Category: UNCATEGORIZED

02 Apr 2020

Luckin Coffee’s board initiates investigation into $300M potential fraud

China-based Luckin Coffee, the fastest growing growing coffee brand in the world, has dazzled VCs, public market investors and frankly us over the years with its dizzyingly high growth, expanding from a handful of stores and delivery kiosks to tens of thousands in a just a few years, quickly outpacing Starbucks’ aggressive expansion in the world’s second largest economy.

All those numbers though may not be what they seem.

In a filing with the SEC this morning, the company’s board announced that it has initiated an internal investigation into the activities of its former COO Jian Liu, who may have inflated revenues by the company by an early estimate of more than $300 million (RMB2.2 billion). Expenses are believed by the board to be similarly inflated. Legal firm Kirkland & Ellis is the board’s counsel in its internal investigation.

Contact details for Jian Liu could not be located.

The alleged fraud is believed to have begun in the second quarter of 2019, although further details will have to come as the company conducts its investigation. The company told investors in its filing that they shouldn’t rely on the company’s recent financial statements, which are now believed to be inaccurate given the surfacing of this information.

Luckin shares, which trade as American Depositary Receipts, are down 70% right now according to Yahoo Finance.

The announcement of the investigation comes just days after the company appointed two new independent directors to its board. Last week, the company announced that Tianruo Pu, a seasoned accounting executive who was CFO of Zhaopin and UTStarcom, and Wai Yuen Chong, a supply chain executive who had stints at Charoen Pokphand Group and Luckin competitor Starbucks, had joined as independent directors and joined the company’s audit committee.

Luckin Coffee debuted in its IPO in May 2019 with a hot $650.8 million offering on Nasdaq, just a few weeks after raising a private round of funding from Blackrock. The company was notorious for both its stratospheric growth and also for its ample losses, with its 2018 numbers (before the alleged fraud detailed by the company) showing $125 million in revenue and $475 million in losses.

02 Apr 2020

Disney+ beat Netflix in recent US downloads (report)

Netflix may still dominate global streaming, but Disney+ has made a huge splash in the United States, where it launched in November.

That much was pretty clear already, and other reports have already suggested that Disney+ was the most downloaded app and biggest search trend in the United States last year. Now a new report from mobile intelligence company Apptopia and competitive engagement platform Braze suggests that Disney’s streaming service has continued its spectacular success into 2020.

The report examines the months leading up to and after the service’s U.S. launch, and it includes charts of the most popular streaming apps for the first three months of 2020.

According to those charts, Netflix was the most downloaded streaming app globally, with 59.1 million downloads, followed by YouTube at 39.4 million. Disney+ (which is currently launching across Europe and India) was number seven on the list, with 17.5 million downloads.

In the United States however, Disney+ leads with 14.1 million downloads, versus 11.9 million for Netflix (which may have already saturated the U.S. market) and 8.1 million for Hulu (which is also owned primarily by Disney).

Lest you think this is purely a one-on-one contest between Netflix and Disney, it’s also worth noting that neither of them wins on time spent in app — instead, it’s YouTube Kids that wins in both the United States and globally.

Apptopia/Braze report

Image Credits: Apptopia and Braze

And yes, the COVID-19 pandemic is leading to even more streaming, with the report showing 30.7 percent increase in streaming sessions in March

The report suggests that the success of Disney+ means that there’s still room for new streaming services. (It might, however, simply reflect Disney’s dominance of the entertainment world. It remains to be seen whether Quibi, NBCUniversal’s Peacock and WarnerMedia’s HBO Max can achieve similar success as they launch in the coming months.)

