Category: UNCATEGORIZED

17 Jul 2020

Autonomous vehicle startup AutoX lands driverless testing permit in California

AutoX, the autonomous vehicle startup backed by Alibaba, has been granted a permit in California to begin driverless testing on public roads in a limited area in San Jose.

The permit will allow AutoX to test its autonomous vehicles without a human safety driver behind the wheel. This is the third company to receive a driverless testing permit. Waymo and Nuro also have driverless testing permits. Unlike the other two companies, AutoX’s permit is limited to one vehicle and restricted to surface streets within a designated part of San Jose near is headquarters, according to the California Department of Motor Vehicles, which regulates AV testing in the state. The vehicle is approved to operate in fair weather conditions and light precipitation on streets with a speed limit of no more than 45 mph, the agency said.

AutoX, which is developing a full self-driving stack, has had a permit to test autonomous vehicles with safety drivers since 2017. Currently, 62 companies have an active permit to test autonomous vehicles with a safety driver on California roads.

To qualify for a driverless testing permit, companies have to show proof of insurance or a bond equal to $5 million, verify the vehicles are capable of operating without a driver, meet federal Motor Vehicle Safety Standards or have an exemption from the National Highway Traffic Safety Administration.

While AutoX has been operating robotaxi pilots in California and China, the company has said its real aim is to license its technology to companies that want to operate robotaxi fleets of their own. It has been particularly active in China, although this driverless permit hints that the company might be ramping up its activity in the U.S. as well.

AutoX opened in April an 80,000-square-foot Shanghai Robotaxi Operations Center, following a 2019 agreement with municipal authorities to deploy 100 autonomous vehicles in the Jiading District. The vehicles in the fleet were assembled at a factory about 93 miles outside of Shanghai.

The company has been operating a fleet of robotaxis in Shenzhen through a pilot program launched in 2019 with BYD. In January, AutoX partnered with Fiat Chrysler to roll out a fleet of robotaxis for China and other countries in Asia.

17 Jul 2020

Assessing the potential for a gig economy in education

Over the past few years, personalized learning has established itself as a focal point of innovation in education. Despite the focus, the rate of progress in establishing personalized learning practices in both K-12 school systems and online learning has been slower than expected.  

The Bill & Melinda Gates Foundation and the Chan Zuckerberg Initiative have together invested millions of dollars in support of it, and educators such as Sal Khan, founder of Khan Academy, have spoken extensively about its importance in education.

Personalized learning comprises many aspects of learning: letting students master topics before they move on to higher level ones, giving them agency over their learning based on their interests and goals and using teacher-aided instruction and interactivity, to name a few.

Much of the focus on implementing personalized learning practices has revolved around K-12 school systems, where new initiatives have been met with mixed results, and these efforts will continue. 

Beyond the K-12 school systems however, online education platforms present a large opportunity for delivering personalized learning experiences to students worldwide, and the level of innovation here has lagged expectations.

Massive Open Online Courses (MOOCs) such as Udacity, Coursera and edX emerged in the early 2010s and helped bring quality content online and make it accessible around the globe. However, they haven’t innovated much when it comes to personalized learning, and studies have shown that they have in fact seen declines in completion rate of courses.

In recent years, startups have built platforms that are powering a gig economy for teachers, enabling them to give live lectures in small-group, highly interactive settings. Apps focused on providing personalized learning experiences for users learning domain-specific skills such as math or languages have shown promise, but there’s room for a lot more innovation on this front.

These newer approaches have the potential to democratize personalized learning by innovating on the software teaching platform, enabling better teacher-aided instruction online, and helping students better understand their mastery of topics. 

17 Jul 2020

Play the prologue of ‘Linda & Joan,’ a video game about the worst year of its creator’s life

It’s not hard to see why Russell Quinn calls 2017 the worst year of his life. That was the year when he moved back to the United Kingdom take care of his mother, and the year in which both his mother and grandmother died within a month of other.

Quinn recalled returning to Los Angeles afterwards and “trying to unpack all of this trauma that had happened.” During that time, he said he was “reading a lot about how other creative people dealt with grief” and realized that there’s “a rich history” of novelists writing about their personal tragedies.

