Category: UNCATEGORIZED

25 Nov 2020

As IBM shifts to hybrid cloud, reports have them laying off 10,000 in EU

As IBM makes a broad shift in strategy, Bloomberg reported this morning that the company would be cutting around 10,000 jobs in Europe. This comes on the heels of last month’s announcement that the organization will be spinning out its infrastructure services business next year. While IBM wouldn’t confirm the layoffs, a spokesperson suggested that there were broad structural changes ahead for the company as it concentrates fully on a hybrid cloud approach.

IBM had this to say in response to a request for comment on the Bloomberg report, “Our staffing decisions are made to provide the best support to our customers in adopting an open hybrid cloud platform and AI capabilities. We also continue to make significant investments in training and skills development for IBMers to best meet the needs of our customers.”

Unfortunately, that means basically if you don’t have the currently required skill set, chances are you might not fit with the new version of IBM. IBM CEO Arvind Krishna alluded to the changing environment in an interview with Jon Fortt at the CNBC Evolve Summit earlier this month when he said:

“The Red Hat acquisition gave us the technology base on which to build a hybrid cloud technology platform based on open-source, and based on giving choice to our clients as they embark on this journey. With the success of that acquisition now giving us the fuel, we can then take the next step, and the larger step, of taking the managed infrastructure services out. So the rest of the company can be absolutely focused on hybrid cloud and artificial intelligence.”

The story has always been the same around IBM layoffs, that as they make the transition to a new model, it requires eliminating positions that don’t fit into the new vision, and today’s report is apparently no different, says Holger Mueller, an analyst at Constellation Research.

“IBM is in the biggest transformation of the company’s history as it moves from services to software and specialized hardware with Quantum. That requires a different mix of skills in its employee base and the repercussions of that manifest itself in the layoffs that IBM has been doing, mostly quietly, for the last 5+ years,” he said.

None of this is easy for the people involved. It’s never a good time to lose your job, but the timing of this one feels worse. In the middle of a recession brought on by COVID, and as a second wave of the virus sweeps over Europe, it’s particularly difficult.

We have reported on number of IBM layoffs over the last five years. In May, it confirmed layoffs, but wouldn’t confirm numbers. In 2015, we reported on a 12,000 employee layoff.

25 Nov 2020

What will tomorrow’s tech look like? Ask someone who can’t see

When I was pronounced legally blind in 2009, I didn’t know one other person who called themselves blind – least of all “low vision” or “visually impaired.” Today, I manage the largest blindness community in the world, Be My Eyes, a support platform where more than 4 million people and companies use live video to support users in almost 200 languages. And though the growth of our collective community is a crucial step making our lives better, it’s just one piece of what makes today, as I’ve heard many others say, “a great time to be blind.”

That’s because in the past 10 years, “sight tech” has taken off. What we might have once called “assistive” or “special needs” technology has gone mainstream – and the technology developed by and for people with disabilities is now used by you, your kids, your grandparents – regardless of whether you identify as having a disability or not.

Sight tech – or more broadly, eyes-free tech – now touches every part of our lives and the devices that we depend on. And it’s not just blind and visually impaired people who are benefitting. It’s everyone. That’s why I’m pleased to be hosting the first ever Sight Tech Global conference on December 2 and 3, to sit down with the tech world’s most important figures in sight tech and talk about the past, present and future of how designing for the blind informs and affects all of our lives. Registration is free; sign up today.

What is Sight Tech?

Inventions to help the blind “see” have quietly been spurring innovation for decades. Often, idealistic inventors create with a charitable mindset – to help the needy or return something lost – but the real technological advances in sight tech have done a lot more than simply suggest a cure for human disability. They’ve created new abilities for everyone, and opened new doors to unpredictable innovation: The 12-inch record, the computer keyboard, and the text recognition software that laid the foundation for the modern database were all brought to market, initially, for blind consumers.

There was a time when a personal assistant, someone to read to you or a car at your door, were once thought of as “special” – but no longer. Today, every device shipped by Apple, Amazon, Google and Microsoft includes these capabilities and more, not as a bonus but as a necessity to compete in today’s competitive hardware and software markets. So whether you use your phone in dark mode or talk to Siri while you’re driving, you too use “sight tech” that was invented initially for the visually impaired.