The report also looks at strategies that successfully drive engagement, as measured by daily active users. It points out that the most popular brands are 21 percent more likely to send push notifications and 300 percent more likely to send in-app messages. It also concludes that “content that creates fandom is king”:

Adult Swim’s cartoon series Rick and Morty proved to be the most effective content for generating both short-term and long-term monthly active users (MAU). Over the course of the most recent season of Rick and Morty, the Adult Swim app’s daily active users (DAU) increased by 504%. Amazon Prime Video’s The Marvelous Mrs. Maisel, HBO’s Game of Thrones, and sporting events also drove DAU growth in a meaningful way.

 

02 Apr 2020

SaaS growth appears to slow as churn concerns rise

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

Yesterday we explored what the SaaS world thinks about churn. A cohort of SaaS executives surveyed by Gainsight are expecting medium-bad churn (our take on their reported forecasts); select software companies will see booming demand; and the impact of churn won’t be felt evenly around the world, leaving some markets stronger than others, offering SaaS startups and their public brethren a chance to grow.

What mattered (read the piece if you have time) is that there is a general expectation that churn will rise as the world’s economy slips in the face of a historic pandemic and its constituent city- and country-wide shutterings. In time, we should see the impact of rising churn in public earnings reports, lower startup valuations, slower growth curves, and changing go-to-market motions.

But, something that we can see today is a falling growth rate among SaaS companies focused on both other businesses and consumers. This is thanks to new data from ProfitWell, a Boston-based software company that helps other firms track their subscription businesses and work to reduce churn. A set of charts provided to TechCrunch detail how the growth rate of SaaS companies, in both B2B and B2C, are falling. Add in a rising churn expectation for the modern software industry, and the market could be in for SaaS’s first patch of hard times in recent memory.

Growth

According to ProfitWell CEO and co-founder Patrick Campbell, the following data is predicated on “just under 20,000 subscription [and] SaaS companies” that range “from small startups to Fortune 50 companies.”

Given that we tend to focus a bit more on the B2B world, we’ll start there. The following chart tracks growth amongst business-focused SaaS startups that ProfitWell has data on. Try to spot where the trendlines change, and then check the data associated with the turn:

02 Apr 2020

How 6 top VCs are adapting to the new uncertainty

As the global economy grinds to a halt, every business sector has been impacted, including the linked worlds of startups and venture capital.

But how much has really changed? If you read VC Twitter, you might think that nothing has changed at all. It’s not hard to find investors who say they are still cutting checks and doing deals. But as Q1 venture data trickles in, it appears that a slowdown in VC activity is gradually forming, something that founders have anecdotally shared with TechCrunch.

To get a better handle on how venture capitalists are approaching today’s market, TechCrunch corresponded with a number of active investors to learn how their investment selection process might be changing in light of COVID-19 and its related disruptions. We wanted to know how their investing cadence in Q1 2020 compared to the final quarter of 2019 and the prior-year period. We also asked if their focus had changed, how valuations have shifted and what their take on the LP market is today.

We heard back from Duncan Turner of SOSV, Alex Doll of TenEleven Ventures, Alex Niehenke of Scale Venture Partners, Paul Murphy of Northzone, Sean Park of Anthemis and John Vrionis of Unusual Ventures.

We’ll start with the key themes from their answers and then share each set of responses in detail.

Three key themes for raising in 2020

The VCs who responded haven’t slowed their investing pace — yet.

There’s likely some selection bias at work, but the venture capitalists who were willing to answer our questions were quick to note that they wrote a similar number of checks in Q1 2020 as in both Q4 2019 (the sequentially preceding quarter) and Q1 2019 (the year-ago quarter). Some were even willing to share numbers.

02 Apr 2020

CIOs are dead tired of dumb tech. Pulse has $6.5M to help them help each other

The technology that runs our companies these days is staggering in its complexity. We have moved from a monolith to a microservices world, from boxes to SaaS, and while that has added agility to the enterprise, it has come at the cost of a metric f-ton of services and software platforms required by every team in the building.

CIOs need a place to commiserate — and get better recommendations on what tech works well and what should be placed in the proverbial recycle bin. Meanwhile, salespeople and investors want to hear these decision-makers’ views on emerging products to identify rich veins to invest in.