So Quinn — a designer and programmer who previously worked as digital media director at McSweeney’s and co-created the digital novel “The Silent History” — decided to make a video game about the experience.

Grief isn’t exactly a popular subject for games, but Quinn suggested that this was the approach that made sense to him.

“I’m not a novelist and I’m not a filmmaker,” he said. “I had been wanting to make a game for a while, and it seemed to make sense tell my story in the medium that I am most used to.”

He admitted that the development process could be emotionally taxing. For example, he delayed creating a 3D model of his mother, instead letting a pink cylinder stand in for her character, because he worried that her death would “become far too real once I put her in the game.” But once he created the model, “I realized: That is not my mother. It’s an actor, it’s an avatar. From that point onward, I felt like a director directing actors on a stage.”

And this week, Quinn released “Four Months Earlier,” a free prologue playable on Windows, Mac and iOS. As the title suggests, the prologue takes place months before the rest of the game, with Russell going for a walk with his visiting mother Linda. Through dialogue choices, you get a sense of who they are and the challenges they’re facing.

Quinn doesn’t expect to finish the full game, “Linda & Joan,” until 2022, but he’s releasing “Four Months Earlier” now as a promotion, both for future players and potential publishers.

It sounds like the prologue is very different from the rest of the game, which will shift from sunny Los Angeles to “small houses in England.” Compared to “Four Months Earlier,” Quinn said “Linda & Joan” will be “more of a point-and-click adventure,” with “tasks and puzzles to solve.”

Not that he’s trying to add fictional drama or a happy ending to the real story. The puzzles, he said, are all “emotion-based” — you’ll play as Russell, Linda and Joan (his grandmother), trying to balance their different needs.

“It ends with the two deaths, there’s no way of avoiding those things,” Quinn said. “What you can change is how you feel about them, which kind of mirrors [real life]. If somebody in the family gets a terminal diagnosis, that is fixed. But you still have to live together for many more months, and your reality, how you deal with it, can change from day to day.”

17 Jul 2020

Former Spotify marketing exec-turned-VC Sophia Bendz on her love of early-stage investing

Earlier this month, venture capitalist and former Spotify global director of marketing Sophia Bendz announced that she was leaving London-based Atomico to join Berlin’s Cherry Ventures.

Her stated reason for leaving the London VC firm — which mainly does Series A and Series B rounds — is that, having made the difficult transition from seasoned operator to venture capitalist, she wants to focus on seed stage where she can do more deals and work closely with founders and their teams at a much earlier stage.

Bendz is already a prolific angel investor, with a total of 44 deals in the last nine years. However, although she was promoted to partner at Atomico in November 2018 and has helped source and carry out due diligence on a number of deals, she didn’t end up leading any during her time at the firm.

That will quickly change once she starts officially at Cherry, which does far more deals per year than Atomico, being that it is focused on an earlier stage of the startup funding funnel.

To find out more about her latest career move, I caught up with Bendz the day before her announcement. In the conversation that followed, we dug deeper into how she approaches angel investing, why the new focus on seed stage makes sense, and what it’s like to compete for deal flow.

17 Jul 2020

FedEx is utilizing robotic arms to sort packages at a Memphis facility

FedEx has flirted with robotic technologies before, most notably in the case of Roxo. The delivery robot made its debut in New York City last year, only to get the boot from Mayor Bill de Blasio. These days, however, the prospect of increased automation seems all the more pressing, as COVID-19 has left many reconsidering the human element of the supply chain.

The logistics giant reached out to TechCrunch this week to note that it has been using robots in another matter for a few months now. In May, FedEx installed a quartet of robotic arms from Yaskawa America and Plus One, with the express intent of helping sort the massive numbers of parcels that pass through its Memphis facility.

For reasons that should be clear to anyone who follows the category, human workers still play a key role in the process. The company says several members of its Small Package Sort System team — who previously did the sorting themselves — are operating as supervisors for the new robotic employees.

FedEx says it was actively exploring these technologies prior to COVID-10. “While COVID has not directly played a role in accelerating the tech adoption,” the company tells TechCrunch, “it has exponentially increased the amount of e-commerce packages traveling through the Memphis hub, so COVID has validated the need for this technology and its support for our team members working at the Memphis hub.”

