Author: azeeadmin

18 Feb 2019

YouTube under fire for recommending videos of kids with inappropriate comments

More than a year on from a child safety content moderation scandal on YouTube and it takes just a few clicks for the platform’s recommendation algorithms to redirect a search for “bikini haul” videos of adult women towards clips of scantily clad minors engaged in body contorting gymnastics or taking an ice bath or ice lolly sucking “challenge.”

A YouTube creator called Matt Watson flagged the issue in a critical Reddit post, saying he found scores of videos of kids where YouTube users are trading inappropriate comments and timestamps below the fold, denouncing the company for failing to prevent what he describes as a “soft-core pedophilia ring” from operating in plain sight on its platform.

He has also posted a YouTube video demonstrating how the platform’s recommendation algorithm pushes users into what he dubs a pedophilia “wormhole,” accusing the company of facilitating and monetizing the sexual exploitation of children.

We were easily able to replicate the YouTube algorithm’s behavior that Watson describes in a history-cleared private browser session which, after clicking on two videos of adult women in bikinis, suggested we watch a video called “sweet sixteen pool party.”

Clicking on that led YouTube’s side-bar to serve up multiple videos of prepubescent girls in its “up next” section where the algorithm tees-up related content to encourage users to keep clicking.

Videos we got recommended in this side-bar included thumbnails showing young girls demonstrating gymnastics poses, showing off their “morning routines,” or licking popsicles or ice lollies.

Watson said it was easy for him to find videos containing inappropriate/predatory comments, including sexually suggestive emoji and timestamps that appear intended to highlight, shortcut and share the most compromising positions and/or moments in the videos of the minors.

We also found multiple examples of timestamps and inappropriate comments on videos of children that YouTube’s algorithm recommended we watch.

Some comments by other YouTube users denounced those making sexually suggestive remarks about the children in the videos.

Back in November 2017, several major advertisers froze spending on YouTube’s platform after an investigation by the BBC and the Times discovered similarly obscene comments on videos of children.

Earlier the same month YouTube was also criticized over low-quality content targeting kids as viewers on its platform.

The company went on to announce a number of policy changes related to kid-focused video, including saying it would aggressively police comments on videos of kids and that videos found to have inappropriate comments about the kids in them would have comments turned off altogether.

Some of the videos of young girls that YouTube recommended we watch had already had comments disabled — which suggests its AI had previously identified a large number of inappropriate comments being shared (on account of its policy of switching off comments on clips containing kids when comments are deemed “inappropriate”) — yet the videos themselves were still being suggested for viewing in a test search that originated with the phrase “bikini haul.”

Watson also says he found ads being displayed on some videos of kids containing inappropriate comments, and claims that he found links to child pornography being shared in YouTube comments too.

We were unable to verify those findings in our brief tests.

We asked YouTube why its algorithms skew toward recommending videos of minors, even when the viewer starts by watching videos of adult women, and why inappropriate comments remain a problem on videos of minors more than a year after the same issue was highlighted via investigative journalism.

The company sent us the following statement in response to our questions:

Any content — including comments — that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube. We enforce these policies aggressively, reporting it to the relevant authorities, removing it from our platform and terminating accounts. We continue to invest heavily in technology, teams and partnerships with charities to tackle this issue. We have strict policies that govern where we allow ads to appear and we enforce these policies vigorously. When we find content that is in violation of our policies, we immediately stop serving ads or remove it altogether.

A spokesman for YouTube also told us it’s reviewing its policies in light of what Watson has highlighted, adding that it’s in the process of reviewing the specific videos and comments featured in his video — specifying also that some content has been taken down as a result of the review.

However, the spokesman emphasized that the majority of the videos flagged by Watson are innocent recordings of children doing everyday things. (Though of course the problem is that innocent content is being repurposed and time-sliced for abusive gratification and exploitation.)

The spokesman added that YouTube works with the National Center for Missing and Exploited Children to report to law enforcement accounts found making inappropriate comments about kids.

In wider discussion about the issue the spokesman told us that determining context remains a challenge for its AI moderation systems.

On the human moderation front he said the platform now has around 10,000 human reviewers tasked with assessing content flagged for review.

The volume of video content uploaded to YouTube is around 400 hours per minute, he added.

There is still very clearly a massive asymmetry around content moderation on user-generated content platforms, with AI poorly suited to plug the gap given ongoing weakness in understanding context, even as platforms’ human moderation teams remain hopelessly under-resourced and outgunned versus the scale of the task.