Over and over again, designing for blind consumers has shown an ROI far beyond helping the needy. Audiobooks, which were heavily resisted by publishers when first developed for blind readers in 1934, now are the book industry’s only growing business. Likewise, coding your website for a blind person’s screen reader might seem like extra work until you realize it optimizes your SEO and makes your website more usable to about a billion other non-standard device users, as well. The world of sight tech is absolutely full of these types of happy surprises; unexpected synchronicities and wide applicability that started with designing for a seemingly small group.

Founded by former TechCrunch COO Ned Desmond earlier this year, Sight Tech Global provides a new venue for those who are passionate about AI, blind tech, digital inclusion and equal access for all to gather and hear from the accessibility community’s greatest thinkers and doers. Best of all, this free, all-virtual conference is a benefit for the Vista Center for the Blind and Visually Impaired which has been helping individuals with blindness or low vision for the past 75 years.

Here’s a little preview of what we’ll be unveiling, cheering, arguing and dreaming about at Sight Tech Global. I hope you’ll join us! Here is a link to the full agenda.

Achieving perfect mobility

For most, the self-driving car is a long-promised luxury. For those of us who can’t get a driver’s license, it’s the key to an unprecedented level of independence. Researchers at Waymo are intent on making sure that, when the first self-driving taxi arrives on your doorstep, it shouldn’t matter whether you can see or not: You should be able to hop in and take a ride.

Similarly, maps are much more than just a handy tool for those of us with visual impairments. In many cases, they’re the only option for finding your bearings – the difference between independence and codependence. Blind and sighted inventors alike have been pushing for better, more exact navigational tools for decades, and today the team at GOOD Maps has harnessed the power of lidar, data and and faster-than-ever processors to make sure that someone with no sight can get themselves within arm’s reach of exactly what they’re looking for.

Join product managers from Waymo, Waymap, Goodmaps and more to hear about the future of getting from point A to point B.

The next talking computer

Since the late 1980s, companies like Freedom Scientific and Humanware have laid the foundation for accessible computing, writing software and building devices that can convert visual information into sound or touch. Those devices were operating computers, rendering digital Braille and delivering audio books to readers long before there was an app for that.

Today, mainstream tech giants Apple, Amazon, Microsoft and Google are creating screen readers and assistive devices of their own, not to mention the thousands of third-party apps for navigation, sensory optimization, recognizing text and images and more. And with this new functionality native to operating systems, established assistive tech companies are evolving, too.

We’ll take a deep dive into what’s next for the “screen reader” – and how new tech from AI to AR, and headgear to haptics are shaking up interfaces and reshaping paradigms across our industry.

Over the course of two days, we’ll be hearing from the accessibility leaders at Apple, Microsoft, Google, Vispero, Humanware, Amazon and more.

Tech that doesn’t discriminate

Even the greatest new tech creates great new problems. And as AI swoops in to save the day, allowing blind and visually impaired people to overcome barriers in their work and social lives, AI can also introduce new biases that we never expected. When training our systems to recognize, categorize and interact with real people, how do we account for disability and a diverse range of functional needs? How do we make machines that don’t inherit our own cultural prejudices?

We’ll also be joined by some of the blindness and disability community’s greatest advocates: people like Lainey Feingold, Haben Girma and George Kerscher, who will take a hard look at access to information as a civil right, how far we’ve come and how far we have to go in the era of AI.

Sight Tech Global is December 2-3 – all-virtual and 100% free. All sponsorship proceeds benefit the Vista Center for the Blind. It’s not too late to sponsor – learn more here.

 

 

25 Nov 2020

Insurtech’s big year gets bigger as Metromile looks to go public

In the wake of insurtech unicorn Root’s IPO, it felt safe to say that the big transactions for the insurance technology startup space were done for the year.

After all, 2020 had been a big one for the broad category, with insurtech marketplaces raising lots, rental insurance startup Lemonade going public, Root itself debuting even more recently on the back of its automotive insurance business, a big round to help Hippo keep building its homeowners company, and more.


The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


But yesterday brought with it even more news: Metromile, a startup competing in the auto insurance market, is going public via a blank-check company (SPAC), and Hippo raised a huge, unpriced round.

So let’s talk about why Metromile might be plying the public markets, and why Hippo may have have decided to pick up more cash. Hint: The reasons are related.

