Year: 2019

18 Sep 2019

The portrait of an avatar as a young artist

In this episode of Flux I talk with LaTurbo Avedon, an online avatar who has been active as an artist and curator since 2008.  Recently we’ve seen a wave of next-gen virtual stars rise up, from Lil Miquela in the west to pop-stars like Kizuna AI in the east. As face and body tracking make real-time avatar representation accessible, what emergent behaviors will we see? What will our virtual relationships evolve? How will these behaviors translate into the physical world when augmented reality is widespread?
LaTurbo was early to exploring these questions of identity and experimenting with telepresence. She has shape-shifted across media types, spending time in everything from AOL and chat rooms, to MMOs, virtual worlds and social media platforms. In this conversation she shares her thoughts on how social networks have breached our trust, why a breakup is likely, and how users should take control of their data. We get into the rise of battle royale gaming, why multiplicity of self is important, and how we can better express agency and identity online.

An excerpt of our conversation is published below. Full podcast on iTunes and transcript on Medium.

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ALG: Welcome to the latest episode of Flux. I am excited to introduce LaTurbo Avedon. LaTurbo is an avatar and artist originating in virtual space, per her website and online statement. Her works can be described as research into dimensions, deconstructions, and explosion of forms exploring topics of virtual authorship and the physicality of the Internet. LaTurbo has exhibited all over the world from Peru to Korea to the Whitney in New York. I’m thrilled to have her on the show. Metaphorically of course. It’s just me here in the studio. LaTurbo is remote. 

When we got the demo file earlier I was excited to hear the slight Irish lilt in your robotic voice. As a Brit I feel like we have a bond there.

LaTurbo: Thank you for the patience. It is like a jigsaw puzzle, our voices together.

ALG: Of course it’s all about being patient as we try out new things on the frontier. And you represent that frontier. This show is about people that are pushing the boundaries in their fields. A lot of them are building companies, some are scientists. Recently we’ve had a few more artists on and that’s something I believe is important in all of these fields. Because you’re taking the time to do the hard work and think about technology and its impact and how we can stretch it and use it in different ways and broaden our thinking. You play an important role.

LaTurboWe will get things smoothed out eventually as my vocalization gets easier and more natural with better tools. Alice I appreciate you trekking out here with me and trying this format out.

ALG: I love a good trek. Maybe you can give a brief intro on who is LaTurbo. I believe you started in Second Life. I’d love to hear about those origins. Phil Rosedale was one of the first people I interviewed on this podcast, the founder of Second Life. Shout out to Phil. I’d love to hear what’s been your journey since then. Oh and also happy 10th birthday.

“I’ve spent decades inside of virtual environments, in many ways I came of age alongside the Internet. My early years in my adolescence in role-playing games. From the early years I was enamored by cyber space”

LaTurboI know that it is circuitous at times but this process has made me work hard to explore what it takes to be here like this. Well I started out early on in the shapes of America Online, intranets, and private message boards. Second Life opened this up incredibly, taking things away from the closed worlds of video games. We had to work even harder to be individuals in early virtual worlds using character editors, roleplaying games, and other platforms in shared network spaces. This often took the shape of default characters — letting Final Fantasy, Goldeneye, or other early game titles be the space where we performed alternative identities.

ALG: If you’re referring to Goldeneye on N64 I spent considerable time on it growing up. So I might have seen you running around there.

LaTurbo: It was a pleasure to listen to your conversation with Philip Rosedale as he continues to explore what comes next, afterwards, in new sandboxes. What was your first avatar?

ALG: I did play a lot of video games growing up. I was born in Hong Kong and was exposed mostly to the Nintendo and Sega side of things, so maybe one of those Mario Kart characters — Princess Peach or really I went for Yoshi if those count as avatars. I’d love to get into your experience in gaming. You said you started off exploring more closed world games and then you discovered Second Life. You’ve spent a lot of time in MMORPGs and obviously that’s one of the main ways that people have engaged with avatars. I’d love to hear how your experiences have been in different games and any commentary on the worlds you’re spending time in now.

LaTurbo: I think that even if they weren’t signature unique identities or your own avatar, those forms of early video games were a first key to understand more about facets of yourself through them. For me gaming is like water being added to the creative sandbox. There is fusion inside of game worlds — narrative, music, performance, design, problem solving, communication, so many different factors of life and creativity that converge within a pliable file. Some of the most Final Fantasies of games are now realities. Users move place to place using many maps and system menus on their devices. The physical world so closely bonded by users like me that brought bits of the game out with us. Recently I spent several months wandering around inside of Red Dead Redemption 2. I enjoyed the narrative of the main storyline though I was far more interested in having quiet moments away from all of the violence. I named my horse Sontag and went out exploring, taking photographs and using slow motion game exploits to make videos. Several months as the weary cowboy named Arthur, and then I carried on my way. I take bits and pieces with me on the way.

LaTurbo’s Overwatch avatar

ALG: As you’ve gone across different games and platforms like Red Dead Redemption 2 are there specific people you’ve made friends with? How have your friendships formed in these different communities and do they travel between games? 

LaTurbo: I have had many gaming friends. Virtual friends overlap between all of these worlds. My Facebook friends are not very different than those I fight with in Overwatch or the ones I challenge scores with in Tetris Effect.

ALG: One thing you’ve said about gaming and I’ll read the quote straight out:

“I love the MMO or massively multiplayer online experience for a lot of reasons but primarily because I want to create works collaboratively with my network, because we are in this moment together. For a long time virtual worlds were partitioned from the public because you either had to be invested in gaming or a chat room/ BBS user to get into them.”

I want to explore that. Gaming has come a long way in the 10 years since you were created. It’s more widespread now. Things like Fortnite. I saw that Red Dead Redemption is introducing a Fortnite like feature where they’re going to have battle royale mode and toss people into a battle zone and force them to search for weapons to survive. I think a lot of people are looking at the success of Fortnite and replicating elements of it. Can you comment on how gaming has become more widespread or more in the public mind and what you think of the rise of Fortnite?