Another key point YouTube failed to mention is the clear tension between advertising-based business models that monetize content based on viewer engagement (such as its own), and content safety issues that need to carefully consider the substance of the content and the context in which it has been consumed.

It’s certainly not the first time YouTube’s recommendation algorithms have been called out for negative impacts. In recent years the platform has been accused of automating radicalization by pushing viewers toward extremist and even terrorist content — which led YouTube to announce another policy change in 2017 related to how it handles content created by known extremists.

The wider societal impact of algorithmic suggestions that inflate conspiracy theories and/or promote bogus, anti-factual health or scientific content have also been repeatedly raised as a concern — including on YouTube.

And only last month YouTube said it would reduce recommendations of what it dubbed “borderline content” and content that “could misinform users in harmful ways,” citing examples such as videos promoting a fake miracle cure for a serious illness, or claiming the earth is flat, or making “blatantly false claims” about historic events such as the 9/11 terrorist attack in New York.

“While this shift will apply to less than one percent of the content on YouTube, we believe that limiting the recommendation of these types of videos will mean a better experience for the YouTube community,” it wrote then. “As always, people can still access all videos that comply with our Community Guidelines and, when relevant, these videos may appear in recommendations for channel subscribers and in search results. We think this change strikes a balance between maintaining a platform for free speech and living up to our responsibility to users.”

YouTube said that change of algorithmic recommendations around conspiracy videos would be gradual, and only initially affect recommendations on a small set of videos in the U.S.

It also noted that implementing the tweak to its recommendation engine would involve both machine learning tech and human evaluators and experts helping to train the AI systems.

“Over time, as our systems become more accurate, we’ll roll this change out to more countries. It’s just another step in an ongoing process, but it reflects our commitment and sense of responsibility to improve the recommendations experience on YouTube,” it added.

It remains to be seen whether YouTube will expand that policy shift and decide it must exercise greater responsibility in how its platform recommends and serves up videos of children for remote consumption in the future.

Political pressure may be one motivating force, with momentum building for regulation of online platforms — including calls for internet companies to face clear legal liabilities and even a legal duty care toward users vis-à-vis the content they distribute and monetize.

For example, U.K. regulators have made legislating on internet and social media safety a policy priority — with the government due to publish this winter a white paper setting out its plans for ruling platforms.

18 Feb 2019

Apple could be looking for its next big revenue model

Apple has always been an evolving company. While it never really invented any product categories, it always seemed to make those product categories work better and smarter. It also found a way to make us want them, even when they were more expensive. Today, the WSJ reports, Apple is trying to find its way to a future without the iPhone at the center of its revenue model.

This shift happens as Apple reported lower revenue for the first time in years against a backdrop of flagging iPhone demand. Part of the problem is a shifting Chinese market, but it’s also due to people simply taking longer to refresh their phones. As that happens, and the price of iPhones soared to more than $1,000, there has been a decline in sales.

With iPhone sales down 15 percent, this was not a typical Apple earnings report, but it was something the company had anticipated when it announced lower Q1 guidance at the beginning of the year. If The Wall Street Journal story is accurate, Apple is already trying to take steps to move the company into its next phase, possibly as a services business.

If that’s the case, it would mark a radical departure from the company’s history in which it has redesigned various types of hardware, bucking popular design trends along the way. Back in the 1970s and 1980s when it was called Apple Computer, Steve Jobs and Steve Wozniak made computers with a GUI when most people were working from the DOS prompt.

In the early 2000s, Apple came out with an MP3 player called the iPod and opened a music store called iTunes. By 2006, the year before it would introduce the iPhone, Apple had sold more than 42 million units and 850 million songs. It was a combination of hardware and services that helped transform a flagging company into a powerhouse.

In 2007, when Apple introduced the iPhone, it knew that it would begin to eat into iPod sales, and it eventually did, but it didn’t matter because it was the next logical step forward. When it introduced the App Store in 2008, the iPhone became more than a standalone piece of hardware. It was a new kind of hardware-service model and it would generate incredible wealth for the company.

The iPad came along in 2009 and the Apple Watch five years later, in 2014. While each has done reasonably well, nothing has touched the success of the iPhone. Keep in mind that analysts estimated that Apple sold 71 million iPhones last quarter, and this was in a quarter in which sales declined. It’s hard to sell 71 million units of anything in a three-month period and have it be a down quarter.

What comes next is probably some combination of entertainment/content and making use of advancing technologies like AR/VR, driverless cars and artificial intelligence. It’s unclear which direction Apple will take in these areas, but we do know that recent hires and acquisitions point in these directions.

