead, it partners with existing logistics companies so that you only have to manage one relationship with Bigblue. It means that Bigblue works with several fulfillment centers to store your products as well as multiple shipping carriers.

Essentially, Bigblue lets you improve the experience for your customers. When you start using Bigblue, you send your products to a fulfillment center and you integrate Bigblue with your online stores. The startup has integrations with Shopify, WooCommerce, Magento, Wix Store, Prestashop, Fastmag and Amazon’s marketplace.

When a client orders a product from you, it is packed and shipped directly from the fulfillment center to your customers. Bigblue customers pay a flat fee per order and don’t have to deal with anything. Some packages might be delivered through DHL, others might be sent out using Chronopost, etc. It is completely transparent as Bigblue chooses the right carrier for you.

The startup also gives you more visibility into your shipping process. Retailers get an overview of their operations and can see the inventory from Bigblue’s interface. Clients receive branded delivery emails.

While it’s hard to build a good logistics network if you’re a small e-commerce company, Bigblue lets you compete more directly with Amazon big e-commerce websites. You can level up the customer experience without putting together an in-house logistics team.

Samaipata is leading today’s funding round. Bpifrance is contributing to the round. Plug and Play, Clément Benoit, Thibaud Elziere and Olivier Bonnet are also investing.

With the new influx of funding, the startup plans to hire 50 people and improve its product. You can expect more integrations with e-commerce platforms, ERPs and marketplaces. Bigblue is also going to build out its own shipment tracking pages and email personalization toolkit. The company will also improve product returns and delivery ETAs.

Following a request from Apple, Foxconn could be shifting production out of China for some iPad and MacBook models according to a report from Reuters. The new assembly lines would be based in Vietnam.

As a recent investigation from The Information highlighted, both companies are intrinsically connected. The Taiwanese manufacturer is Apple’s main production partner. Apple is also Foxconn’s main client. When it comes to raw numbers, Foxconn is making 60% to 70% of iPhones, Apple’s main product.

Over the past few years, Apple has tried to diversify its supply chain in two major ways. First, Apple is trying to work with other manufacturing companies, such as Luxshare Precision Industry and Wistron.

Second, Apple is trying to manufacture its products in different countries. New tariffs and import restrictions have made that issue more pressing.

According to Reuters, Apple asked Foxconn to move some iPad and MacBook assembly to Vietnam. The assembly line should be operating at some point during the first half of 2021.

In addition to Vietnam, Foxconn also produces iPhone 11 devices in a plant near Chennai, India. Wistron also assembles iPhone models in India. Foxconn has also manufactured some iPhone models in Brazil.

Following a request from Apple, Foxconn could be shifting production out of China for some iPad and MacBook models according to a report from Reuters. The new assembly lines would be based in Vietnam.

As a recent investigation from The Information highlighted, both companies are intrinsically connected. The Taiwanese manufacturer is Apple’s main production partner. Apple is also Foxconn’s main client. When it comes to raw numbers, Foxconn is making 60% to 70% of iPhones, Apple’s main product.

Over the past few years, Apple has tried to diversify its supply chain in two major ways. First, Apple is trying to work with other manufacturing companies, such as Luxshare Precision Industry and Wistron.

Second, Apple is trying to manufacture its products in different countries. New tariffs and import restrictions have made that issue more pressing.

According to Reuters, Apple asked Foxconn to move some iPad and MacBook assembly to Vietnam. The assembly line should be operating at some point during the first half of 2021.

In addition to Vietnam, Foxconn also produces iPhone 11 devices in a plant near Chennai, India. Wistron also assembles iPhone models in India. Foxconn has also manufactured some iPhone models in Brazil.

Following a request from Apple, Foxconn could be shifting production out of China for some iPad and MacBook models according to a report from Reuters. The new assembly lines would be based in Vietnam.

As a recent investigation from The Information highlighted, both companies are intrinsically connected. The Taiwanese manufacturer is Apple’s main production partner. Apple is also Foxconn’s main client. When it comes to raw numbers, Foxconn is making 60% to 70% of iPhones, Apple’s main product.