LaTurboOur histories are fluid, intersecting and changing depending on the world we choose to inhabit. Sometimes we are discussing art on Instagram. Other times we are discussing game lore or customization of ourselves. This variety is so important to me. There is a lot exchanged between worlds like Fortnite and the general physical day to day. Expectations are real and high. The battle royale model has pushed people to a sort of edge at all times. A constant pressure of chance and risk, it crosses between games but also into general attention. Video apps like TikTok have a similar model — always needing to have the drop on the creators around you.

ALG: It’s interesting that tension. These games are driven to create competition. They are businesses so they’re supposed to build in loops and mechanics that keep people engaging. But as you describe of your experience in Red Redemption you’ve also found quiet moments of exploration being alone and not necessarily fiercely competing. 

LaTurbo: Red Dead could be a hundred games in one. Yet for some reason we come back to the royale again. It is a maximal experience in a lot of ways. One that uses failure and frustration to keep users trying again perpetually. This is a telling sign as you’ve said about the business of games. The loop. I worry that this is a risky model because it doesn’t encourage a level of introspection very often.

ALG: I love video games but have never been a fan of first person shooters. I don’t enjoy the violence. But I’ve always loved strategy and exploration games. To your point about exploring, I would spend hours wandering on Epona [the horse] in Zelda, running across the fields. But I didn’t feel that a lot of those games were designed for women or people who weren’t interested in the violence or the GTA type approach. I’m excited to see more of that happening now and gaming CEOs realizing there’s a huge untapped market of people that want to play in different modes and experience gaming in different ways. It feels like we are moving towards that future. I do want to get in to how you have expanded beyond gaming. I’ll read some of your quotes from when you started out:

“I’ve been making work in digital environments since 2008 to 2009, though I’ve only been using social media for about a year now since I can’t go out and mingle with people it’s been quite nice to use social platforms to share my work. This way I can be in real life IRL as much as people allow me to be.”

I want to get to the question of how you’ve expanded from gaming to social media, building your Twitter and Instagram presence and how you think about your engagement on those platforms.

LaTurbo: I celebrate the multiplicity of self. Walt Whitman spoke of their contradictions years ago accepting themselves in the sense that they contain multitudes. As I wandered the fields of fictitious Admiral Grant in Red Dead Redemption 2, it occurred to me that I was wondering inside of Leaves of Grass. It made sense that I too was wandering around out in the fields and trees. Virtual life in poetry, song, or simulation gives us a different sort of armor where our forms can forget about borders, rules and expectations that have yet to change outside.

It has been quite a decade. Events of the past 10 years could easily be the plot of a William Gibson novel. A cyber drama and all its actors. With and without consent users have watched their personal data slip away from their control, quick to release in the terms of service. Quick to be public, to have more followers and visibility. Is it real without the Instagram proof? I chose to socialize away from game worlds for a few different purposes. To imbue my virtual identity with the moment of social media. But also to create a symbol of a general virtual self. A question mark or a mirror, to encourage reflection before people fully drown themselves in the stream.

ALG: One of the reasons it’s fascinating to talk to you now is that you’ve come of age as the Internet has come of age. You’ve navigated and shape-shifted across these platforms. And so much has happened since 2008. You’ve been on everything from Tumblr to Pinterest to Vine to Snapchat to Instagram. I’m curious where you think we are in the life cycle of these social media platforms?

LaTurbo: It has been quite a journey, seeing these services pop up, new fields, new places. But it is clear that not many of these things will remain very long. A new Wild West of sorts. They are more like ingredients in a greater solution as we try to make virtual relationships that are comfortable for both mind and body.

ALG: Speaking of these services popping up I want to get to something you tweeted out, your commentary on Facebook:

“If it wasn’t bad already just imagine how toxic Facebook will be when we collectively decide to break up with them. Anticipate a paid web and an underweb. We just start spinning them out on our own, smaller and away from all these analytics moneymakers. The changeover from MySpace era networks to Facebook felt minimal because it hadn’t become such a market-oriented utility. But this impending social network breakup is going to be felt in all sorts of online sectors.”

That’s an interesting opinion. The delete Facebook movement is strong right now. But I wonder how far it will go and how many people really follow it?

LaTurbo: Business complicates this as companies extend too far and make use of this data for personal gain or manipulation. In the same way that Google Glass failed because of a camera, these services destroy themselves as they breach the trust of those who use them. These companies know that these are toxic relationships whether it is on a game economy or a social network. They know that the leverage over your personal data is valuable. Losing this, our friends, and our histories is frightening. We need to find some way to siphon ourselves and our data back so we can learn to express agency with who we are online. Your data is more valuable than the services that you give it to. The idea that people feel that it is fair to let their accounts be inherently bound to a single service is disturbing. Our virtual lives exceed us and will continue to do so onward into time. Long after us this data may still linger somewhere.

ALG: I’m going to throw in a Twitter poll you did a few months ago. “If you had the choice to join some sort of afterlife simulation that would keep you around forever at the expense of having your data used for miscellaneous third party purposes would you?” 35% said yes and 65% said no in this poll. I bet if you ask that every two years, over time the answers will continue to change as we get more comfortable with our digital identities and what that really means. You’re pushing us to ask these questions.

LaTurboWe see in museums now torn parchments, scrolls, ancient wrappings of lives and histories. As we become more virtual these documents will inherently change too. A markup and data takes this place. However we consent to let it be represented. If we leave this to the Facebooks and Twitters of this period, our histories are in many ways contingent on the survival of these platforms. If not we have lost a dark ages, it is a moment that we will lose forever.

ALG: I’m curious what you think of the different movements to export your personal data, own it, have it travel with you across platforms and build a new pact with the companies. Are you following any of the movements to take back personal data and rewrite the social technological contract?

LaTurboIt would be sad to have less record of this period of innovation and self-discovery because we didn’t back things up or control our data appropriately. Where do you keep it? Who protects it? Who is a steward of your records? All of this needs to begin with the user and end with the user. An album, a solid state tablet of your life, something you can take charge of without concern that it is marketing fodder or some large shared database. As online as we are as a society, I recommend people have an island. Not a cloud but a private place, plugged in when you request it. A drive of your own where you have a private order. Oddly enough in an older world sense you can find solitude in solid states, when you have the retreat to files that are not connected to the Internet.

