Year: 2019

17 Sep 2019

Macron announces €5 billion late-stage investment pledge from institutional investors

French president Emmanuel Macron announced in a speech ahead of France Digitale Day that the French government has convinced institutional investors to invest more heavily in late-stage VC funds and asset managers in one way or another. Institutional investors have committed to investing $5.5 billion (€5 billion).

“We’ll have €2 billion that will go in so-called late-stage funds and €3 billion for funds managed by asset managers specialized in tech,” Macron said.

In addition to that financial pledge, the French government wants to break down any hurdle that prevents French startups from raising $100 million+ funding round in France, becoming a unicorn and eventually going public.

A couple of years ago, Macron gave a speech at Viva Technology in Paris. It was the first time he addressed the startup community after his election. At the time, I wrote: “Macron wanted to send a message to the startup community — he still cares about technology very much, thank you for asking.”

Since then, the French tech ecosystem has thrived, but without any radical policy change to shake things up. But today marks a departure as it’s all about startups, startups and startups.

“I’m talking about the jobs of tomorrow” Emmanuel Macron

It’s clear that Macron believes that startups represent a huge opportunity when it comes to job creation, competitiveness and reshaping the economic landscape in France. In other words, according to him, if you help startups thrive, it’s going to trickle down all the way and have positive impacts on your neighbor who has never used a computer in her life.

Some will applaud such a move, others will say that it divides society.

“When I talk about startup funding, I talk about the ability to help those startups succeed,” Macron said. “I’m talking about the jobs of tomorrow. And I’m saying that for many French citizens who think that those are only financial numbers.”

DSC 2108

(Photo Credit: Aliocha Boi)

Financing hypergrowth

So here’s Macron’s plan. First, French VC funds have been good when it comes to funding startups at the seed, Series A and sometimes Series B level. But many startups then look for international investors for late-stage rounds. For instance, just last week, Akeneo raised $46 million in a round led by Summit Partners, a Boston-based VC firm.

“Numbers show that we’re getting there, and I want to start from there,” Macron said. “The goal when it comes to technology is that we should be one of the countries that matter. Fundraising from French startups keep setting new records — we had $3.1 billion in fundraising in 2017, $4 billion in 2018 and $5.5 billion in 2019 probably.”

Following a report from Philippe Tibi, the French government has been working on a way to foster late-stage funds and investments in public tech companies in France. “We managed to rally big insurance companies, asset managers and long-term public investment funds,” a source close to Macron told me.

Private companies, such as Axa, Generali and Allianz, as well as public investors, such as EDF, Caisse des Dépôts, the pension reserve fund, are all going to invest in late-stage VC. Overall, two-thirds of them are private companies, one-third of them are public institutions, according to the source.

They’ll have three ways to invest and take part in the initiative:

  • If they have their own VC fund, they can create a new late-stage fund.
  • If they are limited partners in various VC funds, they can invest in late-stage funds managed by third-party teams.
  • If they don’t know anything about venture capital, they can invest in a special fund of funds managed by Bpifrance. Bpifrance will then select various late-stage funds and invest that money in those funds.

Eventually, the French government hopes that there will be at least 10 French VC firms with a late-stage fund above €1 billion. By pushing them to redirect some of their investments in VC, the French government thinks that they’ll invest more regularly in venture capital in the future.

When it comes to going public, the French government wants to make European stock exchanges more attractive. They're hoping the new influx of late-stage cash will convince banks and other financial institutions that manage huge positions in tech companies to create local teams in Paris.

Attracting foreign VCs too

French startups still want to become global players and the French government is well aware of that. And foreign VCs shouldn’t be at odds with French VC firms.

That’s why the French government also invited around 40 partners of venture capital firms and limited partners for a couple of days in Paris this week. They’ll meet key people in the ecosystem as well as promising startups.

I covered the first edition of this tour last year. The message was clear: Foreign VC firms should think about investing in French startups. Some are already doing it while others never thought about it. And the thing is nobody wants to be the first one to invest in something new, but nobody wants to be the last one, either.