There has long been speculation that Apple could make a splashy acquisition in the content area. When Eddie Cue, Apple senior vice president of internet software and services was interviewed by CNN’s Dylan Buyers at South by Southwest last year, Buyers specifically asked Cue about buying a property like Netflix or Disney. He implied that it was about taking the Apple TV and combining that with a big-name content production company.

Cue indicated that the two companies were great partners for Apple TV, but he wasn’t ready to commit to anything along those lines. “Generally, in the history of Apple, we haven’t made huge acquisitions.” He went on to explain, from Apple’s perspective, it wants to figure out where the future is and to build something to get it there, rather than buying something that is working for the current state of affairs.

It’s worth noting that Apple TV has not matched the huge success of its other devices, but service revenue has been growing steadily. In the most recent earnings report, Apple reported services revenue of $10.9 billion, up 19 percent year over year. That’s still a small percentage of the overall $84.3 billion the company reported for the quarter, but it is growing.

Regardless, nobody can know if Apple can approach the success with any product that it has had with the iPhone. But it knows that in spite of its vast riches, it’s dangerous for any company to rest on its past success. So it looks ahead and hires new blood and looks for a future with less dependence on the iPhone because it knows, as the Grateful Dead once sang, “You can’t go back and you can’t stand still. If the thunder won’t get you, then the lightning will.” Apple is hoping to avoid that fate, and perhaps it is some new combination of hardware, content and services that could lead the way.

18 Feb 2019

Daily Crunch: Stop repeating this privacy lie

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Stop saying, ‘We take your privacy and security seriously’

Zack Whittaker says that in his years covering cybersecurity, there’s one variation of the same lie that floats above the rest: “We take your privacy and security seriously.”

The truth is, most companies don’t care about the privacy or security of your data. They care about having to explain to their customers that their data was stolen. And when they use this line, it shows that they don’t know what to do next.

2. SeaBubbles shows off its ‘flying’ all-electric boat in Miami

We were promised flying cars but, as it turns out, “flying” boats were easier to build. And by “flying,” I mean “raising the hull of the boat out of the water with foils.”

3. Australia’s government and political parties hit by cyberattack from ‘sophisticated state actor’

PM Scott Morrison said the computer network of the country’s parliament, and those belonging to Liberal, Labor and Nationals parties, were targeted by an attack that took place a few weeks ago, according to The Sydney Morning Herald. Australia is months away from federal elections.

Jeff Bezos - WIRED25 Summit: WIRED Celebrates 25th Anniversary With Tech Icons Of The Past & Future

SAN FRANCISCO, CA – OCTOBER 15: Jeff Bezos attends WIRED25 Summit: WIRED Celebrates 25th Anniversary With Tech Icons Of The Past & Future on October 15, 2018 in San Francisco, California.

4. What business leaders can learn from Jeff Bezos’ leaked texts

Wickr’s Joel Wallenstrom makes the case that when corporate executives take a laissez-faire approach to digital privacy, their employees and organizations will follow suit.

5. China tells teachers to quit assigning homework through WeChat

The regional call to action follows a set of national guidelines released by the Ministry of Education in October directing teachers and schools to take more responsibilities rather than shift the load onto parents.

6. Razer is closing its game store after less than a year

The Razer Game Store launched worldwide in April 2018 with the aim of taking a slice of a business dominated by Steam. The company didn’t comment on why the store is closing, but you’d imagine that it didn’t go as well as Razer had hoped.

7. Monday podcast roundup

This week, Equity discusses Peloton’s plans for an IPO, while Original Content reviews “Russian Doll” and interviews the filmmakers behind “The Breaker Upperers.”

18 Feb 2019

Netflix cancels ‘Jessica Jones’ and ‘The Punisher,’ its last Marvel shows

Netflix is no longer in the Marvel superhero business, with the cancellation of “Jessica Jones” and “The Punisher.”

The writing has been on the wall since last fall, when the streaming service canceled its other three Marvel shows — “Iron Fist,” “Luke Cage” and “Daredevil.” Plus, showrunner Melissa Rosenberg was already announced to leave “Jessica Jones” after the upcoming third season.

There have been conflicting reports about which company ultimately decided to pull the plug, but this does seem to be part of a broader corporate rift, with Disney ending its overall deal with Netflix and producing Marvel shows for its yet-to-launch streaming service.

Disney has also announced a slate of animated Marvel series on Hulu (where Disney will become the majority owner, post-Fox acquisition), following a similar structure to the Netflix shows — four separate series followed by a big crossover.

