Category: UNCATEGORIZED

15 Jan 2021

Uber planning to spin out Postmates’ delivery robot arm

Another Uber spinout is in the works.

Postmates X, the robotics division of the on-demand delivery startup that Uber acquired last year for $2.65 billion, is seeking investors in its bid to become a separate company, according to several people familiar with the plans.

The startup is being referred to as Serve Robotics, a nod to the yellow and black-emblazoned autonomous sidewalk delivery bot that was developed and piloted by Postmates X. The Serve robot, which recently partnered with Pink Dot Stores for deliveries in West Hollywood, will likely be the centerpiece of the new startup.

Uber declined to comment.

Under the deal, which is being shopped to investors, the company would be run by Ali Kashani, who heads up Postmates X and leads the Serve program. Anthony Armenta would lead the startup’s software efforts and Aaron Leiba would be in charge of hardware — keeping the same positions they hold at Postmates X.

Uber would retain an ownership stake in Serve Robotics and maintain a commercial agreement with the startup. Serve would get the IP and assets in exchange.

There is not a legal entity — as of yet — named Serve Robotics. However, a website domain serverobotics.com was registered January 6.

Uber’s path to profits

The spinoff would be in line with Uber’s streamlined business strategy that began to take shape after its public market debut in May 2019 and accelerated last year as the COVID-19 pandemic put pressure on the ride-hailing company. Two years ago, Uber had enterprises across the transportation landscape from ride-hailing and micromobility to logistics, public transit, food delivery and futuristic bets like autonomous vehicles and air taxis. CEO Dara Khosrowshahi has dismantled the everything-but-the-kitchen-sink approach as he pushes the company towards profitability.

In 2020, Uber offloaded shared scooter and bike unit Jump in a complex deal with Lime, sold a stake worth $500 million in its logistics spin off Uber Freight and rid itself of its autonomous vehicle unit Uber ATG and its air taxi play Uber Elevate.

Aurora acquired Uber ATG in a deal that had a similar structure to the Jump-Lime transaction. Aurora didn’t pay cash for Uber ATG. Instead, Uber handed over its equity in ATG and invested $400 million into Aurora, which gave it a 26% stake in the combined company,

In a similarly crafted deal, Uber Elevate was sold to Joby Aviation in December.

Delivery remained the one area that Uber has invested in. The company, seeing an opportunity as demand skyrocketed for its Uber Eats delivery service, started looking for an acquisition to strengthen its position. Uber tried and failed to buy Grubhub, losing out to European heavyweight Just Eat Takeaway.

Uber landed on Postmates and in July 2020 agreed to buy the delivery startup in an all-stock deal valued at $2.65 billion. The deal closed in December.

Serve, the friendly robot

Postmates’ exploration into sidewalk delivery bots began in earnest in 2017 after the company quietly acquired Kashani’s startup Lox Inc. As head of Postmates X, the company’s R&D arm, Kashani set out to answer the question: ‘why move two-pound burritos with two-ton cars?’

Postmates revealed its first Serve autonomous delivery bot in December 2018. A second-generation — with an identical design but different lidar sensors and few other upgrades — emerged in summer 2019 ahead of its planned commercial launch in Los Angeles.

merchant loading serve

Instead of working with a partner, Postmates used its own delivery data to form the foundation of how it would design and deploy a sidewalk bot, according to comments Kashani made during TC Sessions: Mobility 2020 event in October.

“When you look at the data and see that over half of deliveries are within a short distance it becomes a no brainer — these robots can actually complete them,” Kashani said at the time in reference to the application of autonomous delivery bots for delivery.

The Postmates X used historical delivery data from the company to develop a simulation, which was then used in the design of the Serve bot. It helped the team determine what battery life would be needed and the size of the cargo hold, among other features.

The bot only represented a sliver of Postmates’ delivery business. However, the company has seen an increase interest in the bot in Los Angeles and San Francisco — the two cities where it commercially operates — as COVID-19 fueled demand for contactless delivery.

Kashani noted back in October that the bots had completed thousands of deliveries in Los Angeles and was preparing to expand into the city’s West Hollywood enclave. That expansion launched late last year with a twist. The Serve robots were changed to a bright pink to match the signature color of the Pink Dot stores.