Over the past few years, Apple has tried to diversify its supply chain in two major ways. First, Apple is trying to work with other manufacturing companies, such as Luxshare Precision Industry and Wistron.

Second, Apple is trying to manufacture its products in different countries. New tariffs and import restrictions have made that issue more pressing.

According to Reuters, Apple asked Foxconn to move some iPad and MacBook assembly to Vietnam. The assembly line should be operating at some point during the first half of 2021.

In addition to Vietnam, Foxconn also produces iPhone 11 devices in a plant near Chennai, India. Wistron also assembles iPhone models in India. Foxconn has also manufactured some iPhone models in Brazil.

U.S. Fertility, one of the largest networks of fertility clinics in the United States, has confirmed it was hit by a ransomware attack and that data was taken.

The company was formed in May as a partnership between Shady Grove Fertility, a fertility clinic with dozens of locations across the U.S. east coast, and Amulet Capital Partners, a private equity firm that invests largely in the healthcare space. As a joint venture, U.S. Fertility now claims 55 locations across the U.S., including California.

In a statement, U.S. Fertility said that the hackers “acquired a limited number of files” during the month that they were in its systems, until the ransomware was triggered on September 14. That’s a common technique of data-stealing ransomware, which steals data before encrypting the victim’s network for ransom. Some ransomware groups publish the stolen files on their websites if their ransom demand isn’t paid.

U.S. Fertility said some personal information, like names and addresses, were taken in the attack. Some patients also had their Social Security numbers taken. But the company warned that the attack may have involved protected health information. Under U.S. law, that can include information about a person’s health or medical conditions, like test results and medical records.

A spokesperson did not immediately respond to a request for comment about the incident. (Thursday is a national holiday in the U.S..)

U.S. Fertility didn’t say why it took more than two month to publicly disclose the attack, but said in the notice that its disclosure was not delayed at the request of law enforcement.

This is the latest attack targeting the healthcare sector. In September, one of the largest hospital systems in the U.S., Universal Health Services, was hit by the Ryuk ransomware, forcing some affected emergency rooms to close and to turn patients away. Several other fertility clinics have been attacked by ransomware in recent months.

Read more:

• Healthcare giant UHS hit by ransomware attack, sources say
• As ransomware gets craftier, companies must start thinking creatively
• Extra Crunch: Decrypted: The major ransomware attack you probably didn’t hear about
• The sinkhole that saved the internet

A new report by European consumer protection umbrella group Beuc, reflecting on the barriers to effective cross-border enforcement of the EU’s flagship data protection framework, makes awkward reading for the regional lawmakers and regulators as they seek to shape the next decades of digital oversight across the bloc.

Beuc’s members filed a series of complaints against Google’s use of location data in November 2018 — but some two years on from raising privacy concerns there’s been no resolution of the complaints.

The tech giant continues to make billions in ad revenue, including by processing and monetize Internet users’ location data. Its lead data protection supervisor, under GDPR’s one-stop-shop mechanism for dealing with cross-border complaints, Ireland’s Data Protection Commission (DPC), did finally open an investigation in February this year.

But it could still be years before Google faces any regulatory action in Europe related to its location tracking.

This is because Ireland’s DPC has yet to issue any cross-border GDPR decisions, some 2.5 years after the regulation started being applied. (Although, as we reported recently, a case related to a Twitter data breach is inching towards a result in the coming days.)

By contrast, France’s data watchdog, the CNIL, was able to complete a GDPR investigation into the transparency of Google’s data processing in much quicker order last year.

This summer French courts also confirmed the $57M fine it issued, slapping down Google’s appeal.

But the case predated Google coming under the jurisdiction of the DPC. And Ireland’s data regulator has to deal with a disproportionate number of multinational tech companies, given how many have established their EU base in the country.

The DPC has a major backlog of cross-border cases, with more than 20 GDPR probes involving a number of tech companies including Apple, Facebook/WhatsApp and LinkedIn. (Google has also been under investigation in Ireland over its adtech since 2019.)

This week the EU’s internet market commissioner, Thierry Breton, said regional lawmakers are well aware of enforcement “bottlenecks” in the General Data Protection Regulation (GDPR).

