Category: UNCATEGORIZED

16 Jul 2020

Daily Crunch: Twitter hacked in crypto scam

A Twitter hack hits the platform’s most famous users, Netflix gets a co-CEO and Revel’s mopeds are coming to San Francisco. Here’s your Daily Crunch for July 16, 2020.

The big story: High-profile Twitter accounts hacked in crypto scam

This was a crazy one: The Twitter accounts of Apple, Elon Musk, Joe Biden and many, many others were compromised yesterday, posting messages with the address of a bitcoin wallet, promising that any payments would be doubled and sent back.

Apparently a hacker used an internal Twitter administrative tool to gain access to all of these accounts. The company described this as “a coordinated social engineering attack by people who successfully targeted some of our employees with access to internal systems and tools.”

Not surprisingly, Twitter’s stock took a hit, and the company will probably be dealing with the fallout for weeks or months to come. (One of the initial responses involved locking accounts that recently changed their passwords.)

The tech giants

Ted Sarandos named co-CEO at Netflix — The announcement comes as the company added more than 10 million new subscribers in its most recent quarter.

Instagram launches its redesigned Shop, now powered by Facebook Pay — Instagram Shop is a way to buy products from brands and creators, as well as curated collections from the company’s @shop account, all within the Explore section.

Uber acquires Routematch as it drives deeper into public transit in hunt for SaaS revenue — Routematch, which provides software to transit agencies, will continue operations with CEO Pepper Harward at the helm.

Startups, funding and venture capital

Revel lands permit to bring hundreds of electric mopeds to San Francisco — I’ve been seeing Revel’s mopeds all over New York City, and now they’ve got approval to launch in SF.

Activ Surgical raises $15 million to advance autonomous and collaborative robotic surgery — The startup equips surgical equipment with sensors, with the data used to guide surgeons and surgical systems.

Monzo launches new Monzo Plus with software features it hopes users will want to pay for — The new features include third-party bank account aggregation, virtual debit cards, custom transaction categories, spreadsheet export and credit score updates.

Advice and analysis from Extra Crunch

Why certain VC investors earn great ‘Founder NPS’ scores — Danny Crichton read more than 1,200 founder recommendations for VCs while preparing The TechCrunch List. In this post, he shares some of the common themes.

8 edtech investors talk re-skilling, digital universities, ISAs and other post-pandemic trends — We’ve talked to investors about how COVID-19 has reshaped edtech and education, but what happens after the pandemic?

VC Josh Stein talks power dynamics: ‘I don’t think this has been a mustache-twisting moment for investors’ — Hot startup founders may not have quite as much leverage as they did before the pandemic — but Threshold Ventures’ Stein said he isn’t trying to rub it in.

(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

Game developer poll suggests longer hours and less productivity as the industry adapts to remote work — Among developers surveyed by GDC, 32% found themselves being less productive, in spite of working longer hours.

VPN providers rethink Hong Kong servers after China’s security law — Hong Kong may lose its status as a haven for data centers.

Europe’s top court strikes down flagship EU-US data transfer mechanism — The decision has implications for U.S. agencies interested in digital surveillance, as well as internet companies like Facebook.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

16 Jul 2020

Why Netflix shares are down 10%

Today after the bell, Netflix reported its Q2 financial performance. After its second-quarter numbers were out, the popular video streaming service saw its value drop sharply, with its shares off 10% in after-hours trading as of the time of writing.

What happened to the high-flying Netflix, a company that you might have expected to report growth bolstered by the fact that many consumers in its home market are confined to their homes? The company not only failed to produce Q2 numbers that investors were uniformly excited about, but also managed to forecast weaker performance than anticipated.

Perhaps either would have been acceptable, but not both. Here’s what Netflix told us:

  • Netflix’s results: $6.15 billion in Q2 revenue generated operating income of $1.36 billion and net income of $720 million. In per-share terms, the company earned $1.59 in the three-month period.

Investors had expected $6.08 billion in revenue and earnings per share of $1.81, according to Yahoo Finance analyst averages. So, Netflix did manage a slim beat on revenue, but missed sharply in profit-terms.