The industry has, after all, been moving in this direction for some time. Amazon, which has made massive investments in and acquisitions of several robotics firms, is probably the best existing model for how humans and robotics can work side by side to process massive volumes of parcels. UPS, too, has looked increasingly toward automation. Last year it announced a goal of processing 80% of packages through automated facilities. With a massive ongoing health crisis like COVID-19 posing a risk to workers and customers alike, additional automation seems like a no-brainer for many such outfits.

To date, FedEx says it has not made any investment in robotics companies.

17 Jul 2020

Legal clouds gather over US cloud services, after CJEU ruling

In the wake of yesterday’s landmark ruling by Europe’s top court — striking down a flagship transatlantic data transfer framework called Privacy Shield, and cranking up the legal uncertainty around processing EU citizens’ data in the US in the process — Europe’s lead data protection regulator has fired its own warning shot at the region’s data protection authorities (DPAs), essentially telling them to get on and do the job of intervening to stop people’s data flowing to third countries where it’s at risk.

Countries like the U.S.

The original complaint that led to the the Court of Justice of the EU (CJEU) ruling focused on Facebook’s use of a data transfer mechanism called Standard Contractual Clauses (SCCs) to authorize moving EU users’ data to the US for processing.

Complainant Max Schrems asked the Irish Data Protection Commission (DPC) to suspend Facebook’s SCC data transfers in light of US government mass surveillance programs. Instead the regulator went to court to raise wider concerns about the legality of the transfer mechanism.

That in turn led Europe’s top judges to nuke the Commission’s adequacy decision which underpinned the EU-US Privacy Shield — meaning the US no longer has a special arrangement greasing the flow of personal data from the EU. Yet, at the time of writing, Facebook is still using SCCs to process EU users’ data in the US. Much has changed but the data hasn’t stopped flowing — yet.

Yesterday the tech giant said it would “carefully consider” the findings and implications of the CJEU decision on Privacy Shield, adding that it looked forward to “regulatory guidance”. It certainly didn’t offer to proactively flip a kill switch and stop the processing itself.

Ireland’s DPA, meanwhile, which is Facebook’s lead data regulator in the region, sidestepped questions over what action it would be taking in the wake of yesterday’s ruling — saying it (also) needed (more) time to study the legal nuances.

The DPC’s statement also only went so far as to say the use of SCCs for taking data to the US for processing is “questionable” — adding that case by case analysis would be key.

The regulator remains the focus of sustained criticism in Europe over its enforcement record for major cross-border data protection complaints — with still zero decisions issued more than two years after the EU’s General Data Protection Regulation (GDPR) came into force, and an ever growing backlog of open investigations into the data processing activities of platform giants.

In May, the DPC finally submitted its first draft decision on a cross-border case (an investigation into a Twitter security breach) to other DPAs for review, saying it hoped the decision would be finalized in July. At the time of writing we’re still waiting for the bloc’s regulators to reach consensus on that.

The painstaking pace of enforcement around Europe’s flagship data protection framework remains a problem for EU lawmakers — whose two-year review last month called for uniformly “vigorous” enforcement by regulators.

The European Data Protection Supervisor (EDPS) made a similar call today, in the wake of the Schrems II ruling — which only looks set to further complicate the process of regulating data flows by piling yet more work on the desks of underfunded DPAs.

“European supervisory authorities have the duty to diligently enforce the applicable data protection legislation and, where appropriate, to suspend or prohibit transfers of data to a third country,” writes EDPS, Wojciech Wiewiórowski, in a statement which warns against further dithering or can-kicking on the intervention front.

“The EDPS will continue to strive, as a member of the European Data Protection Board (EDPB), to achieve the necessary coherent approach among the European supervisory authorities in the implementation of the EU framework for international transfers of personal data,” he goes on, calling for more joint working by the bloc’s DPAs.

Wiewiórowski’s statement also highlights what he dubs “welcome clarifications” regarding the responsibilities of data controllers and European DPAs — to “take into account the risks linked to the access to personal data by the public authorities of third countries”.