At the core of Pulse is a community of vetted CIOs and other tech procurers, currently numbering more than 15,000. On top of this core group of users, Pulse has built a series of products to help exploit their collective wisdom, including several new products the company is announcing today.

In addition to new product launches, the company is announcing a $6.5 million Series A round from AV8 Ventures, which is exclusively backed by mega-insurer Allianz Group and launched last year with a debut $170 million fund. This round closed in December according to the company, and brings the startup’s total funding to $10.5 million.

Pulse’s existing product offerings assist product marketers and investment researchers who want to get a “pulse” on the marketplace for tech products by polling CIOs and testing out language around new features and initiatives.

“As an example, Microsoft will come to us and say, ‘Hey, we want to test our messaging and positioning before we sort of blow it up as a campaign. We’d like to do that very quickly through your community.’ And then we facilitate that through a series of questions through surveys and get back the insights to them very quickly,” co-founder and CEO Mayank Mehta explained.

“We think about this as truly becoming a Bloomberg terminal for marketers and investors,” he said. Researchers “can use this as a great way to get a real-time pulse on their buyers and understand how the market is moving, so they can make appropriate investments and ship strategies in real time.”

He said that the company worked with 50 customers last year and delivered some 150 reports. As for the CIOs themselves, “The community is open so long as you are a director level or above,” Mehta said.

In addition to this product for investors and market researchers, the company is also announcing the launch of Product IQ today, which takes the needs of a particular CIO user into account to offer them “personalized” product recommendations for their companies. Those recommendations are surfaced from the continuous data that CIOs are adding into the system through polls and opinion surveys.

“We’re trying to imagine and rethink how decision-making is done for technology executives, especially in a world like this where teams are changing so dramatically,” Mehta said.

Crowdsourced research platforms in the tech industry have become a popular area for VC investment in recent years. StackShare, which raised $5.2 million from e.Ventures, has focused on helping engineers learn from other engineers about the tech they have chosen for their infrastructure. Meanwhile, startups like Wonder and NewtonX, which raised $12 million from Two Sigma Ventures, have focused less on technical solutions and instead answer business questions such as market sizing or competitive landscape.

Pulse was founded in 2017 and is based in San Francisco, and previously raised a seed from True Ventures according to Crunchbase.

02 Apr 2020

Cloudflare CEO pledges to double 2020 internship class

Internet security company Cloudflare has pledged to double its Summer 2020 internship class, and make the entire program remote if necessary, in response to cancellations of internships programs across the country due to COVID-19.

Yelp, Funding Circle, StubHub and other companies have terminated their internship programs and hiring, citing the uncertainty of COVID-19’s impact on the economy and health. Others programs are in flux, and some are honoring programs and moving remote.

Cancellations show the virus’s impact on not just our current workforce, but our future one, too. For students entering a workforce at a potential economic downturn, the funnel into new jobs becomes especially important.

While Cloudflare’s internship program is traditionally finalized by late fall, Prince says that a flurry of emails came in from worried students once the pandemic hit the U.S: Will the internship be canceled? Will they be moving remote? How will start dates work? And what about that flight to San Francisco for on-boarding?

Keeping the program was a “no brainer” says Prince, but he said he made the decision to double the program’s size when he saw Ismyinternshipcanceled.com and TechCrunch’s coverage that cancellations were happening across the country.  

“Every company is in a different position. And if this had been a banking crisis, or this has been an agricultural crisis, there wouldn’t be that much that CloudFlare could do,” Prince said. “But because this has been a crisis that’s forced us all to rely more on the internet, that is our business at Cloudflare.”

Now, Cloudflare’s program will include roughly 100 students with one mentor dedicated to each student. After reaching out to the employees to see who would volunteer to mentor, CloudFlare was able to increase the team size.

