Year: 2021

13 Sep 2021

Use creative automation software to amp up your brand’s lower-funnel assets

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce brands are now leaning heavily on social sales and digital advertising, but should also expect an omnichannel shopper — 62% of shoppers plan to purchase both online and in-store this holiday season, according to Celtra.

The marketplace is crowded. Digital marketing requires high volumes of on-brand creative assets, and it is tough to produce them fast enough without compromising on brand equity or storytelling. While marketing channels have exploded in volume, most creative production workflows are the same as they were 50 years ago.

But marketing is a monster that feeds on creative assets, requiring more and more each quarter.

The reality is, any paid impression is also a brand impression and a chance to differentiate in the market. In fact, paid impressions are often the only chance you get to influence some shoppers. That’s why creative — your brand, your design and your message — matters. In growth marketing, traffic, subscriptions, direct-to-consumer channels, testing and, ultimately, revenue all rely on creative to succeed.

Yet, lower-funnel assets are rarely brilliant in branding or even remotely interesting. Teams are limited in meeting global demands across more channels than ever, and the creative they produce is suffering. Brands don’t have the luxury of spending time on design craft and storytelling at scale. Conversely, most creative automation solutions that can assist with efficiency aren’t currently equipped to scale high-quality creative that prioritizes branding and design excellence.

Enterprises are suffering from a creative gap where their content and asset needs are growing fast while team resources and budgets are stagnant or even declining.

Unfortunately, there isn’t a magic AI bullet to solve the challenge. You can’t just buy creative technology in the hopes that it alone will bridge the gap. You need to rethink workflows and team collaboration. If you’re serious about elevating your growth marketing creative, you need to invest in tools that are built for scale and brand governance at once.

13 Sep 2021

Intuit confirms $12B deal to buy Mailchimp

This afternoon Intuit confirmed persistent rumors that it was in the process of buying MailChimp, detailing a $12 billion transaction that will bring the well-known email infra company to its corporate remit.

Intuit is not a well-known player in the email marketing space. The company is instead best known for its TurboTax software — and associated lobbying of the US government to ensure its rent-seeking can continue — its recent purchase of CreditKarma, and its more dated acquisition of Mint.

The Mailchimp transaction will comprised both cash and stock.

The question rattling around your brain at the moment is the correct thing to ask: Why is Intuit spending 10% of its market capitalization to buy an email marketing company? 

Per a release, Intuit thinks that the deal “advances” its “powering prosperity around the world, and its strategy to become an AI-driven expert platform.” Normally at this juncture I’d convert the company’s corporate-speak to something in English, but I’m struggling.

The company had more to say, that its Mailchimp buy would allow it to “accelerate two of [Intuit’s] previously-shared strategic Big Bets: to become the center of small business growth; and to disrupt the small business mid-market.”

This is a bit more grokkable. Intuit’s Quickbooks service is a well-known product in the SMB space. Presumably Intuit reckons that it can sell more services to its existing small business customers. It still feels like a bit of a stretch, but we presume that the eggheads have come to the conclusion that ensuing corporate synergies will more than compensate for the sticker-shock that the deal includes.

Shares of Intuit are up a slim 0.15% in after-hours trading, implying something of a shrug from Wall Street concerning the transaction; given how well-leaked the deal was on its way to consummation, the combination may have already been priced into Intuit’s share price.

For Atlanta, where MailChimp is headquartered, the deal is a win. MailChimp is a famously bootstrapped company, so if you were looking for confirmation that you can build decacorns outside of Silicon Valley and without venture capital help, here’s evidence.

13 Sep 2021

Twitch sues two users for harassing streamers with hate raids

Twitch filed a lawsuit late last week against two people on its own platform for running automated hate and harassment campaigns.

The harassment, often targeted at Black and LGBTQ streamers, manifests in a unique Twitch phenomenon as a “hate raid.” On Twitch, creators regularly point viewers toward another friendly account after their stream concludes to boost their audiences, a practice known as a “raid.” Hate raids invert that formula, sending swarms of bots to harass streamers who have inadequate tools at their disposal to block the influx of abuse.

The hate raids leverage Twitch’s new tagging system, which many transgender users had requested to make it easier to build community and to discover content that resonates. In May, Twitch added more than 350 new tags to help viewers sort streams by “gender, sexual orientation, race, nationality, ability, mental health, and more.” Accounts spreading abuse now use those tags to target racist, sexist, transphobic and homophobic harassment toward streamers, another unfortunate misuse of a tool explicitly designed to give creators a boost.