“As the supervisory authority of the EU institutions, bodies, offices and agencies, the EDPS is carefully analysing the consequences of the judgment on the contracts concluded by EU institutions, bodies, offices and agencies. The example of the recent EDPS’ own-initiative investigation into European institutions’ use of Microsoft products and services confirms the importance of this challenge,” he adds.

Part of the complexity of enforcement of Europe’s data protection rules is the lack of a single authority; a varied patchwork of supervisory authorities responsible for investigating complaints and issuing decisions.

Now, with a CJEU ruling that calls for regulators to assess third countries themselves — to determine whether the use of SCCs is valid in a particular use-case and country — there’s a risk of further fragmentation should different DPAs jump to different conclusions.

Yesterday, in its response to the CJEU decision, Hamburg’s DPA criticized the judges for not also striking down SCCs, saying it was “inconsistent” for them to invalidate Privacy Shield yet allow this other mechanism for international transfers. Supervisory authorities in Germany and Europe must now quickly agree how to deal with companies that continue to rely illegally on the Privacy Shield, the DPA warned.

In the statement Hamburg’s data commissioner, Johannes Caspar, added: “Difficult times are looming for international data traffic.”

He also shot off a blunt warning that: “Data transmission to countries without an adequate level of data protection will… no longer be permitted in the future.”

Compare and contrast that with the Irish DPC talking about use of SCCs being “questionable”, case by case. (Or the UK’s ICO offering this bare minimum.)

Caspar also emphasized the challenge facing the bloc’s patchwork of DPAs to develop and implement a “common strategy” towards dealing with SCCs in the wake of the CJEU ruling.

In a press note today, Berlin’s DPA also took a tough line, warning that data transfers to third countries would only be permitted if they have a level of data protection essentially equivalent to that offered within the EU.

In the case of the US — home to the largest and most used cloud services — Europe’s top judges yesterday reiterated very clearly that that is not in fact the case.

“The CJEU has made it clear that the export of data is not just about the economy but people’s fundamental rights must be paramount,” Berlin data commissioner Maja Smoltczyk said in a statement [which we’ve translated using Google Translate].

“The times when personal data could be transferred to the US for convenience or cost savings are over after this judgment,” she added.

Both DPAs warned the ruling has implications for the use of cloud services where data is processed in other third countries where the protection of EU citizens’ data also cannot be guaranteed too, i.e. not just the US.

On this front, Smoltczyk name-checked China, Russia and India as countries EU DPAs will have to assess for similar problems.

“Now is the time for Europe’s digital independence,” she added.

Some commentators (including Schrems himself) have also suggested the ruling could see companies switching to local processing of EU users data. Though it’s also interesting to note the judges chose not to invalidate SCCs — thereby offering a path to legal international data transfers, but only provided the necessary protections are in place in that given third country.

Also issuing a response to the CJEU ruling today was the European Data Protection Board (EDPB). Aka the body made up of representatives from DPAs across the bloc. Chair Andrea Jelinek put out an emollient statement, writing that: “The EDPB intends to continue playing a constructive part in securing a transatlantic transfer of personal data that benefits EEA citizens and organisations and stands ready to provide the European Commission with assistance and guidance to help it build, together with the U.S., a new framework that fully complies with EU data protection law.”

Short of radical changes to US surveillance law it’s tough to see how any new framework could be made to legally stick, though. Privacy Shield’s predecessor arrangement, Safe Harbour, stood for around 15 years. Its shiny ‘new and improved’ replacement didn’t even last five.

In the wake of the CJEU ruling, data exporters and importers are required to carry out an assessment of a country’s data regime to assess adequacy with EU legal standards before using SCCs to transfer data there.

“When performing such prior assessment, the exporter (if necessary, with the assistance of the importer) shall take into consideration the content of the SCCs, the specific circumstances of the transfer, as well as the legal regime applicable in the importer’s country. The examination of the latter shall be done in light of the non-exhaustive factors set out under Art 45(2) GDPR,” Jelinek writes.