15 Jan 2021

Samsung’s Galaxy Buds Pro are a solid AirPods alternative

I suspect it will be a while before I get excited over wireless earbuds. It’s not for a lack of trying on the part of manufacturers. In fact, quite the contrary. The category actually matured quite quickly, compared to various other verticals in the consumer electronics space. The truth is, most major hardware makers have gotten pretty decent at making a pair of wireless buds — many for pretty cheap.

Samsung’s been in that category for a while now. I’ve liked the last several models I’ve tried from the company. The sound quality has been good, they’re generally pretty comfortable — a good experience, all around. In fact, one of the issues I’ve raised the last couple of times is the fact that Samsung didn’t offer its own equivalent to products like the AirPods Pro and Sony WF-1000XM3 (though that latter reference is starting to become a bit dated).

It’s a hole in the lineup now filled by the Galaxy Buds Pro, which slot in the high end, above the Galaxy Buds Live and Galaxy Buds+. The naming conventions could be streamlined a bit, but it’s a small complaint in the grand scheme. At $199, the Pros are $30 more than the Live and $50 more than the Pluses. More importantly, it puts them at $50 less than the AirPods Pro – their clearest analogue.

Image Credits: Brian Heater

And like Apple’s Pro buds, the Galaxy Buds are very specifically designed to operate with Samsung’s devices. You can still pair them with other Android handsets, but you’re going to lose key parts of the software integration. This honestly seems to be the way things are headed, with practically every smartphone company also manufacturing their own headphones. And certainly Samsung’s got enough market share that such a play makes sense.

If you do want to use them on another Android device, you can pair them by downloading the Galaxy Wearables app. You can pair them manually without the app, but you’ll lose a bunch more features in the process. Like past Galaxy Buds models, there’s no physical button on the case for pairing.

After several generations of devices, Samsung’s certainly got the foundation in place. And its purchase of Harman/AKG in 2017 has clearly played a key role in its ability to create some quality audio accessories. All of that comes into play here. Samsung’s made some solid choices on the design front. The charging case is remarkably compact. I was actually a bit surprised when I opened the package. It’s not nearly as long as the AirPods case, though it is a bit thicker. In any case, it’s certainly compact enough to carry around, unlike, say the Powerbeats Pro.

The battery claims are pretty impressive, given the size. The company rates the buds at five hours each and 28 hours with the case. Turn off active noise canceling and Bixby (I’ll let you guess which of those two I won’t miss) and the numbers bump up to eight and 20 hours, respectively. I will say that I was able to confidently bring the headphones with me on one of my lengthy morning sabbaticals without worrying about packing the case. That’s not something I can say about every wireless earbud.

Image Credits: Brian Heater

The headphones sport an 11-millimeter woofer and 6.5-millimeter tweeter. I found the sound to be an overall good mix, whether listening to music or a podcast. If you’re so included, you can also fiddle with the equalizer in the wearable app. It features six presets, rather than sliders, so it’s an imperfect science. But I didn’t really feel the need to mess around in there much.

The active noise canceling is solid, as well (okay, I admit it, Bixby is the one I’d drop in a heartbeat). I wasn’t really aware at how good a job it was doing drowning out street noise until I switched it off — this can be accomplished with a long press on the side touch panel or through the app. By default the former switches between ANC and transparent mode, skipping the off mode in the middle. Like the equalizer, you an adjust the level of ANC here — either high or low.

If you’re a Samsung true believer, Seamless Switch can be enabled, allowing you to, say, switch between a tablet and a phone when a call comes in. Other neat Samsung-specific features include the ability to use the buds as a kind of makeshift lavalier mic while recording video on the Galaxy S21. The SmartThings app can also be used to find misplaced buds. All in all, Samsung is clearly building up its ecosystem here.

Image Credits: Brian Heater

The design of the buds themselves has been streamlined since the extremely bean-like Buds Live. The company says they were designed to minimize contact with the ear, to help relieve pressure. It’s a shame that everyone isn’t able to try every earbud on before buying — how they fit in your own ears is obviously an extremely personal thing.

I found, however, that one of my ears tends to ache when wearing them for a prolonged period — not an issue I’ve had with either the AirPods Pro or Pixel Buds (the Powerbeats Pro are also great in this respect). I found myself fiddling with them semi-regularly and triggering the touch mechanism in the process (this can be turned off by default in the app).

Most of my issues with the Buds Pro are pretty minor. They’re a worthy update to the line and a great pair of headphones if you’re a Samsung user.