In the suit, Twitch described hate raiders as “highly motivated” malicious individuals who improvise new ways to circumvent the platform’s terms of service. Twitch named two users, “CruzzControl” and “CreatineOverdose,” in the suit but the company was unable to obtain their legal names. The users are based in the Netherlands and Austria, respectively, and their activity began in August of this year. Twitch alleges that CruzzControl alone has been linked to 3,000 bot accounts involved in hate raids.

While it’s possible that Twitch won’t be able to identify the real identities of individuals behind the recent harassment campaigns, the lawsuit could act as a deterrent for other accounts directing waves of abuse on the streaming platform.

“While we have identified and banned thousands of accounts over the past weeks, these actors continue to work hard on creative ways to circumvent our improvements, and show no intention of stopping,” the lawsuit reads. “We hope this Complaint will shed light on the identity of the individuals behind these attacks and the tools that they exploit, dissuade them from taking similar behaviors to other services, and help put an end to these vile attacks against members of our community.”

“This Complaint is by no means the only action we’ve taken to address targeted attacks, nor will it be the last,” a Twitch spokesperson told TechCrunch. “Our teams have been working around the clock to update our proactive detection systems, address new behaviors as they emerge, and finalize new proactive, channel-level safety tools that we’ve been developing for months.”

Prior to Twitch’s legal action, some Twitch creators organized #ADayOffTwitch to protest the company’s failure to offer solutions for users targeted by hate raids. People participating in the protest demanded that Twitch take decisive actions toward protecting streamers from hate raids, including letting creators deny incoming raids and screen out chat participants with newly made accounts. They also drew attention to Twitch policies that allow unlimited accounts to be linked to a single email address, a loophole that makes it easy to create and deploy armies of bot accounts.

13 Sep 2021

Apple patches a NSO zero-day flaw affecting all devices

Apple has released security updates for a newly discovered zero-day vulnerability that affects every iPhone, iPad, Mac and Apple Watch. Citizen Lab, which discovered the vulnerability and was credited with the find, urges users to immediately update their devices.

The technology giant said iOS 14.8 for iPhones and iPads, as well as new updates for Apple Watch and macOS, will fix at least one vulnerability that it said “may have been actively exploited.”

Citizen Lab said it has now discovered new artifacts of the ForcedEntry vulnerability, details it first revealed in August as part of an investigation into the use of a zero-day vulnerability that was used to silently hack into iPhones belonging to at least one Bahraini activist.

Last month, Citizen Lab said the zero day flaw — named as such since it gives companies zero days to roll out a fix — took advantage of a flaw in Apple’s iMessage, which was exploited to push the Pegasus spyware, developed by Israeli firm NSO Group, to the activist’s phone. The breach was significant because the flaws exploited the latest iPhone software at the time, both iOS 14.4 and later iOS 14.6, which Apple released in May. But also the vulnerabilities broke through new iPhone defenses that Apple had baked into iOS 14, dubbed BlastDoor, which were supposed to prevent silent attacks by filtering potentially malicious code. Citizen Lab calls this particular exploit ForcedEntry for its ability to skirt Apple’s BlastDoor protections.

In its latest findings, Citizen Lab said it found evidence of the ForcedEntry exploit on the iPhone of a Saudi activist, running at the time the latest version of iOS. Citizen Lab now says that the same ForcedEntry exploit works on all Apple devices running, until today, the latest software.

Citizen Lab said it reported its findings to Apple on September 7. Apple pushed out the updates for the vulnerability, known officially as CVE-2021-30860. Citizen Lab said it attributes the ForcedEntry exploit to NSO Group with high confidence, citing evidence it has seen that it has not previously published.

When reached, Apple declined to comment. NSO Group did not immediately comment.

Developing… More soon…

13 Sep 2021

Instagram is building a ‘Favorites’ feature so you don’t miss important posts

Instagram confirmed it’s developing a new feature called “Favorites,” which would allow users to select certain accounts whose posts they would like to see higher in their feed. A similar feature already exists on Facebook where it gives users a bit more control over the News Feed algorithm. On Facebook, users can select up to 30 friends or Facebook Pages whose posts get shown higher in the News Feed. It’s unclear what limit an Instagram Favorites feature would have, however.