He suggested the Commission has learned lessons from this friction — claiming it will ensure similar concerns don’t affect the future working of a regulatory proposal related to data reuse that he was out speaking in public to introduce.

The Commission wants to create standard conditions for rights-respecting reuse of industrial data across the EU, via a new Data Governance Act (DGA), which proposes similar oversight mechanisms as are involved in the EU’s oversight of personal data — including national agencies monitoring compliance and a centralized EU steering body (which they’re planning to call the European Data Innovation Board as a mirror entity to the European Data Protection Board).

The Commission’s ambitious agenda for updating and expanding the EU’s digital rules framework, means criticism of GDPR risks taking the shine off the DGA before the ink has dried on the proposal document — putting pressure on lawmakers to find creative ways to unblock GDPR’s enforcement “bottleneck”. (Creative because national agencies are responsibility for day to day oversight, and Member States are responsible for resourcing DPAs.) 

In an initial GDPR review this summer, the Commission praised the regulation as a “modern and horizontal piece of legislation” and a “global reference point” — claiming it’s served as a point of inspiration for California’s CCPA and other emerging digital privacy frameworks around the world.

But they also conceded GDPR enforcement is lacking.

The best answer to this concern “will be a decision from the Irish data protection authority about important cases”, the EU’s justice commissioner, Didier Reynders, said in June.

Five months later European citizens are still waiting.

Beuc’s report — which it’s called The long and winding road: Two years of the GDPR: A cross-border data protection case from a consumer perspective — details the procedural obstacles its member organizations have faced in seeking to obtain a decision related to the original complaints, which were filed with a variety of DPAs around the EU.

This includes concerns of the Irish DPC making unnecessary “information and admissibility checks”; as well as rejecting complaints brought by an interested organization on the grounds they lack a mandate under Irish law, because it does not allow for third party redress (yet the Dutch consumer organization had filed the complaint under Dutch law which does…).

The report also queries why the DPC chose to open an own volition enquiry into Google’s location data activities (rather than a complaint-led enquiry) — which Beuc says risks a further delay to reaching a decision on the complaints themselves.

It further points out that the DPC’s probe of Google only looks at activity since February 2020 not November 2018 when the complaints were made — meaning there’s a missing chunk of Google’s location data processing that’s not even being investigated yet.

It notes that three of its member organizations involved in the Google complaints had considered applying for a judicial review of the DPC’s decision (NB: others have resorted to that route) — but they decided not to proceed in part because of the significant legal costs it would have entailed.

The report also points out the inherent imbalance of GDPR’s one-stop-shop mechanism shifting the administration of complaints to the location of companies under investigation — arguing they therefore benefit from “easier access to justice” (vs the ordinary consumer faced with undertaking legal proceedings in a different country and (likely) language).

“If the lead authority is in a country with tradition in ‘common law’, like Ireland, things can become even more complex and costly,” Beuc’s report further notes.

Another issue it raises is the overarching one of rights complaints having to fight what it dubs ‘a moving target’ — given well-resourced tech companies can leverage regulatory delays to (superficially) tweak practices, greasing continued abuse with misleading PR campaigns. (Something Beuc accuses Google of doing.)

DPAs must “adapt their enforcement approach to intervene more rapidly and directly”, it concludes.

“Over two years have passed since the GDPR became applicable, we have now reached a turning point. The GDPR must finally show its strength and become a catalyst for urgently needed changes in business practices,” Beuc goes on in a summary of its recommendations. “Our members experience and that of other civil society organisations, reveals a series of obstacles that significantly hamper the effective application of the GDPR and the correct functioning of its enforcement system.

“BEUC recommends to the relevant EU and national authorities to make a comprehensive and joint effort to ensure the swift enforcement of the rules and improve the position of data subjects and their representing organisations, particularly in the framework of cross-border enforcement cases.”

We reached out to the Commission and the Irish DPC with questions about the report. But at the time of writing neither had responded. We’ve also asked Google for comment.

Beuc earlier sent a list of eight recommendations for “efficient” GDPR enforcement to the Commission in May.