15 Jan 2021

Video game spending increased 27% in 2020

If you’ve been following the gaming space – or just the state of the world, generally – over the past 12 months, this shouldn’t come as a major surprise. Spending saw big increases pretty much across the board in 2020, as a homebound populace sought comfort and distraction in gaming. This comes in stark contrast to much of the rest of the consumer electronics space, in which economic uncertainty  curtailed purchasing on non-essentials.

According to the latest figures from NPD, spending on gaming hardware, software and accessories was up 25% in December and 27% for the full year. Hardware specifically increased 38% year-over-year for December to $1.35 billion, with the arrival of next gen consoles from Sony and Microsoft.

That’s the highest figure since the $1.37 billion hit in December 2013, the year the Xbox One and PlayStation 4 arrived. In spite of this year’s new arrivals (which were hampered by limited availability), Nintendo’s Switch once again dominated sales for the month, with the PS5 grabbing the number two spot. The Switch’s 2020 was the second highest annual performance for a console, after the Wii in 2008.

The Switch – which turns three this March – got off to a slow start, courtesy of its own limited availability. But the arrival of a new Animal Crossing title helped rocket it to the top, as isolated consumers looked for new venues for social gaming. That title took the number three spot for the year, finishing behind Call of Duty: Black Ops: Cold War and Call of Duty: Modern Warfare (the former also topping the list for December).

15 Jan 2021

As home sales skyrocket and IPO looms, Diane Yu joins fintech Better.com as CTO

The pandemic might have wiped out whole swaths of the economy, but one area that is pulsating with activity is home sales. Driven by remote work and changing commute patterns, home sales skyrocketed last year, with the National Association of Realtors predicting that the total volume when fully calculated will be the highest in 14 years.

That’s been great news for Better Mortgage (which generally brands itself as Better.com for presumably that SEO love). According to the company, it is now underwriting $3 billion per month in mortgage loans, and that’s led to huge VC interest, including most recently a $200 million round a few weeks ago led by L Catterton at a $4 billion valuation. The company has also hired more than 4,000 employees since the start of the pandemic last March.

One of those new hires is Diane Yu, who is joining the company as CTO to lead engineering and technical strategy. She has had extensive experience in advertising networks, having led engineering as CTO at Comcast for its Advanced Advertising Group. She came to Comcast via the cable and media conglomerate’s acquisition of her startup FreeWheel, which designed tools for ad management and optimization. Prior to that, she worked for nearly a decade in engineering leadership at DoubleClick.

Her addition to the C-suite follows the hiring of Kevin Ryan as CFO, who joined in October of last year. Ryan is a former long-time Morgan Stanley investment banker who led the IPO for Rocket Mortgage, one of the many neo-mortgage lenders that have risen up in recent years.

All of these hires are presumably preparation for an IPO, which has been rumored for the past few months and intensified after Ryan’s hiring. With home sales at a peak, underwriting growing rapidly, and a fleshed-out management team, Better hopes its turn to shine in the public markets has finally arrived.

15 Jan 2021

Rapid growth in 2020 reveals OKR software market’s untapped potential

Last year, a number of startups building OKR-focused software raised lots of venture capital, drawing TechCrunch’s attention.

Why is everyone making software that measures objectives and key results? we wondered with tongue in cheek. After all, how big could the OKR software market really be?

It’s a sub-niche of corporate planning tools! In a world where every company already pays for Google or Microsoft’s productivity suite, and some big software companies offer similar planning support, how substantial could demand prove for pure-play OKR startups?


The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


Pretty substantial, we’re finding out. After OKR-focused Gtmhub announced its $30 million Series B the other day, The Exchange reached out to a number of OKR-focused startups we’ve previously covered and asked about their 2020 growth.

Gtmhub had released new growth metrics along with its funding news, plus we had historical growth data from some other players in the space. So let’s peek at new and historical numbers from Gthmhub, Perdoo, WorkBoard, Ally.io, Koan and WeekDone.

Growth (and some caveats)

A startup growing 400% in a year from a $50,000 ARR base is not impressive. It would be much more impressive to grow 200% from $1 million ARR, or 150% from $5 million.

So, percentage growth is only so good, as metrics go. But it’s also one that private companies are more likely to share than hard numbers, as the market has taught startups that sharing real data is akin to drowning themselves. Alas.