The other reason that Prince is open to allowing remote interns is because his remote staff is currently at a “high level of productivity.” That proven success gave him confidence to recreate the experience regardless of where the student is based.

The hires will be across nearly every department, with a focus on bringing on more engineers.

Prince does, however, recognize that the uptick can potentially create a difficult learning environment for students looking for a close-knit employment experience.

Another downside is that the company usually flies new hires over to San Francisco for on-boarding, and that will now be done remotely. And, at the end of the summer, the entire company convenes for an intern presentation. While the presentation will take place, with double the people and no place to host, they will look different.

Prince is calling on other companies in financially stable situations to increase intern headcount, as well. He said he’s game to collaborate with other internship trackers, like IsMyInternshipCanceled.com, to pass on worthy resumes once Cloudflare fills its summer cohort.

“The strongest teams are the most diverse teams, and I think that for us the silver lining of this remote work is that it has opened up our ability to maybe select some interns that wouldn’t have been willing to move to SF, or Austin, or London, or Lisbon,” he said.

“The worst experience if you’ve ever had an internship is that you got lost or forgotten about,” he said. “So the real limiting factor for us is to find people that can serve mentorship positions.”

“The world is running effectively the biggest work from home experiment,” Prince said. “It’s going to be an experiment for us, and hopefully a great experience for interns as well.”

And of course, if COVID-19 is no longer a threat come summer, Prince says that students will have the option to work remotely or come to San Francisco.

More broadly, Cloudflare has no plans for layoffs and is continuing to hire through the pandemic.

Cloudflare, which debuted on the public market in September, launched soon after the financial crisis of 2008. Prince had run out of money and asked his mother for loans. Michelle Zatlyn, the co-founder of Cloudflare, was part of one of the few Google internship classes that didn’t get return offers.

So, with few options, Zatlyn and Prince worked on a school project together in business school. Their project ended up becoming Cloudflare, and their other classmates went on to found Thredup and Rent the Runway.

For the co-founders, “options drying up” was part of the founding story of what is now a billion-dollar business. So when it came to seeing other interns in the same place, Cloudflare felt right at home to help.

02 Apr 2020

Collibra nabs another $112.5M at a $2.3B valuation for its big data management platform

GDPR and other data protection and privacy regulations — as well as a significant (and growing) number of data breaches and exposées of companies’ privacy policies — have put a spotlight on not just on the vast troves of data that businesses and other organizations hold on us, but also how they handle it. Today, one of the companies helping them cope with that data trove in a better and legal way is announcing a huge round of funding to continue that work. Collibra, which provides tools to manage, warehouse, store and analyse data troves, is today announcing that it has raised $112.5 million in funding, at a post-money valuation of $2.3 billion.

The funding — a Series F from the looks of it — represents a big bump for the startup, which last year raised $100 million at a valuation of just over $1 billion. This latest round was co-led by ICONIQ Capital, Index Ventures, and Durable Capital Partners LIP, with previous investors CapitalG (Google’s growth fund), Battery Ventures, and Dawn Capital also participating.

Collibra, originally a spin-out from Vrije Universiteit in Brussels, Belgium, today works with some 450 enterprises and other large organizations — customers include Adobe, Verizon (which owns TechCrunch), insurers AXA, and a number of healthcare providers. Its products cover a range of services focused around company data, including tools to help customers comply with local data protection policies, store it securely, and to run analytics and more.

These are all tools that have long had a place in enterprise big data IT, but have become increasingly more used and in-demand both as data policies have expanded, and as the prospects of what can be discovered through big data analytics have become more advanced. With that growth, many companies have realised that they are not in a position to use and store their data in the best possible way, and that is where companies like Collibra step in.

“Most large organizations are in data chaos,” Felix Van de Maele, co-founder and CEO, previously told us. “We help them understand what data they have, where they store it and [understand] whether they are allowed to use it.”