ALG: And have it backed up and air-gapped from the internet for safety and possibly in a Faraday cage in case you get EMP’ed. One thing that leads on from that — Facebook has capitalized on using our real data, our personal data. I have the statement on authentic identity from their original S-1 here:

“We believe that using your real name, connecting to your real friends and sharing your genuine interests online creates more engaging and meaningful experiences. Representing yourself with your authentic identity online encourages you to behave with the same norms that foster trust and respect in your daily life offline. Authentic identity is core to the Facebook experience and we believe that it is central to the future of the Web. Our terms of service require you to use your real name. And we encourage you to be your true self online enabling us and platform developers to provide you with more personalized experiences.”

LaTurbo: The use of a real name, authenticity, and Facebook’s message of truth. It is peculiar that Facebook used this angle because it was such a gloved gesture for them to access our accurate records. The verification is primarily to make businesses comfortable with their investment in marketing. I wish it came to celebrate personal expression not to tune business instruments.

ALG: Over the last 5 to 10 years we’ve seen a movement towards Facebook and being our real selves. Now there’s kind of a backlash both to the usage of Facebook but perhaps also to the idea that your real identity, your true self that you have offline, that that’s what you should be representing online. You are an anonymous artist and there’s precedent for that. There have been many writers with nom de plumes over centuries and in the present day we’ve got Daft Punk, Banksy, Elena Ferrante, fascinating creators. I’m curious your thoughts as we move away from real selves being represented online to expressing our other selves online. We’ve been living in an age of shameless self-promotion. Do you think that the rise of people representing themselves with digital avatars is a backlash to that? Society usually goes through a back and forth, a struggle for balance. Do you think people are getting disenchanted with the unrelenting narcissism of social media, the celebrity worship culture? Do you think this is a bigger movement that’s going to stick?

LaTurbo: I see this as an opportunity and I am wary of this chance being usurped by business. If I had the chance to see all of my friends in the avatar forms of their wishes and dreams I believe I’d be seeing them for the first time. A different sort of wholeness against the sky, where they had the chance to say and be exactly what they wished others to find. If you haven’t created an avatar before please do. Explore yourself in many facets before these virtual spaces get twisted into stratified arenas of business.

A full talk from LaTurbo Avedon is available here

I don’t seek to be anonymous but to represent myself in this strand of experiences, fully. That’s who I have become. As an artist I will continue to change with what surrounds me. Each step forward. Each new means of making and learning. I celebrate this and who I will become, even if I continue to find definition over a period of time that I right now cannot fully comprehend.

I am often in the company of crude avatars of the past. As I read journals, view sketches and works from artists past, if they understood their avatar identities and how they would be here now in 2019. I wonder what they would have done differently. What would they think of their graphic design and exhibitions? How their work is shown in other mediums? How their work is sold?

ALG: Taking that with your earlier point, you said if you had the chance you would love to see all your friends in their avatar forms “express all their wishes and dreams.” It fascinates me, the idea that we persistently remain one to one with our offline/online identities. It doesn’t make sense. I feel like everyone has multiple selves and multiple things to express. Do you feel that most people should have a digital identity or abstraction? Do you think it’s healthy to have an extension of something that’s inside of you, especially since as you say some of these avatars are pretty crude. How do you feel about most people creating a digital avatar? People have been doing this for a while without realizing through things like a Tinder bio or Instagram stories. They’re already putting out ideas of themselves. But creating true anonymous digital avatars, is that something people should pursue?

LaTurbo: Avatars remain in places that we often don’t even intend them to. Symbols of self. For those that pass or those we never had the chance to meet, there seems to be importance here. To need to take this seriously so that it isn’t misunderstood. The most beautiful experiences I’ve had online are when I feel I am interacting with a user how they wish to be seen. Whether this is in the present or for people later, finding this inward representation feels essential especially for those exposed to oppressive societies. Whether it’s toxic masculinity, cultural restrictions, or other hindrances that prevent people from showing deeper parts of their identity.

I have four essential asks of users creating avatars. Though these apply well outside of just this topic. 1/ Be sweet. 2/ Encourage others to explore themselves and all of their differences. 3/ Learn about the history of virtual identities, now, then, and long before. This means going back. Read about identities before the internet, pen names, mythologies. 4/ Celebrate your ownership of self. You, not your services, subscriptions, or products, are the one to decide your way. Don’t become billboards. I’ve been asked by many companies over the years to promote their products, to drop the branded text on my clothing or to push a new service. These are exciting times but brands know this too. Be wary of exploitation. Protect yourself and your heart.

ALG: That’s really beautiful and important. We’re rushing into this future fast and I don’t think people are stopping to pause and think about some of the ideas you’ve spent a long time thinking about. It’s probably a good place to end. I have a million more things I want to ask, hopefully we can continue this chat over Discord, Twitter, Instagram, Second Life or wherever it is. I’m in VR a lot so I’d love to meet you in there. If there’s anything you want to end on, any final comments or projects you’re working on?

LaTurbo: Yes I agree with you very much. Technology moves quickly but we need to take the time to consider ourselves as we move inside this space. We have so much potential to be inside and out simultaneously. I am excited for this new year. I hope it brings positivity to everyone. I am showing a new piece called “Afterlife Beta” in London at the Arebyte Gallery. After this I will be working on my first monograph. I am excited to make something printed that might stick around in the physical world for a while.

ALG: That’s awesome. Love a good physical piece. And congratulations on “Afterlife Beta.” I appreciate your patience with my jumping in at all times in this conversation. I’ve been following your work and hope everyone else will too. You’re a fascinating, critical thinker and artist at this current point in history. Thanks LaTurbo.

LaTurbo: Thank you for your patience with my format. As time goes on I hope it is easier for us to be here together.

17 Sep 2019

FarmWise and its weed-pulling agribot harvest $14.5M in funding

Automating agriculture is a complex proposition given the number and variety of tasks involved, but a number of robotics and autonomy companies are giving it their best shot. FarmWise seems to have impressed someone — it just raised $14.5 million to continue development of its autonomous weeding vehicle.

Currently in the prototype stage, these vehicles look like giant lumbering personnel carriers or the like, but are in fact precision instruments which scan the ground for invasive weeds among the crop and carefully pluck them out.