As we view the following, bear in mind that a simply higher percentage growth number does not indicate that a company added more net ARR than another; it could be growing faster from a smaller base. And some companies in the mix did not share ARR growth, but instead disclosed other bits of data. We got what we could.

Gtmhub:

  • 400% ARR growth, 2019
  • 300% ARR growth, 2020
  • More: The company has seen strong ACV growth and its reportedly strong gross margins from 2019 held up in 2020, it said.
  • TechCrunch coverage

Perdoo:

  • 240% paid customer growth, 2020
  • 340% user base growth, 2020
  • Given strong market demand, a company representative told The Exchange that Perdoo had to restrict its free tier to 10 users.
  • TechCrunch coverage

WorkBoard:

15 Jan 2021

Everlywell raises $75M from HealthQuest Capital following its recent $175M Series D round

At-home health testing kit startup Everlywell has raised $75 million, following the close of the $175 million Series D it announced in December. The new funding comes from HealthQuest Capital, and sees the fund’s founder and managing partners Dr. Garheng Kong join the company’s board of directors. The new funding is a secondary sale, with proceeds used to provide liquidity to existing investors rather than further diluting shares, so the startup’s $1.3 billion valuation from December still holds.

HealthQuest Capital’s investment portfolio has a heavy focus on commercialization of diagnostics businesses, and the company’s parent obviously has a board network of partners including hospitals, and healthcare payers, both of which are going to be very strategically useful to Everlywell as it looks to scale its business on the enterprise side.

Austin-based Everlywell develops at-home testing kits for a range of health concerns, including thyroid issues, allergies and food sensitivity. The company also added a COVID-19 home collection test kit in 2020, and that has resulted in a lot of growth – both from the COVID test itself, and for its other range of products, according to Everlywell CEO and founder Julia Cheek, who I spoke to in December for the Series D raise.

Having HealthQuest’s venture arm on board as a partner could help it take its direct-to-consumer business and further develop a complementary enterprise operation. The company already works with employers and health plans, but this should definitely help accelerate that aspect of its business as it looks towards more growth in 2021 and beyond.

15 Jan 2021

Crossbeam raises $25M to back startups built on ‘platform economies’

While many venture capitalists might hope to fund the next Amazon or Shopify, Crossbeam is a new firm focused on backing the startups built on top of these platforms. And it recently closed its $25 million first fund.

We’ve written about well-funded startups like SellerX, Perch and Heroes that acquire and grow Amazon businesses, and Crossbeam General Partner Ali Hamed similarly pointed to Amazon to illustrate the scale of the opportunity. Noting that third-party sales on Amazon reached $200 billion in 2019, Hamed said, “There’s going to be 100 winners in this space.”

He added that the firm isn’t just focused on Amazon — he also cited Thumbtack, Spotify and Shopify as “platform economies” where Crossbeam could invest, and he elaborated on this point in a Medium post published last fall:

Rather than own FB shares, we’d rather own Instagram accounts. Rather than owning Amazon stock, we’d rather own a bunch of third-party selling merchants. And rather than owning Google stock, we’d rather own YouTube libraries.

Why? Because all the tailwinds that make those stocks interesting to own are, in part, shared by the commercial actors on their platforms. And yet capital markets largely haven’t flowed into those spaces yet. Many traditional funds are not set up to finance these platform constituents. On top of that, many of the economic ecosystems on these platforms are newly mature, and so there are not pre-existing models to figure out how to value each asset.

Hamed and General Partner Saveet Singh are also partners at CoVenture, a firm that originally took equity in exchange for technical services, but is now more focused on providing debt to startups. He described Crossbeam as a joint venture between CoVenture, Moelis Asset Management and Fenway Summer, with CoVenture offering additional debt funding to Crossbeam’s equity investments when it makes sense.

When asked about the risk to startups of trying to build businesses on a single platform, Hamed said that in some cases, it may make sense to build an audience on one platform and then expand and diversify — but it will depend on the platform. The key question, he argued, is, “Does the platform make money for you, on your behalf?”

“If you expand into other platforms, some ‘help you earn money’ and some don’t,” Hamed added via email. “YouTube does, because it seeks ad revenue on your behalf, and splits the ad revenue with you. On Instagram, they don’t (Insta doesn’t share ad rev with creators except in very rare cases) … so the ‘awesomeness’ of each platform very much depends on that.”