As you would expect with a big IT trend, Collibra is not the only company chasing this opportunity. Competitors include Informatica, IBM, Talend, Egnyte, among a number of others, but the market position of Collibra, and its advanced technology, is what has continued to impress investors.

“Durable Capital Partners invests in innovative companies that have significant potential to shape growing industries and build larger companies,” said Henry Ellenbogen, founder and chief investment officer for Durable Capital Partners LP, in a statement (Ellenbogen is formerly an investment manager a T. Rowe Price, and this is his first investment in Collibra under Durable). “We believe Collibra is a leader in the Data Intelligence category, a space that could have a tremendous impact on global business operations and a space that we expect will continue to grow as data becomes an increasingly critical asset.”

“We have a high degree of conviction in Collibra and the importance of the company’s mission to help organizations benefit from their data,” added Matt Jacobson, general partner at ICONIQ Capital and Collibra board member, in his own statement. “There is an increasing urgency for enterprises to harness their data for strategic business decisions. Collibra empowers organizations to use their data to make critical business decisions, especially in uncertain business environments.”

02 Apr 2020

Scoutbee launches free tool to help organisations search for COVID-19 support-related supplies

Scoutbee, the supplier discovery platform, has rolled out a new free tool for organisations helping to fight the coronavirus pandemic and who are in need of critical supplies.

Targeting NGOs, public bodies, local and national governments and healthcare providers, the platform does real-time analysis of terabytes of global supply chain data to significantly speed up the “request for proposal” (RFP) process.

The idea is to help organizations find suppliers 75% faster for critically needed medical equipment and supplies, such as surgical masks, hazmat suits, swabs and tubes, hand sanitizers etc.

Scoutbee is able to do this because it has essentially mapped out the world’s global manufacturing supply chain, and claims that its AI-powered procurement solution understands capacity as it expands and contracts across different geographical locations and for different kinds of products.

“When coronavirus began to cause pharma and medical supply shortages, we knew we should help,” says Gregor Stűhler, co-founder and managing director of Scoutbee, revealing that the team were able to build a simple tool in only 48 hours.

“The problem many NGOs face right now is that the peak demand is concentrated on a handful of suppliers that can be found on Google. We work to spread the demand broadly to help ease the situation. AI can really help in such a crisis. Traditional procurement methods are not transparent and awfully slow. The search and validation for a supplier would often take two or three weeks. The COVID-19 crisis makes it clear how vulnerable the old system is when time is pressing”.

Since rolling out the tool, Stűhler says Scoutbee has already seen the impact it is having by enabling users to target the right suppliers at speed.

“For example, in a number of latest sourcing cases we can see that Chinese suppliers are now having capacity again and can readily deliver. On the same cases, we observe that more Indian suppliers are becoming unavailable. During the crisis, we have been able to facilitate the demand for several thousand breathing masks, protective suits and gloves, which were requested from us, within 48 hours”.

02 Apr 2020

Ikea acquires AI imaging startup Geomagical Labs to supercharge room visualisations

Ikea, the Swedish home furnishings and decor giant, has been one of the leaders among retailers when it comes to adapting to tech innovations that impact its business, being one of the first to launch augmented reality applications, partnering with others to develop smart home devices and launching a business unit to build that out further, investing in relevant startups, and even picking up of logistics startups to expand its reach. Today, it’s taking another step in that trajectory with a tech acquisition: the company has acquired Geomagical Labs, an AI imaging startup based out of Mountain View.

Geomagical Labs has a number of computer vision-based technologies in the works right now, but its first product — which allows a user to quickly scan a room using any smartphone, render that into a 3D picture, remove all the furniture in it, and then, in the words of Geomagical’s founder and CEO Brian Totty, “play dress up” by adding in new items. This will be implemented by Ikea into its website and apps to let people start to create more accurate visualisations of their spaces, and how they would look with Ikea pieces in them. To be clear, Ikea already had developed an AR-based visualisation tool, as one of the first to use Apple’s AR developer kit a few years ago, but this represents a far more accurate and useful development on that (and will give Ikea the tools to build more in the future in house).