The company also beat expectations in terms of net customer adds, with CNBC reporting that Netflix’s 10.09 million new subscribers bested estimates of 8.26 million.

Not the worst results, right? To fully understand the company’s share price correction, then, we’ll have to look ahead to what Netflix said about Q3:

  • Netflix’s forecasts: $6.33 billion in revenue leading to operating income of $1.25 billion and net income of $954 million. In per-share terms, the company expects to earn $2.09 in revenue.

The company also expects to add 2.5 million net new subscribers in Q3. As the market had expected the company to generate $6.39 billion in third-quarter revenue and $2.00 in per-share profit, we again have a slightly mixed picture. But the modest net subscriber adds tied to Netflix’s slower-than-anticipated revenue growth appear to have spooked the street.

And with fear in the air that Netflix’s growth could fall under expectations, down went its share price. Perhaps the company is being conservative with its net subscriber add forecast, but investors didn’t seem to want to give it the benefit of the doubt.

More as earnings season gathers steam.

16 Jul 2020

The Calm meditation app is getting its own celebrity-filled HBO Max show

Meditation apps have been a nice tech-centric respite for many, as the world continues to fall apart at the seams. HBO Max is hoping to build on that success with the launch of a new show based on the wildly popular Calm app. It is, thankfully, neither drama nor workplace comedy (HBO’s already done the startup thing), but rather a different format more inline with what you’ll get on the app.

Formatted as a season of 10 half-hour episodes, the show is loosely built around Calm’s sleep Stories series, with visuals from the producers of National Geographic’s One Strange Rock documentary series. That serves as the backdrop to “scientifically-engineered narratives” read by a pretty solid cast of Hollywood A-Listers, including Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy and Keanu Reeves.

“Calm started life as a meditation app but the brand has evolved far beyond that,” Calm co-founder and co-CEO Michael Acton Smith said in a release. “We are delighted to bring the magic behind our audio Sleep Stories to the screen for the first time. These experiences are visual Valium and will help people relax and unwind during these stressful times.”

The concept isn’t dissimilar from Netflix’s fireplace videos or Adult Swim’s Joe Pera Talks You to Sleep, in that they extend the standard streaming service play of repurposing television series and films for the format. The on-demand nature of services like HBO Max make it possible to offer up more specialty content to, say, fall asleep to. Quibi, too, has its own meditation program, The Daily Chill. I, for one, have been falling asleep to Netflix much more often than I’d care to admit, these days.

16 Jul 2020

Immersive chat startups have a very different vision for the future of voice

What happens when startups look to build on the trendiness of podcasting and social audio platforms while injecting them with some of virtual reality’s weirdness? Turns out, plenty of founders are already experimenting with that strange question.

As audio-centric platforms garner investor interest, virtual reality founders of old are trying to push 3D audio as the next evolution, presenting the tech in a way that looks entirely different from today’s voice chat platforms. Though some of these efforts have been in the works for a while, the fledgling platforms are a lot more interesting, as social efforts like Clubhouse take flight and investors continue to eat up audio startups.

They also build on Apple’s recent announcement that it’s bringing 3D audio support to the AirPods Pro, a feature which could allow immersive audio platforms to push even further toward realism.

3D audio is a technology that manipulates the sounds a user is hearing to correspond with where their ears (or an avatar’s) are positioned relative to those noise-making objects. The tech gives users a greater sense of spatial presence and has, to date, been primarily used to improve AR/VR experiences with Google, Facebook and Valve among the companies that have shipped their own 3D audio toolkits.

As more startups look to leverage the tech, they’re finding that adjusting audio based on how close you’re getting to another user onscreen can make it pretty easy to leave and join groups, clustering in apps like people would in real-world conversations.

16 Jul 2020

Ted Sarandos named co-CEO at Netflix

Ted Sarandos, the longtime leader of Netflix’s content efforts, has been named co-CEO with co-founder and current CEO Reed Hastings.

Sarandos will continue to serve as the company’s chief content officer, and he’s joining the company’s board of directors as well. Meanwhile, Chief Product Officer Greg Peters is taking on the additional role of chief operating officer.