“If the result of this assessment is that the country of the importer does not provide an essentially equivalent level of protection, the exporter may have to consider putting in place additional measures to those included in the SCCs. The EDPB is looking further into what these additional measures could consist of.”

Again, it’s not clear what “additional measures” a platform could plausibly deploy to ‘fix’ the gaping lack of redress afforded to foreigners by US surveillance law. Major legal surgery does seem to be required to square this circle.

Jelinek said the EDPB would be studying the judgement with the aim of putting out more granular guidance in future. But her statement warns data exporters they have an obligation to suspend data transfers or terminate SCCs if contractual obligations are not or cannot be complied with, or else to notify a relevant supervisory authority if it intends to continue transferring data.

In her roundabout way, she also warns that DPAs now have a clear obligation to terminate SCCs where the safety of data cannot be guaranteed in a third country.

“The EDPB takes note of the duties for the competent supervisory authorities (SAs) to suspend or prohibit a transfer of data to a third country pursuant to SCCs, if, in the view of the competent SA and in the light of all the circumstances of that transfer, those clauses are not or cannot be complied with in that third country, and the protection of the data transferred cannot be ensured by other means, in particular where the controller or a processor has not already itself suspended or put an end to the transfer,” Jelinek writes.

One thing is crystal clear: Any sense of legal certainty US cloud services were deriving from the existence of the EU-US Privacy Shield — with its flawed claim of data protection adequacy — has vanished like summer rain.

In its place, a sense of déjà vu and a lot more work for lawyers.

17 Jul 2020

Extension rounds help some startups play offense during COVID-19

The venture capital world is constantly changing, and its evolution can sometimes flip pieces of conventional wisdom on their heads. For example, a recent flurry of extension rounds from Silicon Valley’s hottest startups like Stripe and Robinhood seem to signal that the investment type has suddenly become cool.

Extensions evolving from unloved to hot is not the first time that a type of VC deal has gained, or lost luster. In past times, for example, raising consecutive rounds from the same lead investor was often perceived as a negative signal; why couldn’t the startup find a new, different lead investor? Today, in contrast, venture capitalists are using inside rounds to double-down on winning startups, a way of helping ensure returns for their own backers.

The recent phenomenon of extensions becoming vogue is a tale of the times, in which the best startups get to play offense, and startups that can’t show accelerating growth are left behind. Let’s explore what has changed.

A series of fortunate extensions

TechCrunch first wrote about the new extension-round trend after seeing what felt like a wave of the deals crop up. Some were large, like MariaDB’s huge $25 million add-on to its Series C, or Robinhood’s biblical $320 million addition to its Series F.

But most were smaller events like Sayari adding $2.5 million to its Series B, or CALA adding $3 million to its seed round. Even more recently, Eterneva raised another $3 million on top of its seed round, and also out this week was a million pounds more for Edinburgh-based Machine Labs’ seed round.

One reason for the growth of extension rounds in 2020 has been runway — making sure that a startup has enough. Upstarts often raise on an 18-month cadence. But because of COVID-19 and its constituent economic disruptions, many have reduced costs in a bid to bolster how long they have until their cash stores reach zero.

17 Jul 2020

India smartphone shipments slashed in half in Q2 2020

Even the world’s second largest smartphone market isn’t immune to Covid-19.

Smartphone shipments in India fell 48% in the second quarter compared with the same period a year ago, the most drastic drop one of the rare growing markets has seen in a decade, research firm Canalys reported Friday evening.

About 17.3 million smartphone units shipped in Q2 2020, down from 33 million in Q2 2019, and 33.5 million in Q1 2020, the research firm said.

You can blame coronavirus for it.

New Delhi ordered a nationwide lockdown in late March to contain the spread of the virus that saw all shops across the country — save for some of those that sell grocery items and pharmacies — temporarily cease operation. Even e-commerce giants such as Amazon and Flipkart were prohibited from selling smartphones and other items classified as “non-essential” by the government.

The protracted lockdown lasted until mid-May after which the Indian government deemed that other stores and e-commerce deliveries could resume their services in much of country. New Delhi’s stringent measure explains why India’s smartphone market dipped so heavily.