“Each day, one FarmWise robot can weed crops to feed a medium-sized city of approximately 400,000 inhabitants,” said FarmWise CEO Sebastien Boyer in a press release announcing the latest funding round. “We are now enhancing the scale and depth of our proprietary plant-detection technology to help growers with more of their processes and on more of their crops.”

Presumably the robot was developed and demonstrated with something of a specialty in one crop or another, more as a proof of concept than anything.

Well, it seems to have proved the concept. The new $14.5 million round, led by Calibrate Ventures, is likely due to the success of these early trials. This is far from an easy problem, so going from idea to nearly market-ready in under three years is pretty impressive. Farmers love tech — if it works. And tiny issues or error rates can lead to enormous problems with the vast monoculture fields that make up the majority of U.S. farms.

The company previously took in about $5.7 million in a seed round, following its debut on Alchemist Accelerator’s demo day back in 2017. Robots are expensive!

Hopefully the cash infusion will help propel FarmWise from prototype to commercialization, though it’s hard to imagine they could build more than a handful of the machines with that kind of money. Perhaps they’ll line up a couple big orders and build on that future revenue.

Meanwhile they’ll continue to develop the AI that powers the chunky, endearing vehicles.

“Looking ahead, our robots will increasingly act as specialized doctors for crops, monitoring individual health and adjusting targeted interventions according to a crop’s individual needs,” said Boyer. So not only will these lumbering platforms delicately remove weeds, but they’ll inspect for aphids and fungus and apply the necessary remedies.

With that kind of inspection they can make a data play later — what farmer wouldn’t want to be able to digitally inspect every plant in their fields?

17 Sep 2019

GoCardless launches U.S. debit payments solution and opens San Francisco office

GoCardless, the London fintech that aims to become the one-stop shop globally for businesses that want to let customers pay via recurring bank payments, has launched a U.S. debit solution.

The company has also opened an office across the pond in San Francisco’s financial district, headed up by Andrew Gilboy, General Manager, North America, who was previously the company’s Chief Revenue Officer.

Specifically, GoCardless’ new U.S. product supports debit payments on the ACH (Automated Clearing House) network. This means that businesses can use the GoCardless platform to offer U.S. consumers the option to pay by recurring bank payments, as an alternative to a credit card, for example. Likewise, companies can use GoCardless for debit payments for B2B transactions, such as relating to SaaS subscriptions, invoices or instalments.

It is the B2B use case where GoCardless thinks there is the biggest opportunity for recurring payments, since, unlike in the U.K., for example, the biggest competitor would be writing cheques. That’s costly and slow by 2019 standards and doesn’t provide anything like the visibility that direct debits and ACH affords.

“By using the ACH debit network on the GoCardless platform, merchants can pull payments directly from their customers’ bank accounts, at a lower cost than credit cards and without the overhead and burden of cash and cheques,” says the U.K.-headquartered company.

GoCardless adds that businesses using the GoCardless ACH debit solution gain increased visibility over payment flow via a “fully automated” collection system. This includes things like due dates, and whether or not a payment was successful or failed and why.

The addition of ACH debit means that GoCardless’ global debit network now covers over 30 countries accessible through a single API and platform.

Meanwhile, the 2011-founded company is no stranger to the West coast of America. In its formative years, the U.K. startup went through Silicon Valley accelerator Y Combinator where it initially struggled to find product-market fit before successfully pivoting to recurring payments.

If you happen to bump into GoCardless CEO Hiroki Takeuchi, ask him about the time he and his co-founders stayed up all night working the phones in a bid to win the startup’s first U.K. customers, lest they have nothing to show at YC Demo Day.

Now backed by the likes of Google Ventures, Salesforce, and Accel, amongst others, the company has come a long way since then.

17 Sep 2019

Biology as technology will reinvent trillion-dollar industries

We face two major threats today: one to the health of our planet and the other to our own. The U.N. says the global population will hit 9.7 billion by 2050, meaning more people consuming more natural resources than at any point in human history. Consumption is already doubling every 10-12 years. Add to that the challenges of a warming planet. On the human health front, some 30% of young people under age 20 are obese, 31% of deaths are from cardiovascular disease, and cancer cases are growing at a rate twice as fast as the population.

Fortunately, biology and technology are creating fixes for the planet as well as for the human body. As they do so, they are poised to reinvent countless industries, giving rise to what I believe is a golden age for biology as technology. As Arvind Gupta, the founder of health-science accelerator IndieBio, argued in one recent Medium post, “the twin catastrophes of planetary and human health” will create a $100 trillion opportunity.

Before I tell you how, here is an extremely brief history of the field. Biology, of course, is the original technology. Our tinkering with life’s building blocks, and our ancestor’s manipulation of plants and herbs as medicines and their use of neem branches as toothpaste or the cultivation of plants like corn has been going on for millennia. It wasn’t until the 1970s and 1980s that we saw the first flowering of today’s modern biotech industry.

In 1972, Robert A. Swanson helped launch the birth of biotech when he co-founded Genentech, which became a pioneer in the field of recombinant DNA technology. By creating novel DNA sequences in the lab, Genentech was able to synthesize human insulin for diabetics (1982), and create growth hormones for kids who suffered from a hormone deficiency (1985).

Among the other early leaders in the field was Applied Molecular Genetics (today known as Amgen). In 1989, it won approval for the first recombinant human erythropoietin drugs to treat anemia in people with chronic kidney failure, and later to treat anemia in HIV patients. Last year, the $23.75 billion company’s best-selling drugs were Neulasta, used to prevent infections in cancer patients undergoing chemotherapy, and Enbrel, to treat some autoimmune diseases.

Startups working in these fields are creating entirely new industries, disrupting others and bringing us into what I believe is a golden era of biology as technology.

Today, innovative researchers are building on those early technologies. Among the most promising is the discovery of the CRISPR-Cas9 gene-editing technique. Using what they refer to as molecular scissors, scientists can use CRISPR to edit a living person’s DNA, deleting or repairing damaged sections. Because the changes are made at the genome, the DNA fix is hereditary, unlike previous fixes that affect only the individual patient. The technique promises to slow if not eradicate cancer. It could also prevent sickle cell disease, cystic fibrosis, hemophilia and heart disease.