Netflix, meanwhile, just released the first season of “The Umbrella Academy,” an offbeat superhero series based on the comics by Gerard Way and Gabriel Bá.

In a statement, Netflix said:

Marvel’s The Punisher will not return for a third season on Netflix. Showrunner Steve Lightfoot, the terrific crew, and exceptional cast including star Jon Bernthal, delivered an acclaimed and compelling series for fans, and we are proud to showcase their work on Netflix for years to come.

In addition, in reviewing our Marvel programming, we have decided that the upcoming third season will also be the final season for Marvel’s Jessica Jones . We are grateful to showrunner Melissa Rosenberg, star Krysten Ritter and the entire cast and crew, for three incredible seasons of this groundbreaking series, which was recognized by the Peabody Awards among many others. We are grateful to Marvel for five years of our fruitful partnership and thank the passionate fans who have followed these series from the beginning.

18 Feb 2019

Amazon aims to make half of its shipments carbon neutral by 2030

Perhaps hoping to distract from Greenpeace’s latest report on its “dirty cloud, Amazon this morning announced a new environmental commitment, focused on reducing its carbon footprint. The company says it aims to reach 50 percent of all Amazon shipments with net zero carbon by 2030.

The company is calling this program “Shipment Zero.” Details on this long-term project weren’t yet available, but Amazon says it plans to share its company-wide carbon footprint “along with related goals and programs,” at a later date. That seems to indicate Amazon will offer an update on the progress of its other sustainability goals, as well.

It’s important for Amazon to be transparent on these plans, as the size of its business means its impact to the environment, energy consumption, and ultimately climate change, is significant.

The company today runs programs including Frustration Free Packaging and Ship in Own Container, and has a network of solar and wind farms, solar on its fulfillment center rooftopsinvestments in the circular economy, the company noted in the announcement. It said it employs over 200 scientists, engineers, and product designers who are dedicated to developing new ways to leverage Amazon’s scale for the “good of the customers and the planet.”

For example, Amazon has been able to pressure suppliers to reduce their environmental impact, with the frustration-free packaging and ship in own container programs.

But Amazon doesn’t have the cleanest environmental record, according to Greenpeace.

The organization dinged the internet giant only days ago for failing to deliver on its commitment to shifting to renewable energy. Its new report said Amazon’s data centers in Virginia are powered by only 12 percent renewable energy, compared with Facebook’s 37 percent and Microsoft’s 34 percent.

In between the lines of this morning’s news, Amazon briefly addressed the Greenpeace report.

“Amazon has a long-term goal to power our global infrastructure using 100 percent renewable energy, and we are making solid progress,” its corporate blog post read.

Amazon did, however, offer a longer statement to Windpower Engineering shortly after the report’s publication, claiming Greenpeace’s data was inaccurate. In particular, it pointed out that the report had failed to highlight AWS and Amazon’s investment in solar projects in Virginia.

Amazon says it will offer more details on Shipment Zero and its other programs later this year.

 

 

 

18 Feb 2019

Apple could release a 16-inch MacBook Pro and a a 31-inch 6K display

Apple analyst Ming-Chi Kuo is quite reliable when it comes to Apple’s roadmap. And he shared a ton of information over the weekend in a new report obtained by 9to5mac. In 2019, you can expect a bigger MacBook Pro, a new display and upgrades to iPhones, iPads and AirPods.

Let’s start with the Mac. According to Kuo, Apple has been working on a MacBook Pro with an all-new design. It’s unclear if those future models will retain the same keyboard as many users have been complaining about the reliability of the butterfly keyboard.

But Kuo learned that there will be a bigger model with a 16-inch to 16.5-inch display. Let’s hope that Apple is going to trim down the bezels around the display.

TechCrunch already reported that Apple will release a new Mac Pro in 2019. But Kuo believes that the company is also going to release a high-end display to go with this Mac Pro. It could be a gigantic 31.6-inch display with a 6k resolution.

When it comes to iPhones, Kuo believes that Apple will release three models just like in 2018. They should retain the same screen sizes and Lightning connector. Some models may have three camera sensors on the back of the device. Face ID and wireless charging could both receive an upgrade with bilateral wireless charging.

It means that you could charge a second device using your phone, which is a great idea when you know that updated AirPods with a wireless charging case are also coming in 2019.

On the iPad front, the entry-level 9.7-inch iPad could become a 10.2-inch iPad with slimmer bezels. iPad Pro models will receive an update with faster processors.