China, the world’s largest smartphone market, in comparison saw only an 18% drop in shipments in the quarter that ended in March — the period when the country was most impacted by the virus. In Q1, when India was largely not impacted by the virus, smartphone shipments grew by 4% in the country. (Globally, smartphone shipments shrank by 13% in Q1 — a figure that is projected to only slightly improve to a  12% decline this year.)

“It’s been a rocky road to recovery for the smartphone market in India,” said Madhumita Chaudhary, an analyst at Canalys. “While vendors witnessed a crest in sales as soon as markets opened, production facilities struggled with staffing shortages on top of new regulations around manufacturing, resulting in lower production output.”

Smartphone shipment estimates for the Indian market through Q1 2019 to Q1 2020 (Canalys)

Despite the lockdown, Xiaomi maintained its dominance in India. The Chinese smartphone vendor, which has been the top smartphone vendor in India since late 2018, shipped 5.3 million smartphone units in the quarter that ended in June this year and commanded 30.9% of the local market, Canalys estimated.

With 3.7 million units shipment and 21.3% market share in India, Vivo retained the second spot. Samsung, which once ruled the Indian smartphone market and has made major investments in the country in recent months, settled for the third spot with 16.8% share.

Nearly every smartphone vendor has launched new handsets in India in recent weeks as they look to recover from the downtime and several more new smartphone launches are planned in the next one month.

But for some of these players the virus is not the only obstacle.

Anti-China sentiment has been gaining mindshare in India in recent months ever since more than 20 Indian soldiers were killed in a military clash in the Himalayas in June. “Boycott China” — and variations of it — has been trending on Twitter in India as a number of people posted videos destroying Chinese-made smartphones, TVs and other products. Late last month, India also banned 59 apps and services developed by Chinese firms.

Xiaomi, Vivo, Oppo, which now assumes the fourth spot in India, and other Chinese smartphone vendors command nearly 80% of the smartphone market in India.

Canalys’ Chaudhary, however, believes that these smartphone firms will be able to largely avoid the backlash as “alternatives by Samsung, Nokia, or even Apple are hardly price-competitive.”

Apple, which commands only 1% of the Indian smartphone market, was the least impacted among the top 10 vendors as iPhone shipments fell just 20% year-on-year to over 250,000 in Q2 2020, Canalys said.

17 Jul 2020

Marketing, PR and brand building, oh my! TechCrunch Early Stage goes down July 21 and 22

Your product may solve problems. It may cost less and do more. It may very well change the world. But unless you can get the word out, ensuring the right group of people know about it and are willing to use it, pay for it, and evangelize it, then your hard work is in vain.

At TechCrunch Early Stage, we’ll hear from some of the world’s top minds in the fields of marketing and brand building. They’ll talk through different growth marketing tactics, from creating growth assets for paid channels to capitalizing on podcasts to SEO to email. They’ll cover the complicated world of PR, and they’ll teach us about how to develop a brand that users can relate to.

Of course, this is just one slice of the pie. At Early Stage, experts across a wide variety of startup core competencies — fundraising, legal, recruiting, tech stack, scaling, and more — will take the virtual stage to give early stage founders the tools they need to get out there and succeed. What’s more, these experts have made time to answer audience questions, so don’t be shy!

Here’s a look at all the marketing sessions you can expect at the show:

Why should anyone care? (Making your brand stand out) with Caryn Marooney

Startups often struggle to create a narrative that stands out. As a General Partner at Coatue, former head of Comms at Facebook, and co-founder of the OutCast Agency, Caryn Marooney has seen it all. Come learn the brand and messaging framework that can help your company stand out (while staying true to yourself.)

Growth Marketing: Minimum viable email with Susan Su

Love it or hate it, email is here to stay. But understanding where it fits into the conversion funnel, and how to maximize its impact can be arduous. Learn from Sound Ventures partner Susan Su how to optimize open rates, deliverability, unsubscribes and conversions for consumer and enterprise products alike.

How to build a high-performance SEO engine with Ethan Smith

Hear from Ethan Smith, who has worked with brands like MasterClass, Ticketmaster and Thumbtack, as he shares some of the most effective modern SEO strategies. Starting with a deep understanding of the user and their intent, the most successful modern SEO strategies focus on building a data-driven approach to drive user experience, content, and conversion to ultimately beat the competition.