This year, the French government is inviting a new batch of foreign investors from Khosla Ventures, Accel, Andreessen Horowitz, etc. There are more Asian investors in the mix this time round.

But Macron said that France should control its own destiny when it comes to startup funding. “When I talk about sovereignty, I deeply believe in that concept. It’s a politically-charged word, but I think it’s at the heart of your approach. I believe in technological and economical sovereignty,” Macron said.

DSC 2041

(Photo Credit: Aliocha Boi)

Transforming La French Tech

The French Tech Mission, also known as La French Tech, is a government-backed initiative that promotes French startups around the world and provides a few services to help startups.

And the government is going to overhaul the French Tech Mission drastically. This is as significant as the late-stage funding news. In addition to the small core team, every French ministry and administration will have a French Tech correspondent — Urssaf, INPI, AFNOR, Banque de France, customs, etc. Eventually, there will be 150 people spread out across the entire government working in some way or another for French startups.

“We’re not alone, we get to coordinate with everyone,” French Tech Mission director Kat Borlongan told me. “The overarching announcement is that France is going all in.”

La French Tech is going to become a one-stop shop for tech startups to overcome any administrative hurdle. La French Tech is going to pick 40 (and later 120) top-performing startups and give them the label Next40 and French Tech 120 — a play on words with the CAC40 and SBF 120 stock indexes. Those companies will automatically be able to access this fast-track administrative system — every startup will get a representative for their particular needs. This special treatment proves that startups have become a center piece of France’s economic policies.

“The coolest thing is that they can ask us for anything: ‘I’m about to do bizdev in China’, ‘I’m launching a rocket and I need to test it on a space facility’ or ‘I’m hiring 50 people and I need them and all their families here’,” Borlongan told me.

All companies that are unicorns or have raised more than €100 million are automatically in the Next40. Then, the government is looking at growth rate and annual turnover to find the most promising 40 and 120 startups.

“I’ll leave you with a goal: there should be 25 [French] unicorns by 2025,” Macron said at the end of his speech.

17 Sep 2019

Daily Crunch: The iPhone 11 goes to Disneyland

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Review: The iPhone 11 Pro and iPhone 11 do Disneyland after dark

Matthew Panzarino continues his tradition of testing out the latest iPhones at Disneyland. This time, he was particularly interested in how well the iPhone 11’s Night Mode works. His verdict: It compares extremely well to other low-light cameras, with exposure and color rendition that’s best-in-class.

But if you’re planning to upgrade, should you get the Pro, or the regular ol’ iPhone 11? Apparently the Pro is really there to address edge cases — the best video and photo options, a better dark mode experience, a brighter screen.

2. Under pressure, The We Company now only says it expects to go public ‘by the end of the year’

A new note from WeWork’s parent company all but confirms that it is indeed delaying its IPO roadshow, which had been expected to commence this week.

3. Amazon launches Amazon Music HD with lossless audio streaming

Amazon has a new, high-quality streaming tier of its music service called Amazon Music HD. It’s priced at $12.99 per month for Prime members, and you can add it to your existing Amazon Music subscription for an additional $5 each month.

disrupt will smith ang lee

4. Will Smith and Ang Lee are coming to Disrupt SF

They’ll be joining us to discuss their upcoming film “Gemini Man,” which features “jaw-dropping effects” from Weta Digital. The effects allow Smith to play both an assassin named Henry Brogan and a younger clone who’s been sent to kill his older counterpart.

5. Computer scientist Richard Stallman, who defended Jeffrey Epstein, resigns from MIT CSAIL and the Free Software Foundation

Stallman said he has resigned from his position as a visiting scientist at MIT’s Computer Science and Artificial Intelligence Lab after describing a victim of sex trafficker Jeffrey Epstein as “entirely willing” in emails sent to a department list.

6. I hope Apple Arcade makes room for weird, cool shit

Apple Arcade seems purpose-built to make room in the market for beautiful, sad, weird, moving, slow, clever and heartfelt.

7. What startup CSOs can learn from three enterprise security experts

How do you keep your startup secure? That’s one of the big questions we explored at TC Sessions: Enterprise earlier this month — and if you weren’t there, we’ve got a write-up of the main takeaways. (Extra Crunch membership required.)