A market hungry for growth

The Lemonade IPO was a key moment for neo-insurance startups, a key part of the broader insurtech space. When the rental insurance provider went public, it helped set the tone for public exit valuations for companies of its type: fast-growing insurance companies with slick consumer brands, improving economics, a tech twist and stiff losses.

For the Roots and Metromiles and Hippos, it was an important moment.

So, when Lemonade raised its IPO range, and then traded sharply higher after its debut, it boded well for its private comps. Not that rental insurance and auto insurance or homeowners insurance are the same thing. They very most decidedly are not, but Lemonade’s IPO demonstrated that private investors were correct bet generally on the collection of startups, because when they reached IPO-scale, they had something that public investors wanted.

25 Nov 2020

Amazon Web Services outage takes a portion of the internet down with it

Amazon Web Services is currently having an outage, taking a chunk of the internet down with it.

Several AWS services were experiencing problems as of early Wednesday, according to its status page. That means any app, site or service that relies on AWS might also be down, too. (As I found out the hard way this morning when my Roomba refused to connect.)

Amazon says the issue is largely localized to North America. The company didn’t give a reason for the outage, only that it was experiencing increased error rates and that it was working on a resolution. The irony is that the outage is also affecting the company’s “ability to post updates to the Service Health Dashboard,” so not even Amazon is immune from its own downtime.

So far a number of companies that rely on AWS have tweeted out that they’re experiencing issues as a result, including Adobe and Roku. We’ll keep you updated as this outage continues.

25 Nov 2020

Slack’s stock climbs on possible Salesforce acquisition

News that Salesforce is interested in buying Slack, the popular workplace chat company, sent shares of the smaller firm sharply higher today.

Slack shares are up just under 25% at the moment, according to Yahoo Finance data. Slack is worth $36.95 per share as of the time of writing, valuing it at around $20.8 billion. The well-known former unicorn has been worth as little as $15.10 per share inside the last year, and worth as much as $40.07.

Inversely, shares of Salesforce are trading lower on the news, falling around 3.5% as of the time of writing; investors in the San Francisco-based SaaS pioneer were either unimpressed at the combination idea, or perhaps worried about the price that would be required to bring the 2019 IPO into their fold.

Why Salesforce, a massive software company with a strong position in the CRM market, and aspirations of becoming an even larger platform player, would want to buy Slack is not immediately clear though there are possible synergies. This includes the possibility of cross-selling the two companies products’ into each others customer bases, possible unlocking growth for both parties; Slack has wide marketshare inside of fast-growing startups, for example, while Salesforce’s products roost inside a host of mega-corps.

TechCrunch reached out to Salesforce, Slack, and Slack’s CEO for comment on the deal’s possibility. We’ll update this post with whatever we get.

While Salesforce bought Quip for $750 million in 2016, which gave it a kind of document sharing and collaboration, other than that, Salesforce Chatter has been the only social tool in the company’s arsenal. Buying Slack would give the CRM giant solid enterprise chat footing and likely a lot of synergy among customers and tooling.

But Slack has always been more than a mere chat client. It enables companies to embed workflows, and this would fit well in the Salesforce family of products, which spans sales, service, marketing and more. It would allow companies to work both inside and outside the Salesforce ecosystem, building smooth and integrated workflows. While it can theoretically do that now, if the two were combined, you can be sure the integrations would be much tighter.

Slack has come under withering fire from Microsoft in recent quarters, as the Redmond-based software giant poured resources into its competing Teams service. Teams challenges Slack’s chat tooling, and Zoom’s video features, and has seen huge customer growth in recent quarters.

Finding Slack a corporate home amongst the larger tech players could ensure that Microsoft doesn’t grind it under the bulk of its enterprise software sales leviathan. And Salesforce, a sometimes Microsoft ally, would not mind adding the faster-growing slack to its own expanding software incomes.

The question at this juncture comes down to price. Slack investors won’t want to sell for less than a good premium on the pre-pop per-share price now feels rather dated.

25 Nov 2020

Instead of Yule log, watch this interactive dumpster fire because 2020

The holiday seasons is upon us and with that comes stress, anxiety, and the airing of grievances. And this year is worse. Instead of watching a yule log smolder in a warm hearth, we’re all stuck in our homes watching the world burn.