As previously reported, a new iPad mini is still on the roadmap as well as an updated iPod touch. Finally, it sounds like the Apple Watch might only receive a minor update with ECG coming to international markets as well as a return of the ceramic option for the next version of the Apple Watch.

18 Feb 2019

Original Content podcast: ‘The Breaker Upperers’ filmmakers know that breaking up is the worst

“The Breaker Upperers” kicks off with an ingenious premise: What if you could pay an agency to take care of your awkward romantic break-ups? And what if that agency was run by two longtime friends who are starting to drift apart?

The film was a big hit in New Zealand last year and is now available to global audiences on Netflix. Jackie van Beek and Madeleine Sami joined this week’s Original Content podcast to talk about writing, directing and starring in the movie together.

“I was thinking about how many conversations I’d had with people about the level of dread that they have when they realize they have to break up with their partner,” van Beek said. “I mean, nobody enjoys it. I thought, you could make a lot of money doing that for somebody or offering to do that for somebody.”

They pair also discussed shooting a sex scene with Jemaine Clement of Flight of the Conchords, and finding room for improvisation on a relatively short, low-budget shoot.

The movie was executive produced by Taika Waititi, director of “Thor: Ragnarok,” a film that Sami credited with exposing global audiences a similar style of humor. Both filmmakers said they never expected “The Breaker Upperers” to find an audience outside New Zealand, so they’re delighted to be launching on Netflix .

“It’s fun, it’s colorful, it’s not too long, it’s just the right length,” van Beek added. “I reckon it’s the most amazing movie to watch on a chair, or on a couch, or even lying down on a sheepskin with your legs in the air. Like any kind of position, I think.”

After the interview, we’re joined by Brian Heater for to follow-up on last week’s brief review of “Russian Doll” — this time, we go deep into spoilers, discussing the twists that kept us hooked and how the “Groundhog Day”-style storyline ultimately wrapped up.

You can listen in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You also can send us feedback directly. (Or suggest shows and movies for us to review!)

18 Feb 2019

Apple partners with Oakland nonprofit Dream Corps on Swift coding initiative

Apple this morning announced a new partnership designed to train more people to code using its own programming language, Swift. The company says it’s now working with the Oakland-based nonprofit organization Dream Corps on the initiative, which will see Apple providing technology along with curriculum guidance, professional support and advocacy to individuals in middle and high schools, college and beyond.

The nonprofit currently operates its own learn-to-code program called #YesWeCode, which has graduated 100 people to date and placed around 60 percent in tech jobs. Its long-term goal is to help 100,000 young people from underrepresented backgrounds to be able to train for jobs in tech.

“I see Dream Corps as a peace corps for the American Dream,” said CEO Vien Truong, in a statement. Truong joined the organization in 2015, and is herself the youngest of 11 children born to an immigrant couple who migrated from Vietnam in the 1970’s, Apple also noted.

“It’s about making sure that we can help support people who lived or grew up in communities like mine. And this partnership with Apple will help unlock the untapped genius and talent within those communities, which will allow a new generation to achieve their dreams,” she added.

Dream Corps is now working with the Mayor’s Office and City of Oakland to find a location for a dedicated space to support the program with Apple and other workforce development initiatives. Apple says it’s expected to launch its program later this year in the Bay Area.

Apple’s investment in programming training and development is part of its larger Community Education Initiative. But partnerships like this aren’t the only way Apple is pushing people to learn to code with Swift.

Since the language’s introduction in 2014, Apple has rolled out several programs and tools aimed at helping introduce more people to Swift, including the 2016 launch of kids coding app Swift Playgrounds, expansions of its own “Everyone Can Code” program across the U.S. and elsewhere in the world; the addition of free coding sessions at its retail stores; and it has offered educational tools, software and curriculum for teachers.

For Apple, all of this is about ensuring there’s a new generation of developers learning its tools and Swift, in order to develop new apps for its platforms, iOS, macOS, watchOS and tvOS.

At last year’s WWDC event, WWDC, Apple CEO Tim Cook said there were 20 million registered developers on iOS, who collectively made about $100 billion in revenues, while the App Store saw some 500 million visitors per week.

As more of Apple’s business shifts to its growing Services business instead of just iPhone sales, it’s critical to ensure the developer pipeline remains open and accessible.

18 Feb 2019

Study says U.S. Twitch streamers raked in roughly $87 million in 2017

A new study study estimates that revenue-earning American Twitch streamers grew to nearly 9,800 in 2017 (a 59 percent increase from 2016) and made an estimated $87.1 million (representing a 30 percent YOY increase).