We believe ikea has exceptional furnishing knowledge. Understanding life at home and possibilities. Here what we’re trying to do is give this home furnishing knowledge through their mobile phones. 

A simple intuitive interactive 3d platform. The user can take their mobile phones with the standard camera in the phone. Take a panoramic picture of the room and from that in a couple of minutes the picture is a 3d pic and the user can take out pieces of furniture put in other pieces, change settings and in photo quality see how the design is possible. 

(That is the kind of technology that is always useful, but perhaps especially right now, when physical stores are being shut down in many countries around the world to stave off spread of the coronavirus.)

“We’re excited because the user can really play around with this and see how something would fit immediately,” said Barbara Martin Coppola, Chief Digital Officer, Ikea Retail, in an interview. She added that Ikea decided to acquire the startup rather than just partner with it for “a lot of different reasons, with the first being that the tech is exceptional and groundbreaking.” The app and online experience that Ikea is developing will be free to use, and for now, there are no plans to offer the tech as a service to other retailers, a la an AWS model, she added.

Terms of the deal — which technically is being made between Geomagical and the Ingka Group, the company that owns Ikea — are not being disclosed, the companies said. But Totty — a serial entrepreneur who was an early Groupon exec (by way of acquisition of a previous startup) as well as one of the founding employees of Inktomi (remember them?) — said that the startup and investors were “very happy” with the terms.

Those investors and how much it had previously raised is also not fully disclosed but they included Totty himself, Andrew Mason (Groupon’s cofounder and former CEO) and a number of other individuals.

From what we understand, the startup had been talking to a number of other interested parties, including other retailers and a couple of large tech companies. (For some more context, computer vision has been a very hot area for acquisition, both to pick up products and talent, and Apple and Google are among those that have been aggressively acquiring in this area in recent times to expand their own platforms.)

The reason why Geomagical Labs went with Ikea versus a tech exit, Totty said, was because the company was keen to make sure that its technology saw the light of day — rather than potentially get subsumed into a bigger tech machine that might or might not use it, or instead choose to redeploy the team (which includes six PhDs, including Totty himself) on something completely different, experience Totty would know given his track record.

“There has been so much progress in cell phones and AI, finally giving us this dream of waving your camera in front of you and to do cool things,” he said. He described going to Ikea as “a great bird in the hand” play.

“You plan all your options and you could decide to wait, but you don’t always have the ability to get partnerships of this kind. The question for us was, do we raise another round of funding, or do a 50 or larger percent acquisition? I don’t really want to talk about scenario planning but I believe what we’ve built is broadly valuable to all of the industry right now. And the challenge of a general purpose tech with a special product is that your domain of applicability is lower. We didn’t want to be talented people with a little technology but a game changer.”

Before Ikea, Coppola spent her entire career working for big tech companies, including many years at Google, as well as Samsung and others, and she sees this acquisition as an essential move in focusing the retailer even more squarely on its technology opportunity, by not just adopting new innovations but by owning the IP and building the technology itself.

“Ikea has spent more than $200 million investing in or acquiring 23 companies to date,” she said. “both to make a positive contribution to the sector and fulfil Ikea’s vision. This will continue to be the case. Acquisitions and investments will not stop and will increase,” she added.

02 Apr 2020

Ikea acquires AI imaging startup Geomagical Labs to supercharge room visualisations

Ikea, the Swedish home furnishings and decor giant, has been one of the leaders among retailers when it comes to adapting to tech innovations that impact its business, being one of the first to launch augmented reality applications, partnering with others to develop smart home devices and launching a business unit to build that out further, investing in relevant startups, and even picking up of logistics startups to expand its reach. Today, it’s taking another step in that trajectory with a tech acquisition: the company has acquired Geomagical Labs, an AI imaging startup based out of Mountain View.