17 Sep 2019

Clever hide-and-seek AIs learn to use tools and break the rules

The latest research from OpenAI put its machine learning agents in a simple game of hide-and-seek, where they pursued an arms race of ingenuity, using objects in unexpected ways to achieve their goal of seeing or being seen. This type of self-taught AI could prove useful in the real world as well.

The study intended to, and successfully did look into the possibility of machine learning agents learning sophisticated, real-world-relevant techniques without any interference of suggestions from the researchers.

Tasks like identifying objects in photos or inventing plausible human faces are difficult and useful, but they don’t really reflect actions one might take in a real world. They’re highly intellectual, you might say, and as a consequence can be brought to a high level of effectiveness without ever leaving the computer.

Whereas attempting to train an AI to use a robotic arm to grip a cup and put it in a saucer is far more difficult than one might imagine (and has only been accomplished under very specific circumstances); the complexity of the real, physical world make purely intellectual, computer-bound learning of the tasks pretty much impossible.

At the same time, there are in-between tasks that do not necessarily reflect the real world completely, but still can be relevant to it. A simple one might be how to change a robot’s facing when presented with multiple relevant objects or people. You don’t need a thousand physical trials to know it should rotate itself or the camera so it can see both, or switch between them, or whatever.

hide seek

OpenAI’s hide-and-seek challenge to its baby ML agents was along these lines: A game environment with simple rules (called Polyworld) that nevertheless uses real-world-adjacent physics and inputs. If the AIs can teach themselves to navigate this simplified reality, perhaps they can transfer those skills, with some modification, to full-blown reality.

Such is the thinking behind the experiment, anyway, but it’s entertaining enough on its own. The game pits two teams against one another in a small 3D arena populated with a few randomly generated walls and objects. Several agents are spawned in it and the “hiders” are given a few seconds to familiarize themselves with the environment and hide. They can also interact with the objects, pushing them around and locking them in place. Once the “seeker” looks up they have a certain amount of time to spot the hiders.

All the machine learning program was informed of were the basic senses — each agent has a view of the world and a sort of “lidar” to tell them the positions of nearby objects — and the knowledge that they can move objects around. But beyond that they were simply given a point when they succeeded at their job, either seeking or hiding — that’s their motivation.

From these basic beginnings came wonderfully interesting results. At first the teams essentially moved randomly. But over millions of games the hiders found that by moving in a certain way — “crudely” running away — they could increase their points more often. And thus the arms race began.

Since the hiders were running away, the seekers began to develop more structured pursuit behaviors. But then came the tools.

Hiders found that they could push and pull objects on the field, and began constructing forts out of them.

hiders2

The seekers responded by using ramps found on the field to ascend over the objects and crash the forts.

Hiders began looking for ramps while the seekers were still counting and either stealing them or locking them in place (the lock can’t be undone by an agent of the opposite team). Interestingly this involved a certain amount of division of labor, because there often wasn’t enough time for both hiders to go out in search of ramps; one had to prepare the fort while the other went on ramp patrol.

hiders1

The OpenAI team thought maybe that was the end of it, but the seekers learned to exploit an unintended feature of the game world. They discovered that they could “push” a box while riding on top of it, meaning they could put it near a ramp, climb onto it, then “surf” it all over the field and find those naughty hiders.

hiders3

Of course the hiders responded by locking every object they weren’t using to construct their fort — and that seems to be the end of the line as far as strategy in this game.

So what’s the point? As the authors of the paper explain, this is kind of the way we came bout.

The vast amount of complexity and diversity on Earth evolved due to co-evolution and competition between organisms, directed by natural selection. When a new successful strategy or mutation emerges, it changes the implicit task distribution neighboring agents need to solve and creates a new pressure for adaptation. These evolutionary arms races create implicit autocurricula whereby competing agents continually create new tasks for each other.

Inducing autocurricula in physically grounded and open-ended environments could eventually enable agents to acquire an unbounded number of human-relevant skills.