Be the best at preparing for the worst with Margit Wennmachers and Miguel Helft

Inevitably, something will go wrong – from product recalls and lawsuits to executive firing and sexual harassment allegations, so you better be prepared. Hear from Margit Wennmachers, operating partner at Andreessen Horowitz and a co-founder of OutCast Communications (now The OutCast Agency) and Miguel Helft, editorial director at Message Lab, about how to develop a framework for crisis and withstand through tough times.

Growth Marketing: Podcasts as a secret weapon with Krystina Rubino and Lindsay Piper Shaw

Podcast advertising is widely viewed as a nascent medium, but smart companies know it can be a powerful channel in their marketing mix. Opportunity is ripe – get in early and you can own the medium, box out competitors, and catapult your growth. Krystina Rubino and Lindsay Piper Shaw have launched and scaled successful podcast ad campaigns for early-stage startups and household name brands and will be sharing their strategies for companies to succeed in this often misunderstood channel.

How to get people obsessed with your brand with Emily Heyward

During her 12-year tenure running Red Antler, one of the leading brand company for startups and new ventures, Emily Heyward has launched more brands than anyone. In this session for TechCrunch Early Stages, she’ll share the modern rules of brand building, breaking down the traditional notions of how modern brands look, feel, and behave. Covering a few case studies and tactical applications, Emily will outline the best practices for driving obsession from day one while also building a foundation for longterm growth.

How to create great growth assets for paid channels with Asher King-Abramson

Learn about the right ways and wrong ways to create great assets for paid channels, landing pages and more in this teardown workshop with Asher King Abramson, a top growth marketer who has worked with 100+ successful startups. Submit your landing page and ads beforehand for a chance to receive feedback live onstage.

A brand personified with Anna Pickard

Anna Pickard is the Head of Brand Communications at Slack, responsible for establishing the company’s voice and tone. Hear Anna share how to bring together the various functions of your organization to create a distinctly unique brand voice that engages and delights customers.

Early Stage goes down July 21 and 22. You don’t want to miss it. Tickets are almost gone – register for yours ticket here.

17 Jul 2020

Ready, set, network! CrunchMatch is now open for Early Stage 2020

Call it what you will — startup bootcamp, founders’ masterclass or the mother of all how-to events — we’re just days away from TC Early Stage 2020. But you don’t have to wait another minute to start making essential connections. CrunchMatch, our AI-powered networking platform, is now open for business.

Wait up. You don’t have a pass yet? Crikey! Buy your Early Stage pass here, start networking now and get a head start on driving your business forward. Then on July 21-22, tune in to your choice of more than 50 expert-led sessions designed to help early-stage founders succeed and thrive. Topics cover crucial building blocks that span the startup ecosystem. More on those in a minute.

Back to CrunchMatch. There’s no easier way to find and connect with like-minded Early Stage attendees — no matter where they’re located. A new, supercharged AI algorithm makes matching and recommendations even faster and more precise — and the more you use it the smarter it gets.

Keep your networking relaxed and organized — schedule 1:1 video meetings with investors or other founders; meet the people who can help you grow your business.

The Early Stage sessions cover crucial information, along with plenty of tips, tricks and advice, that early-stage founders need to know — like fundraising, tech stack and growth marketing to term sheet construction, recruitment, product management and PR. Here’s just one example, and you can see what else we have waiting for you on the agenda.

The business of bootstrapping: Webflow was bootstrapped and profitable for seven years before co-founder and CEO, Vlad Magdalin trusted Accel’s Arun Mathew as their first institutional investor. Hear how Magdalin designed a sustainable, high-growth business without institutional investment, and the surprising factors that led him to take VC investment.

We’re limiting session capacity to keep interaction and information flowing. Sign up fast for the topics you want most because some sessions are already at capacity. When the conference ends, all ticket holders will have access to a video archive of every sessions.

TC Early Stage 2020 sessions take place from July 21 – 22, but CrunchMatch is open right now. Register for TC Early Stage, then go fill out your profile and start expanding your network — and your empire — today.