In a blog post, Hastings said he does not expect this to result in major change to the company’s operations. Instead, he suggested that the “well deserved promotion” is simply “formalizing how we already run the business today.”

Hastings recalled meeting Sarandos more than 20 years ago, crediting him with much of the company’s recent success:

While I saw streaming coming and pushed for it, Ted drove the revolution in our content strategy, which was way ahead of its time and has been key to our continued success. It was typical of his ability to see where the industry – and consumer tastes – are headed. He’s built an extraordinary team, attracting some of the most creative and best entertainment executives from all around the world.

In the same post, Sarandos said his “commitment to Netflix members going forward” is to “pushing the boundaries of what a consumer-first company can achieve for people who love stories.”

The announcement was timed with the company’s second quarter earnings announcement, in which it also revealed adding more than 10 million paid memberships in the past quarter, growing to 192.95 million paid members total. Meanwhile, operating revenue grew to more than $1.041 billion, with earnings per share of $1.59.

The company has seen tremendous growth during the coronavirus pandemic, adding 15.77 million net new subscribers in the first quarter, and 26 million net adds total for the first half of 2020 (compared to 12 million in the first half of 2019). However, the company was cautious in its guidance for the rest of the year, forecasting that will only add 2.5 new subscribers in Q3, which is likely driving the 10% decline in Netflix shares (as of 4:30pm Eastern) in after-hours trading.

“As we indicated in our Q1’20 letter, we’re expecting paid net adds will be down year over year in the second half as our strong first half performance likely pulled forward some demand from the second half of the year,” the company said

Updating

16 Jul 2020

CRV has closed its newest fund with the same amount as its previous fund; “We’re making a statement”

CRV, the early-stage venture firm that is this year celebrating its 50th anniversary, has just closed its newest fund with $600 million in capital commitments. The firm asserts that it garnered the pledges entirely during the pandemic, saying it kicked off its fundraising efforts in April.

But just as notably, says general partner Jon Auerbach — who joined the firm’s Boston office 13 years ago and two years ago headed the Bay Area, where CRV has two offices —  the fund is the “exact size of our last fund, because we wanted to make a statement. We want to send the message that discipline wins.”

We spent some time on the phone with Auerbach yesterday to learn more about the fund, which, like previous funds, will focus on seed and Series A stage startups but will differ slightly in that longtime general partner Devdutt Yellurkar will not be making active investments from it.

TC: Check sizes have been growing in recent years, which is the reason competitors often give for raising larger funds. Why not raise more?

JA: We could have closed on more, but we want to remain small and focused and we’re making a bet that that there will be a return to some level of normalcy. We also think that given the team and the opportunity we’re chasing — early-stage software — this fund size gives us the flexibility to scale up when we want to but also maintain [the ability to see an impact from smaller checks].

TC: What percentage of your deals are seed and Series A versus slightly later stage?

JA: Almost all is seed and A. Our biggest check in our last fund was just over $20 million, into Postman, a company in the API space that started in India with which our partner Devdutt built a relationship over four years.

Our average check size across the life of an investment is $13 million.

TC: Postman just closed on a big round last month.

JA: Yes. One of the things we’re most proud of is that three breakout companies have raised money [since COVID-19 took hold in the U.S.]. [Cloud-based collaboration software maker] Airtable raised a big round, Postman, and DoorDash. What impacts COVID has economically is a mystery going forward, but you’re seeing a flight to quality, with some massive beneficiaries that have managed to command incredible attention.

TC: What did you see in DoorDash early on?

JA: We led the seed round and we made two bets there. One was that [cofounder and CEO] Tony [Xu] and his team were aiming to build a last-mile software logistics company, whether delivering food or something else. The second was on the societal shift globally toward working couples who weren’t as interested in cooking but cared a lot about food.

TC: DoorDash has raised a lot of money, but I think there are questions about whether the funding has gotten ahead of the company, especially given that it’s gaining so much traction right now during circumstances that we all hope will change.