In other words, having AI models compete in an unsupervised manner may be a far better way to develop useful and robust skills than letting them toddle around on their own, racking up an abstract number like percentage of environment explored or the like.

Increasingly it is difficult or even impossible for humans to direct every aspect of an AI’s abilities by parameterizing it and controlling the interactions it has with the environment. For complex tasks like a robot navigating a crowded environment, there are so many factors that having humans design behaviors may never produce the kind of sophistication that’s necessary for these agents to take their place in everyday life.

But they can teach each other, as we’ve seen here and in GANs, where a pair of dueling AIs work to defeat the other in the creation or detection of realistic media. The OpenAI researchers posit that “multi-agent autocurricula,” or self-teaching agents, are the way forward in many circumstances where other methods are too slow or structured. They conclude:

“These results inspire confidence that in a more open-ended and diverse environment, multi-agent dynamics could lead to extremely complex and human-relevant behavior.”

Some parts of the research have been released as open source. You can read the full paper describing the experiment here.

17 Sep 2019

Google starts highlighting key moments from videos in Search

Google today announced an update to how it handles videos in search results. Instead of just listing relevant videos on the search results page, Google will now also highlight the most relevant parts of longer videos, based on timestamps provided by the video creators. That’s especially useful for how-to videos or documentaries.

“Videos aren’t skimmable like text, meaning it can be easy to overlook video content altogether,” Google Search product manager Prashant Baheti writes in today’s announcement. “Now, just like we’ve worked to make other types of information more easily accessible, we’re developing new ways to understand and organize video content in Search to make it more useful for you.”

In the search results, you will then be able to see direct links to the different parts of a video and a click on those will take you right into that part of the video.

01b Video anchors white frame.max 1000x1000

To make this work, content creators first have to mark up their videos with bookmarks for the specific segments they want to highlight, no matter what platform they are on. Indeed, it’s worth stressing that this isn’t just a feature for YouTube creators. Google says it’s already working with video publishers like CBS Sports and NDTV, who will soon start marking up their videos.

I’m somewhat surprised that Google isn’t using its machine learning wizardry to mark up videos automatically. For now, the burden is on the video creator and given how much work simply creating a good video is, it remains to be seen how many of them will do so. On the other hand, though, it’ll give them a chance to highlight their work more prominently on Google Search, though Google doesn’t say whether the markup will have any influence on a video’s ranking on its search results pages.

17 Sep 2019

Pax Labs’ Bharat Vasan is out as CEO

Bharat Vasan is no longer the Chief Executive Officer at Pax Labs, the consumer tech company that makes cannabis vaporizers. A source familiar with the situation said that the board of directors made the decision to remove Vasan from the CEO role. His last day was Friday.

We’ve reached out to Vasan for comment. Pax is declining to elaborate on what drove its decision.

Certainly, it’s a surprising move, given that Vasan was appointed the CEO of Pax not so long ago —  in February of 2018. Before that, he served as President and COO of August Home, which was acquired by Swedish lock maker Assa Abloy in 2017. Previous to that, Vasan was the cofounder of Basis, a fitness-based wearable company that was acquired by Intel in 2014 for $100 million.

Vasan also led the company in its most recent round this past April, in which it secured $420 million from Tiger Global Management, Tao Capital, and Prescott General Partners, among others. The post-money valuation for the company at the time was $1.7 billion.

Vasan is a veteran of consumer electronics, but Pax may be looking for a CEO that has more operational experience in cannabis.

After all, Pax is at an interesting intersection in its path, navigating an oft-changing regulatory landscape around cannabis. Moreover, the entire cannabis industry — and vaporizer industry —  is under a microscope in the wake of hundreds of reports of vape-related lung illness. The CDC says that there have been 380 cases of lung illness reported across 36 states, with six deaths. Most patients reported a history of using e-cigarette products containing THC.

Pax is currently on the hunt for a new chief executive. In the meantime, its general counsel, Lisa Sergi, who joined the company at the end of July, will be its interim CEO and president.