Notwithstanding the concern over creating designer babies (and the recent controversial creation of the first gene-edited babies in China), it promises to fortify our bodies for us, those of our kids and all succeeding generations. Co-founded by Jennifer Doudna, a leader in the CRISPR field, Mammoth Biosciences is on a mission to leverage the power of CRISPR to democratize disease detection by bringing accurate and affordable testing out of the laboratory and into the point-of-care.

Other technologies, like DNA sequencing, cell engineering and bioprinting, have led to the creation of animal-free protein products, bio fuels for jet engines, lightweight materials stronger than steel and even memory for computer storage. As a result, startups working in these fields are creating entirely new industries, disrupting others and bringing us into what I believe is a golden era of biology as technology.

One successful company is Beyond Meat, which bills itself as the future of protein. With its plant-based meat product, it is trying to address our global population’s need for protein while also tackling the cow problem (they consume land and water and destroy the ozone with their flatulence, not to mention some people think eating them is wrong). The company’s work promises to disrupt the $270 billion global meat industry.

The entrepreneurs at New Culture are also tackling the cow issue. They are using an engineered version of baker’s yeast to make cheese without milk. Unlike other vegan cheeses, made from soy or nuts, this one has been praised as tasting like the real thing.

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Another area ripe for disruption is our home. The startup Lingrove is trying to lessen our reliance on trees, and the deforestation that comes with it, by creating wood products with flax fiber and bio-epoxy resin. With its Ekoa TP product, Lingrove is targeting the $80 billion interior market, with an eye toward using its products in the construction industry. Another player in this field is bioMASON. The making of concrete contributes massive amounts of carbon to the air. But this company has shown it can “grow” bricks and masonry from sand without using a traditional heating-blasting-process, by infusing the sand with microorganisms that initiates a process like the one that creates coral.

There’s no telling where this golden age of biology as technology will lead.

And then there’s transportation, the No. 1 global contributor of greenhouse gasses. Companies like Amyris are trying to do away with fossil fuels by turning genetically engineered yeast (i.e. sugar) into environmentally friendly gas and jet fuel.

And that’s not all. There are many more biology as technology stories, with innovative companies doing things like turning mushrooms into leather (MycoWorks), molecules into whiskey (Endless West) and bacteria into silk (Bolt Threads). Biology might even reinvent information technology. Scientists have shown how a few grams of DNA can store as much information as an entire data center (Microsoft is working on this). Another company is building computers from neurons (Airbus is a partner).

There’s no telling where this golden age of biology as technology will lead, how many products it will come up with and how many industries it will end up disrupting, or creating. But it seems destined to reinvent trillion-dollar industries and create a healthier planet where we can live longer, healthier lives.

Disclosure: Genentech and Amgen are Mayfield investments from the 1970s and 1980s. Mammoth Biosciences is a current investment.

17 Sep 2019

Tutoring business-in-a-box service Clark has been acquired by edtech startup Noodle

Clark, the tutor management business-in-a-box service, has been acquired by the New York-based education startup Noodle for an undisclosed amount, TechCrunch has learned.

Founded by John Katzman, the serial entrepreneur behind education technology giants including The Princeton Review and 2U, Noodle offers education search services to help people apply to the right programs that meet their needs.

Megan O’Connor, the co-founder and chief executive of Clark, actually met Katzman two weeks after she launched the company, which is backed by investors including Lightspeed Venture Partners, Winklevoss Capital, Rethink Education, Flat World Partners and Human Ventures (where O’Connor worked as the chief growth officer).

It’s not a stretch to call Katzman the godfather of tutoring, and, from the beginning, the seasoned executive took an interest in what Clark was doing, according to O’Connor.

With the acquisition, Clark’s shareholders will receive an equity stake in Noodle and O’Connor and her co-founder, Sam Gimbel, will take roles within Noodle to build out a tutoring service within the company, O’Connor says.

Going forward, Gimbel and O’Connor will build up the tutoring component of Noodle’s business as a complement to the company’s higher education and elementary and secondary school divisions.

One of the core components of the new tutoring platform within Noodle will be a focus on the individualization and personalization of tutoring sessions, buoyed by a community of tutors who share information on the most effective teaching strategies for different kinds of students.

What the tutoring practice won’t do, O’Connor says, is teach to a standardized curriculum. “If we can give them the software of shared services, then they can be more hands-on with the student,” O’Connor says.

17 Sep 2019

Lyft faces lawsuit that alleges kidnapping at gunpoint and rape

Lyft is facing another lawsuit pertaining to its handling of alleged sexual assaults at the hands of drivers on its platform. In a suit filed today in the San Franciso Superior Court, Alison Turkos accuses Lyft of eleven counts, including general negligence, vicarious liability for assault with a deadly weapon, sexual assault, and sexual battery, and breach of contract.

The lawsuit describes how the plaintiff’s Lyft driver allegedly kidnapped her at gunpoint and took her across state lines, where the driver and other men took turns raping her, the lawsuits states.

“Alison remembers the men cheering and high fiving each other as they continued to rape her,” the lawsuit alleges. “Their attack was so brutal that the next day Alison experienced severe vaginal pain and bleeding. Her body was so exhausted from the attack and resulting trauma that Alison could not even leave her bed or raise her arms.”

When the plaintiff reported it to Lyft, the lawsuit alleges Lyft simply apologized for “inconvenience” and gave her a partial refund for the ride. The plaintiff says she reported the crime to the police, who performed a rape kit that found evidence of semen from at least two men on the clothing she wore that night.

The New York Police Department then transferred the case to the FBI, according to the lawsuit. The lawsuit states the FBI is now investigating the incident as a human trafficking case. However, Lyft “has been wholly uncooperative” throughout the NYPD and FBI’s investigation, the lawsuit alleges.

The lawsuit seeks special damages, including economic restitution to cover past and future hospital expenses, as well as expenses relating to her profession and loss of earning capacity.

“By failing to take reasonable steps to confront the problem of multiple rapes and sexual assaults of LYFT passengers by LYFT drivers, LYFT has acted in conscious disregard of the safety of its passengers,” the lawsuit alleges.