Geomagical Labs has a number of computer vision-based technologies in the works right now, but its first product — which allows a user to quickly scan a room using any smartphone, render that into a 3D picture, remove all the furniture in it, and then, in the words of Geomagical’s founder and CEO Brian Totty, “play dress up” by adding in new items. This will be implemented by Ikea into its website and apps to let people start to create more accurate visualisations of their spaces, and how they would look with Ikea pieces in them. To be clear, Ikea already had developed an AR-based visualisation tool, as one of the first to use Apple’s AR developer kit a few years ago, but this represents a far more accurate and useful development on that (and will give Ikea the tools to build more in the future in house).

We believe ikea has exceptional furnishing knowledge. Understanding life at home and possibilities. Here what we’re trying to do is give this home furnishing knowledge through their mobile phones. 

A simple intuitive interactive 3d platform. The user can take their mobile phones with the standard camera in the phone. Take a panoramic picture of the room and from that in a couple of minutes the picture is a 3d pic and the user can take out pieces of furniture put in other pieces, change settings and in photo quality see how the design is possible. 

(That is the kind of technology that is always useful, but perhaps especially right now, when physical stores are being shut down in many countries around the world to stave off spread of the coronavirus.)

“We’re excited because the user can really play around with this and see how something would fit immediately,” said Barbara Martin Coppola, Chief Digital Officer, Ikea Retail, in an interview. She added that Ikea decided to acquire the startup rather than just partner with it for “a lot of different reasons, with the first being that the tech is exceptional and groundbreaking.” The app and online experience that Ikea is developing will be free to use, and for now, there are no plans to offer the tech as a service to other retailers, a la an AWS model, she added.

Terms of the deal — which technically is being made between Geomagical and the Ingka Group, the company that owns Ikea — are not being disclosed, the companies said. But Totty — a serial entrepreneur who was an early Groupon exec (by way of acquisition of a previous startup) as well as one of the founding employees of Inktomi (remember them?) — said that the startup and investors were “very happy” with the terms.

Those investors and how much it had previously raised is also not fully disclosed but they included Totty himself, Andrew Mason (Groupon’s cofounder and former CEO) and a number of other individuals.

From what we understand, the startup had been talking to a number of other interested parties, including other retailers and a couple of large tech companies. (For some more context, computer vision has been a very hot area for acquisition, both to pick up products and talent, and Apple and Google are among those that have been aggressively acquiring in this area in recent times to expand their own platforms.)

The reason why Geomagical Labs went with Ikea versus a tech exit, Totty said, was because the company was keen to make sure that its technology saw the light of day — rather than potentially get subsumed into a bigger tech machine that might or might not use it, or instead choose to redeploy the team (which includes six PhDs, including Totty himself) on something completely different, experience Totty would know given his track record.

“There has been so much progress in cell phones and AI, finally giving us this dream of waving your camera in front of you and to do cool things,” he said. He described going to Ikea as “a great bird in the hand” play.

“You plan all your options and you could decide to wait, but you don’t always have the ability to get partnerships of this kind. The question for us was, do we raise another round of funding, or do a 50 or larger percent acquisition? I don’t really want to talk about scenario planning but I believe what we’ve built is broadly valuable to all of the industry right now. And the challenge of a general purpose tech with a special product is that your domain of applicability is lower. We didn’t want to be talented people with a little technology but a game changer.”

Before Ikea, Coppola spent her entire career working for big tech companies, including many years at Google, as well as Samsung and others, and she sees this acquisition as an essential move in focusing the retailer even more squarely on its technology opportunity, by not just adopting new innovations but by owning the IP and building the technology itself.

“Ikea has spent more than $200 million investing in or acquiring 23 companies to date,” she said. “both to make a positive contribution to the sector and fulfil Ikea’s vision. This will continue to be the case. Acquisitions and investments will not stop and will increase,” she added.