Instead of yelling into the void, let me suggest this interactive dumpster fire instead. The instructions are simple. Just email a note or picture and a contraption incinerates your asseveration. It’s cathartic, but takes a minute. About 20 minutes after emailing my issues, I’m still waiting to see it burn.

Do it as a family or with your cats. Roast Covid-19. Burn politics. Send a picture of your QAnon-loving uncle. The fire doesn’t care. Everything burns eventually.

25 Nov 2020

Join us for a live Q&A with Sapphire’s Jai Das on Tuesday at 2 pm ET/11 am PT

Sure, we’re heading into a holiday weekend here in America, but that doesn’t mean that the good ship TechCrunch is going to slow down. We’re diving right back in next week with another installment in season two of Extra Crunch Live, our regular interview series with startup founders, venture capitalists, and other leaders from the technology community.

This series is for Extra Crunch members, so if you haven’t signed up you can hop on that train right here.

Next week I’m virtually sitting down with Jai Das, a well-known managing director at Sapphire Ventures.

Das as invested in companies like MuleSoft (sold for $6.5 billion), Alteryx (now public), Square (also public), Sumo Logic (yep, public) while at Sapphire, having previously worked corporate venture jobs at Intel Capital and Agilent Ventures. (Sapphire was itself originally SAP’s corporate venture capital arm, but it split off from its parent in 2011, rebranded, and kept on raising funds.)

Here are notes from the last episode of Extra Crunch Live with Bessemer’s Byron Deeter.

It’s going to be fun as there’s so much to talk about. I’m still bubbling up my question list, so to avoid giving the Sapphire PR team too much pre-discussion ammo let’s just say that corporate venture capital’s place in the 2020 boom is an interesting topic for both founders, and investors alike.

And I’ll want to press Das on the current market for software startups, where we are in the historical arc of SaaS multiples, the importance of API-led tech upstarts, where founders might look to build the next great enterprise startup, and if there are any new platforms bubbling up that could be a foundation for future founders to later leverage.

As this is an Extra Crunch Live, I’ll also work in a few questions from the audience (that means you, make sure you Extra Crunch subscription is live), to augment my own clipboard of notes.

This is going to be a good one. I’ll see you next Tuesday for the show.

Details

Below are links to add the event to your calendar and to save the Zoom link. We’ll share the YouTube link shortly before the discussion:

25 Nov 2020

Cast.ai nabs $7.7M seed to remove barriers between public clouds

When you launch an application in the public cloud, you usually put everything on one provider, but what if you could choose the components based on cost and technology and have your database one place and your storage another?

That’s what Cast.ai says that it can provide, and today it announced a healthy $7.7 million seed round from TA Ventures, DFX, Florida Funders and other unnamed angels to keep building on that idea. The round closed in June.

Company CEO and co-founder Yuri Frayman says that they started the company with the idea that developers should be able to get the best of each of the public clouds without being locked in. They do this by creating Kubernetes clusters that are able to span multiple clouds.

“Cast does not require you to do anything except for launching your application. You don’t need to know  […] what cloud you are using [at any given time]. You don’t need to know anything except to identify the application, identify which [public] cloud providers you would like to use, the percentage of each [cloud provider’s] use and launch the application,” Frayman explained.

This means that you could use Amazon’s RDS database and Google’s ML engine, and the solution decides how to make that work based on your requirements and price. You set the policies when you are ready to launch and Cast will take care of distributing it for you in the location and providers that you desire, or that makes most sense for your application.

The company takes advantage of cloud native technologies, containerization and Kubernetes to break the proprietary barriers that exist between clouds, says company co-founder Laurent Gil. “We break these barriers of cloud providers so that an application does not need to sit in one place anymore. It can sit in several [providers] at the same time. And this is great for the Kubernetes application because they’re kind of designed with this [flexibility] in mind,” Gil said.

Developers use the policy engine to decide how much they want to control this process. They can simply set location and let Cast optimize the application across clouds automatically, or they can select at a granular level exactly the resources they want to use on which cloud. Regardless of how they do it, Cast will continually monitor the installation and optimize based on cost to give them the cheapest options available for their configuration.