This suit comes just weeks after fourteen women filed suit against Lyft alleging the company has not addressed complaints pertaining to sexual assault. Both suits recommended Lyft adopt new policies, such as the addition of a surveillance camera to the app that can record audio and video of all rides.

Meanwhile, Lyft recently announced new safety features, including trip check-ins if a ride seems to be taking longer than it should and in-app 911 calling.

“We’re committed to playing a significant role in connecting our communities with transportation, and we understand the responsibilities that come along with that,” Lyft co-founder and President John Zimmer wrote in a blog post. “We’ve known since the beginning that as part of our mission, we must heavily invest in safety. We continue to welcome accountability and partnership to best protect our rider and driver community.”

It’s no coincidence that Lyft announced these safety features in light of the lawsuit on behalf of those fourteen women. The company had previously taken some steps to address safety, but at a much slower pace than competitor Uber, which has also faced a number of sexual assault and abuse lawsuits. Between 2014-2018, CNN found 103 Uber drivers who had been accused of sexual assault or abuse of passengers.

Over the years, both companies have taken steps to ramp up their respective safety procedures. In April, Uber launched a campus safety initiative while Lyft implemented continuous background checks and enhanced its identity verification process for drivers. Uber, however, implemented continuous background checks about a full year before Lyft, and added an in-app 911 calling feature more than a year before Lyft.

“We don’t take lightly any instances where someone’s safety is compromised, especially in the rideshare industry, including the allegations of assault in the news last week,” Zimmer said earlier this month in that same blog post. “The reality is that certain populations carry a disproportionate burden simply trying to get to work or back home after a night out — in the U.S., one in six women will face some form of sexual violence in their lives. The onus is on all of us to learn from any incident, whether it occurs on our platform or not, and then work to help prevent them.”

TechCrunch is awaiting comment from Lyft regarding this lawsuit. We’ll update this story if we hear back.

17 Sep 2019

GoDaddy upgrades its website builder with customized marketing action plans

GoDaddy’s website-building product GoCentral is getting an upgrade today — and along with new features, there’s a new name: Websites+Marketing.

As you can probably guess, Websites+Marketing isn’t just a website builder. After all, as Senior Director of Product Management Heidi Gibson put it, a small business website is now part of a “a whole ecosystem that comprises your online presence.”

These are issues that Gibson said she’s experienced directly, as the chef/owner/”Commander in Cheese” at The American Grilled Cheese Kitchen in San Francisco.

“Our typical customer, our target customer is not just a small business — they’ve got one to five employees … they don’t know what they’re supposed to do, they don’t know what’s effective,” she added. Complicating matters is the fact that “where you need to be will not be the same answer for every kind of business.”

So GoDaddy Websites+Marketing — which Gibson described as “an evolution of GoCentral” — includes tools to manage email marketing and search engine optimization, and it syncs up with Facebook, Yelp, Instagram and Google My Business, so that it’s easy to read the latest reviews and comments, respond and post other updates directly from your Websites+Marketing dashboard.

GoDaddyInSight Dashboard

It also includes a new feature called GoDaddy Insight, which relies on anonymized data — aggregated from all the businesses using GoDaddy and GoCentral — to provide entrepreneurs with a score on how their online presence and marketing compares to similar businesses, as well as an action plan recommending the next steps for improvement.

The website-builder looks pretty slick, too. Gibson acknowledged that some of the features will look pretty similar to anyone who’s used a competing product, but she said even here, GoDaddy has taken steps to make things easier.

For example, the Site Makeover feature allows businesses to get a quick view of how their content might look laid out on each of the 20-plus website templates, rather than making them click through each one. And thanks to GoDaddy’s recent acquisition of Sellbrite, businesses also can manage their product listings across online marketplaces like Amazon, Walmart and eBay.

GoDaddy Websites+Marketing is available in four pricing tiers, ranging from $10 to $25 per month.

17 Sep 2019

Facebook’s new policy Supreme Court could override Zuckerberg

A real check to Facebook CEO Mark Zuckerberg’s control is finally coming in the form of a 11- to 40-member Oversight Board that will review appeals to its policy decisions like content takedowns and make recommendations for changes. Today Facebook released the charter establishing the theoretically independent Oversight Board, with Zuckerberg explaining that when it takes a stance, “The board’s decision will be binding, even if I or anyone at Facebook disagrees with it.”

Slated to be staffed up with members this year who will be paid by a Facebook established trust (the biggest update to its January draft charter), the Oversight Board will begin judging cases in the first half of 2020. Given Zuckerberg’s overwhelming voting control of the company, and the fact that its board of directors contains many loyalists like COO Sheryl Sandberg and investor Peter Thiel who he’s made very rich, the Oversight Board could ensure the CEO doesn’t always have the final say in how Facebook works.

But in some ways, the committee could serve to shield Zuckerberg and Facebook from scrutiny and regulation much to their advantage. The Oversight Board could remove total culpability for policy blunders around censorship or political bias from Facebook’s executives. It also might serve as a talking point towards the FTC and other regulators investigating it for potential anti-trust violations and other malpractice, as the company could claim the Oversight Board means it’s not completely free to pursue profit over what’s fair for society.

One of the most important projects I've worked on over the past couple of years is establishing an independent Oversight…

Posted by Mark Zuckerberg on Tuesday, September 17, 2019

Finally, there remain serious concerns about how the Oversight Board is selected and the wiggle room the charter provides Facebook. Most glaringly, Facebook itself will choose the initial members and then work with them to select the rest of the board, and thereby could avoid adding overly incendiary figures. And it maintains that “Facebook will support the board to the extent that requests are technically and operationally feasible and consistent with a reasonable allocation of Facebook’s resources”, giving it the right to decide if it should apply the precedent of Oversight Board verdicts to similar cases or broadly implement its policy guidance.

How The Oversight Board Works

When a user disagrees with how Facebook enforces its policies, and with the result of an appeal to Facebook’s internal moderation team, they can request an appeal to the oversight board. Examples of potential cases include someone disagreeing with Facebook’s refusal to deem a piece of content as unacceptable hate speech or bullying, its choice to designate a Page as promoting terrorism and remove it, or the company’s decision to leave problematic content such as nudity up because its newsworthy. Facebook can also directly ask the Oversight Board to review policy decisions or specific cases, especially urgent ones with real-world consequences.