Sergi had this to say in a prepared statement:

PAX is uniquely positioned as a leader in the burgeoning cannabis industry, with a talented team, an iconic brand, quality products and the balance sheet to achieve our ambitious goals and continued growth trajectory. I am extremely excited and honored to have been entrusted to lead this extraordinary company.

17 Sep 2019

Natural lighting is the key to Apple’s remodeled Fifth Ave. store

When it opened in 2006, Apple’s Fifth Avenue flagship quickly became a top destination for New York City residents and tourists, alike. The big, glass cube was a radical departure from prior electronics stores, serving as the entrance to a 24-hour subterranean retail location. Location didn’t hurt either, with the company planting its flag across from the Plaza Hotel and Central Park and sharing a block with the iconic high-end toy store, FAO Schwarz.

Since early 2017, however, the store has been closed for renovations. Earlier this month, the company took the wraps off the outside of the cube (albeit with some multi-color reflective wrap still occupying the outside of the familiar retail landmark). Last week, the company offered more insight into the plan as retail SVP Deirdre O’Brien took to the stage during the iPhone 11 event to discuss the company’s plans for the reinvented space.

Fifth Ave 1

During a discussion with TechCrunch, Apple shed even more light on the underground store, which will occupy the full area of the Fifth Avenue plaza. As is the case with all of Apple’s flagships, light is the thing here — though that’s easier said than done when dealing with an underground space. Illuminating the store is done through a combination of natural lights and LEDs.

When the store reopens, a series of skylights flush on the ground of the plaza will be doing much of the heavy lifting for the lighting during the day. Each of those round portholes will be frosted to let the light in, while protecting the privacy of people walking above, with supplemental lighting from silver LED rings. That, in turn, is augmented by 18 (nine on each side of the cube) “sky lenses.” Oriented in two 3×3 configurations, the “sculptural furniture” will also provide seating in the outdoor plaza.

Of course, the natural lighting isn’t able to do all of the work for a 24-hour store. That’s complemented by a ceiling system that uses a similar stretched fabric-based lighting system as other Apple Stores. Here, however, the fabric will take on a more cloud-like structure with a more complicated geometrical shape than other Apple stores. The fabric houses tunable LED lights that react to the external environment. If it’s sunny outside, it will be brighter downstairs. When it’s cloudy, the lights will dim.

In all, there are five modes tuned to a 24-hour cycle, including:

  • Sunrise: 3,000K
  • Day: 4,500K-5,250K (depending on how bright it is outside)
  • Sunset: 3,000K
  • Evening: 3,250K
  • Night: 3,500K

Screen Shot 2019 09 17 at 12.21.48 PM

Sunrise and sunset are apparently the best time to check it out, as the lights glow warmly for about an hour or so. There are 80 ring lights in all, and around 500,000 LEDs, with about 2,500 LED spotlights used to illuminate tables and products inside the store. The natural lighting also will be used to keep alive eight trees and a green wall in the underground space. 

The newly remodeled store opens at 8AM on September 20, just in time to line up for the new iPhone.

17 Sep 2019

In a social media world, here’s what you need to know about UGC and privacy

In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands they support. Driven by this growing emphasis on brand sincerity, marketers are increasingly leveraging user-generated content (UGC) in their marketing and e-commerce strategies.

Correlated with the rise in the use of UGC is an increase in privacy-focused regulation such as the European Union’s industry-defining General Data Protection Regulation (GDPR), the along with others that will go into effect in the coming years, like the California Consumer Protection Act (CCPA), and several other state-specific laws. Quite naturally, brands are asking themselves two questions:

  • Is it worth the effort to incorporate UGC into our marketing strategy?
  • And if so, how do we do it within the rules, and more importantly, in adherence with the expectations of consumers?

Consumers seek to be active participants in their favorite companies’ brand identity journey, rather than passive recipients of brand-created messages. Consumers trust images by other consumers on social media seven times more than advertising.

Additionally, 56% are more likely to buy a product after seeing it featured in a positive or relatable user-generated image. The research and results clearly show that the average consumer perceives content from a peer to be more trustworthy than brand-driven content.

With that in mind, we must help brands leverage UGC with approaches that comply with privacy regulations while also engaging customers in an authentic way.