The Instagram Favorites feature was recently spotted in development by reverse engineer Alessandro Paluzzi, who found a new pushpin icon for Favorites in the Instagram Settings menu, and other details about how the feature may work.

According to screenshots Paluzzi posted on Twitter, users will be able to search across the Instagram accounts they are currently following to create a list of Favorites. This list can be edited at any time, and Instagram notes that users would not be notified when they’re added to someone’s Favorites.

This is a similar level of privacy as offered by Instagram’s several years-old “Close Friends” feature, which instead focuses on allowing users to create a separate list of followers so they can share their more private and personal Instagram Stories with a select group of their own choosing.

Paluzzi tells us he was able to add contacts to the Favorites list, but didn’t yet notice any changes to the Instagram feed after doing so. That implies the feature is still being built and a launch is not imminent.

“This feature is an internal prototype that’s still in development, and not testing externally,” an Instagram spokesperson told TechCrunch. They declined to share any other specifics about the feature.

A Favorites feature could play into Instagram’s larger plans to better establish itself as a home for creator content. In other leaks, Paluzzi had also found the company was building out “Fan Subscriptions,” which would allow users to pay for elevated access to creator content — like exclusive live videos or Stories, for example. Paid subscribers may also be given a special badge that would highlight their name when they commented, DM’ed, or viewed the creator’s Stories.

Given that users who were paying for content would not want to miss a moment, it would make sense to give them tools to designate those creators as “Favorites” whose posts were also more highly ranked in their Feed.

A Favorites feature could also be useful to those who had taken a break from Instagram and would rather see the important photos and videos they missed from favorite accounts upon their return, rather than just the most recent or interesting updates from across all of the accounts they follow.

And while not likely the main goal, the new feature could help to address users’ complaints about the algorithmic feed in general.

Today, there are still a number of people who want to be able to see Instagram posts in chronological order, preferring to not have posts re-ordered by an algorithm they can’t control. Favorites wouldn’t give in to this demand (though Instagram has tested a chronological feed in the past). But it would at least give users the ability to ensure they weren’t missing the posts from those whose updates they wanted to see the most.

Though Instagram did say it’s working on the development of Favorites, it doesn’t necessarily mean such a feature will launch to the public. Companies of Instagram’s size often prototype new ideas, but only some of those tests make it to a general release.

13 Sep 2021

Ford hires new chief digital information officer as it seeks to expand into software and services

Ford Motor has hired Mike Amend as its chief digital and information officer as the automaker seeks to expand into software, subscriptions and in-vehicle connectivity. Amend, who was president of Lowe’s Online for three years, will focus on Ford’s “use of data, software and technology” — all areas central to Ford’s new Ford+ strategy, the OEM said.

The hire is just the latest sign that Ford is serious about beefing up its digital offerings for customers, as the company seeks to pivot toward high-tech segments. The company calls this plan “Ford+,” which it unveiled earlier this year. Central to this plan is electric vehicles, which Ford wants to comprise around half of its global sales by 2030, as well as expanding into new sources of revenue via subscriptions and digital services.

To that end, Amend will oversee a number of teams, including Ford’s technology and software platform function and its global data insight and analytics section.

Amend isn’t Ford’s only recent hire of note. The automaker also recently poached Doug Field — the tech executive who was leading Apple’s special projects team, and who also led the development of the Model 3 at Tesla — as chief advanced technology and embedded systems officer. The two will work closely, along with chief of product Hau Thai-Tang, Ford said.

Amend’s career includes growing the online businesses of major retailers, including Lowe’s, The Home Depot and JCPenney. Ford’s interim chief information officer, Sakis Kitsopanidis, will continue to serve as director of integrated enterprise resource planning.

13 Sep 2021

3 keys to pricing early-stage SaaS products

I’ve met hundreds of founders over the years, and most, particularly early-stage founders, share one common go-to-market gripe: Pricing.

For enterprise software, traditional pricing methods like per-seat models are often easier to figure out for products that are hyper-specific, especially those used by people in essentially the same way, such as Zoom or Slack. However, it’s a different ball game for startups that offer services or products that are more complex.