Facebook Oversight Board

After Zuckerberg initially laid out a blueprint for the Oversight Board a year ago, Facebook assigned a 100-person team to build out the plan for the board. It held 6 workshops and 22 round-tables plus case review simulations with 650 people from 88 countries.

The board will include a minimum of 11 members but Facebook is aiming for 40. They’ll serve three year terms and a maximum of three terms each as a part-time job, with appointments staggered so there isn’t a full change-over at any time. Facebook is looking for members with a broad range of knowledge, competencies, and expertise who lack conflicts of interest. They’re meant to be “experienced at deliberating thoughtfully and collegially”, “skilled at making and explaining decisions based on a set of policies”, “well-versed on matters relating to digital content and governance”, and “independent and impartial”. 

Facebook will appoint a set of trustees that will work with it to select initial co-chairs for the board, who will then assist with sourcing, vetting, interviewing, and orienting new members. The goal is “broad diversity of geographic, gender, political, social and religious representation”. The trust, funded by Facebook with an as yet undecided amount of capital, will set members’ compensation rate in the near future and oversee term renewals.

Facebook Oversight Board candidate review guide

Inevitable Calls Of Biased Board Members

My biggest worry here is how Facebook will handle the fact that it’s trying to represent an extraordinarily vast set of global policy perspectives…broader than any one country’s laws. What’s taboo or even illegal in one nation may be common or lauded in another. Facebook may see endless challenges from different segments of the public regarding the previous public statements by board members.

What Facebook’s own staff in California might see as an uncontroversial view point could trigger calls for removal from the board elsewhere. We’ve seen how common “cancelled” culture has become when the public digs up problematic content from celebrities or politicians, and that’s just based on what flies in the United States.

For example, Republican Senators just bullied Facebook into removing a fact-check that found the statement “abortion is never medically necessary” to be false, allowing that view point to spread uninhibited on the social network. I personally wouldn’t want someone with that view point on the Oversight Board, but others might feel the opposite. And what happens when politicians start demanding more conservative representation on the Oversight Board the same way they’ve badgered Facebook for supposedly censoring them despite evidence to the contrary?

trump zuckerberg 1

BARCELONA, SPAIN – FEBRUARY 21: Founder and CEO of Facebook Mark Zuckerber gives his speach during the presentation of the new Samsung Galaxy S7 and Samsung Galaxy S7 edge on February 21, 2016 in Barcelona, Spain. The annual Mobile World Congress will start tomorrow February 22 hosting some of the world’s largst communication companies, with many unveiling their last phones and gadgets. (Photo by David Ramos/Getty Images)

What Cases Get Reviewed

The board will choose which cases to review based on their significance and difficulty. They’re looking for issues that are severe, large-scale and important for public discourse, while raising difficult questions about Facebook’s policy or enforcement that is disputed, uncertain, or represents tension or trade-offs between Facebook’s recently codified values of authenticity, safety, privacy, and dignity. The board will then create a sub-panel of five members to review a specific case.

The board will be able to question that request that Facebook provide information necessary to rule on the case with a mind to not violating user privacy. They’ll interpret Facebook’s Community Standards and policies and then decide whether Facebook should remove or restore a piece of content and whether it should change how that content was designated. Verdicts are meant to have consensus but will be approved by majority when necessary.

How Decisions Get Made

Once a panel makes a draft decision, it’s circulated to the full board who can recommend a new panel review it if a majority take issue with the verdict. Once they’ve gone through a privacy review to protect the identities of those involved with the case, the decisions will be made public within two weeks and affected users will be notifed. Those decisions will be archived in a database, and are meant to act as precedent for future decisions. The idea is that the decisions of the board will be binding and implemented by Facebook as long as they don’t require it to violate the law.

Facebook Oversight Board Decisions

But Will Facebook Really Implement Them?

The biggest concern with the charter is that it still provides Facebook some leeway about how to implement the board’s decisions. Critically, it only has to apply the decision to the specific case reviewed, and it’s at the company’s discretion to turn that into blanket policy.

“In instances where Facebook identifies that identical content with parallel context — which the board has already decided upon — remains on Facebook, it will take action by analyzing whether it is technically and operationally feasible to apply the board’s decision to that content as well. When a decision includes policy guidance or a policy advisory opinion, Facebook will take further action by analyzing the operational procedures required to implement the guidance, considering it in the formal policy development process of Facebook . . . Facebook will support the board to the extent that requests are technically and operationally feasible and consistent with a reasonable allocation of Facebook’s resources.

Because of these sections I’ve bolded, Facebook has the ability to decide it would be operationally infeasible to do what the board decided in every situation, merely take the guidance into account for future policy-making, and choose whether implementation is a reasonable allocation of capital and staff. This provides a sizable grey area.

If Facebook chooses that the board’s decision could materially reduce sharing even if it protected users, it might considering that operationally infeasible. If it would cost too much to moderate content in the way the board recommends, it could deem that unreasonable resource allocation. And if the policy guidance doesn’t mesh with its other ojbectives, it only has to “consider” the board’s wishes.

Facebook Policy

This section is where advocates and critics should focus. These exemptions to implementation need to be made less vague if the structure is truly going to hold Facebook accountable. If Facebook just declines to broadly change its policy to fit the board’s recommendation, all the board can do is make binding decisions on specific cases.

Facebook director of governance Brent Harris explained on a call with reporters that “If the board doesn’t feel like we’ve handled it right, they’ll keep taking cases and overturn us.” But again the board’s power is focused on a case-by-case basis. Facebook still controls the wide-reaching changes to policy.

If you want to learn more about solutions to Facebook’s concentration of power, check out my talk at SXSW 2020 with Facebook’s co-founder Chris Hughes who has called for the company to be broken up.

SXSW 2020 hughes constine

17 Sep 2019

Twitch acquires gaming database site IGDB to improve its search and discovery features

Amazon-owned Twitch has made a small but strategic acquisition designed to improve its search capabilities and better direct viewers to exactly the right content. The company is acquiring IGDB, the Internet Games Database (no relation to Amazon’s IMDb), a website dedicated to combining all the relevant information about games into a comprehensive resource for gamers everywhere. As a result of the acquisition, IGDB’s database will now feed into Twitch’s search and discovery feature set. However, the IGDB website itself will not be shut down.