JA: Of course, COVID has acted as an accelerant, but the life of a founder is one of immense risk, and their job, mainly with their product, is to reduce that risk. Capital is another way to do it, but it cuts both ways; it’s oftentimes not a good thing. What we love about this portfolio of disciplined, visionary people is they have contingency planning built into their models, along with a vision of how to change the world.

TC: Is DoorDash’s business model sustainable in a world where more workers are becoming classified as employees instead of contract workers?

JA: When people see the economic model behind DoorDash, they’ll be surprised. For example, its many deals with [quick service restaurants] around the country are brilliant because customer acquisition costs tend to drag down companies, but when you walk into a store in Wichita [Kansas], you see that it says to use the DoorDash app. That reduces acquisition costs.

TC: Has CRV sold any of its stake in DoorDash? Also, how many rounds beyond the seed round did CRV join?

JA: We haven’t sold [any of our shares] and we invested in a couple more rounds. It’s not our pure mandate to keep going [as a company continues raising later rounds of capital].

TC: You’re largely investing at the seed stage; do you have any concerns about how startups that didn’t have trouble landing that smaller check raise that next round if we’re all still mostly stuck at home?

JA: Seed-stage companies will figure out how to adapt, and so will investors. Twenty years ago, when I got into the business, the standard playbook was you backed a company, then you went to the next layer of talent at that company and backed those people. It was a family tree approach. If you told me that years later, investors would be backing so many first-time founders without domain expertise, I would have told you that you’re crazy. But the average age of enterprise software founders has dropped dramatically. Look at [Airtable founder] Howie [Liu], and he’s not an outlier. It’s because software has become much more approachable, and the experiences that used to guide you are now oftentimes hindrances to clean, fresh thinking.

TC: Speaking of Airtable, there is so much interest now in no-code, low-code startups. How are you thinking about these?

JA: Oh, we love it. We have another company, Iterable, a marketing tech platform, that falls in to the same movement. It used to be that you needed to tap into engineering talent to design and measure campaigns, but with what the team has built over there, you can now arm marketers with the tech they need to design customized campaigns that can work at scale.

TC: You’ve had some exits in recent months: the sale of 5G software maker Affirmed Networks to Microsoft for a reported $1.35 billion in cash, and the sale of another software company, CloudGenix to Palo Alto for a reported $420 million.

JA: At CRV, we’re not so focused on what’s happening at any particular moment in time. Sometimes serendipitously, good things happen; sometimes it takes longer. Thankfully, we don’t have the pressure of a new fund that has to show LPs that it knows what it’s doing.

TC: As an established firm, I wonder how you are thinking about diversity. I know last summer that you brought on Anna Khan, a former investor at Bessemer, as a general partner.

JA: We understand that this is a young person’s game that requires incredible hustle, networking, and open eyes and we continue to focus on the next-generation. We have multiple generations at the firm because we do believe that diversity of opinion makes us better investors. Five of our 15 investors are women, our ages range from 26 to 60, and we represent six countries, including, Turkey, Greece, Pakistan, and India.

TC: Anyone transitioning out of the firm with this new fund?

JA: We have a flat and equal structure, so some things are done per fund and some are done at fund level. Devdutt won’t be making investments in the new fund, but he continues to be involved in all his portfolio companies — and there are 11 of these — and he continues to be involved in firm management and decision-making. [Our job as more senior members] is to make room for the next generation.

TC: Before I let you go, I’m wondering what you think of this potential exodus from San Francisco, especially given that you re-located your family to be closer to the action here.

JA: Innovation globally, over hundreds of years, has thrived when there are clusters of talent. There’s a lot of scientific research on clustering, so I think it’s clear it will continue. The onus is on places like the city of San Francisco to ensure that entrepreneurs will feel safe doing what it is that they do and love it here in the city. If that doesn’t happen because rents are too high or they aren’t coming back [from working wherever they are remotely], the clusters will look elsewhere.

TC: Do you think remote work will stick?

JA: Great ideas can exist everywhere in the world, but when you’re an entrepreneur who wants to make incredible change from nothing, you’ve tended to be around people who think like you and the vast majority of those people have reason to come back.