Most startups struggle with a per-seat model because their products, unlike Zoom and Slack, are used in a litany of ways. Salesforce, for example, employs regular seat licenses and admin licenses — customers can opt for lower pricing for solutions that have low-usage parts — while other products are priced based on negotiation as part of annual renewals.

You may have a strong champion in a CIO you’re selling to or a very friendly person handling procurement, but it won’t matter if the pricing can’t be easily explained and understood. Complicated or unclear pricing adds more friction.

Early pricing discussions should center around the buyer’s perspective and the value the product creates for them. It’s important for founders to think about the output and the outcome, and a number they can reasonably defend to customers moving forward. Of course, self-evaluation is hard, especially when you’re asking someone else to pay you for something you’ve created.

This process will take time, so here are three tips to smoothen the ride.

Pricing is a journey

Pricing is not a fixed exercise. The enterprise software business involves a lot of intangible aspects, and a software product’s perceived value, quality, and user experience can be highly variable.

The pricing journey is long and, despite what some founders might think, jumping head-first into customer acquisition isn’t the first stop. Instead, step one is making sure you have a fully fledged product.

If you’re a late-seed or Series A company, you’re focused on landing those first 10-20 customers and racking up some wins to showcase in your investor and board deck. But when you grow your organization to the point where the CEO isn’t the only person selling, you’ll want to have your go-to-market position figured out.

Many startups fall into the trap of thinking: “We need to figure out what pricing looks like, so let’s ask 50 hypothetical customers how much they would pay for a solution like ours.” I don’t agree with this approach, because the product hasn’t been finalized yet. You haven’t figured out product-market fit or product messaging and you want to spend a lot of time and energy on pricing? Sure, revenue is important, but you should focus on finding the path to accruing revenue versus finding a strict pricing model.

13 Sep 2021

Join Team TechCrunch at these speed networking sessions at Disrupt

Grab a red Sharpie, circle September 20 on your calendar (ooh, how old school), and get ready to jump start your TechCrunch Disrupt 2021 networking experience. Sure, Disrupt’s “official” run is September 21-23, but why wait to meet other movers and shakers in your specific tech category?

We’re hosting a series of speed networking sessions to get your Disrupt kicked off on Monday, September 20. These events will take place in CrunchMatch, our AI-powered platform that helps you find and connect with attendees on your must-meet list.

Pro Tip 1: If you purchased a pass, you received an email with instructions on how to access CrunchMatch. Yeah, you did.

Pro Tip 2: You still have time to buy your Disrupt 2021 pass for less than $100. Look through the Disrupt agenda and see all the programming, events and opportunity waiting for you.

We love free swag, and we’re pretty sure you do, too. So, we’ll randomly select one participant from each networking session to receive a TC swag bag. W00t!

Here are the meet and greets happening at Disrupt – Choose your category and kickstart your connections.

  • Peer-to-Peer: Investors Connect with your community of startup investors to share connections, insights and expertise.
  • Peer-to-Peer: Early-Stage Founders Meet the founders also launching at Disrupt to share insights and grow your support network.
  • The Full Stack: Meet the data analysts, engineers, hackers, data scientists, and software developers that power your tech.
  • BIPOC & Women of Disrupt (and their allies) We invite all women and BIPOC (and all allies) attending Disrupt to join us for this roundup to inspire one another and grow your network.
  • B2B 2 Connect: Are you working on products that make it easier for businesses to thrive? Meet and share ideas and others with the SaaS and Enterprise community.
  • DNA/Tech:  Meet the scientists who are using technology and engineering to produce advancements in health and biology.
  • Planet/Impact: Passionate about making an impact on our planet? Join this networking session focused on sustainability, greentech and cleantech projects.  
  • Money Matters: Network with the power brokers changing the face of financial services, banking and crypto.
  • Autonobot: Discover the builders automating our lives with robotics and hardware alongside the scientists creating the artificial intelligence that powers it all.
  • The Station: Share insights with people pushing the boundaries of mobility including drone technology, autonomous vehicles, and transportation.

TechCrunch Disrupt 2021 takes place on September 21-23, and these meet and greet sessions can help you hit the networking ground running. Make the most out of your TC Disrupt experience!

Is your company interested in sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship sales team by filling out this form.

13 Sep 2021

How Colossal sold investors on a quest to resurrect a woolly mammoth

There are a growing number of companies interested in CRISPR’s potential to upend medicine. It’s probably safe to say there’s only one company interested in using the gene-editing system to create a living, breathing woolly mammoth. Or, at least, something pretty close to it. 