Influencer vs user: Navigating privacy considerations in an online world

17 Sep 2019

Roboticist and YouTube star Simone Giertz is coming to Disrupt SF (Oct. 2-4)

Here’s a fun thing to look forward to next month. Simone Giertz, she of the shitty robots fame, will be appearing onstage at Disrupt SF (October 2-4) at the Moscone Center in San Francisco.

The U.S.-based Swedish inventor has built a massive online following (currently at 1.92 million YouTube subscribers) with DIY videos that examine technology and art through a whimsical lens.

Giertz is probably best known for her “shitty” robotic creations, including arms that serve soup and breakfast, draw holiday cards and apply lipstick — to hilariously uneven results. More recently, she had a verified viral hit when she busted out some power tools to turn her Tesla into a pickup truck.

She’ll be joining us onstage to walk us through some of her most interesting creations, including The Every Day calendar. The project, which made nearly $600,000 on Kickstarter late last year, is designed to help motivate users into developing good habits, like meditating, flossing or writing. Or, you know, eating churros. 

Disrupt SF runs October 2 to October 4 at the Moscone Center in San Francisco. Giertz joins an outstanding lineup of speakers, including Kitty Hawk’s Sebastian Thrun, Admiral Mike Rodgers, Rachel Haurwitz of Caribou Biosciences, and Marc Benioff, Box’s Aaron Levie and dozens more.

Buy tickets here!

17 Sep 2019

AT&T faked DirecTV Now numbers, lawsuit alleges

AT&T faked the numbers for its DirecTV Now streaming service ahead of the company’s Time Warner merger, according to a lawsuit filed by investors, Bloomberg reported. The suit alleges the media giant pressured employees to boost DirecTV Now’s numbers by secretly adding the product to existing customers’ accounts. It also claims the company touted DirecTV Now’s user growth, when in reality, subscribers were leaving as their promotional periods ended and the service’s price hikes were limiting new sign-ups.

The suit says a variety of tactics were used to promote the idea that DirecTV Now was growing organically. For example, it claims that employees were taught how and encouraged to convert activation fees that customers typically had to pay to upgrade their phones into DirecTV Now subscriptions. This involved the customer being told the fee was being “waived,” when instead the customer was charged anyway and the payment was applied to up to 3 DirecTV Now accounts using fake emails.

One former employee even said that around 40%-50% of customers he dealt with in early 2017 were complaining about being charged for DirecTV Now, which they had never signed up for. This was supported by other employees, the suit cites, and was a directive that came top from upper management to the sales channel.

In addition, the suit speaks to overly aggressive sales quotas, high churn from deeply discounted promotions, technical issues, and unsustainable pricing. It noted how AT&T finally disclosed that by the end of 2018, none of the 500,000 heavily discounted DirecTV Now subscribers remained on the service, and subscriptions had dropped by 267,000 as a result. In April 2019, it reported another 83,000 subscribers had left the service, and in July, 168,000 had abandoned it.

But ahead of the Time Warner merger, AT&T touted the service’s success, the suit said. It didn’t disclose any of the risks associated with DirecTV Now, despite SEC obligations. The plaintiffs believe AT&T should have noted what made its stock risky, including the fact that DirecTV Now was not profitable, its growth had been dependent on aggressive promotions, and it faced severe technical challenges.

“By buying AT&T’s securities at these artificially inflated and artificially maintained prices, the Class members suffered economic losses, which losses were a direct and proximate result of Defendants’ fraudulent conduct,” the suit states.

“We plan to fight these baseless claims in court,” an AT&T spokesperson said in a statement.

DirecTV Now had a rough start to begin with, having suffered heavily from glitches, including freezing, buffering, and more. While that can happen at first with new streaming services, AT&T’s glitches were bad enough that many wanted to cancel.

TechCrunch reported in 2017 how customers complained they weren’t able to get refunds from AT&T, even though they weren’t able to use the service as promised. Some had even filed complaints with the FCC, we found. In January, we also noted how the service’s price hikes and promotional packages ending led to a sizable loss of subscribers and that AT&T was “losing the cord cutters.”