Founded in 2015 by Christian Frithiof and a small team based in Gothenburg, Sweden, IGDB sources its gaming content both through community contributions and automation.

The site includes useful information for every game, like the genre, platforms supported, description, member and critic ratings and reviews, storyline, game modes, publisher, release dates, characters, and more. You could also find less common details like how long it would take to play the game in question, or the player perspectives the game offered, among other things.

And similar to IMDb’s mission of organizing everything associated with the entertainment industry, IGDB allowed voice talent to claim their profile on its site, in addition to listing the full credits associated with a given title.

To generate revenue, IGDB provided a developer API that’s been free to use for smaller shops or $99 per month for up to 50K requests. Interested partners, (e.g. ASUS), could reach out to request special pricing. To date, IGDB was working with several thousand API users, we understand. 

Screen Shot 2019 09 17 at 2.50.00 PM

Twitch confirmed the acquisition to TechCrunch in a statement.

Millions of people come to Twitch every day to find and connect with their favorite streamers and communities, and we want to make it easier for people to find what they’re looking for,” a spokesperson said. “IGDB has developed a comprehensive gaming database, and we’re excited to bring them on to help us more quickly improve and scale search and discovery on Twitch.”

Deal terms were not disclosed, but it was likely a small deal, from a financial standpoint. IGDB is only a 10-person team and had raised just $1.5 million to date, according to data from Crunchbase.

From a strategic standpoint, however, the acquisition is much more impactful.

Twitch CEO Emmett Shear has spoken publicly about the issues surrounding Twitch’s search functionality and how it needs to improve on that front.

“We want every place on Twitch to help you get discovered. Today, nearly one in three people who come to Twitch use Search to find what they’re looking for. Now, I’ll be the first to admit that our search function hasn’t always been the best experience,” Shear had said earlier this year, speaking at TwitchCon Berlin.”One wrong letter and your search results may come back empty, or direct you to a very different streamer than the one you were looking for. So we’re going to fix search so it actually works,” he promised.

In recent weeks, there were hints that something was going on at IGDB.

In a blog post dated August 19, 2019, IGDB announced it was starting a “large scale migration of our backend, database, and hosting” and said that the service was “about to undergo some changes, some temporary and others more permanent.” As a part of its changes, it shut off the ability for users to sign-up or update their profiles, and it shut down its pulse news, feed, and recommendations features.

Now a part of Twitch, IGDB will merge its free and premium APIs into one free tier, will clean up other features, and migrate infrastructure. Its IGDB website will continue to remain online.

“Our mission has always been to build the most comprehensive gaming database in the world. Such a monumental undertaking can be quite challenging when you are a small startup team,” reads an IGDB blog post. “By joining Twitch, we will be able to tap into their experience, resources, and skills, which will enable us to accelerate our progress and deliver the version of IGDB we all always dreamed about. Not only that, our companies share the same culture, core values, and passion for gaming– making this the perfect fit,” the post said.

It was common industry knowledge Twitch previously used competing data provider Giantbomb. As is often the case, the company may have been in discussions with IGDB about making switch which led to the acquisition. (The company declined to say how it can about.) What had made IGDB different from other API providers, like Mobygames, is that it allowed its API to be used commercially, including by competing projects, and it allowed caching and storing data on local databases.

The entire 10-person team from IGDB will remain based in Sweden, but will report into Twitch through its Viewer Experience organization.

 

 

 

17 Sep 2019

Colorcon, which develops colorants, coatings, and films for pharmaceutical giants, has a new $50 million fund

Colorcon, a 58-year-old company that develops, supplies, and supports specialty products for the pharmaceutical industry — think food colorants, nutritional coatings, the film on time-release medications — is getting into the business of funding startups.

It isn’t bringing aboard any traditional venture investors or taping off a corner of its Harleysville, Pa., offices so a team of staffers can meet with startups. Colorcon knows what it doesn’t know, suggests its CEO, Martti Hedman. “We’re a team of 750 people, so we didn’t want to invest in our own VC team. We’re sort of too small for that, too inexperienced.”

Instead, Colorcon, which wants to plug $50 million into startups, has elected to outsource its venture operations to a low-flying but growing outfit in San Francisco called Touchdown Ventures that helps manage the corporate venture activities of a dozen companies already, including the multinational food company Kellogg’s, the media giant 21st Century Fox, and the adhesive manufacturing company Avery Dennison.

The idea is for Touchdown, which has 30 employees, to use its relationships with these other companies and with VCs — along with its own outbound efforts and sector analyses — to  bring to Colorcon deals it might want to fund. After that, Hedman, Colorcon CFO Dave Graeber, and Colorcon’s head of corporate development, Pankaj Rege, will decide which startups merit checks.

The initial amount it intends to commit: between $1.5 million and $3 million per startup, says Touchdown Ventures CEO David Horowitz, who will be heading up the effort for Colorcon.

It’s worth noting that unlike many companies that work with pharmaceutical giants, Colorcon isn’t looking to fund startups that are developing active ingredients or molecules. Instead, the fund will target investments across the manufacturing, supply chain, and delivery of pharmaceutical products and services.

As you might imagine, it’s also looking to invest in startups where it can add value, be it subject matter expertise or introductions to the many companies and labs with which it works around the world. Indeed, more than 70 percent of Colorcon’s sales comes outside of North America, including in China, India, South America, and, to a small but growing extent, Europe.

Is it a match made in heaven? We’ll see. But it’s certainly interesting to see companies like Colorcon with their industry expertise hitching their wagons to platforms like Touchdown, which has institutional know-how about VC.

Says Horowitz, “We have other heath care relationships. We know how to drum up deal flow. We have relationships with thousands of VCs and we speak at conferences and we do things that are specific to this industry.” That work now produces 5,000 “opportunities” per year, in terms of startup pitches, Horowitz adds.

If Colorcon is lucky, some of those startups — whether Colorcon acquires them or adopts their technology or merely learns from them —  will help keep the company in business for another 50 years.