Even before closing its first fund, Crossbeam has made six investments including digital media company Wave.tv, litigation financing company Litty, on-demand poof-of-service startup Proof and Acquco, which acquires third-party Amazon sellers.

15 Jan 2021

Apple said to be planning new 14- and 16-inch MacBook Pros with MagSafe and Apple processors

Apple has planned new upgraded MacBook Pros for launch “later this year” according to a new report from Bloomberg. These new models would come in both 14-inch and 16-inch sizes, with new and improved Apple Silicon processors like those that Apple debuted on the new MacBook Air and 13-inch MacBook Pro model late last year. They would also see the return of Apple’s MagSafe charger, a magnetic dedicated charging port that would replace USB-C for power, and they could potentially do away with the Touch Bar, the small strip of OLED display built in to the keyboard on modern MacBook Pros.

Bloomberg’s report suggests that these MacBook Pro models will have processors with more cores and better graphics capabilities than the existing M1 chips that power Apple’s current notebooks with in-house silicon, and that they’ll also have displays with brighter panels that offer higher contrast. Physically, they’ll resemble existing notebooks, according to the report’s sources, but they’ll see the return of MagSafe, the dedicated magnetic charging interface that Apple used prior to switching power delivery over to USB-C on its laptops.

MagSafe had the advantage of easily disconnecting in case of anyone accidentally tripping across the power cord while plugged in, without yanking the computer with it. It also meant that it kept all data ports free for accessories. Bloomberg says that the revitalized MagSafe for new notebooks will also offer faster charging vs. USB-C, in addition to those other benefits.

As for the Touch Bar, it has been a topic of debate since its introduction. Pro users in particular seem to dislike the interface option, especially because it replaces a row of dedicated physical keys that could be useful in professional workflows. The report claims that Apple has “tested versions that remove the Touch Bar,” so it seems less clear that Apple will finally unring that particular bell, but I personally know a lot of people who would be excited if that does come to pass.

Finally, Bloomberg says Apple is also planning a new redesigned MacBook Air. That was updated most recently just a couple of months ago, and the report says it’ll only follow “long after” these new MacBook Pros, so it seems unlikely to arrive in 2021.

15 Jan 2021

Want a job in tech? Flockjay pitches its sales training service as an on-ramp to tech careers

“Most people don’t even know that a job in tech sales is even a possibility,” says Shaan Hathiramani, the founder and chief executive of Flockjay, a company offering a tech sales training curriculum to the masses.

Hathiramani sees his startup as an onramp to the tech industry for legions of workers who have the skillsets to work in tech, but lack the network to see themselves in the business. Just like coding bootcamps have enabled thousands to get jobs as programmers in the tech business, Flockjay can get talented people who had never considered a job in tech into the industry.

The company, which had previously raised $3 million from investors including Serena Williams and Will Smith, along with tech industry luminaries like Microsoft chairman John Thompson; Airtable head of sales Liat Bycel; Gmail inventor Paul Buchheit; and former Netflix CPO Tom Willerer, has just raised new capital to expand its business in a time when accelerated onramps to new jobs have never been more important.

The healthcare response to the ongoing COVID-19 epidemic, which has closed businesses and torn through the American economy. The unemployment rate in the country sits at 6.4% and the nation lost 140,000 jobs again in December — with all of those job losses coming from women.

A former financier with the multi-billion dollar investment firm, Citadel, Hathiramani sees Flockjay, and the business of tech sales as a way for a number of people to transform their lives.

“We provide a premier sales academy,” Hathiramani said. “It costs zero dollars if you take the course and don’t get a job and costs 10% of your income for the first year if you do get a job. That nets out to 6 or 7K.”

A few hundred students have gone through the program so far, Hathiramani said, and the goal is to train 1,000 people over the course of 2021. The average income of a student before they go through Flockjay’s training program is $30,000 to $35,000 typically, Hathiramani said.

Upon graduation, those students can expect to make between $75,000 and $85,000, he said.

Increasing access among those students who have not necessarily been exposed to the tech world is critical for what Hathiramani wants to do with his sales bootcamp.

Flockjay founder Shaan Hathiramani. Image Credit: Flockjay

The entrepreneur said roughly 40% of students don’t have a four-year college degree; half of the students identify as female or non-binary, and half of the company’s students identify as Black or hispanic. About 80% of the company’s students find a job within the first six months of graduation.