The filing of the lawsuit comes at a time where AT&T has seen much upheaval. This month, activist investor  Elliott Management Corp. disclosed its $3.2 billion stake in AT&T and criticized the company’s acquisition strategy. It also suggested that AT&T should sell some assets that don’t fit its future direction, like the DirecTV satellite service and Mexican wireless business.  AT&T CEO Randall Stephenson defended the company’s $85 billion acquisition of Time Warner today, in response to this criticism.

In addition, AT&T CEO of Communications, John Donovan, recently announced his retirement, with WarnerMedia CEO John Stankey being promoted to president and chief operating officer at AT&T.

The full complaint is below.

 

17 Sep 2019

The team behind Codementor launches Arc to help companies hire talented developers around the world

Arc, a platform that wants to simplify the process of hiring developers who work remotely, is launching officially today. The new company grew out of Techstars-backed Codementor, an online education platform for software developers. Codementor will continue to operate as a standalone product under Arc.

While there are already many freelancing platforms, Weiting Liu, the founder and CEO of Arc and Codementor, said Arc is more focused on long-term contractor and full-time employee positions instead of short-term gigs. To make the recruitment process easier for tech companies, all developers on its platform are vetted by Arc in a process modeled on the hiring assessments used by tech companies in Silicon Valley. Arc’s clients have already included Spotify, Chegg, Hims, Fivestars and AppLovin.

Codementor launched in 2014 to connect developers with instructors around the world for coding education. Arc has the same mission of helping boost the careers of engineers who live outside of major tech hubs.

“I think Arc is a natural evolution. Codementor had hundreds of thousands of developers in the community already and that created a very strong and inclusive community to help developers worldwide continuously improve their skills,” says Liu. “We definitely see Codementor and its network creating a strong funnel of talented developers who want to work remotely.”

Remote hiring has benefits like increasing the talent pool for tech companies while helping employees maintain work-life balance or avoid moving to high cost-of-living areas. But despite the increase in remote hiring (for example, Stripe recently described its remote engineers as the company’s “fifth engineering hub”), there are still many hurdles to overcome.

The team of Liu’s first startup, Y Combinator alum SocialPicks, were based in different cities. In 2006, that meant everyone had to find a way to work together even though collaboration tools like Slack and Trello didn’t exist yet. But while it has become much more easier to work remotely over the past decade, hiring people who live far away still presents a lot of friction for companies. “From an employers’ perspective, there are a lot of fears and unknowns for hiring strangers online for a permanent, full-time role, but I think things are changing,” says Liu.

He adds that Arc is different from other hiring platforms like AngelList or We Work Remotely because of its vetting process, designed to identify developers who can stay with a company for a long time.

“People can still hire remote developers for short-term contracts, but we want to enable more companies to hire long-term, full-time regular employees who are not based in their ZIP code, but should be treated no differently than their Bay Area counterparts because they are as good, if not better, than Silicon Valley developers,” Liu says.

Arc pre-screens engineers and teams using what it describes as “Silicon Valley-caliber technical and behavioral assessments.” Candidates go through behavioral and technical interviews conducted by senior developers and technical recruiters who have worked for Google, Facebook and other big tech companies. In order to judge how well they will work with a team in another location, Arc also asks developers to prepare programming during the interview process to simulate the process of collaborating remotely.

As Arc grows larger, Liu says it will build tools that will help them gauge developers at scale, as well as features to companies manage remote workers.

California recently passed a significant new bill that, if signed into law, would dramatically change the gig economy by requiring companies to give independent contractors who do the work of employees minimum wage, workers’ compensation and other benefits. Liu hopes this signifies a shift in how remote workers are viewed.

“There are a lot of first-generation online platforms for ‘remote work,’ but most are freelancing work. Platforms like Fiverr and Upwork are pioneers of this space, so they are the first generation of online freelancing platforms,” Liu says. “They came into a world where people felt comfortable working together in very short-term freelancing gigs. I think the second phase means there is increasingly higher trust and better infrastructure to enable long-term, permanent full-time work to be made possible remotely, and we want to be the main facilitator of that.”