We’re social beings and we like to be together, and the greatest ideas come from the merging of available capital and cross-sector expertise, and that will continue globally in one way or another. It doesn’t mean certain disciplines can’t be shifted to remote. I’d put coding at the top for the list. But companies aren’t just built on programming.

16 Jul 2020

Sign up next week’s Pitchers and Pitches competition on 7/23

Can one minute really make a difference in your startup success? If we’re talking about your 60-second pitch (and we are), then heck yeah!  A crisp, concise and compelling pitch opens doors to opportunity, and we’re here to help you pump up your pitch.

Join us online for the next Pitchers & Pitches competition on July 23 at 4 p.m. ET / 1 p.m. PT, where you’ll hear rapid-fire pitches from five Digital Startup Alley exhibitors who will be participating at Disrupt this year. Five early-stage startups will take the virtual stage and present their best pitch to a panel of highly qualified judges — TechCrunch editors who coach Startup Battlefield competitors and leading VCs. Seriously, who wouldn’t want feedback from pros like that?

After each pitch, the judges provide the founders with an invaluable critique, tips and advice. Even if you don’t pitch, you can apply what you’ve learned to take your elevator pitch to the next level. Plus, the viewing audience gets to choose the best pitch of the session. The winning startup gets a consulting session with cela, a company that connects early-stage startups to accelerators and incubators that can help scale their businesses.

This is also an opportunity for the TechCrunch community to try out our new virtual Disrupt platform before we go live in September.

You’ll have an opportunity to check out some our new features like:

  • Watch and interact with the pitch-off event on the virtual main stage.
  • Meet and video network ad hoc with other attendees.
  • Connect with the five pitchers in their virtual booth in the startup expo.

Note: Anyone can attend Pitchers & Pitches, but only companies exhibiting in Digital Startup Alley during Disrupt 2020 are eligible to pitch. There’s still time to be considered for the July 23 pitch-off — if you act quickly and purchase a Disrupt Digital Startup Alley Package. We randomly select the startups that get to participate, and we’ll announce them — and the judges — on July 22.

Register here to attend for free.  Help your 60-second pitch open more doors to more opportunity.

Is your company interested in sponsoring or exhibiting at Disrupt 2020? Contact our sponsorship sales team by filling out this form.

16 Jul 2020

U.S. beat China on App Store downloads for first time since 2014, due to coronavirus impact

The U.S. App Store’s downloads have surpassed China’s downloads for the first time since 2014, in a new milestone. According to data from Sensor Tower’s Q2 2020 report, out today, the U.S. App Store saw 27.4% year-over-year growth in the quarter, compared to the 2.1% growth for the China App Store. During the quarter, the U.S. App Store generated 2.22 billion new installs compared with China’s 2.06 billion downloads, to regain the top position. This then translated to the U.S. beating China on App Store consumer spend, as well.

Contributing the shift, was the impact of the coronavirus pandemic on both China and the U.S.

The U.S. surpassed China on installs beginning in April and lasting all the way through June, the firm found.

China in Q2, meanwhile, was coming down from its own abnormally high number of downloads in March and April, due to COVID-19. But as its download figures began to normalize, the pandemic was wreaking havoc in the U.S., where it had hit slightly later.

This led to the U.S. to see a surge in downloads as suddenly, the population was forced to work from home, attend school from home, and entertain themselves at home with apps, games and streaming services.

Image Credits: Sensor Tower

Sensor Tower tells TechCrunch there was particularly significant growth in U.S. business and education apps in Q2, as a result. These categories were the largest contributors to the U.S. surpassing China’s installs.

Business app downloads grew 133.3% in Q2, followed by education (84.4%), health & fitness (57.7%), news 44.9%), and social networking (42.4%).

Image Credits:

Video conferencing app Zoom, in particular, had a breakout quarter and even shattered the record for App Store installs with nearly 94 million total downloads in a single quarter. The prior record had been set by TikTok, which had in Q1 2020 seen 67 million downloads in a single quarter. No other non-game app has ever surpassed 50 million installs in a quarter, Sensor Tower noted.