The company currently has 25 employees with four new hires in the pipeline, and plans to double to 50 by the end of 2021. As they grow, the company is trying keep diversity and inclusion front and center in its hiring approach and they currently have women in charge of HR, marketing and sales at the company.

“We have very robust processes on the continuous education inside of our organization on diversity training. And a lot of us came from organizations where this was very visible and we took a lot of those processes [and lessons] and brought them here,” Frayman said.

Frayman has been involved with multiple startups including Cujo.ai, a consumer firewall startup that participated in TechCrunch Disrupt Battlefield in New York in 2016.

25 Nov 2020

Europe sets out the rules of the road for its data reuse plan

European Union lawmakers have laid out a major legislative proposal today to encourage the reuse of industrial data across the Single Market by creating a standardized framework of trusted tools and techniques to ensure what they describe as “secure and privacy-compliant conditions” for sharing data.

Enabling a network of trusted and neutral data intermediaries, and an oversight regime comprised of national monitoring authorities and a pan-EU coordinating body, are core components of the plan.

The move follows the European Commission’s data strategy announcement in February, when it said it wanted to boost data reuse to support a new generation of data-driven services powered by data-hungry artificial intelligence, as well as encouraging the notion of using ‘tech for good’ by enabling “more data and good quality data” to fuel innovation with a common public good (like better disease diagnostics) and improve public services.

The wider context is that personal data is already regulated in the bloc (such as under the General Data Protection Regulation; GDPR), which restricts reuse. While commercial considerations can limit how industrial data is shared.

The EU’s executive believes harmonzied requirements that set technical and/or legal conditions for data reuse are needed to foster legal certainty and trust — delivered via a framework that promises to maintain rights and protections and thus get more data usefully flowing.

The Commission sees major business benefits flowing from the proposed data governance regime. “Businesses, both small and large, will benefit from new business opportunities as well as from a reduction in costs for acquiring, integrating and processing data, from lower barriers to enter markets, and from a reduction in time-to-market for novel products and services,” it writes in a press release.

It has further data related proposals incoming in 2021, in addition to a package of digital services legislation it’s due to lay out early next month — as part of a wider reboot of industrial strategy which prioritises digitalization and a green new deal.

All legislative components of the strategy will need to gain the backing of the European Council and parliament so there’s a long road ahead for implementing the plan.

Data Governance Act

EU lawmakers often talk in shorthand about the data strategy being intended to encourage the sharing and reuse of “industrial data” — although the Data Governance Plan (DGA) unveiled today has a wider remit.

The Commission envisages the framework enabling the sharing of data that’s subject to data protection legislation — which means personal data; where privacy considerations may (currently) restrain reuse — as well as industrial data subject to intellectual property, or which contains trade secrets or other commercially sensitive information (and is thus not typically shared by its creators primarily for commercial reasons). 

In a press conference on the data governance proposals, internal market commissioner Thierry Breton floated the notion of “data altruism” — saying the Commission wants to provide citizens with an organized way to share their own personal data for a common/public good, such as aiding research into rare diseases or helping cities map mobility for purposes like monitoring urban air quality.

“Through personal data spaces, which are novel personal information management tools and services, Europeans will gain more control over their data and decide on a detailed level who will get access to their data and for what purpose,” the Commission writes in a Q&A on the proposal.

It’s planning a public register where entities will be able to register as a “data altruism organisation” — provided they have a not-for-profit character; meet transparency requirements; and implement certain safeguards to “protect the rights and interests of citizens and companies” — with the aim of providing “maximum trust with minimum administrative burden”, as it puts it.

The DGA envisages different tools, techniques and requirements governing how private sector bodies share data vs private companies.

For public sector bodies there may be technical requirements (such as encryption or anonymization) attached to the data itself or further processing limitations (such as requiring it to take place in “dedicated infrastructures operated and supervised by the public sector”), as well as legally binding confidentiality agreements that must be signed by the reuser.

“Whenever data is being transferred to a reuser, mechanisms will be in place that ensure compliance with the GDPR and preserve the commercial confidentiality of the data,” the Commission’s PR says.

To encourage businesses to get on board with pooling their own data-sets — for the promise of a collective economic upside via access to bigger volumes of pooled data — the plan is for regulated data intermediaries/marketplaces to provide “neutral” data-sharing services, acting as the “trusted” go-between/repository so data can flow between businesses.