Twitch is one of the fastest growing platforms for American content creators. In terms of YOY growth in number of creators themselves, Twitch falls just behind Instagram and Youtube, and ranks second behind Instagram in YOY revenue growth for those creators. (Fun Fact: Instagram’s creator-based revenue growth grew nearly 50 percent from 2016 to 2017 to $460 million, according to the study.)

Recreate Coalition says that these numbers are very conservative based on the methodology of the study and the fact that it’s limited to the U.S.

The growth of Twitch is predicated on a few obvious trends, as well as a very nuanced relationship between a streamer and his or her respective audience.

In the case of the former, ‘live’ digital experiences continue to be a fascination for startups and consumers alike. While Twitch and YouTube have offered live broadcasts for a while, social media companies have followed along with their own live streaming products. In fact, Betaworks dedicated a season of its accelerator program to ‘live’ startups, calling the program LiveCamp.

With regards to the latter, things get more interesting. The relationship between a viewer and a streamer is similar to our relationships with other famous celebrities, artists and athletes, but puts the viewer far closer to the action.

Streamers don’t just pop up briefly in articles, TV interviews, or on Twitter or Instagram. They spend hours and hours each day just sitting there, doing whatever it is they do on stream and chatting with their viewers. You can get to know their personality, talk to them, and they talk back to you!

It’s a bizarre combination that has proven financially fruitful for these streamers, especially at a time where the gaming industry itself is growing by double digit percentages YOY for the past two years.

A tier of elite, hyper-popular streamers such as Shroud, DrDisrespect, Dakotaz and of course Ninja are leading the way for others as they continue to gain followers. In fact, Ninja just partnered with Wicked Cool Toys to introduce a line of actual toys to the market. Ninja himself made nearly $10 million in 2018.

But as the gaming world explores new genres and esports grow, there seems to be plenty of room for streamers to make a name (and a pretty penny) for themselves.

Editor’s Note: An earlier version of this post included a few too many zeroes, stating that U.S. Twitch streamers made $87 billion instead of $87 million. It has been corrected for accuracy with my apologies.

18 Feb 2019

Study says U.S. Twitch streamers raked in roughly $87 million in 2017

A new study study estimates that revenue-earning American Twitch streamers grew to nearly 9,800 in 2017 (a 59 percent increase from 2016) and made an estimated $87.1 million (representing a 30 percent YOY increase).

Twitch is one of the fastest growing platforms for American content creators. In terms of YOY growth in number of creators themselves, Twitch falls just behind Instagram and Youtube, and ranks second behind Instagram in YOY revenue growth for those creators. (Fun Fact: Instagram’s creator-based revenue growth grew nearly 50 percent from 2016 to 2017 to $460 million, according to the study.)

Recreate Coalition says that these numbers are very conservative based on the methodology of the study and the fact that it’s limited to the U.S.

The growth of Twitch is predicated on a few obvious trends, as well as a very nuanced relationship between a streamer and his or her respective audience.

In the case of the former, ‘live’ digital experiences continue to be a fascination for startups and consumers alike. While Twitch and YouTube have offered live broadcasts for a while, social media companies have followed along with their own live streaming products. In fact, Betaworks dedicated a season of its accelerator program to ‘live’ startups, calling the program LiveCamp.

With regards to the latter, things get more interesting. The relationship between a viewer and a streamer is similar to our relationships with other famous celebrities, artists and athletes, but puts the viewer far closer to the action.

Streamers don’t just pop up briefly in articles, TV interviews, or on Twitter or Instagram. They spend hours and hours each day just sitting there, doing whatever it is they do on stream and chatting with their viewers. You can get to know their personality, talk to them, and they talk back to you!

It’s a bizarre combination that has proven financially fruitful for these streamers, especially at a time where the gaming industry itself is growing by double digit percentages YOY for the past two years.

A tier of elite, hyper-popular streamers such as Shroud, DrDisrespect, Dakotaz and of course Ninja are leading the way for others as they continue to gain followers. In fact, Ninja just partnered with Wicked Cool Toys to introduce a line of actual toys to the market. Ninja himself made nearly $10 million in 2018.

But as the gaming world explores new genres and esports grow, there seems to be plenty of room for streamers to make a name (and a pretty penny) for themselves.

Editor’s Note: An earlier version of this post included a few too many zeroes, stating that U.S. Twitch streamers made $87 billion instead of $87 million. It has been corrected for accuracy with my apologies.