TikTok still had a strong Q2, with nearly 71 million App Store downloads in the quarter, representing 154% year-over-year growth. Its top two download markets were both the U.S. and China — the latter where it’s known as Douyin.

Image Credits: Sensor Tower

 

Mobile gaming was also a big hit in the U.S., as people stayed home under government lockdowns. Top mobile games by App Store downloads included titles like Save The Girl, Roblox, Go Knots 3D, Coin Master, Tangle Master 3D, Fishdom, ASMR Slicing, Call of Duty: Mobile, and others.

On this front, Roblox had a stellar quarter as kids stayed at home and went online gaming, due to being disconnected from school and their playmates in real-life. Roblox’s gaming app shot up the U.S. rankings from No. 11 in Q1 2020 to No. 2 in Q2, and achieved a new high of 8.6M downloads in the quarter.

Rollic Games had two hits in the quarter, Go Knots 3D and Tangle Master 3D, each with over 5 million App Store downloads. Its Repair Master 3D title also came in at No. 20.

Both Zoom and Rollic Games were the only new top publishers to find themselves in the top 10 on the App Store in Q2, the report found.

Image Credits: Sensor Tower

Though the U.S. surpassed China in the quarter for the first time in years, the rest of the top five — Japan, Great Britain, and Russia — remained the same as last quarter, though growing on a year-over-year basis.

Related to the surge of new downloads, the U.S. also surpassed China on consumer spending on the App Store for the first time since Q4 2018 — but that was only by 1.6% (around $53M).  In Q2 2020, the U.S. surpassed China by 14% or about $717 million.

The U.S. also saw more significant quarter-over-quarter growth in spending during the COVID-19 outbreak growing 20% between Q1 and Q2. In China, the consumer spending growth on the App Store was just 5% between Q4 2019 and Q1 2020, when it felt the full impact of the virus.

16 Jul 2020

Twitter says passwords are safe after hack, but no word on DMs

Twitter has said that there is “no evidence” that attackers obtained user account passwords after its security breach on Wednesday, which forced the company to lock down user accounts to prevent verified users from tweeting.

In a series of tweets on Thursday — almost exactly a day after the mass account hijacking started — the social media giant said: “We have no evidence that attackers accessed passwords. Currently, we don’t believe resetting your password is necessary.”

“Out of an abundance of caution, and as part of our incident response yesterday to protect people’s security, we took the step to lock any accounts that had attempted to change the account’s password during the past 30 days,” it said. “As part of the additional security measures we’ve taken, you may not have been able to reset your password. Other than the accounts that are still locked, people should be able to reset their password now.”

Twitter said that it’s “working to help people regain access to their accounts” following the security incident. Many high-profile accounts, including news organizations, were still locked out from their accounts by Thursday morning. Some are still locked and unable to tweet.

News of the incident broke in real-time — on the social network, no less — after cryptocurrency sites were hijacked to send tweets promoting a common cryptocurrency scam. Several high-profile accounts, including @apple and @binance, as well as celebrities @billgates, @jeffbezos, and @elonmusk — which collectively have 90 million followers — were hacked as part of the mass account hijackings.

A public record of the cryptocurrency wallet showed hundreds of transactions, amounting to over $100,000, in just a few hours.

Twitter later confirmed that hackers launched a “coordinated social engineering attack by people who successfully targeted some of our employees with access to internal systems and tools.”

A hacker with direct knowledge of the Twitter incident told TechCrunch that another hacker, who goes by the handle “Kirk,” gained access to an internal Twitter “admin” tool, which they then used to hijack high-profile Twitter accounts and spread the cryptocurrency scam.

It’s not known if other hackers also had access to the admin tool. The FBI is now investigating the incident, a spokesperson said Thursday.

But questions remain over exactly how much access the hackers gained, or if the hackers were able to read users’ private direct messages.

Ron Wyden, a Democratic senator, said in a statement that in a private meeting in 2018, Twitter’s chief executive Jack Dorsey said the company “was working on end-to-end encrypted direct messages,” a kind of encryption that would prevent even Twitter from reading users’ messages.