“To ensure this neutrality, the data-sharing intermediary cannot exchange the data for its own interest (e.g. by selling it to another company or using it to develop their own product based on this data) and will have to comply with strict requirements to ensure this neutrality,” the Commission writes on this.

Under the plan, intermediaries’ compliance with data handling requirements would be monitored by public authorities at a national level.

But the Commission is also proposing the creation of a new pan-EU body, called the European Data Innovation Board, that would try to knit together best practice across Member States — in what looks like a mirror of the steering/coordinating role undertaken by the European Data Protection Board (which links up the EU’s patchwork of data protection supervisory authorities).

“These data brokers or intermediaries that will provide for data sharing will do that in a way that your rights are protected and that you have choices,” said EVP Margrethe Vestager, who heads up the bloc’s digital strategy, also speaking at today’s press conference.

“So that you can also have personal data spaces where your data is managed. Because, initially, when you ask people they say well actually we do want to share but we don’t really know how to do it. And this is not only the technicalities — it’s also the legal certainty that’s missing. And this proposal will provide that,” she added.

Data localization requirements — or not?

The commissioners faced a number of questions over the hot button issue of international data transfers.

Breton was asked whether the DGA will include any data localization requirements. He responded by saying — essentially — that the rules will bake in a series of conditions which, depending on the data itself and the intended destination, may mean that storing and processing the data in the EU is the only viable option.

“On data localization — what we do is to set a GDPR-type of approach, through adequacy decisions and standard contractual clauses for only sensitive data through a cascading of conditions to allow the international transfer under conditions and in full respect of the protected nature of the data. That’s really the philosophy behind it,” Breton said. “And of course for highly sensitive data [such as] in the public health domain it is necessary to be able to set further conditions, depending on the sensitivity, otherwise… Member States will not share them.”

“For instance it could be possible to limit the reuse of this data into public secure infrastructures so that companies will come to use the data but not keep them. It could be also about restricting the number of access in third countries, restricting the possibility to further transfer the data and if necessary also prohibiting the transfer to a third country,” he went on, adding that such conditions would be “in full respect” of the EU’s WTO obligations.

In a section of its Q&A that deals with data localization requirements, the Commission similarly dances around the question, writing: “There is no obligation to store and process data in the EU. Nobody will be prohibited from dealing with the partner of their choice. At the same time, the EU must ensure that any access to EU citizen’s personal data and certain sensitive data is in compliance with its values and legislative framework.”

At the presser, Breton also noted that companies that want to gain access to EU data that’s been made available for reuse will need to have legal representation in the region. “This is important of course to ensure the enforceability of the rules we are setting,” he said. “It is very important for us — maybe not for other continents but for us — to be fully compliant.”

The commissioners also faced questions about how the planned data reuse rules would be enforced — given ongoing criticism over the lack of uniformly vigorous enforcement of Europe’s data protection framework, GDPR.

“No rule is any good if not enforced,” agreed Vestager. “What we are suggesting here is that if you have a data sharing service provider and they have notified themselves it’s then up to the authority with whom they have notified actually to monitor and to supervise the compliance with the different things that they have to live up to in order to preserve the protection of these legitimate interests — could be business confidentiality, could be intellectual property rights.

“This is a thing that we will keep on working on also in the future proposals that are upcoming — the Digital Services Act and the Digital Markets Act — but here you have sort of a precursor that the ones who receive the notification in Member States they will also have to supervise that things are actually in order.”

Also responding on the enforcement point, Breton suggested enforcement would be baked in up front, such as by careful control of who could become a data reuse broker.

“[Firstly] we are putting forward common rules and harmonized rules… We are creating a large internal market for data. The second thing is that we are asking Member States to create specific authorities to monitor. The third thing is that we will ensure coherence and enforcement through the European Data Innovation Board,” he said. “Just to give you an example… enforcement is embedded. To be a data broker you will need to fulfil a certain number of obligations and if you fulfil these obligations you can be a neutral data broker — if you don’t

Alongside the DGA, the Commission also announced an Intellectual Property Action Plan. Vestager said this aims to build on the EU’s existing IP framework with a number of supportive actions — including financial support for SMEs involved in the Horizon Europe R&D program to file patents.