That’s the primary mission of a new company called Colossal. Co-founded by maverick geneticist George Church, and entrepreneur Ben Lamm, the current CEO of Hypergiant, the company aims to bring one of those creatures back to life using CRISPR to edit the genomes of existing Asian elephants. In that sense the creature would be very similar to a woolly mammoth, but would be more like an elephant-mammoth hybrid. 

It’s a project that Church’s lab has been invested in for years. But now, Church and Lamm have managed to sell investors on the idea that bringing back a mammoth is more than a science-fiction project. 

Today Colossal announced its launch and a $15 million seed round led by Thomas Tull, former CEO of Legendary Entertainment (the company responsible for the likes of Dune, Jurassic World, the Dark Knight). The round includes investments from Breyer Capital, Draper Associates, Animal Capital, At One Ventures, Jazz Ventures, Jeff Wilke, Bold Capital, Global Space Ventures, Climate Capital, Winklevoss Capital, Liquid2 Ventures, Capital Factory, Tony Robbins and First Light Capital.

“These two are a powerhouse team who have the ability to completely shift our understanding of modern genetics while developing innovative technologies that not only help bring back lost species, but advance the entire industry,” Robbins tells TechCrunch. “I am proud to be an investor in their journey.”

Lamm comes to Colossal as the founder of Hypergiant, a Texas-based A.I company. He has also built and sold three other companies: Conversable (acquired by LivePerson), Chaotic Moon Studios (acquired by Accenture) and Team Chaos (acquired by Zynga). 

And big, provocative, projects are part of what Church is already famous for. 

Church created the first direct genomic sequencing method in the 1980s, and went on to help initiate the Human genome project. Now, he leads synthetic biological efforts at the Wyss Institute, where he has focused on synthesizing entire genes and genomes. 

 While CRISPR gene editing has only just entered human trials, and typically aims to edit a single disease-causing gene, Church’s projects often think far bigger – often along the lines of speeding along evolution. In 2015, Church and colleagues edited 62 genes in pig embryos (a record at the time), in an effort to create organs for human transplants. 

The company spun out of that endeavor, eGenesis, is behind on Church’s initial timeline (he predicted pig organs would be viable transplants by 2019), but the company is performing preclinical experiments on monkeys.

Resurrecting a woolly mammoth has long been in Church’s crosshairs. In 2017, his lab at Harvard University reported that they had managed to add 45 genes to the genome of an Asian elephant in an attempt to recreate the mammoth. Through a sponsored research agreement, this company will fully support the mammoth work at Church’s lab.

The company’s pitch for bringing back the Mammoth, per the press release, is to combat the effects of climate change through ecosystem restoration. Lamm expands on that point: 

“Our goal is not to just bring back the Mammoth, that’s a feat in itself,” he says. “It’s for the successful re-wilding of mammoths. If you take that toolkit, you have all the tools are your disposal to prevent extinction or to bring back critically endangered species.”

About 1 million plant and animal species are threatened with extinction. Colossal’s mammoth project, should it succeed, would suggest they have developed the capacity to both repopulate recently dead creatures, and even perform what Lamm calls “genetic rescue” to stop them from disappearing in the first place. 

Genetic rescue is the process of increasing genetic diversity in an endangered population – this could be achieved through gene-editing, or in some cases, cloning new individuals to create a wider gene pool (provided the clone and the existing animals have different enough genes). There is already some evidence that this is possible. In February 2021, a black footed ferret named Elizabeth Ann became the first cloned endangered species native to North America. She was cloned from the DNA housed in frozen tissue samples collected in 1988. 

Mammoth in the middle of mountains. This is a 3d render illustration

Bringing back extinct species might help combat a consequence of climate change, but it doesn’t solve the root problem. As long as the human- based drivers of climate change remain in-tact, there’s not much hope for a newly reborn creature that was killed by climate change the first time; in fact, fluctuating climates were one reason megafauna died off in the first place.

And, there could be serious ecosystem ramifications from re-wilding long-dead species, like spreading novel disease, displacing existing species, and altering the actual landscape (elephants are ecosystem engineers, after all). 

If tackling biodiversity is part of Colossal’s core pitch, why go directly for the mammoth when there are species that might be saved right now? Lamm notes that the company may also try to edit the genomes of Asian elephants to make them more resilient, however, the mammoth project remains the company’s “north star.”