These are students like Elise Cox, a former Bojangles’ manager and Flockjay graduate, who moved from Georgia to Denver to be a sales tech representative for Gusto. Tripling her salary from $13 an hour in the food service industry to a salaried position with wages and benefits.

“I enjoy being able to generate revenue for the company,” Cox, a 41-year-old grandmother, whose five-year plans include a sales leadership role, told Fast Company two years ago. “The revenue is the lifeblood of the company and being part of the team gives me sense of fulfillment.”

Partnerships with Opportunity@Work, Hidden Genius Project, Peninsula Bridge, and TechHire Oakland, help to ensure a diverse pool of applicants and a more diverse workforce for the tech industry — where diversity is still a huge problem.

As Hathiramani looks to take his company from training a couple of hundred students to over a thousand, the founder has raised new cash from previous investors including Lightspeed, Coatue, and Y Combinator, and new investors like eVentures, Salesforce Ventures, along with the Impact America Fund, Cleo Capital and Gabrielle Union.

For the New Jersey-born entrepreneur, Flockjay was a way to give back to a community that he knew intimately. After his family settled in New Jersey after immigrating to the United States, Hathiramani went first to Horace Mann on a scholarship and then attended Harvard before getting his job at Citadel.

Even while he was working at the pinnacle of the financial services world he started non-profits like the Big Shoulders Fund and taught financial literacy.

After a while, he moved to the Bay Area to begin plotting a way to merge his twin interests in education and financial inclusion.

“That led to me spending a year helping startups for free and trying to understand their problems with hiring and training” said Hathiramani. “It helped me surface this economic waste in plain sight. There were all these people talking to customers and they were spending three months on the job learning the job and they didn’t want to do the job or they weren’t very good at it.”

Tech salesforces were a point of entry in the system that almost anyone could access, if they could get in through the door, Hathiramani said. Flockjay wants to be the key to opening the door.

So, the company now has $11 million in new funding to bring its sales training bootcamp to a larger audience. Hathiramani also wants to make the bootcamp model more of a community with continuous development after a student completes the program. “I view education as a membership and not a transaction,” he said. “We focus on continuous learning and continuous up-skilling.”

Part of that is the flywheel of building up networks in a manner similar to YCombinator, the accelerator program from which Flockjay graduated in 2019.

“We went through YC to learn… how they manufacture the privilege in the world that they have afforded,” said Hathiramani. “How do you take some of that and provide it to someone who is starting their careers in tech. You get better at your job the more connections you have. As we accelerate the alumni piece… they can draw on other alums that they’re selling into.”

 

15 Jan 2021

Amazon’s newest product lets companies build their own Alexa assistant

Amazon is selling access to the underlying technology stack of Alexa to let companies — starting with Fiat Chrysler Automobiles — build their own intelligent assistants with unique voices, skills and wake words.

The new Alexa Custom Assistant product, which was announced Friday, can coexist and cooperate with the Alexa assistant. Theoretically, this means an automaker could choose to use the custom assistant to interact with drivers on specific products and services tied to the vehicle as well as integrate the Alexa voice assistant for other needs. For instance, if a driver asks Alexa to roll down a car window, the request will be routed to the brand’s assistant, Amazon explained. If a customer asks the brand’s assistant to play an audio book, the request will be routed to Alexa.

Yes, that means your next car could have two Alexas.

Fiat Chrysler Automobiles will be the first Alexa Custom Assistant customer. An FCA-branded intelligent assistant is being built for integration in select vehicle models, according to Amazon.

Amazon’s pitch isn’t just to automakers, however. The e-commerce giant said it can be used to build intelligent assistants into mobile applications, smart properties, video games and consumer electronics. The Alexa Custom Assistant is based on the Alexa technology stack. The custom wake words are created with the same process used for developing the Alexa wake word. Amazon will give companies access to Alexa’s voice science experts to help guide them through the recording process and develop the voice using advanced machine learning algorithms. Developers also have access to Alexa’s pre-built capabilities such as communications, local search, traffic, and navigation, to further accelerate time to market.

The aim of this new product, Amazon says, is to give companies an efficient and cost-effective way of delivering an intelligent assistant to its customers. The path of building an intelligent AI-based assistant is complex, typically involves long development cycles, and requires resources to build it from scratch and maintain over time, Amazon argues.

Of course, it’s also another way to ensure Alexa is in more devices, even if it goes by another name.