“It has been nearly two years since our meeting, and Twitter DMs are still not encrypted, leaving them vulnerable to employees who abuse their internal access to the company’s systems, and hackers who gain unauthorized access,” said Wyden. “While it still isn’t clear if the hackers behind yesterday’s incident gained access to Twitter direct messages, this is a vulnerability that has lasted for far too long, and one that is not present in other, competing platforms.”

“If hackers gained access to users’ DMs, this breach could have a breathtaking impact, for years to come,” the lawmaker said.

We asked Twitter several questions about direct messages, including whether the company has any evidence that the hackers gained access to users’ DMs; what protections it puts in place to prevent unauthorized access — including from Twitter employees; and if there are any plans to implement DM end-to-end encryption.

When reached, a Twitter spokesperson declined to comment.

16 Jul 2020

Trump campaign demotes Brad Parscale, who famously led its Facebook political ad blitz in 2016

The Trump campaign’s unlikely digital marketing whiz is on the outs.

Brad Parscale made headlines for his social media savvy in 2016, a strategy still credited for giving the then-candidate a major boost by flooding social platforms, most notably Facebook, with targeted advertising. Parscale was named the Trump campaign’s digital director in 2016 and in 2018 ascended to the role of campaign manager, leading Trump’s bid for reelection.

In 2016, the Trump campaign outspent Hillary Clinton by $16 million on the platform, pushing out 5.9 million variations on ads and aggressively optimizing to replicate successes and avoid failed tactics in the process. During the same time period, the Clinton campaign only ran 66,000 different ads, roughly as many as the Trump campaign tested in a single day.

“Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” the brash digital director told 60 Minutes in an election post-mortem the next year. In the same interview, Parscale explained how the campaign brought in “embeds” — employees from Facebook that taught Parscale and his staff how to hone their skills on the platform.

Under Parscale, the Trump campaign also reverse-engineered ad audiences from its current support base rather than targeting ads broadly or looking at traditional demographics.

“Brad Parscale, who has been with me for a very long time and has led our tremendous data and digital strategies, will remain in that role, while being a Senior Advisor to the campaign,” Trump wrote in the announcement.

As the Daily Beast reports, the title change formalizes the reality on the ground. Parscale had reportedly already taken a back seat on broad strategy to his 2016 communications director Jason Miller and deputy campaign manager Bill Stepien, who will step up as campaign manager.

The eleventh hour campaign change is certainly also a product of the president’s very real reelection concerns. The Trump administration’s national failure to rise to meet the coronavirus crisis, Trump’s ongoing racist appeals in the midst of a civil rights movement and his total lack of messaging discipline combines for a rocky path to reelection — a reality that lopsided polls reflect.

Parscale was reportedly already on the outs. CNN reported earlier this year that Trump berated and threatened to sue Parscale over plummeting poll numbers during the president’s early pandemic failures. That moment came after Trump appeared to recommend ingesting potentially deadly disinfectants as a treatment for the virus.

Recent events likely heightened that tension further. When President Trump traveled to a less than half-empty arena in Tulsa, Oklahoma in the midst of the coronavirus crisis, Parscale faced the blame for falling for a prank by TikTok users, led by anti-Trump K-pop fans, who drove up huge registration numbers. While the Trump campaign downplayed the role the fake registrations had in amping the event, the open seats made for a very visible embarrassment for the optics-fixated Trump.

Parscale, a political outsider, famously built the Trump campaign’s first website for $1,500. In spite of his lack of political expertise, he went on to helm Trump’s digital advertising operations as digital director, later becoming synonymous with the campaign itself and its crude, aggressive approach to social media marketing and digital branding.

A Buzzfeed profile from 2017 likened Parscale to a modest, loyal soldier for Trump, one who became “indispensable” for his intuitive ability to communicate the Trump brand. Parscale “believed in the message [and] knew how to promote it on social media.”

That ability to translate Trumpism to the online world developed the roughshod but relentless messaging that still characterizes the Trump campaign. It also had a hand in shaping — and in turn being shaped by — the active online world of Trump loyalists, who likely aren’t going anywhere no matter what happens come November.