The argument, from Lamm’s perspective, is that the mammoth project is a moonshot. Even if the company shoots for the moon and lands among the stars, they will have to develop proprietary technology for de-extinction that might then be licensed or sold to potential buyers. 

“It’s very similar to the Apollo program – which was a literal moonshot. A bunch of technologies were created along the way. Things like GPS, the fundamentals of the internet, and semiconductors. All those were highly monetizable,” he says.  

In short, the mammoth project is more like an incubator for developing a host of intellectual property. That might include projects like artificial wombs or other applications of CRISPR, Lamm notes. These products will still face massive scientific hurdles – existing artificial womb projects aren’t even near entering human trials – but those hurdles might be slightly more achievable than living, breathing beings. 

Not that Colossal doesn’t have plenty of interim plans while that research is being done. The company is also out to create an especially memorable brand along the way.  Lamm says you could think of the brand as “Harvard meets MTV” says Lamm. 

Though there’s no company that Lamm says is a direct comparison to Colossal, he mentioned several large space brands and agencies like Blue Origin, SpaceX, and notably NASA in our conversation — “I think that NASA is the best brand the United States ever made,” he notes. 

“If you look at SpaceX and Blue Origin and Virgin, my 91 year-old grandmother knew these guys went to space. ULA and other people have been launching rockets and putting satellites up there for decades – nobody cared. These companies did a great job of bringing the public in,” he says. 

It’s all a bit reminiscent of Elon Musk’s plan for sending humans to Mars, although Starship (the vehicle that’s supposed to get us there) hasn’t moved beyond prototype test flights. 

The big ideas, says Lamm, draw in the public. The intellectual property developed along the way can pacify investors in the meantime. The perspective is inescapably sci-fi, but perhaps it’s supposed to be that way. 

And that’s not to say that the company isn’t absolutely dead-set on bringing a mammoth to life. This capital, says Lamm, should be sufficient to help develop a viable mammoth embryo. They’re aiming to have the first set of calves born in the next four to six years. 

13 Sep 2021

GM invests in radar software startup Oculii as demand for automated driving features rise

Oculii, a software startup that aims to improve the spatial resolution of radar sensors by up to 100-fold, has scored a new investment from General Motors. The new funding, which the two companies say is in the millions, comes just months after Oculii closed a $55 million Series B.

Oculii and GM have already been working together “for some time now,” CEO Steven Hong told TechCrunch in a recent interview. While he declined to specify exactly how GM plans to use Oculii’s software, it could be used to bolster the capabilities of the automaker’s hands-free advanced driver assistance system known as Super Cruise. Hong added that the company is also working with a few other OEMs, including one on the cap table.

“When a company like GM says, this is great technology and this is something that we potentially want to use down the line, it makes the entire supply chain take notice and effectively work more closely with you to adopt the solution, the technology, into what they’re selling to the OEMs,” he said.

The startup has no intention of building hardware. Instead, Oculii wants to license software to radar companies. The startup claims it can take low-cost, commercially available radar sensors – sensors that weren’t designed for autonomous driving, but rather for limited scenarios like emergency breaking or parking assist – and use its AI software to enable more autonomous maneuvering, Hong said.

“We really believe that the way to deliver something that’s scalable is through software, because software fundamentally improves with data,” he said. “Software fundamentally improves with better hardware in each generation that’s released. Software fundamentally over time gets cheaper and cheaper and cheaper, much faster than hardware, for example.”

The news is certainly bullish for radar, a sensor that is generally used for assistive capabilities because of its imaging limitations. But if Oculii can actually improve the performance of radar, which tend to be much cheaper than lidar, it could mean massive cost savings for automakers.

Tesla, the largest electric vehicle maker by sales volume in the world, recently nixed radar sensors from its advanced driver assistance system, in favor of a “pure vision” approach that uses cameras and a supercomputer-powered neural network. Hong said that the radar Tesla eliminated was very low resolution, and “wasn’t really adding anything to their existing pipeline.”

But he doesn’t think the company would always necessarily count out radar, should the technology improve. “Fundamentally, each of these sensors improves [the] safety case and gets you closer and closer to 99.99999% reliability. At the end of the day, that’s the most important thing, is getting as many nines of reliability as you can.”