She said the Commission is also considering whether to reform the framework for filing standards essential patents. But in the short term Vestager said it would aim to encourage industry to engage in forums aimed at reducing litigation.

“One example could be that the Commission could set up an independent system of third party essentiality checks in view of improving legal certainty and reducing litigation costs,” she added, noting that protecting IP is an important component of the bloc’s industrial strategy.

25 Nov 2020

Amazon expands IP Accelerator to Europe after US SMBs register 6,000 trademarks

As we head into the biggest shopping period of the year — which this year may well have an even stronger online component than usual because of Covid-19 — Amazon has launched its latest effort to combat the sale of counterfeit goods on its site.

The e-commerce giant today announced that its free IP Accelerator in now live in Europe — specifically France, Germany, Italy, Spain, Netherlands and the United Kingdom — to help SMBs selling on Amazon obtain trademarks on their intellectual property, protect their brands and tackle the sale of counterfeit goods, connecting companies with recommended legal firms to carry out work. Joining the IP Accelerator is free, while the legal aid is provided as “low-cost assistance”, with those costs coming in the form of “competitive, pre-negotiated rates,” Amazon said.

The European launch — in Amazon’s six biggest markets in Europe, covering more than 150,000 small and medium businesses selling on Amazon’s platform, which account for more than half the products sold in the region — comes just over a year after Amazon kicked off an IP Accelerator in the U.S., in October 2019.

Amazon today said that the U.S. effort has so far yielded 6,000 trademark applications submitted to the US Patent and Trademark Office by SMBs working through the program.

Amazon has long struggled with counterfeit and other illicit items sold through its marketplace — which brings in third-party sellers and is built on the very concept of economies of scale, offering a vast array of choices to shoppers, and the IP Accelerator comes on the heels of a lot of other proactive efforts to battle the situation.

They have included Amazon filing a number of lawsuits — both on its own and in partnership with others, and most recently, just this month, being the plaintiff in a case that interestingly extended outside its own platform to target online influencers.

It also has built a lot of technology also to help track and spot illicit goods.

And it’s working with government authorities, most recently in an initiative to halt the import of counterfeit inventory before it gets sold or delivered to buyers.

It’s a Sisyphean task in some regards: Amazon’s growth means more sellers, and more goods to triage, and more chances for dodgy items. But it’s one that is very much in Amazon’s interest to get right: if it can’t protect IP, the best brands will stay away, and consumers will start to lose confidence in the platform, too.

That’s where initiatives like the IP Accelerator come in, where the idea is that it gives sellers who are smaller more direct control over their own brand destinies. The focus on SMBs is very specific and not just because of their collective selling power on Amazon. They are most often not in full possession of their legal options, and perhaps also worried about the costs of getting involved in trademarking, with a recent report from the European Intellectual Property Office finding that just 9% of SMBs have registered IP rights, versus 36% of larger companies.

 

“We know from our conversations with small business owners that there is often confusion about why IP rights are important and how sellers can secure them,” said Francois Saugier, Vice President for EU Seller Services, Amazon, in a statement. “As part of our broader commitment to supporting small businesses, we have set up IP Accelerator to make the IP registration process as easy and as affordable as possible for entrepreneurs in the early days of their businesses.”

In addition to legal assistance, SMBs in the program can join the Amazon’s Brand Registry, which currently covers some 350,000 brands and gives them ways to manage and track their brands, using automated algorithms built by Amazon to proactively track for potential copycats and other trademark criminals.

The business of providing services to SMBs on the platform is an interesting one.

We’ve seen a number of startups emerge in recent times that are looking to acquire and roll up the best of the SMBs that sell on Amazon with big ambitions of their own.

Their plans are to use economies of scale to run these businesses better, with better supply-chain management, marketing, IP control and more. That strategy is predicated on the fact that those small businesses are finding it a challenge to take their enterprises to the next level on their own.

In that regard, Amazon’s IP Accelerator potentially gives those smaller sellers another helping hand to stay independent.

“Great ideas are the core of every good business. Turning those ideas into a reality relies on IP,” said Pippa Hall, director of Innovation and Chief Economist at the UK’s Intellectual Property Office, said in a statement. “Understanding, protecting and getting the most out of your IP is a crucial ingredient of success. A good IP strategy should sit at the heart of every good business plan.”